Taming the Anonymous

Simplified in 8 ½ slides

Wish it was this easy > pull him to the center of the page – remove his mask > name him understand

him and move him to the known bucket

Now that’s not possible in the online world we need an alternative > as every marketer need to manage 50% + anonymous

customers at any point. Every advertiser faces the same issue LEADING TO………..

BAD BROKEN UsEr experience

WAstage UnN suUccessful communicatio-n & more

USE >Location Device

Context TIME

Keep on building intelligence > is a step by step process

At some point you map the unknowns ( partially unmasked ) to the known

customer and recommend

Identify and move them to powerful segments and them a journey of ONE

to 1 an ever evolving game of personalization

https://twitter.com/bettermarketer

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https://twitter.com/bettermarketer

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