Anthony ApodacaBusiness Development

Thomas WerzmirzowskyChief Technical Officer

Creating a UX thatauthors will embrace...

Not just endure

What is your content goal?

Omni-channel publishing

Intelligent content• Semantically labeled

• Modularized

• Re-usable

• Outputs in any format

How to get buy-in?• Modern look and feel• Intuitive • Features• Streamlined• No restrictive templates• No learning curve

How do we get there?

Obstacles• Still have to learn XML

• Out-of-the-box solutions

• The money

Learning XML

Out-of-the-box• We all want standard solutions.

• But we all need custom solutions (e.g., DITA)

Customizations• DITA specializations

• Integrations into CMS, database, etc.

• Multiple workflows

• Validation of business rules beyond schema

• Visual display

• Custom toolbars/buttons

• External tools (CrossRef, DITA OT, etc.)

(Koren, Y. 2010: The Global Manufacturing Revolution: Product-Process-Business Integration and Reconfigurable Systems. Michigan 2010.)

Choices• Create a tool that does everything

• Create a custom tool for everyone

• Give the power of customization to the user

Authoring framework• Intuitive experience for authors requires a modern web-

framework that anyone can customize and developers can extend.

Give a man a fish and feed him for a day.Don’t teach a man to fish… and feed yourself.

He’s a grown man. And fishing’s not that hard.

- Ron Swanson

Anthony ApodacaBusiness Development

Thomas WerzmirzowskyChief Technical Officer