Anthony Jones's Creative & Interactive Design Mini Portfolio

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Anthony Jones Creative direction, concepts & design I have worked as a designer, producer, art director and a creative leader exclusively in the digital arena for over ten years as part of top UK-based agencies. Here you will find work that I have designed & produced personally, as well as projects that I have art directed, concepted and strategized. Working in multi-disciplined and specialist agencies alike I have experience across the gamut of branding, design & marketing disciplines.

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2011 Q4 mini portfolio featuring just a few key larger-scale projects.

Transcript of Anthony Jones's Creative & Interactive Design Mini Portfolio

Page 1: Anthony Jones's Creative & Interactive Design Mini Portfolio

Anthony JonesCreative direction, concepts & design

I have worked as a designer, producer, art director and a creative leader exclusively in the digital arena for over ten years as part of top UK-based agencies.

Here you will find work that I have designed & produced personally, as well as projects that I have art directed, concepted and strategized. Working in multi-disciplined and specialist agencies alike I have experience across the gamut of branding, design & marketing disciplines.

Page 2: Anthony Jones's Creative & Interactive Design Mini Portfolio

2 | August 2011 Anthony Jones - Digital Direction, Design & Creative August 2011 | 3www.anthonyjones.biz

There’s always time for playBrother UK internal personnel presentation

This was commissioned as a introduction to an internal personnel motivational speech for brother employees. Inspiration was taken from the simple, but beautiful, typographic direction by Why Not

Associates for those First Direct TV ads.

A nice piece to work on. It might have had a bit more finesse created as a movie using After Effects, but we couldn’t rely on the target

computer to be able to handle a full screen video.

Nice nevertheless.

Sometimes you find yourself in the inevitable position where you have something you like, but can’t really verbalise why, or you have been ‘noodling’ around and have struck upon something that you will keep

in your bottom drawer in case a suitable project comes around.

Regardless, these things have inherant value and I love to throw them about and get a reaction. What the hell eh? It’s just for fun.

Involvement: Creative concepts, design, motion graphics, development.

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Global EA Games E-CRM account

Hallmark’s Forever Friends brand website

Involvement: Involvement:Content planning, strategy, creative concepts, design, & art direction. Positioning, content planning, information architecture, creative concepts, design & art direction.

While at TBWA\ Manchester we won the global E-CRM business for EA Games (Electronic Arts) and their current games roster.

Production is now well under way and at this point There is some nice design work to show off. These titles range from Spore, Need For Speed: Undercover, Burnout Paradise, FIFA 09 and SIMS2 to the complete roster moving forward. We also handle the template driven

general newsletters and online store newsletters.

Not only do we create the English-speaking masters, but we also have each email design and build/dispatch translated into up-to 15 languages. This is a long-term relationship so, as time goes on I’ll add

choice email designs.

I can’t begin to express how great it is to be working for a client like this. It just makes life that little bit more special. Every new title is a new

creative freedom. Awesome.

We were invited to pitch for the flagship website for Forever Friends. This is a global greetings and stuffed toy brand of Hallmark. The invite was a result of the great work and reviews for the Chicago Town

Pizzas campaign website called ‘Humdrum Idol’.

Our pitch collateral was quite extensive because it was a complete digital strategy instead of just a website. The proposal included and e-commerce enabled website which would include similar functionality to www.moonpig.com. The site would also function on a rich, interactive level by dynamically creating controllable bear avatars for guests as soon as they arrive which then could be controlled to explore an extensive horizontal landscape and converse with other user’s avatars in real time. These could be customised and saved by

creating an account.

Accounts would also give you access to many other rich features which includes a rewards scheme device called ‘BearBucks’.

We also included a complete, yearly E-CRM strategy tying in with all possible events and holidays, on-site incentives and promotional

limited editions as the brand has massive collectors appeal.

Among other facets like Mobile marketing, we proposed a nice little web-enabled desktop calendar which would tie in to the back-end of the website’s event-linking and E-CRM triggers and would be a useful tool as well as a data capture/marketing vehicle

for brand enthusiasts.

This was a great job and a breath of fresh air. Regardless of the result of the pitch I am really

proud of the strategy, creative and design.

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The ghd global brand onlineInvolvement: Positioning, strategy, content planning, information architecture, creative concepts, design, art

direction, flash development, motion graphics, video editing & online brand guidelines.

After a massive amount of work from the entire team I manage and work with, I was extremely proud to win the account to create the new global, multi-lingual, e-commerce enabled brand site for ghd hair

stylers, www.ghdhair.com

ghd are the premium brand in their hair styling category and are synonymous with fashion, quality and style. We have stuck with the theme of elegance and simplicity throughout and tried to show these

beautiful products in the most seductive way we could.

The project encompassed a huge amount of work including;

e-commerce, global variations, link strategies, content, strategies, development cycles, creative guidelines, promotional accommodation, Search Engine Marketing, Search Engine Optimization, Affiliate Marketing, considered Information Architecture, wireframing, E-CRM

and much, much more.

As soon as this behemoth went live it grew at a massive rate and changed constantly, especially with the country territories able to cherry pick their own changes, offers and content all centrally created and managed by our team, This presented a great many challenges,

but the groundwork proved to be able to handle this constant flux.

There were certainly a lot of stakeholders, every one with a valid point of view. The road is often shaped by compromise, but all said and done it has withstood it’s greatest tests in tact and has won a host of awards from the creative end right through to the effectiveness stakes

proving it to be a success in many ways.

Someone once said to me “There are brand websites and there are e-commerce websites and never the twain shall meet”.

I do love a challenge.

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8 | August 2011 Anthony Jones - Digital Direction, Design & Creative August 2011 | 9www.anthonyjones.biz

Original Source sponsors Mountain Mayhem

The PZ Cussons brand Original Source has been involved with sponsoring extreme sports for a year or two now, which is proving very successful. Original Source are proud to be sponsoring this year’s Mountain Mayhem event for the second year running, but this

year they are headline sponsor.

We pitched for the online work surrounding this sponsorship. However, knowing the brand as we do, we opened out the brief to Original Sources entire sponsorship calendar and attacked the brief as a extensible, versatile platform which can speak as an enthusiast, to an enthusiast and aim for long-term consumer recognition of the validity of the sponsorship. Basically to make people really believe the truth that Original source are really passionate fans of the sports they

are involved with.

We pitched an online periodical-style magazine, which has the editorial feel of the quarterlies and the ethos of quality throughout. No

hard sell. Just content delivered enthusiastically by the brand.

This platform, attack and ethos would then be extensible to the other activities and sports and the marketing and link strategy would be that the magazines would be discreet in terms of marketing but contained

in an umbrella brand-related URL.

Involvement: Creative concepts, design & strategy.

The Likeaballs: A Children’s BBC animation

I’ve had the pleasure of concepting, designing and building ‘The Likeaballs‘ website. This is a CBBC animated chilldren’s series, in which we won a pitch for online work for through the makers AAP. The series was produced through the animation house Cosgrove Hall who are behind many, many classics like ‘Danger Mouse’ and ‘Count Duckula’ which I was lucky enough to go down and see in person the

studio where they were made.

It’s was an amazing project and such a breath of fresh air from the the highly corporate stuff that I work on. Here’s to more work of this

kind… hopefully.

Involvement: Creative concepts, design, & development.

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Elsevier. A roster of scientific research brands

VIP Computers. A brave new brand

Involvement: Involvement:Strategy, content planning, information architecture, creative concepts, design, art direction, flash development, motion graphics, video editing & online brand guidelines.

Branding, positioning, strategy, information architecture, creative concepts, design, art direction & motion graphics.

As the world’s leading provider of science and health information, Elsevier serves more than 30 million scientists, students and health

and information professionals worldwide.

They help their customers, researchers, librarians, scientists and developers, advance science and health by providing world-class information and innovative tools that help them make critical decisions,

enhance productivity and improve outcomes.

I helped design, strategise and develop marketing collateral, both on and offline, for their roster of products and services across the full

spectrum of media.

Being involved in marketing these types of conceptual serveice and products really expanded my understanding of how to handle complicated, esoteric intellectual properties and also how to effectively split communications and messages to targeted personas in terms of

B2B marketing.

VIP Computers deal in computer supplies. They supply everything from complete systems to internal components, supplying these to outlets,

businesses, and specialists.

The technical landscape forecasts spell a change in the market, moving the market toward whole mobile devices, notebooks and tablets and away

from separate components.

VIP have seized this opportunity to fundamentally progress their proposition, product strategy, and brand as a whole to evolve through this market

change and emerge the other side evolved.

VIP COMPUTERS

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I developed two brand marks based on a common proposition of ‘One Step Ahead’.

Based on these, I developed the respective graphic languages downward through the various levels of marketing assets a product-centric business like this requires; brand advertising, channel communications and product-specific offers and communications.

Demonstrating how this would drive the evolution of their e-commerce solution I developed top-line visuals consistent with these assets.

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ABSTRACT

Currently I work for Marketecture as the Head of Creative.

In this role I act as Lead Creative across all media, art directing and guiding the entire creative team alongside the Creative Director.

I also maintain specialist and direct control over all interactive Design, Creative, Strategy and Development within Marketecture.

As head of strong, multi-disciplined creative and development departments this role encompasses team & line management, operations, creative direction, strategy, art direction, process and I still chip in with design and production where I can to keep my hands dirty.

Before this I had worked in and through many incarnations of the Manchester TBWA\ network under; BDH\TBWA, Digerati\, Tequila Manchester and of course TBWA\ Manchester where, as the Creative Head of Digital, I achieved some awards for both mine, and my team’s creative work on behalf of global B2C top-100 brands.

I cut my creative teeth practicing graphic design & creative communication for a period of 7 years before I decided to specialize in interactive design. Since 2002 I have been responsible for overseeing the creative output of interactive teams employing a hands-on approach and encouraging constant refinement of communication, design principles, usability and creativity across the gamut of digital channels.

I believe that to it is fundamental to understand the technicalities of the medium to create effective communication. As a result, I maintain a high technical knowledge and ability, comfortably creating web applications and communication which are to best practice, standards compliant using the latest technologies & techniques as well as rich, immersive Flash pieces.

I also enjoy an active life out of work hours practicing martial arts, Scuba diving & photography, although rarely at the same time.

I enjoy playing with my twin son & daughter and my myriad of games consoles. When I find time away from these vices, I also play guitar and write music.

SpecialitiesCreative Direction, Design, creative concepts & idea generation, Social Media, brand development, through-the-line thinking, planning, strategy, management, process, creativity, typography, Semiotics, Internet Advertising, Social Media, e-commerce, e-CRM, User Experience, information architecture, Accessibility, HTML, CSS, JavaScript, ActionScript, PHP, B2C, B2B

AWARDS

• 2011 B2B Marketing Awards Shortlist as Art Director - Parasol: Recruiting the Recruiters

• 2009 Roses award for best website as Art Director – ghd global brand website www.ghdhair.com

• 2009 Big Chip Awards nominee under best website as Art Director

• 2009 Cannes Awards nominee under best website as Art Director

• 2009 IPA effectiveness award under best e-commerce website as Art Director

• 2009-2010 Multiple Webby Award Honours• Multiple website reviews in Web Designer Magazine• Multiple appearances in The Drum Advertising Magazine

SKILLS AND ABILITIES

Knowledge• Fully conversant in design fundamentals such as; Layout,

Typography, Hierarchy, Semiotics, Grid Systems e.t.c• Commercial knowledge of print design, repro’, printing

techniques & technologies• Well versed in delivering across many media, including 3D,

video and motion graphics.• Fully capable using all major computer platforms and standard

ubiquitous software packages• Expertly versed in contemporary online/interactive

technologies, practices, standards and methodologies• A practicing knowledge and understanding of the benefits,

roles and opportunities though social media marketing• Interactive Evangelist versed in the psychologies of interaction

and the effectiveness of simplicity and creativity• Highly competent in areas of brand thinking, creative planning

and strategy• High level of experience in Creative & Art Direction,

team leading, creative briefing, creative facilitation and people management

Technical Skillset• Print software: Illustrator, Photoshop, Quark Xpress,

InDesign, Acrobat• Web software / technologies: Dreamweaver, Flash, Fireworks,

XHTML, JavaScript, PHP, Actionscript, AJAX, MySQL, Web Standards & Accessibility

• Video Software: After Effects, Final Cut Studio Pro, DVD Studio Pro, Premier

• Other software: Cinema 4D, Pro Tools, Cleaner, FontLab Studio, Keynote, Microsoft Office suite

PAST CLIENTS & BRANDS

AKZO Nobel, ghd, RAC, MBNA, Umbro, Royal Bank of Scotland, BP, Bupa, Brother UK & Europe, The Co-operative, EA Games, OTTO Group, Extreme, Natwest, Elsever, Mitel, LexisNexis, Tolley, Parasol, ClearSky, NetNames, NetBenefit, Airwave, NetFlights, TalkSport, Michelin, Morrisons, Nissan, Barclaycard, Redrow Homes, CITI Financial Europe, Confetti, Cafe Met, Chicago Town Pizza, Pataks, Imperia Leather, Original Source, Morning Fresh, Freemans, Grattan, Kaleidoscope, Look Again, Solvite, Kasp, Avit Tools, UniBond Loctite, Pritt, Likeaballs, Money Expert, TalkTalk, Westland, Wickes, Tizer, ATS, Crown, Focus DIY, Hoover, LG, Morphy Richards, Warburtons.

CAREER

Full Time• BDH\TBWA: Interactive Designer (2000-2003)• Digerati: Creative Manager/Graphic & Interactive Designer

(2003-2006)• Tequila\ Manchester: Creative Manager/Graphic & Interactive

Designer (2006-2007)• TBWA\: Creative Partner - Digital (2007-2008)• TBWA\ Manchester: Creative Guardian – Digital

(2008-Present)• Consultant Digital Creative/Art Direction & Strategy

(2009-Present)• Marketecture: Head of Creative (2010-Present)

Freelance• Corporem Global• Splinter Design• The Raft

Short-Term Placements• Non-Conform Design• Splinter Design

EDUCATION & QUALIFICATIONS

Undergraduate• BA (HONS) in Graphic Design

College• HND in Graphics Design• HNC in Computer Aided Design• BTEC ND In Graphic Design

GCSE (Grades C and above)Graphic Design, Design & Communication, German, English Language, English Literature, Maths, History, Chemistry

About MeContact Details: Anthony Jones / 07834376980 / [email protected] / www.anthonyjones.biz

I have worked as a designer, producer, art director and a creative leader exclusively in the digital arena for over eleven

years as part of top UK-based agencies.

Working in multi-disciplined and specialist agencies alike I have experience across the gamut of branding, design &

marketing disciplines.