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Transcript of Anthony Battiatobattiato.biz/downloads/work/10_1Battiato_Project2_Tea_final1.pdf · COMPANY...
TEA PACKAGING PROJECTAnthony Battiato
MARCH 12TH, 2015
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT TAYLORS OF HARROGATE
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE THREE WEEKS
COMPANY BACKGROUND
The story of Taylors of Harrogate began in 1886. CE Taylor & Co was a purveyor of the finest speciality teas, that has grown over the years to black tea, herbal tea, Earl Grey and fruit tea. Based in Yorkshire, Northern England, Charles Edward Taylor who was a Quaker with two sons, Llewellyn and Charles. The sons were sent to Ashby’s in London to learn the art of loose tea buying. The younger son, Charles opened a kiosk tea and coffee shops with tasting rooms in Yorkshire’s booming, highly fashionable Victorian spa towns of Harrogate and Llkley. Local guest visited regularly to purchase tea leaves blended to suit their local water source to give the perfect flavor.
Taylors of Harrogate does not compromises quality over price. Because of this the royal family has been a loyal suppliers to the royal household and the brand bears the Royal Warrant, the ultimate stamp of quality.
For many years the brand has cultivated a philosophy that their tea and coffee products make their customers and the people involved with the production of the products feel better and improve their lives. This result has benefited both the people who produce and consume the products as well as the planet. The management of Taylors of Harrogate regularly visit with the growers and participate with the funding of the Ethical Tea Partnership. This organization helps producers meet international standards. The brand also maintains or achieve certifications with independent entities like the Fairtrade and Rainforest Alliance.
COMPETITIVE HOME MARKETPLACE
Currently Taylors of Harrogate carries three lines of tea: Black Tea, Green Tea, Fruit & Herbal Tea, and a Roast & Ground Coffee line. There are two completely different brands. There is a UK brand and a USA brand. This rebranding project will focus on the USA brand.
DESIGN OBJECTIVE
The goal of the re-branding project is to add a whimsical, Old English, storybook look to the packaging with a fresh and modern flair/color. There will be two different packages created: a small box and individual tea bags. The box will also have a delivery opening so after the container is opened so the consumer can grab a tea bag without needing to open and close the box.
ASSIGNMENT 7.1 DESIGN AND MARKETING BRIEF
PRODUCT LINE
There will be two lines of tea. A breakfast tea and a late afternoon tea (5pm).
APPLICATION USAGE
All design work will be printed directly onto the packaging as well as the individually packaged bags. There will also be a simple tag and string tethered to the physical tea bag.
TARGET AUDIENCE
Male and female ages between 20 and 60 who enjoy English tea. The audience has some connection with Europe. Either origination or from visiting or reading.
PRICE RANGE
Mid price range for tea. $5 for a box of 20 bags.
DIRECT COMPETITORS
Teavana, The Republic of Tea, Twinings, Adagio Teas, Harney & Sons, Mighty Leaf Tea, Tea Forté, and Tazo.
INDIRECT COMPETITORS
Starbucks, Target, Small Coffee Roasters,
KEY ADJECTIVES
SUB -BRAND NAMING IDEAS
UNIQUE SELLING POINT
Taylors of Harrogate has a long history of sourcing only the best teas in the world. The company has survived WWII and has kept the passion for tea within their family since 1886. This heritage fits the audience who want to enjoy a robust cup of tea from a brand that knows good tea.
Old EnglishScriptSophisticatedFresh and airySafari
StorybookModern flairWhimsicalAuthenticRefreshing
English MorningGood DayLondon SkySummer HouseMorning light
Tea TimeQuick FoxDishy FoxJolly Fox
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT TAYLORS OF HARROGATE
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE THREE WEEKS
ASSIGNMENT 7.2 MOOD BOARD
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT TAYLORS OF HARROGATE
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE THREE WEEKS
ASSIGNMENT 7.3 CONCEPT SKETCHES
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT TAYLORS OF HARROGATE
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE THREE WEEKS
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 8.1 SECOND ROUND OF SKETCHING
ROUGH FOX CONCEPT REALIZED
Da�er FoxDa�er Fox �e �e �eDa�er Fox
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES SUPPLIERS OF BEVERAGES, TAYLORS OF HARROGATE, NORTH YORKSHIRE
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES SUPPLIERS OF BEVERAGES, TAYLORS OF HARROGATE, NORTH YORKSHIRE
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES SUPPLIERS OF BEVERAGES, TAYLORS OF HARROGATE, NORTH YORKSHIRE
EARL GRAY HERBAL TEAENGLISH BREAKFAST TEA
ASSIGNMENT 8.1 DIGITAL SKETCH REFINEMENT
BOX: FRONT SIDE
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 8.1 DIGITAL SKETCH REFINEMENT
TEA BAG CONTAINERS
HANG TAGS
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES
SUPPLIERS OF BEVERAGESTAYLORS OF HARROGATE, NORTH YORKSHIRE
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES
SUPPLIERS OF BEVERAGESTAYLORS OF HARROGATE, NORTH YORKSHIRE
BY APPOINTMENT TO H.R.H. THE PRINCE OF WALES
SUPPLIERS OF BEVERAGESTAYLORS OF HARROGATE, NORTH YORKSHIRE
Da�er FoxDa�er Fox �e �e �eDa�er FoxEARL GRAY HERBAL TEAENGLISH BREAKFAST TEA
FRONT BACK FRONT BACK FRONT BACK
ENGLISH BREAKFAST TEA
EARLGRAY TEA
HERBALTEA
FRONT BACK FRONT BACK FRONT BACK
ENGLISH BREAKFAST TEA
EARLGRAY TEA
HERBALTEA
FRONT BACK FRONT BACK FRONT BACK
ENGLISH BREAKFAST TEA
EARLGRAY TEA
HERBALTEA
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 9.1 DIGITAL SKETCH REFINEMENT 2
FRONT SIDE OF BOX
2 0 S A C H E T S 5 0 G 1 . 7 6 O Z 2 0 S A C H E T S 5 0 G 1 . 7 6 O Z2 0 S A C H E T S 5 0 G 1 . 7 6 O Z
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
SUPPLIERS OF BE V ER AGESTAY LORS OF HA RROGAT E, NOR TH YORKSHIRE
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
SUPPLIERS OF BE V ER AGESTAY LORS OF HA RROGAT E, NOR TH YORKSHIRE
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
SUPPLIERS OF BE V ER AGESTAY LORS OF HA RROGAT E, NOR TH YORKSHIRE
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
CLEVER BREAKFAST TEA CHEEKY EARL GREY TEA EASY PEASY BERRY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
A RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
A RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 9.1 DIGITAL SKETCH REFINEMENT 2
BACKSIDE OF BOX
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
CLEVER BREAKFAST TEA
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
CHEEKY EARL GREY TEA EASY PEASY BERRY TEA
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 9.1 DIGITAL SKETCH REFINEMENT 2
TEA BAGS AND HANG TAGS
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
CLEVER BREAKFAST TEA CHEEK Y EARL GREY TEA
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
O F H A R R O G AT E, E S T. 18 8 6
EASY PEASY BERRY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
CHEEK Y EARL GREY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
CLEVER BREAKFAST TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
O F H A R R O G AT E, E S T. 18 8 6
CLEVER BREAKFAST TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
O F H A R R O G AT E, E S T. 18 8 6
CHEEK Y EARL GREY TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
O F H A R R O G AT E, E S T. 18 8 6
EASY PEASY BERRY TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
100˚c4-5
mins+ + 1 cup
EASY PEASY BERRY TEA
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 9.1 DIGITAL SKETCH REFINEMENT 2
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This much-loved classic is our special blend
of teas from tw
o of the World’s m
ost famous
tea growing regions, India and A
frica.
For the perfect cup add freshly boiled water and infuse
for 4-5 minutes. Serve w
ith or without m
ilk to taste.
Founded in 1886, we are an independent fam
ily business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsm
anship of our tea blenders. We visit tea
estates personally to select only the �nest seasonal hand-plucked teas.
By investing in long-term
partnerships and paying fair prices, w
e are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the U
K by B
etty & Taylors of H
arrogateN
orth Yorkshire HG
2 7LD
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w.taylorsofharrogate.co.uk
100˚c4-5
mins
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1 cup
EASY PEASY BERRY TEA
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 9.1 DIGITAL SKETCH REFINEMENT 2
ART WORK WITH DIE OVERL AY
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 DIGITAL FINAL
FRONT PANEL
2 0 S A C H E T S 5 0 G 1 . 7 6 O Z 2 0 S A C H E T S 5 0 G 1 . 7 6 O Z2 0 S A C H E T S 5 0 G 1 . 7 6 O Z
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
BY A PPOIN TM EN T TO H.R .H. PR INCE OF WA LES
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
CLEVER BREAKFAST TEA CHEEKY EARL GREY TEA EASY PEASY BERRY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
A RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
A RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 DIGITAL FINAL
BACK PANEL
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
CLEVER BREAKFAST TEA
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
212˚f4-5
mins+ + 1 cup
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
This much-loved classic is our special blend of teas from two of the World’s most famous
tea growing regions, India and Africa.
For the perfect cup add freshly boiled water and infuse for 4-5 minutes. Serve with or without milk to taste.
Founded in 1886, we are an independent family business, dedicated to the pleasures of good tea and coffee.
In every cup of our tea you can taste the skill, creativity and craftsmanship of our tea blenders. We visit tea estates personally to select only the �nest seasonal
hand-plucked teas.
By investing in long-term partnerships and paying fair prices, we are able to make a positive difference to the
quality of our teas and the lives of the growers.
Blended and packed in the UK by Betty & Taylors of Harrogate
North Yorkshire HG2 7LD
www.taylorsofharrogate.co.uk
CHEEKY EARL GREY TEA EASY PEASY BERRY TEA
212˚f4-5
mins+ + 1 cup212˚f4-5
mins+ + 1 cup
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 DIGITAL FINAL
TEA BAGS AND TAGS
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
FRONT BACK
CLEVER BREAKFAST TEA CHEEK Y EARL GREY TEA
EASY PEASY BERRY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
CHEEK Y EARL GREY TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
CLEVER BREAKFAST TEAA RICH AND REF RESHINGBL END OF THE WORL D’S
BES T T E AS
CLEVER BREAKFAST TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
CHEEK Y EARL GREY TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
EASY PEASY BERRY TEA
This much-loved classic is our special blend of teas from t wo of the
World ’s most famous tea growing regions, India and Afr ica.
For the per fect cup add freshly boiled water and infuse for 4 -5
minutes. Ser ve wi th or wi thout milk to tas te.
Blended and packed in the UK by Bet t y & Taylors of Harrogate
Nor th Yorkshire HG2 7L Dw w w.taylorsofharrogate.co.uk
212˚f4-5
mins+ + 1 cup
212˚f4-5
mins+ + 1 cup
212˚f4-5
mins+ + 1 cup
O F H A R R O G AT E, E S T. 18 8 6
O F H A R R O G AT E, E S T. 18 8 6
O F H A R R O G AT E, E S T. 18 8 6 O F H A R R O G AT E, E S T. 18 8 6
O F H A R R O G AT E, E S T. 18 8 6
O F H A R R O G AT E, E S T. 18 8 6
EASY PEASY BERRY TEA
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 FINAL
DIGITAL CUSTOM DIE L INE AND CUT SAMPLE
EASY PEASY BERRY TEAA
RIC
H A
ND
REFR
ESH
ING
BLEN
D O
F THE W
OR
LD’S
BES
T TEA
S
EAS
Y PEA
SY B
ERR
Y TEAIN
GR
EDIEN
TS: B
LAC
K AFR
ICA
N A
ND
IND
IAN
TEAS
US
A B
RA
ND
S OF B
RITA
IN LLC
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N R
AM
ON
, CA
94583
TEL: 800.646.6974
WW
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RA
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FBR
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.CO
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BLEN
DED
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ENG
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31.12.2015L3351 20:58
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BA
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18
86
This
muc
h-lo
ved
clas
sic
is o
ur s
peci
al b
lend
of
teas
from
two
of th
e W
orld
’s m
ost f
amou
s te
a gr
owin
g re
gion
s, In
dia
and
Afr
ica.
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he p
erfe
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up a
dd fr
eshl
y bo
iled
wat
er a
nd in
fuse
fo
r 4-5
min
utes
. Ser
ve w
ith o
r with
out m
ilk to
tast
e.
Foun
ded
in 1
886,
we
are
an in
depe
nden
t fam
ily b
usin
ess,
de
dica
ted
to th
e pl
easu
res
of g
ood
tea
and
coff
ee.
In e
very
cup
of o
ur te
a yo
u ca
n ta
ste
the
skill
, cre
ativ
ity
and
craf
tsm
ansh
ip o
f our
tea
blen
ders
. We
visi
t tea
es
tate
s pe
rson
ally
to s
elec
t onl
y th
e �n
est s
easo
nal
hand
-plu
cked
teas
.
By
inve
stin
g in
long
-ter
m p
artn
ersh
ips
and
payi
ng fa
ir pr
ices
, we
are
able
to m
ake
a po
sitiv
e di
ffer
ence
to th
e qu
alit
y of
our
teas
and
the
lives
of t
he g
row
ers.
Ble
nded
and
pac
ked
in th
e U
K by
B
etty
& T
aylo
rs o
f Har
roga
teN
orth
Yor
kshi
re H
G2
7LD
ww
w.ta
ylor
sofh
arro
gate
.co.
uk
EASY
PEAS
Y BER
RY TE
A
212˚
f4-
5m
ins
++
1 cu
p
20 SAC
HE
TS 5 0 G
1 . 7 6 OZ
BY APPOINTM
ENT TO H
.R.H.
PRINCE OF WALES
OF
HA
RR
OG
AT
E, E
ST
. 18
86
EASY PEASY BERRY TEAA
RIC
H A
ND
REFR
ESH
ING
BLEN
D O
F THE W
OR
LD’S
BES
T TEA
S
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 FINAL PROTOT YPE
FRONT AND BACK OF 8 SIDED
ERGONOMIC TEA BOX
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 FINAL PROTOT YPE
CLEVER BREAKFAST TEA VARIET Y
WITH BOT TOM SHOT OF BOX
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 FINAL PROTOT YPE
CHEEK Y EARL GREY TEA VARIET Y
WITH TEA BAG AND CLOSE UP SHOT
NAMEANTHONY BATTIATO
DEPARTMENT GRAPHIC DESIGN
INSTRUCTOR VALERIE TALOR-SMITH
SEMESTER SPRING 2015
COURSE PACKAGING DESIGN 2
PROJECT CALVIN KLEIN HOME PAINT
DESCRIPTION PACKAGING SYSTEM
PROJECT TIME-LINE SIX WEEKS
ASSIGNMENT 10.1 FINAL PROTOT YPE
EASY PEASY BERRY VARIET Y & ALL TEA BAGS
WITH TAG FRONT AND BACK