Factory21

Creative and Digital Media

Apprenticeship

Work Based Competence

What this?

• This is a brief guide to help you answer

the questions for :

• Unit 2 – Communicating and presenting

ideas in the Creative Media Sector

What are the questions?

Q1. What types of communication techniques are there and what techniques are used to influence and persuade others?

Q2. How do you give and receive constructive feedback?

Q3. What methods are used to communicate technical and specialist issues within and across teams?

A golden rule of communication:

Speak to people according to their capacity to understand.

We don’t have to eat everything we see,

and we don’t have to say everything we think.

Less is more.

Keep it Short & Simple !KISS =

10 – 20 – 30 “rule”

http://tinyurl.com/10-20-30-Guy-Kawasaki

•10 slides Maximum

•20 minutes presentation average

•30 pt font minimum

Common Communication

Problems:

1. I’m missing out (on) loads of information!

2. None of the information is relevant to me

3. I don’t know what’s good and what’s bad

4. I’m getting too much spam / white noise

5. I want info and I want it now!

6. I want to see the info, not touch it!

7. I want the info anywhere, anytime

8. I want to share the info with my friends NOW!

Modes of communication

Practical demonstration

Speech and sound

Written word

Physical transmissionVisual imagery

facsimile

binaryGroup work

Media of communication

Purpose of communication

• Aiming for the perfect blend:

Solutions Sensation

Stories

Inappropriate jokes

Obscure cultural references

Uninteresting

Long winded

Overly technical

Too many

Physical

gestures

Telling,

Not showing

Overly complex

No substance

specific

informationJargon

Inappropriate

body language

“Where are we going for lunch?”

“Everyone needs to hand their work in by…”

“This is how you use

the import and synchronisation functions

in Adobe Lightroom”

“There is a fire on Level 2”

“OW! I just cut my leg on the toilet door”

“Have a look at my new “booty bounce” video…”

“OK; this is the work for the week, guys”

“I might be late tomorrow”

“I might be late today”

“I am running late”

“This is the work I have done today”

“This student is getting on my nerves…”

STAFF

STUDENTS

FRIENDS

STRANGERS

CUSTOMERS

THE MESSAGETHE AUDIENCE

“Preeti needs this key to get in”

THE MEDIA

The Silent Language of Success

Did you know that 55% of communication is visual (body language, eye contact) and 38% is vocal (pitch, speed, volume, tone of voice)? That means only 7% involves your actual words. And when the spotlight is on you- whether one-on-one in an interview or when making a presentation to a large group—you need to communicate effectively on all levels. If you fail to prepare, then prepare to fail…

http://tinyurl.com/CarmineGallo

Your message must match:

religion

culture

environment

belief

knowledge

experience

timing

values

language

• Collaborating – I win, you win

• Competing – I win, you lose

• Accommodating – I lose, you win

• Compromising – I bend, you bend

• Avoiding – You bend, I bend

Communication strategies:

Team talking tactics:

• TELLING

• Works best when employees are neither willing nor able to do the job (high need of persuasion and high need of guidance)

• DELEGATING

• Works best when the employees are willing to do the job and know how to go about it (low need of persuasion and low need of guidance)

• SELLING

• Works best when employees have the ability to do the job, but need a high amount of support (low need of guidance but high need of persuasion)

• PARTICIPATING

• Works best when employees are willing to do the job, but don’t know how to do it (low need of persuasion but high need of guidance)

Question Two:

Q2. How do you give and receive

constructive feedback?

“Feedback”

The Performer

THE PERFORMAN

CE

THE STAGE

Goals

Focus

Abilities

Limiting beliefs ATTITUDES

EXPECTATIONS

ENVIRONMENT

Good feedback

is about

this bit

Good coaching

Is only about this bit

Good Mentoring

is about this bitBad feedback

Is only about this bit

When giving feedback: Remember:

• People are not arrows or targets

• Be clear what the goal actually is

• Feedback occurs naturally

• Fail to prepare – prepare to fail

• Focus on process – not outcomes

• Order before Law – make consequences known BEFOREHAND

• Don’t wait for feedback – ask for it!

Be CLEAR on what your goal is

http://www.marionjones.org/

Self – appraisal – reviewing your

feedback• What are my goals in general?

• What are the expectations of the people around me?

• What are my specific goals?

• What do I do to get the results I want?

• How do I measure the success of my behaviour?

• What do I want others to do with me? For me?

• What are the behaviours I want them to avoid? And why?

• Where is improvement needed in them?

• Where is improvement needed in me?

• What are the consequences of all this? For them? For me?

• As a person being appraised, what are the goals and expectations for which I am being held accountable? Have I bought into them? Are they in conflict with my own?

• Which of my behaviours seem productive? Which don’t?

• What progress am I making toward my assigned goals and objectives?

• What effects am I having on others? Where is improvement needed?

Presentation Task:

• PREPARE TO PRESENT YOUR CV, YOUR CPD, AND VIDEO TUTORIAL TO STAFF AND EMPLOYEES AT COLLAGE ARTS ON MONDAY 21ST NOVEMBER

• We will be inviting prospective employers to see your work with a view to offering you a job.

• We will also be making job recommendations to you and for you based on your presentation

• We will be recording the session so that future employers can see your potential

• We will NOT release video to potential employers without your consent.

You will need to:

1. Upload your tutorial video to YouTube and / or Vimeo and / or We.Riseup.Net, and be prepared to discuss it on the day.

2. Prepare a CV in digital format and store it on the web in .pdf or .doc format

3. ( NOT on a USB device or local machine)

4. Read and / or explain your Continuous Development Plan

5. Dress and speak appropriately for the presentation

6. Be available for the whole day ( although we will schedule you for a convenient time )

• You will receive feedback from your audience and analyse the feedback, detailing what was effective and what was not effective about your presentation, and work presented

• Expect your presentation to last no more than 20 minutes.