HUGO BOSS ©

Mark Langer (Chief Executive Officer)Stuttgart, May 19, 2016

May 19, 2016 2Annual Shareholders Meeting 2016

HUGO BOSS ©

*+3% FX-adjusted

2015 marks another year of growth for HUGO BOSS

Sales

EBITDA before special items

Sales and EBITDA before special items(in EUR million)

594591565528470354

269

+1%

+9%*

2015

2,809

2014

2,572

2013

2,432

2012

2,346

2011

2,059

2010

1,729

2009

1,562

Annual Shareholders Meeting 2016 May 19, 2016 3

HUGO BOSS © May 19, 2016Annual Shareholders Meeting 2016

The market environment was and continues to be challenging

apparel market, y-o-y Retail sales development

(in %)***

0

(2)

2012

(2)

2013

(3)

20152014

12

2015

(12)

(1)

2012 2013

(10)

2014

*Source: TextilWirtschaft, based on TW-Testclub Panel; **Source: Bain & Comp. Altagamma 2015 Worldwide Markets Monitor; ***Source: Bain & Comp., 2015 China Luxury Market Study

German apparel

market, y-o-yRetail sales development

(in %)*

Americas luxury goods

market, y-o-yPersonal luxury goods market

(in %)**0

4

7

5

2015201420132012

4

HUGO BOSS © May 19, 2016Annual Shareholders Meeting 2016

Europe again best performing region

HUGO BOSS Europe sales 2015(in EUR million // FX-adj. change)

2015

1,683

2014

1,567

2013

1,457

2012

1,378

2011

1,245

2010

1,073

HUGO BOSS Europe sales 2010-2015(in EUR million)

+6%

FY

2015

1.683

FY

2014

1.567

5

BOSS Store Zurich // Bahnhofstrasse

+10%

Q4

2015

430

Q4

2014

382

HUGO BOSS © May 19, 2016Annual Shareholders Meeting 2016

Impressive fashion shows for BOSS Womenswear

6

HUGO BOSS ©

Moderate sales and earnings growth in 2015

EBITDA (before special items)

594 EUR million

Net income attributable to

equity holders of the parent company

319 EUR million

(4)%

Annual Shareholders Meeting 2016 May 19, 2016 7

(1)% (3)%+6%

AmericasEurope* Asia/Pacific

1%

*Incl. Middle East and Africa

FX-adjusted sales development2015 (in %)

HUGO BOSS © May 19, 2016Annual Shareholders Meeting 2016

Dividend proposal underlines confidence in long-term growth

0

10

20

30

40

50

60

70

80

90

100

1.00

0.50

1.50

0.00

3.00

4.00

3.50

2.50

2.00

75%

3.34

70%

2012

3.12

in %***

20132007

1.45*

66%

2006

1.19

65%

2005

1.00

64%

2015

3.62**

78%

2014

3.62

70%

2011

2.88

70%

2010

2.02

75%

2009

0.96

64%

2008

1.37

85%

in EUR

Dividend policy reconfirmed: paying out between 60% and 80% of consolidated net income

*Excluding special dividend of 5.00 per share **Proposal for fiscal year 2015 ***As a percentage of net income attributable to shareholders

8

HUGO BOSS © May 19, 2016 9Annual Shareholders Meeting 2016

Market environment in the Americas and Asia/Pacific weighs on quarterly results

Q1 EBITDA before special items(in EUR million)

93

132

(29)%

Q1 2016Q1 2015

Q1 Sales (in EUR million)

643668

Q1 2016

(4)%

Q1 2015

((3)% FX-adjusted)

Sales decline across all regions

Own retail comp store sales decrease 6%

EBITDA down due to higher discounts and inventory

write-offs

HUGO BOSS © May 19, 2016 10Annual Shareholders Meeting 2016

Group addresses challenges in the US and China

Improvement of wholesale distribution

Reduction of brand presence in off-price channels

US

China

Ongoing upgrade of retail network in China

Price reduction of 20% leads to double-digit volume

increase

HUGO BOSS ©Annual Shareholders Meeting 2016

Comprehensive measures initiated to improve cost efficiency

EUR 50 million of cost savings compared to original

budget identified

Significant reduction of capital expenditures

Focus on productivity increases in existing stores,

closing of underperforming stores planned

BOSS Store Düsseldorf // Reopening after renovation

in June 2015

May 19, 2016 11

HUGO BOSS ©

Outlook 2016

Sales (currency adjusted) Low single-digit percentage increase

Gross profit margin Stable performance

EBITDA before special items Low double-digit percentage decrease

Capex EUR 160 million to EUR 180 million

Free cash flow Increase

Outlook for 2016 confirmed

May 19, 2016 12Annual Shareholders Meeting 2016

HUGO BOSS ©Annual Shareholders Meeting 2016

Market environment changes rapidly

Industry suffers

from cautious

consumer buying

Digital shapes

shopping habits

Consumers think

globally

Various channels

influence brand

experience

Sustainability

shapes

perception

May 19, 2016 13

HUGO BOSS ©Annual Shareholders Meeting 2016

future course

F A S T

D I G I T A L

S U S T A I N A B L EC U S T O M E R

C E N T R I C

G L O B A L

May 19, 2016 14

HUGO BOSS ©Annual Shareholders Meeting 2016

C U S T O M E R C E N T R I C

May 19, 2016 15