SynopsisA study on consumer preference for refined oil brands in Ghazipur City

SUBMITTED TOVEER BAHADUR SINGH PURVANCHAL UNIVERSITY, JAUNPURIn partial fulfillment of the requirements for the degree ofBACHELOR OF BUSINESS ADMINISTRATION

Submitted by Under the supervision ofAnshu Singh (Mr. Jatindra Kumar)BBA 4th SEMESTER (Assistant professor) ROLL NO. 5460010 DEPARTMENT OF BUSINESS ADMINISTRATION

2013-2014TECHNICAL EDUCTION & RESEARCH INSTITUTEPost-Graduate College , RavindrapuriGhazipur 233001About Edible Oil"Oils" is a collective term for more or less viscous, generally organic-chemical liquids. Depending on their chemical composition, a distinction may be drawn between fatty, essential, mineral and silicone oils. Fatty oils include liquid, semisolid and solid products of vegetable and animal origin. They are also known as sweet oils.One very basic difference between the way of looking at Edible-Oils and the Industrial Oil technician's viewpoint should be understood. When he sees dark color, it represents the presence of "impurities" -- material that prevents the oil from being light colored, odorless and bland in taste. From our viewpoint, those "impurities" look desirable -- the things, which impart color, odor and flavor, are NUTRIENTS. It is both tragic and ironic that the removal of nutrients should be equated with "purity". Tragic because if those nutrients were present they would contribute to the health of the consumer. Ironic because establishing the desired "purity" really results in producing poor quality food.

Choice of oilNew methods of production, transportation and refining, mean that oils are available to suit any and every need. Given such a range of options, what factors should determine the choice of particular oil? The choice of oil as a food ingredient, or for cooking or frying, will usually involve a compromise. The factors that will need to be taken into account may include: Price: Like all other products, this will be governed by the laws of supply and demand. Supplies of oil-bearing crops will depend on acreage planted, the quality of the crop and, of course, the weather. Demand for all oils will inevitably grow in line with the increase in the world's population. Prices will reflect this fundamental demand, as well as being influenced by a whole host of technical factors, such as currency movements and the availability of transport and refining capacity. Intended use: The specific characteristics of some oils mean that they have a relatively limited number of uses, while others are extremely versatile and lend themselves to being substituted one for another. Taste Appearance Nutritional and health concerns: All oils are made from three main types of fatty acids: saturated, monounsaturated and polyunsaturated. For the most part, the human body is able to manufacture all the different types of fat it needs from the fat and other nutrients in the diet. The only fatty acids which need to be eaten are the so-called essential fatty acids or EFAs - linoleic and linolenic - (also known as Omega-3 and Omega-6 fatty acids). The overwhelming conclusion of current dietary research is that while the intake of saturated fats is both unhealthy and unnecessary, a minimum of 3% of calorie intake should be in the form of EFAs. There is an increasing body of opinion, based, for example, on the evidence of diets high in Olive Oil that the monounsaturated fats may be either neutral or benign. But - there are a number of other important considerations to be borne in mind when looking at the nutritional or health implications of using a particular oil or fat: 1. During subjection to high temperatures, and especially if this is prolonged - as in many cooking or frying processes - polyunsaturated fats are converted to saturates. 2. Saturated fats are much more stable under heat than polyunsaturates. With care, saturated fats may last twice as long as polyunsaturated types. 3. During refining, many liquid oils are subjected to the process of hydrogenation, whereby hydrogen is bubbled through the oil at a controlled temperature. This is a completely harmless process and is widely used, (for example in the manufacture of margarine or extended-life oils from Soya or Sunflower oils), both to make the oil more stable, thereby increasing its useful life, and to harden it to a desired consistency at specific temperatures. Hydrogenation changes the chemical structure of the oil and increases the saturated fats content. The effect of this might be that semi-solid cooking oil made from base oil high in polyunsaturates, such as Sunflower, could actually have a higher level of saturated fats than non-hydrogenated oil such as Rapeseed.

Available brands in Ghazipur City- Fortune Saffola Daffodils Pincon Genini

Objectives of the study To know the various brands availability in Ghazipur city. To study the influence of various aspects on buying behavior. These factors are:- - price ingredient - Brand name & others features. To find out customer preferences towards different brands of refined oil. Market share of each brand towards total market share of refined oil . What is the margin retailers are getting from various brands & what are the brands they want to sell. What problems are they facing related to new or various products . To get the feedback from retailers & customers as well.

Importance of the study

The importance of a project report is following. The study will help to know that what additional features & what facilities should be increase. Customer is satisfied with the product and services provided by companies or he is dissatisfied. It helps in identify reason behind dissatisfactions. The importance of study is that it is helpful to make future policy of the company. It is important to create a new plan for products & services in future with unique quality & facilities that will be preferred by the customers. To know the factor behind purchase of refined. To know the recent technologies and growth rate of refined industries in India.

Scope of the studyThe scope of this project is the study the customer preference for refined oil. It covers a wide range analysis of the company that what kind of product quality services has been provided by the company, what are the qualities of products, what are the satisfaction level of the customer by the of the company, working and promotional process of the company, How the company satisfy the customer by its product.This study also shed light on the relationship of company with customers. The study also covers the behavioral pattern of company employees with the customer at the time of complains for any product and how they provide service to them and satisfaction according to choice of refined in Ghazipur.The response of the centre towards the customer also covered in this study. After analysis the researcher comes to know that the customer response centre gives good response to each and every complaint and do its best of satisfy the customers by its service and products provided by the refined industries in India. After analysis the researcher comes to know that the changing buyer preference for refined in Ghazipur city.

RESEARCH METHODOLOGY

RESEARCH DESIGN- A research design is defined, as the specification of methods and procedures for acquiring the Information needed. It is a plant or organizing framework for doing the study and collecting the data.Designing a research plan requires decisions all the data sources, research approaches, Research instruments, sampling plan and contact methods.Research design is mainly of following types: -1. Exploratory research.2. Descriptive studies3. ExperimentalEXPLORATORY RESEARCHThe major purposes of exploratory studies are the identification of problems, the more precise Formulation of problems and the formulations of new alternative courses of action. The design of exploratory studies is characterized by a great amount of flexibility and ad-hoc veracity.DESCRIPTIVE STUDIES Descriptive research in contrast to exploratory research is marked by the prior formulation of specific research Questions. The investigator already knows a substantial amount about the research problem. Perhaps as a Result of an exploratory study, before the project is initiated. Descriptive research is also characterized by a Preplanned and structured design.EXPERIMENTAL DESIGN:- A casual design investigates the cause and effect relationships between two or more variables. The hypothesis is tested and the experiment is done. There are following types of casual designs:I. After only designII. Before after designIII. Before after with control group designIV. Four groups, six studies designV. After only with control group design.VI. Consumer panel designVII. Exposit facto design PRIMARY DATA These data are collected first time as original data. The data is recorded as observed or encountered. Essentially they are raw materials. They may be combined, totaled but they have not extensively been statistically processed. For example, data obtained by the peoples. SECONDARY DATAFollowing are the main sources of secondary data: Official Publications. Publications Relating to Trade:

Sampling Size: The sampling size of the study is 100 users.

Data Collection: - Web sites. News paper Magazine Books.

Limitations of the Research This report covers whole Ghazipur, which is very difficult to get. In a rapidly changing industry, analysis on one day or in one segment can change very quickly. The environmental changes are vital to be considered in order to assimilate the findings. Sometime the gap of communication was come in between the interaction. The time available to conduct the study is little; it being a wide topic has a limited time. Limited resources are available to collect the information about the refined industries in India Refined industries in India are so much volatile and it is difficult to forecast anything about it. Observations of a particular case cannot be universally applied to all instances universally. For the sake of convenience the sample size taken is very small so as to be a true representative of the entire population. Parameters taken in the questionnaire might be insufficient to represent all the issues. The research report done only Ghazipur city . The respondent is not take to fill the questionrior in Ghazipur city.