Annual Research Report 2011

www.rouenbs.frwww.rouenbs.frwww.rouenbs.fr/research

@researchRBS

Création : Magenta ConseilCrédit photo : Colombe Clier, Eric Bienvenu, Pix'sideDocument non contractuel - mars 2011

Imprimerie : GABELimprimé avec les encres Bio dans le respect de l'environnement

3R a p p o R t a n n u e l d e l a R e c h e R c h e 2 0 1 1 3

SUMMARYThe organization of research 6Research groups 6The Scientific Committee 7

Responsible Finance Research Group 9Mission 9Research topics 9Activities and research projects 10

Contemporary Pathways of Career, Life and Learning Research Group 14 Mission 14 Activities and research projects 14The « New Careers » Chair 16

Young People and Responsible Consumption Research Group 18Mission 18Activities and research projects 19

Customer, Retail & Supply Chain Research Group 21Mission 21Expertise areas 21 Activities and research projects 22

The Entrepreneurship and Innovation Center 23

Research seminars and conférence 24

Faculty members of scientific committees for peer-reviewed journals 25

Awards and distinctions 26

Research contracts 26

Dissemination of the School’s research: Open Archive Rouen Business School 27

Rouen Business School scientific production 28

Number of publications in CNRS journal 28

List of CNRS journals 29

L’oRgAniSAtion de LA RecheRche

Rouen Business School s’appuie sur une équipe de 75 professeurs permanents organisée autour de quatre pôles de recherche et une « Maison de l’Entrepreneuriat & de l’Innovation ».

Chaque pôle de recherche rassemble une équipe scientifique pluri-disciplinaire d’enseignants-chercheurs autour d’une thématique qui structure son activité sur une période de quatre ans. Le pôle de recherche est placé sous la responsabi-lité d’un professeur et les chaires y sont rattachées.

La Maison de l’Entrepreneuriat & de l’Innovation rassemble les programmes pédagogiques, d’accompagnement et de recherches sur les thématiques de la création d’entreprise. Cette structure vise à accroître le nombre de projets entre-preneuriaux des étudiants de l’Ecole.

Le Directeur de la recherche est responsable de la politique scientifique de Rouen Business School. Il définit les objectifs et l’organisation de la recherche. Il développe les ressources nécessaires aux activités de recherches académiques et appliquées.

Le directeur de la recherche s’appuie sur les évaluations et les avis du Conseil scientifique. Celui-ci a été renouvelé en 2010 afin de mieux correspondre aux thématiques de recherche développées au sein des pôles de recherche.

Research in the school has developed spectacularly over the last few years driven by the Associate Dean for Research, structuring the research groups and encouraging publishing. I would like to thank all our professors, from different countries

and professional backgrounds, who contribute with their specialised knowledge and their articles in top academic journals to enhancing the reputation and attraction of Rouen Business School.

In today’s changing world, agitated by globalisation and the extraordinary growth of emerging countries, shaken by the boom of digital economy, unsettled by the changes in our consumption habits due to the rarefaction of natural resources, our research activities must have a meaningful impact on the strategies and management practices of companies and organisations. Our research sustains our teaching and nurtures the spirit of research in our students who tomorrow, will impart to their employers the creativity and rigor

necessary to introduce those innovations which will be the driving force behind sustainable growth.

Closely linked to our vision “Explore new worlds, move forward as responsible leaders”, our research policy demonstrates our ambition to explore new dimensions and to suggest new forms of equilibrium. So many projects that our professors are already engaged in, with the full support of the institution.

ARNAuD LANGLOIS-MEuRINNEDEAN of RouEN BuSINESS SChooL

4 R a p p o R t a n n u e l d e l a R e c h e R c h e 2 0 1 1

2010 stood out as an important step in the development of research activities at Rouen Business School. The decision made in 2009 to structure research into four research groups was put into action in 2010 and has already led to the organization

of an increasing number of seminars, workshops and conferences as indicated in this report.

Several new faculty members were recruited to enhance the activity of the research groups.Furthermore, the international development of our research activity has continued by increasing the number of invitations to foreign colleagues and by widening our participation in international conferences. Many projects already in progress will further enlarge the international integration of our research activities in the years to come.

2010 saw the initiation of numerous projects linked to research. Many of these have been successfully accomplished early in 2011 such as the “New Careers” Chair

in collaboration with Air France and LVMH, the Rouen Business School open archives (http://hal-rbs.archives-ouvertes.fr) and Rouen Business School incubator

“Starting Bloc”.

Finally, faculty academic publishing progressed considerably in 2010 and the number of articles published by core faculty almost doubled.

Without a doubt this momentum will continue with great energy in 2011!

HENRI ISAACASSoCIATE DEAN of fACuLTy AND RESEARCh of RouEN BuSINESS SChooL

5R a p p o R t a n n u e l d e l a R e c h e R c h e 2 0 1 1

the oRgAnizAtion of ReSeARch

Rouen Business School can count on a team of 77 permanent faculty organized into four research groups, and on the Entre-preneurship and Innovation Center.

Each research group brings together a multi-disciplinary scientific team of teaching-research faculty focused on a research theme that provides a framework for their work over a four-year period. The research groups are responsible to a professor, and the Chairs are attached to them.

The Entrepreneurship and Innovation Center groups together teaching, support and guidance, and the research programs concerning topics related to business creation. This group aims to increase the number of entrepreneurial projects underta-ken by the school’s students.

The Associate Dean for Research is responsible for the science policy of Rouen Business School. he defines the objectives and the organization of research. he also develops the resources necessary for the academic and applied research activity.

The Associate Dean for Research can count on the assessment and the opinions of the Scientific Committee. This committee was renewed in 2010 in order to better correspond to the research issues developed in the research groups.

ReSeARch gRoUpS

• Portfolio management, derivatives and risk management

• Corporate finance, financial Accounting and CSR

• financial intermediation: strategic behaviors and regulation

• Money economy and financial economy

RESPoNSIBLE fINANCE

• New Careers

• Spheres of life

• Competences

• Professional teaching practice

CoNTEMPoRARy P@ThwAyS of CAREER,

LIfE AND LEARNING

JeUneS et pRAtiqUeS ReSponSAbLeS de LA

conSoMMAtion

• Children’s and teenagers’ food consumption

• The ‘Screen’ generation

• Communicating with/Advertising to young people

• Learning how to be a socially res-ponsible consumer

youNG PEoPLEAND RESPoNSIBLE

CoNSuMPTIoN

RetAiL, cUStoMeR& SUppLY chAin

• CRM & customer insight

• Experience & point of sale

• International stragegy of retailing

• Supply Chain

CuSToMER, RETAIL & SuPPLy ChAIN

ENTREPRENEuRShIPAND INNovATIoN CENTRE


The Scientific Committee of Rouen Business School, composed of 10 members, is meant to accompany the development of research. The

Scientific Committee of Rouen Business School assesses the research policy every year. It puts

forward some proposals on the research policy orientation of Rouen Business School.

The 10 members of the Scientific Committee are :

the Scientific coMMittee


Ellen Kossek Ellen Kossek is university Distinguished Professor at

Michigan State university's School of Labor & Industrial

Relations (Ph.D. yale), is a leading expert on research on improving

relationships between work, family and personal life in organizations, designing and implemen-ting workplace interventions involving ways of working related to flexibility (telework, flextime, reduced-load work), management of talent and diversity in the global multicultural firm, and workplace innovation and organizational deve-lopment and change.Full details: ellenkossek.lir.msu.edu/cv2.php

Monika HamoriMonika hamori is Professor

at the Instituto de Empresa Business School in Madrid and

holds a PhD in Management (Specialization: human Resource

Management). her research interests deal with human resources and organizational behavior.Full details:monika.hamori.profesores.ie.edu/?profesor=monika.hamori&pagina=10003

Patrice Fontaine Patrice fontaine is the

Director of the Master Recherche finance and Profes-

sor at IAE de Grenoble. he is also the Director of the European financial Data Institute and of the CERAG (Centre d’Etudes et de Recherches Appliquées à la Gestion). his main inte-rests in research are financial markets, international finance, portfolio management and empirical finance.Full details: www.iae-grenoble.fr/cv-fontaine-149.html

Pierre-Jean BenghoziPierre-Jean Benghozi is the Re-

search Director of the CNRS, the Director of the Pole of Research in Economics and Management (CNRS - Ecole polytechnique), and Professor at the Ecole Polytechnique. he has a PhD in orga-nization Studies from université Paris Dauphine. his research concentrates on information and communication technology, and also on the me-dia and culture industries. he leads the Chair on "Innovation and Regulation of digital services," which contributes to the development and animation of a theoretical work of reference.Full details :crg.polytechnique.fr/home/benghozi/EN

Hubert Gatignon hubert Gatignon is the

Claude Janssen Chaired Pro-fesso r of Business Administration

and Professor of Marketing at the INSEAD. he holds a PhD in Marketing from the university of California, Los Angeles. his research interests involve (1) modeling the factors influen-cing the adoption and diffusion of innovations, and (2) explaining and econometrically measu-ring how the effects of marketing mix variables change over conditions and over time. his most recent research concerns innovation strategies, as well as international marketing strategy.Full details: www.insead.edu/facultyresearch/faculty/profiles/hgatignon/

the Scientific coMMittee


Jacob G. Birnberg Jacob G. Birnberg retired as the Robert w. Murphy Jr. Professor of Management

Control Systems Emeri-tus, at the Joseph M. Katz

Graduate School of Business at the university of Pittsburgh in 2006.

he holds a PhD in Business from the university of Minnesota. his research concerns the application of behavioral sciences to accounting problems from both macro, i.e., organizational, and micro, i.e., individual or group, perspectives. Current research interests center on the role of modern management techniques, both analytical and behavioral, in planning and controlling the organization and its activities. he was president of the Management Accounting section of the American Accounting Association (2004-05) and continues to be active in that section as well as in the Accounting, organizations and Behavior section of the American Accounting Section.

Full details:www.business.pitt.edu/faculty/birnberg.html

Leigh SparksLeigh Sparks is Associate

Professor and Donald R. Sobey Professor of Internatio-

nal Business at Queen’s School of Business. his research interests center on the strategic management of firms competing in international markets with a focus on the organizational and performance effects of interfirm networks, alliances, and location.

Full details: www.marketing.stir.ac.uk/Staff_information/Marketing/Leigh%20Sparks/index.php

Benny Rigaux-Bricmont Benny Rigaux-Bricmont is Professor of Marketing at the Laval university. he works on theoretical and empirical studies in consumer behavior with implications for marketing communication strategies, he also leads international studies on the adolescent as a consumer and his/her influence on family decision-making (1997-2002) and on applied statistics in marketing research (nonparametric and parametric, univariate and multivariate, metric and nonmetric multidimen-sional scaling).Full details: www.fsa.ulaval.ca/personnel/rigauxbb/cv/CvENGLI.pdf

Mike Shields Mike Shields is Schaberg Endowed Chair in Accoun-

ting of the Broad College of Business at Michigan State

university. he received a PhD from the university of Pittsburgh

in 1978 and an honorary doctoral degree from the Turku School of Economics (finland) in 2000. his research interests and areas of expertise are in management accounting, in particular bud-gets, accounting control, incentives, performance measures and performance evaluation. he is an associate editor of Accounting, organizations and Society since 1991.

Full details:www.bus.msu.edu/staff/staff.cfm?staffID=57

Anthony GoerzenAnthony Goerzen is Profes-

sor of Retail Studies at the Institute for Retail Studies,

university of Stirling, Scotland, uK. he was an undergraduate at

the university of Cambridge, and completed his PhD at St. David's university College, Lampeter. his research concentrates on aspects of the broad areas of structural and spatial change in retailing. he is the co-editor of the leading European Retail Journal (The International Review of Retail, Distribution and Consumer Research, published by Taylor and francis).

Full details: business.queensu.ca/faculty_and_research/faculty_list/agoerzen.php

MiSSionover the past fifteen years, the collective imagination has associated the word finance with several worlds that have negative undertones, such as scandals, speculation, bonuses, aggressive management and, in particular, economic and social crises. Many observers agree that bad practices in finance have indeed had a negative impact on the economy. This argument be-came irrefutable after the 2008 crisis. The research group in Responsible finance at Rouen Business School has a natural vo-cation to cope with these bad practices, by improving our understanding of the interconnections between real investments, financing and social responsibility.

with this mission, the research group in Responsible finance at Rouen Business School becomes a workspace that brings to-gether researchers from various social science disciplines: accounting, econometrics, economics, finance and management. These researchers share the same convictions about the importance of the interconnections between society, business and research. These convictions are materialized by a responsible approach to research (particularly with respect to the regulatory dimension) and to our educational mission, which aims to position society at the heart of the entrepreneurial project.

The main objectives of the research group in Responsible Finance are to:

Propose academic and professional studies in order to improve our understanding of contemporary issues, with an emphasis on:

• The issues related to the regulation of financial markets and financial institutions, • The mechanisms for evaluating the accounting registration of financial assets.

Study the economic policies of emerging countries and their impact on various financial markets around the world.

Think about the tools to employ in order to incorporate the principles of social responsibility and ethics into the teaching of the social sciences.

understand the principles of corporate social responsibility, the motivations behind socially responsible investments and the links between social responsibility and the financial (and operational) performance of companies.

Involve Rouen Business School students in the research projects of the group’s members.

ReSeARch topicSResearch in the group is structured around four research axes. The axes are designed according to the methodologies used and/or the connections between the research projects of the team members. Collaborations within and between axes are highly recommended. The four research axes are:

Portfolio management, derivatives and risk management: using the technical tools of financial mathematics, simulation and financial econometrics, this research axis brings together research projects on various topics. Examples of these topics include the analysis of portfolio managers’ performance, the valuation of sophisticated financial products and credit derivatives (CDos and CDS), and the comparison of portfolio mana-gement practices (dynamic allocation, hedging techniques, etc.). Specific markets, such as fixed income and commodities, are also among the interests of this research axis. Specific knowledge is developed by researchers in the center on the topics of risk management for financial portfolios, and for the banking sector in general (Basel II and III).

Corporate Finance, Financial Accounting and CSR (Corporate Social Responsibility):This research axis brings together researchers with different specializations in social sciences. Similar tools, based mainly on data analysis, are used to study the issues related to financial and non-financial corporate governance mechanisms, and to the methods of reporting corporate accounting data. The key research questions for this research axis are: what is the per-formance of the current system of corporate governance? how can we improve the current system by suggesting additional tools? what is the impact of the IfRS accounting standards on companies? Can we recognize an optimal way to evaluate and to capitalize sophisticated financial products? The study of the extra-financial performance of companies is another research topic of this research axis.


Responsible Finance ReseaRch GRoup

Financial intermediation: strategic behavior and regulation: This axis brings together researchers interested in the banking sector and/or the microstructure of financial markets. using various methodologies, such as banking microeconomics, game theory and industrial organization, this axis studies issues related to the nature of financial intermediation, banking regulation, the role of banks in the 2008 crisis and the resurgence of liquidity as a key banking stability regulation. The dissemination of information, transaction costs for derivatives and the choice of optimal mechanisms of price formation are also issues about which the members of the Center are also concerned. Their expertise extends to issues related to the study of interactions between financial agents and to behavior analysis, using experimental data.

Monetary and Financial Economics:

research within this axis focuses on financial and monetary issues specific to emerging countries. Several issues are addressed: currency crises, monetary reforms, capital flows and global monetary imbalances, demand for international reserves and the effects of imperfections, and interconnections between financial markets. The methodology used is the econometrics of time series and panel data, by developing models of non-linear econometrics.

ActivitieS And ReSeARch pRoJectSIn order to achieve these goals, the main activities of the group are to:

organize internal seminars (Brown-Bag) for the members of our research center in order to present their research interests, and to promote the development of new projects.

organize invited seminars on the topics of the pole in order to make the research position of Rouen Business School visible to the academic and professional communities.

organize series of academic and/or professional discussion groups in order to share our research results with the professional and academic communities.

Promote collaborations between the group research members and researchers in Rouen Business School partner institutions.

Promote the research activities of the group research members by providing ad hoc support for their participation in national and international conferences, or in collaborative projects in accordance with the objectives of the pole.

Promote the participation of students in our research projects, by proposing thesis subjects related to the research topics of the group, or by proposing research projects to students through the “Research and Data Collection” course, and by actually proposing research contracts to our students.

2010 Brown Bag seminars

• 28 January : Vincent Lacoste (Rouen Business School) “A scenario-based comparison of American capital guaranteed strategies”

• 4 february : Pierre Six (Rouen Business School) “Traditional Hedging Model revisited with a non observable convenience yield”

• 1er April : Nikola Gradojevic (Lakehad university) "Private information and its origins in an electronic foreign exchange market"

• 22 April : Marie-Florence Lamy (Rouen Business School) “The liquidity crisis of 2007-2008 “and “Comments on the enhancement of Basel 2 accord for strengthening the financial sector"

• 6 May : Didier Brassier (Rouen Business School) “Le jeu Héliosgame : présentation" • 20 May : Stefan Reitz (Bundesbank) “Financial Intermediation and the Role of Price Discrimination in the Foreign Exchange Market”

• 17 June : Samia Belaounia (Rouen Business School) “Le lien “diversification – performance “dans un contexte international. Proposition d’un modèle “ (co-écrit avec Sami Attaoui)

• 28 october : Hayette Gatfaoui (Rouen Business School) “Translating Financial Integration into Correlation Risk : A Weekly Reporting’s Viewpoint for the Volatility Behavior of Stock Markets”

Interschool Finance Seminar – February 10th and 11th

The second edition of this seminar, which assembles the finance Departments of the major Schools of Management in france, took place at Rouen Business School this year. It was held at EM Lyon last year.



The major french schools structure their research activity and provide increasing visibility of their works. The purpose of this seminar was to share, between several finance Departments, the contents of scientific articles of high standard, and also toshare the methods and forms of the structuration of research in each of our institutions.

Ten paper presentations, each followed by discussion, were organized during two halves each day. The issues raised proved the diversity of research in finance, from financial economy (the role of credit derivatives in the crisis) to quantitative finance (the use of the Levy process).

The schools present on this day were hEC, ESSEC, ESCP-Europe, EMLyon, Grenoble Ecole de Management, Rouen Business School, ESC Toulouse, Audencia, ENSAE…


RESEARCH PROjECTS NAMES

Axis 1 : Portfolio management, derivatives and risk management

A scenario-based comparison of optimal American capital guaranteed strategies Sami Attaoui and Vincent Lacoste

A Partial Equilibrium Model for the Convenience Yield Risk Premium Sami Attaoui, Vincent Lacoste and Pierre Six

Utility maximization under partial information in jump-diffusion model Monique Jeanblanc (Univ Evry), Vincent Lacoste and Sébastien Roland (HSBC)

Variance limited structured products Jochen Dorn (Aarhus University) and Vincent Lacoste

The Bond-Stock mix : a new insight Sami Attaoui and Pierre Six

Axis 2 : Corporate Finance, Financial Accounting and CSR

The impact of the Audited behavior on the quality of the audit process Riadh Manita

Do Boardrooms Love women? Studying the Determinants of Gender Diversity in france Hayette Gatfaoui and Mehdi Nekhili

headquarters’ control capacity and the choice of R&D Investment from abroad by Multinational firms

Dhikra Chebbi (Université du Mans), Walid Cheffi, Mehdi Nekhili

The determinants of foreign investments by banks Samia Belaounia and Mehdi Nekhili

The determinants of internet communication by french firms Sabri Boubaker (ESC Troyes), Faten Lakhal (Université Paris-Est Créteil) And Mehdi Nekhili

The impact of expert intervention on valuation models Carole Botton

Market creation and organization Richard Baker (Adelphi University) and Carole Botton

Internationalization, diversification and performance Sami Attaoui and Samia Belaounia

Audit reputation and Related parties transaction Moez Bennouri, Mehdi Nekhili and Philippe Touron

Bank relationships and IPo underpricing Moez Bennouri, Sonia Falconieri (Cass Business School) and Maher Kooli (UQAM)

To switch or not to switch Philippe Touron

Axis 3 : financial intermediation: strategic behaviours and regulation

Basel III Strengthening the resilience of the banking sector Marie-Florence Lamy

Small firms financing in Europe after the 2008 crisis Marie Florence Lamy

Market microstructure and IPo underpricing Moez Bennouri, Sonia Falconieri (Cass Business School) and Dan Weaver (Rutgers University)

how can Coco bonds help banks in case of crisis Jian Wu

Axis 4 : Money economy and financial economy

Is foreign news relevant for the Asia Pacific interest rate markets Tho Nguyen and Jian Wu


Articles in peer-reviewed journals

Ahn j-H. (2 010), Loan Sales and Loan Market Competition, International Review of Finance, vol. 10, n° 2, pp. 241-262

Ahn j-H. (2 010), Titrisation, concurrence et rente bancaire, Revue Economique, vol. 61, n° 3, pp. 431-440 (2* CNRS)

Attaoui S. et Six P. (2 011), Calendar spreads in commodity futures markets, risk pre-mium and the convenience yield, Bankers, Markets and Investors, à paraître (2*CNRS)

Attaoui S. et Six P. (2 010), Interest rate risk hedging demand under a Gaussian fra-mework, Journal of Financial Transformation, n° 28, pp. 103-107

Belaounia S. (2 010), Internationalisation, diversification et performance : une analyse sur les groupes du CAC 40, Revue Française de Gestion, vol. 36, n° 201, pp. 13-26 (1* CNRS)

Belaounia S. (2 010), L'internationalisation modère-t-elle ou amplifie-t-elle le lien diversification-performance ? L'intérêt d'une approche contingente, Gestion 2000, septembre-octobre 2010, pp. 101-119 (1* CNRS)

Botton C. (2 010), Evaluation et comptabilisation du risque dans l'exploitation d'un cheval de course, Revue Française de Comptabilité, n° 438, pp. 34-37

Cheffi W. et Nekhili M. (2 011), Rôles assignés à la comptabilité de gestion par les managers et changement comptable : question d’adéquation ou simple désillusion ? Comptabilité, Contrôle, Audit, à paraître (3* CNRS)

Cheffi W. (2 010), Designing a performance measurement system : accountants & management diverge, Management Accounting Quarterly, vol. 11, n° 3, pp. 8-21 (1* CNRS)

Cheffi W. (2 010), Is standard costing still relevant ? Evience from Dubaï, Management Accounting Quarterly, vol. 11, n° 2, pp. 1-10 (1* CNRS)

Cheffi W. (2 010), Managing customer relationship management projects : The case of a large french TeleCommunications Company, International Journal of Project Management, vol. 28, n° 4, pp. 339-351 ( 2* CNRS)

Delatte A.L. et Fouquau j. (2 011), The Determinants of International Reserves in the Emerging Countries : A non-linear Approach, Applied Economics, avai-lable online (3*CNRS)

Delatte A.L. et Fouquau j. (2 011), what Drove the Massive hoarding of International Reserves ? A Time-varying Approach, Review of International Economics, à paraître (3* CNRS)

Delatte A.L. et Fouquau j. (2 010), Smooth transition in China : New evidence in the cointegrating money demand relationship, Economics Bulletin, vol.30, n° 1, pp.265-273 (2* CNRS)

Fouquau j. (2 011), how do oil prices affect stock returns in GCC markets ? Bankers, Markets & Investors, à paraître (2* CNRS)

Fouquau j. (2 011), oil price and stock markets in Europe : a sector by sector perspective, Recherches Economiques de Louvain, à paraître (2* CNRS)

Fouquau j. (2 011), Price dynamics in Japan (1981-2001) : A Structural Analysis of Mechanisms in the Goods and Labor Markets, Cahiers Economiques de Bruxelles, à paraître (1* CNRS)

Gatfaoui H. (2 010), Investigating the Common Latent Component in Stock Returns : Systematic and Systemic Risk factors, Bankers, Markets & Investors, n° 107, pp. 20-44 (2* CNRS)

Gatfaoui H. (2 010), Investigating the Dependence Structure between Credit Default Swap Spreads and the u.S. financial Market, Annals of Finance, vol. 6, pp. 511-535 (2* CNRS)

Gatfaoui H. (2 010), Deviation from Normality and Sharpe Ratio Behavior : a brief simulation study, Investment Management and Financial Innovations, vol. 7, n° 4, pp. 95-107

Leca B. (2 011), Grandeur et décadence du Salon de Paris : une étude du processus de désinstitutionalisation d'un événement, M@n@gement, à paraître (3 * CNRS)

Leca B. (2 011), Institutional work – Re-focusing institutional studies of organization, Journal of Management Inquiry, à paraître (2* CNRS)

Leca B. (2 011), Lutte contre la pauvreté et innovation organisationnelle : Le cas de l’incubateur technologique de coopératives populaires de l’université fédérale de Rio de Janeiro, Revue Française de Gestion, à paraître (1* CNRS)

Leca B. (2 010), Le travail institutionnel : fondements théoriques, défis et perspectives, Management & Avenir, n° 37, pp. 53-69 (1* CNRS)

Manita R. (2 010), Le processus de contrôle qualité du haut Conseil de Commissariat aux comptes, Revue Française de Comptabilité, n° 429, pp. 26-29

Manita R. (2 010), The Quality of Audit Process : An Empirical Study with Audit Committees, International, Journal of Business, vol 15, n° 1, pp. 87-99 (2* CNRS)

Nekhili M. (2 011), The Determinants of web-Based Corporate Reporting in france, Managerial Auditing Journal, à paraître

Nekhili M. (2 011), Gouvernance contractuelle et cognitive des alliances internationales en R & D par les firmes multina-tionales, Revue Sciences de Gestion (1* CNRS)



Nekhili M. (2 010), Gouvernance des activités de R & D par les firmes multinationales : contribution de la théorie fondée sur les ressources, Management & Avenir, n° 31, pp. 50-70 (1* CNRS)

Nekhili M. (2 010), La pertinence du choix de la filiale à part entière comme forme organisationnelle en R & D à l’étranger par les firmes multi-nationales d’investissement, Revue Sciences de Gestion, n° 71, (1* CNRS)

Nguyen T. (2 011), Asia-Pacific Interest Rate Movements : A Tale of a Two-horse Sleigh, Journal of Banking and Finance, à paraître (3* CNRS)

Nguyen T. et Wu j. (2 011), A New Classification of Exotic options, Bankers, Markets and Investors, à paraître, (2* CNRS)

Nguyen T. et Wu j. (2 011), Extendible options by changing their underlying assets, Bankers, Markets and Investors, à paraître ( 2*CNRS)

Nguyen T. et Wu j. (2 011), Capital structure determinants and convergence, Bankers, Markets and Investors, à paraître (2* CNRS)

Nguyen T. et Wu j. (2 010), Spillover impacts of the uS macroeconomic news : Australian sectoral perspective, Economics Bulletin, vol. 30, n° 3, pp. 1753-1771 (2* CNRS)

Six P. (2 010), Dynamic strategies when consumption and wealth risk aversions differ, Revue Finance, vol. 31, n° 2, pp. 93-118 (3* CNRS)

For other publications, please see p. 41



contempoRaRy pathways oF caReeR,liFe and leaRninG ReseaRch GRoup

MiSSionThe research group Contemporary pathways of career, life and learning consists of scholars from diverse disciplinary an-chorages (organizational behavior and management, pedagogical sciences, psychology and sociology). our objectives are to analyze and explain the reality of personal and professional paths and of relationships to work and life, by going beyond normative rhetoric and managerial ideologies. The social, economic and technological changes of the last decades have questioned the standards of employment, career and family. Lifetime employment, linearly upward careers and two-parent families coexist with a variety of relationships to employers, and a variety of career paths and of family lives. our research group acknowledges the non-linearity, complexity and unpredictability that now characterize careers, employee-employer relationships, and such other places of belonging as families. yet this increasing plurality remains to be explored. Is it an opening, providing more opportunities for individuals to express their wishes and talents? or could it be, instead, that the influence of rules has radicalized, despite the apparent diversity?The members of our research group postulate that the projects, individual paths and positions in a particular sphere of life, in a professional or organizational identity, are social constructions produced by pragmatic and symbolic interactions between individuals and their environment: family and personal networks at the micro level, organizations, hRM, managers and teams at the meso level, and state institutions and public policy at the macro level.

Our research programs and social goals derive from these statements: Explain the actual paths and positions by questioning the relative influence of the individual strategies and contingencies

imposed by the environment; Question the strategic games involved in these paths, contrast routes and anchorages, including through international

comparisons; Explore the leeway for managers, practitioners and policy makers; Propose new management models as well as an agenda for the dissemination of these models in management training

programs.

The research group has expanded in 2010 with two new recruits who conduct research in the field of careers: Burak Koyuncu and yehuda Baruch, who is the editor of Group & organization Management.

Our four areas of research are:

New Careers Spheres of life Competences Professional teaching practice

ActivitieS And ReSeARch pRoJectSThe research group Contemporary pathways of career, life and learning organized many activities in 2010: indoor seminars, seminars at the Paris Executive Campus, the annual symposium "New work, new jobs, new careers," and has also started many research projects. finally, the pedagogical and research chair “New careers” has been created.

Monthly seminar attended by members of the Research Group, and outside researchers invited. Presentations by members or visiting scholars, such as Prof. Martin Greller.

Presentations at Rouen Business School Summer university: “what good are corporate universities?” And "Can we still make a career?"

hR Conference in the hR Master specialization: “Succeeding with one’s reputation: Are managers artists like other artists?” (November 25).

3rd International Symposium “New work, new jobs, new careers”: careers, paths, and hRM strategy

In 2010 the research group Contemporary pathways of career, life and learning organized several seminars at the Paris Executive Campus:

7 May: Xavier Philippe « universités d'entreprises: le cas des entreprises du CAC 40 »15 June: Sébastien Dubois and Céline Davesne « Et la culture alors? Recherche et carrières des professeurs de langues et cultures dans les GE »13 July: Sébastien Dubois and Jean Pralong « La carrière des artistes dans tous leurs états »13 october: hédia Zannad « Management et religion »9 November: Loïc Cadin and Jean-Philippe Bouilloud from ESCP Europe « Intelligent Career framework et Sociologie Clinique: une approche interdisciplinaire pour comprendre les carrières de sociologues français »


3rd International Symposium "New work, new jobs, new careers": careers, paths, and HRM strategy

The traditional annual conference, held in conjunction with BEM Bordeaux Management School, sought in 2010 to connect work on careers with the field of strategy. Because, even before being defined as individual courses, careers were first mana-gement practices. Proposing standardized path progression skills, responsibilities and revenues has allowed companies to ensure the presence of employees in quantity and quality. however, some policies in favor of the “employability” of workers or job seekers, tend to shift career management to the employees themselves. The speeches may be well known, but the actual practices are not.

The workshop therefore investigated: Policies and practices for managing careers in organizations. Sustainable development and CSR. Do they introduce a revival? The consequences of employability policies and the individualization of career paths and organizational performance.

True to its young tradition, the conference brought together managers and psychologists on careers. It helped to welcome three international speakers: Professors Gunz (university of Toronto), valcour (EDhEC, Nice) and Parker (uQ Business School, Brisbane).

Projects developed in 2010

The dynamics of the research group have grown. Collaborations are already emerging, including:• franco-British collaboration, paper submitted to British Journal of Management: yehuda Baruch and Jean Pralong• Review paper about top executive careers: Burak Koyuncu and yehuda Baruch• The deinstitutionalization of a professional model: Article submitted by Sebastien Dubois and Céline Davesne to Journal of Management Studies and Communication at EGoS• Choice of major students Rouen Business School article for EGoS: yehuda Baruch, Jean Pralong, Burak Koyuncu, hedi Zan-nad and Xavier Philippe• Socialization or generation? Intergenerational study of attitudes toward work: Jean Pralong, Philippe and Xavier Guibert Laure (university of Rouen):• Swearing at work: yehuda Baruch and Ariane ollier-MalaterreGlobal careers book, edited by y. Baruch: Burak Koyuncu and Jean Pralong• work-life and Commitment: Ariane ollier-Malaterre and Burak KoyuncuProjects for 2011• Study Day on the pedagogy of diversity (AGRh) April 4 at CNAM Paris• International Conference "work-Life: Cross-National Conversations. Context Theorizing in work-life research," May 17 Paris• Careers Symposium AGRh, 7th day workshops on careers, 19 and 20 May• Two proposals for PDw / Symposium at the Academy of Management Conference• Project of a study day "Corporate universities"• visitors: Prof. Nancy Rothbard, wharton School, university of Pennsylvania (february), Prof. Ellen Kossek, Michigan State university (May)• visiting being recruited Prof. Bozionelos, Durham Business School, university of Durham.

International Conference Work-Life: Cross-national conversationsContext theorizing in work-life research, Paris – May 17th 2011

Numerous appeals for the greater consideration of context in management research have been made. Recently, an AMJ editorial urged scholars to go “beyond contextualization,” and to use “context theories” to narrow the micro-macro gap in management research” (Bamberger, 2008). work-life researchers are well aware of the need to account for national context in particular. National context can be understood from an institutional perspective and/or a cultural perspective. National context notably translates into values and attitudes towards work and life, and into public provisions. These values and public provisions may influence individuals’ experiences of work-life fit as well as their expectations regarding employers and the State, lay the ground for supervisors’ varying degrees of supportiveness, promote or discourage employers’ work-life initia-tives and inform social policy. Additionally, national context matters from an epistemic point of view, since it often influences work-life researchers’ choices of research questions, theoretical frameworks and research designs.however, little research has thought to use or build frameworks able to “context theorize” work-life issues. Drawing on examples from our research, how can we contribute to narrow the micro-macro gap in work-life research and beyond?In france, work-family and work-life issues are rapidly picking up. In the past five to ten years, employers, policy makers and scholars have been actively experimenting and learning about making work and life work, in a social and institutional context that is both unique and globalized. The most recent token of this interest is the recruitment by french business schools of several work-life scholars, adding to an already vibrant french community of scholars.Rouen Business School research group Contemporary P@thways of Career, Life and Learning, in association with the Special Interest Group Diversity and the equal opportunity of the french-speaking Academic Association of hRM, will be holding an international study day in Paris, with two primary objectives:1. To bridge academic communities researching work-life in different countries and from different disciplines, such as organi-zational behavior and management, industrial psychology, industrial relations and sociology, so as to broaden our perspec-tives and hopefully facilitate future collaborations.2. To reflect on the role that national context plays in work-life research, both for the production of research itself (influence of national context on researchers’ approaches) and on the phenomena we are studying (at the individual, organizational and social policy levels).


contempoRaRy pathways oF caReeR, liFe and leaRninG ReseaRch GRoup

7th Study Day on careers – May 19th and 20th, 2011 This 7th study day follows the previous study days organized by the Thematic Research Group of the AGRh on careers, and the three symposia “New work, new jobs, new careers” organized by Rouen Business School and BEM Management School.The reality and diversity of career and its determinants remain to be clarified. Therefore it seems useful to continue with the debates that occurred during the recent study day, and to collect new materials that complete those already gathered in the book “Carrières et contextes” (Careers and Contexts), by targeting articles that deal with the following topics:

1. what are the realities of careers?2. which models take into account this diversity of pathways?3. Careers, agency and power holders.

the « new cAReeRS » chAiRThe “New Careers” Chair strengthens the activities of the research group. It associates companies, specifically Air france and LvMh, with the research works led by the group in the expertise area “New careers.” Professor Jean Pralong is the director of this chair, and its activities starts in 2011.

MissionAfter several years of an economy based on uncertainty, relationships between employees and companies have changed greatly.first of all, companies simultaneously seek flexibility and loyalty in order to answer, on the one hand, to the needs of agility when facing evolutional contexts, and, on the other hand, to the risk of “a war of skills.” These conflicting objectives blur the link between employees and their organizations.Secondly, new behaviors have appeared amongst employees. Seniors and members of the « y generation » have neither the same expectations, nor the same needs. The idea of career becomes confused. Even so, this idea is the strategic tool that can link the skills, loyalty and commitment of individuals with the performance and the innovation potential of organizations. It needs to be reexamined in order to become the key of a new agreement between employees and organizations.

The « New careers » Chair is meant to produce and spread knowledge about these changes, which could affect employment and careers. In order to bring material information to these questions, the scientific project of the chair makes it possible to:• Examine the behaviors, expectations and needs of individuals as far as work and careers are concerned,• Assess the methods of career management in companies,• Examine the standards and the social regulations.

Activities Research

The Chair produces knowledge by writing research articles on careers intended for the scientific community of human Resource Management, organizational Behavior and related disciplines (Psychology of orientation, social psychology, sociology)

EducationThe Chair spreads its knowledge across different programs at Rouen Business School, thanks to courses and case studies• hR Major of the Programme Master Grande Ecole• The “career creativity” module of the MBA programme• The “carrier objectives” module of the Master and Management Grande Ecole Programme and specialized Masters

Projects 2011/20151. Observatory of career quality The diversification of the career path provides some evidence, but it should not hide the fact that not all careers are the same. The indications commonly used (career success) are limited. It is therefore important to create an indicator that can measure the quality of careers in order to compare individuals and hR policies. The indicator of career quality is based on the index of job quality of the oCDE. It goes even further, by considering that, for many populations, the job is not enough: managers, amongst others, expect a career rather than a job.Every year, the observatory will publish a report that will identify those companies with the best quality of career. As in the “best place to work” ranking, this index will have an important role to play in the employer’s image.

2. Careers and generationshRM policies and traditional management methods are challenged by the increasing heterogeneity of the populations in or-ganizations. Managers often mention the existence of a cross-generation phenomenon. The emergence of the “y generation”, famous for introducing new expectations and behaviors, is seen as a source of difficulties. The Chair investigates this question and tries to characterize the expectations at work and the careers of different generations. The first studies in this field tend to play down the influence of generational belonging. These studies lead to suggestions for other reading grids, in order to interpret these fears and behaviors.



Alves S.et Sprimont P-A. (2 010), Les apprentis de l'enseignement supérieur : de la satisfaction à l'engagement ? Management & Avenir, n° 33, p.35-51 (1* CNRS)

Alves S. et Sprimont P-A. (2 010), Dimensions et conséquences de la satisfaction au travail des apprentis. Le cas de l'enseignement supérieur, Revue Internationale de Psychosociologie, n° 40/XvI, pp. 161-180

Baruch Y. (2 011), Career attitudes and success of managers : The impact of chance event, protean & traditional careers. International Journal of Human Resource Management, à paraître (2*CNRS)

Dubois S. (2 010), La réputation pour gérer les carrières, Gérer et Comprendre, n° 99 (1* CNRS)

Dubois S. (2 010), Paradox in the worlds of Art : Socio-eco-nomic Stability and organizational Multiplicity, International Journal of Arts Management, vol. 13, n° 1 (2* CNRS)

Dubois S. (2 010), Between art and money : The social space of public readings in contemporary poetry economies and careers, Poetics, volume 38, Issue 5, pp. 441-460

Koyuncu B. (2 010), CEos with a functional background in operations : Reviewing their performance and prevalence in the top post, Human Resource Management, vol. 49, n° 5, pp. 869-882 (3* CNRS)

Lauriol j. et Zannad H. (2 010), La vAE en france 2002-2008 un processus d'innovation inabouti, Revue de Gestion des Ressources Humaines, n° 75, pp. 41-56 (2* CNRS)

Ollier-Malaterre A. (2 011), Influences on Employee Perceptions of organizational work-Life Support : Signals and Resources, Journal of Vocational Behavior, à paraître (3* CNRS)

Ollier-Malaterre A. (2 010), Les pratiques work-life des employeurs anglosaxons favorisent-elles l'implication ? Revue de Gestion des Ressources Humaines, n° 78, pp. 2-16 (2* CNRS)

Ollier-Malaterre A. (2 010), De la "conciliation" à la "résilience": 40 ans d'évolution lexicale aux États-unis, Travail, Genre et Société, n° 24, pp. 111-128

Ollier-Malaterre A. (2 010), Conciliation vie professionnelle - vie personnelle : l'éthique en pratique, Entreprise Ethique, n° 32, pp. 87-95

Pralong j. (2 011), Les projets n’engagent que ceux qui y croient ! une étude longitudinale des projets, performances et compétences, Revue Française de Gestion, à paraître (1* CNRS)

Pralong j. (2 010), Les « mondes de la carrière » : le cadre de référence de carrière et sa définition opérationnelle, Revue de Gestion des Ressources Humaines, n° 77, pp. 56-76 (2* CNRS)

Pralong j. (2 010), Toutes les trajectoires se valent-elles ? Schémas Cognitifs et succès de carrière, Management & Avenir, n° 37, pp. 70-91 (1* CNRS)

Pralong j. (2 010), L'image du travail selon la génération y. une comparaison intergénérationnelle, Revue Internationale de Psychosociologie, vol. 16, n° 39, pp. 109-134

Zannad H. (2 010), Mesurer la diversité en entreprise : pour quoi et comment ? Management & Avenir, n° 38, pp. 157-175 (1* CNRS)


contempoRaRy pathways oF caReeR, liFe and leaRninG ReseaRch GRoup

3. Careers of artists, careers of managers The notion of « talent », which is very popular in the hRM literature, suggests many parallels between artists and managers. Creativity, autonomy and project management seem common to these two categories. Idiosyncrasy seems to characterize their careers. The first research to be jointly led with the Arts, Culture and Management Chair of BEM Management School helped us to understand better the factors involved in the failure of artists. This research is conducted using a comparative analysis, with data collected on a population of managers.

4. The mediators of managers’ careers The market for managers is organized by several actors, others than managers themselves: consultants and recruiters orga-nize the linking. Is it possible that the new digital intermediaries, such as job-boards, which can be used directly and freely by managers, may contribute to normalizing both expectations and the career path?


MiSSionThe consumption of children and adolescents represents a major challenge for many social and economic actors: companies, governments, educators, parents ...

It is a central topic for many businesses and merchant organizations: from a young age, children represent a significant purchasing power that is growing very rapidly as children grow; They have important limitations of power within the family, including property, which affects them only slightly; They are often the main drivers in bringing innovations into the home; Adolescence is more equivalent to a genetic and developmental stage, but is also a psychological condition that begins

about 9 years (tweens) and, in sociological terms, can extend up to or beyond 25 years; The attitudes and behaviors of youth, in many areas, represent the model that other age groups seek to appropriate; The learning acquired at an early age occurs under conditions that have a strong capacity to ensure their long life.

But it is also a central topic for all those who support the education and protection of these young audiences: Modern developed societies are dominated by the problems of consumption, so it is important to master the basic skills

of children, in order to be able to manage their economic decisions and to avoid negative long-term effects; Many social problems are attributed entirely to the negative effects of marketing (obesity, imperialism, marks in school,

cultural pollution caused by Tv ...) and we cannot of course exclude some responsibility on the part of marketing. other factors also come into play (normative pressure from peers, family ...) so it is important to identify the actual weight of each of these elements.

how to use marketing techniques effectively to lead young people to reject certain unhealthy behaviors (violence, alcoholism, smoking and drug taking, unsafe behavior when using motorcycle or car ...)?

These findings indicate that the consumption of children and adolescents, which as yet has received little specific study, represents an extremely interesting field of research, especially for businesses.

The research group "Young people and responsible consumption" aims to produce and disseminate knowledge regarding: the consumption of children and adolescents; the responses that these particular populations develop when faced with marketing efforts; the prospect of their status as consumer within a broader societal framework, and a cognitive and social development that

will lead them to become successful adults.The research group is built with a clear commitment to balance the interests of various audiences, namely the search for the greatest possible efficiency in economic terms, but never forgetting the social responsibility and personal integrity that should guide any action directed towards children and/ or adolescents. It also aims to feed knowledge that will allow young audiences to approach their role as consumer citizens and become actors. Its mission is not just food for thought, but also requiring commercial organizations to inform societal debates concerning consumption, and to help the decision-making authorities in this field.

ActivitieS And ReSeARch pRoJectSThe MARCO project

As in the two previous years, most of the research activities of the research group focused on the MARCo project (Marketing and Child obesity) funded by the National Agency for Research (ANR). This project, which involves 15 researchers in france and abroad (including 4 members of the research group K. Ayadi, J. Bree, P. Ezan, C.Damay) is coordinated by Joel Bree.The objective of this project is twofold: to contribute to the understanding of causes - and primarily the actions developed by marketing - that make childhood obesity a public health problem in economically developed countries, and to see how marketing, so often decried, can - alone or through interactions with other stakeholders (government, parents, school) - help to combat this scourge.

we know that obesity is a multifactorial disease in which different determinants affect the eating behaviors of children and interact with them. Some genetic or psychological instances, for example, are disconnected from temporal contingencies, while others are much newer and have contributed substantially to the sharp increase in overweight children: changes in lifestyle (sedentary activities - Tv, video games - nomadism, snacks, meals ... deconstruction) offer diverse products with high sugar content and / or saturated fatty acids, and, in some homes, abandoning rules and parental support ...when it comes to establishing who is responsible for this phenomenon, advertising and marketing in general are at the heart of the debate because of their persuasiveness, and the desires aroused by offers that use all the levers of seduction. while it is futile to deny this reality, it can nonetheless be analyzed only through a perspective that involves the social interaction in which the child participates (family, friends, school).Moreover, if the techniques used can lead to some excesses, they may also be used to change beliefs, attitudes and behavior in a socially desirable direction. we have seen the positive impact of these techniques on the question of youth smoking, or the realization by many drivers of the dangers of driving too fast, or under the influence of alcohol. one might well ask how these techniques could be enabled to empower children, by educating them in good nutritional practices.

younG people and Responsible consumption ReseaRch GRoup


Several contributions are expected from this program:

understanding the impact of food advertising on cognitive responses, and the emotional and behavioral characteristics of children: do they affect children's attitudes toward the categories of products with high sugar content and / or lipid, or are they simply marks within them? Are attitudes changing as they desire? under what conditions is this desire a reality there by ingestion? what, by comparison, are the responses to an ad that promotes a nutritionally healthy product?

how to stage the product in the ad (idealization, portion size, consumption situation, proximity to other more balanced ...) Does this impact on the response of children?

Analyze the joint effects of television advertising and the normative pressure exerted by peer groups: is this the only advertising that initiates such responses? without pressure groups, would they be similar? Can groups inhibit the desire to consume a food product generated by advertising?

how do the transfers of food preferences within the family operate? how can children change the preferences of their parents, either by taking a positive attitude to dietary patterns with which they were previously unfamiliar (consumption of fast food, for example), or by passing on to the family the healthy nutrition principles that they were taught in school?

how do children arbitrate their choice of food, and, given their innate attraction to sweets, how do they manage to couple "nutrition / pleasure" in the relationship that they will establish with the offerings of manufacturers? Can we influence this balance by working on the “perceived mediocrity" of certain products, as we have done with many young people in the case of smoking?

Can a persuasive message using fear be effective with these children? would it be more effective than a message that does not use that leverage? Are some types of fear (e.g., social, such as peer rejection) more effective than others (e.g., sanitary, such as health risk)? The children at the heart of this research are aged from 7 to 12 years. A number of these issues will be addressed in a transnational perspective since, besides the french teams, teacher-re searchers in the u.S., Belgium and Tunisia are included in the research program. They will work both within their respective laboratories, and as faculty in the partner teams invited to this program. It is in this context that Catherine Curran, associate professor at The university of Massachusetts at Dartmouth, will come here as a visiting professor in the first half of 2011.

Other projects

other projects have also been initiated, some of which have already resulted in academic outputs: Learning and engagement in children's price, which is a continuation of the doctoral thesis of Coralie Damay. The role of aesthetic experience in the consumption of children and adolescents, research conducted

by J. Lagier and P. Ezan. The consumer experience facing art and craft, initiated by J. Lagier with a colleague from Aix-en-Provence. The role and image of businesses in the forms of literature for children aged 3 to 7: research that involves C. Damay

and J. Bree and three other colleagues (distribution specialists and semiotics).

Organization of events

In March 2010 the research group "young people and responsible consumption" organized the conference « Society and Consumption » in collaboration with the IAE Caen and Rouen. This was the 9th edition. The conference seeks to consolidate and present work that corresponds to the original studies of consumption as a social phenomenon (CCT). This positioning around the apprehension and understanding of a consumer culture fosters a multidisciplinary approach, including the use of inputs from marketing, sociology, history, anthropology and ethnology. A particular focus is placed on the consumptio of young people (children, adolescents and young adults). Eighteen papers were selected from the 29 that were submitted by researchers from several European countries and the Maghreb.

A workshop was organized at the Sorbonne on November 26, 2010, concerning the MARCo project which, besides the project researchers, was attended by 50 people (researchers, actors in the world of business, students).

Other activities

Several members of the research group have participated as experts in events or projects on and around consumption (CoNSoPoLE, trophées Actukids communication, project pub smart...) or have been cited in the general or professional press (Strategy, financial Times ...).

Joel Bree coordinated the special issue of the journal "Research and Applications in Marketing" on "Marketing and Generations," and a special section of Management Review and outlook on the topic "Marketing and Childhood obesity." In September 2010, he was appointed editor of RAM (Research and Applications in Marketing, CNRS categorie 2, 3*).




Ayadi K. et Brée j. (2 010), An ethnography of the transfer of food learning within the family, Young Consumers, vol. 11, n° 1, pp. 67-76

Ayadi K. (2 010), L'enfant, les aliments plaisir et l'équilibre alimentaire : para-doxe ou complémentarité ? Management & Avenir, n° 37, pp. 140-158 (1* CNRS)

Ayadi K. et Brée j. (2 010), Le rôle des interactions au sein de la famille dans la construction du répertoire alimentaire chez l'enfant. une approche mésosystèmique, Management & Avenir, n° 37, pp. 195-214 (1* CNRS)

Brée j. (2 010), Publicité et obésité infantile : l'impact des an-nonces publicitaires télévisées sur les choix alimentaires des enfants, Management & Avenir, n° 37, pp. 97-119 (1* CNRS)

Damay C., Ezan P. (2 011), Social interactions as support for learning about food : the case of the french school cafeteria, Young Consumers, à paraître

Damay C. et Ezan P. (2 010), Le troc : un support d'apprentissage des prix par les enfants, Management & Avenir, n° 33 (1* CNRS)

Damay C., Ezan P. et Nicolas-Hémar V. (2 010), Le goûter générateur d'interactions sociales chez l'enfant ? Management & Avenir, n° 37, p (1* CNRS)

Ezan P. et Nicolas-Hémar V. (2 010), De l’influence implicite de la publicité sur les comporte-ments alimentaires des enfants ? une confrontation des discours des enfants aux pratiques des publicitaires, Mana-gement & Avenir, n° 37, pp. 120-139 (1* CNRS)

Lagier j. (2 012), L'art et l'artisanat d'art en quête de réassurance : enjeux des labels et des ateliers d'art, Décisions Marketing, à paraître (2* CNRS)




MiSSion

The research group for Customer, Retail & Supply Chain aims to progress and improve marketing practices in retailing and supply chain management, to ensure better value creation for the customer. To do so, the Research Group develops and proposes different techniques and methods for the french and global retail industries, in order to optimize processes while adopting a customer-oriented strategy.The research group work approach is based on:

identifying and understanding retail and consumer trends, analyzing the main drivers of retail and supply chain development, examining the opportunities offered by information technology (database analysis, store data,..), proposing accurate forecasts and recommendations.

Based on the principle of connecting knowledge development and diffusion, the philosophy of the research group is to pro-vide authoritative and expert knowledge that combines research, education and industry projects.The research group aims to connect knowledge development and diffusion by providing marketing programs related to its expertise areas. The expertise thus transmitted will be implemented by students in companies, during internships or job positions. for example:

The common track of the Major in Marketing contains a module on Relationship marketing and CRM. The Major in Marketing proposes a specialization program in Category and Multichannel Management,

with a module on Retail marketing and another on Category management. Challenges are organized for students with partner companies on issues related to retail and CRM. A new Major program started this year on the topic of Supply chain and purchase. The topics proposed for Master’s dissertations are related to the issues examined by research group scholars. This year,

Marketing Major students are working on Shopper Marketing. This topic is also in line with the Marketing Science Institute priorities.

expeRtiSe AReAS Expertise area 1: Customer experience in-store

This expertise area integrates the most recent developments in the domain of the luxury and retail strategy of different com-panies. Such a retail strategy should take into account two main factors: monitoring the value chain to gain competitive ad-vantage within a very concentrated sector, and the need for emotions and aesthetic experience, as expressed by consumers.Consumption experience spirituality refers to the different situational factors related to the store and its organization. The objective is, first, to understand what represents a spiritual experience for the consumer and, second, to identify how brands, retailers and designers can create atmospheres that favor the emergence of a spiritual consumption experience.The authenticity dimension is examined within products, brands, tourist sites and consumption experiences. In store, the objective is to identify the most impactful processes of authenticity control (for example labeling, point of sale atmosphere, salespeople’s speech and the information provided in store).offer an assortment: In a context characterized by changing consumer behavior (time constraint, variety seeking, innovati-veness, ethical expectations, reinsurance need…), new retail formats and technological development, assortment manage-ment seems crucial. The research group examines the issues related to variety perception, organization perception, assort-ment characteristics, assortment evolution, kids and assortment and sustainable development…

Expertise area 2: Customer Relationship Management (CRM) & customer insight

This area deals with the issues related to the study of consumer behavior in an uncertain and international environment, and the opportunities to use customer intelligence to ensure a customer relationship with added value (satisfaction, loyalty…)Perception of country of origin and luxury brand: In globalized markets, the consumer choice process seems to be more based on such factors as country of origin (CoR). Consequently, the impact of CoR on consumers’ perceptions and conative reactions (purchase intention) are crucial for brands. Purchase behavior in a crisis context: During economic crises, consumers adapt their purchase habits. These adjustments, guided mainly by purchasing power, mood or risk perception, concern brand transfers, product category and attitude toward retailers’ brands.Customer Relationship Management: To improve customer experience and gain competitive advantage, companies need to control their environment by using a CRM strategy based on database marketing. Research group contributions examine issues like CRM implementation, sales force and brand role, customer loyalty management and its developmental opportu-nities in the retail industry.


customeR, Retail & supply chain ReseaRch GRoup

Expertise area 3: International retailing

Because of globalization, retail brands need to adapt their strategies, differentiation factors, multi-channel approach and branding. The research group examines globalization strategies, key capabilities, and channels globalization and perfor-mance.

Expertise area 4: Supply Chain Management

Due to globalization, intensive competition and sustainable development orientation, supply chain management represents a main success factor for retail and value creation strategies. This area examines the sustainable supply chain & exchanges internationalization, stock control in the context of collaboration, retailing and vehicle rounds, retailers and suppliers rela-tionships and supply chain performance management.

ActivitieS And ReSeARch pRoJectS

our research group regularly organizes research workshops and seminars that also involve scholars from other universities or research centers. (Lanlan Cao presented a paper on key capabilities to enter the Chinese retail market, Lilia Smaoui from Paris university presented research on the impact of store window displays on consumer purchase intention, and Laure Lavorata from Institut de Recherche en Gestion presented a paper on sustainable development, retail brands and consumer behavior.).



Cao L. (2 010), L’avantage concurrentiel des distributeurs internationaux en Chine : une approche par les compétences-clés, Décisions Marketing, n° 58, pp. 63-76 (2* CNRS)

Cao L. (2 010), La maîtrise de la chaîne de valeur des produits alimentaires : le cas de Carrefour Chine, Economies et Sociétés (Systèmes agroalimentaires), n° 32, pp. 1611-1626 (1* CNRS)

Cao L. (2 010), Strategy and sustainable competitive advantage of international retailers in China, Journal of Asia-Pacific Business, vol. 11, n° 1, pp. 6-27

Godey B. et Pederzoli D. (2 010), Luxury brand and country of origin effect : results of an international empirical study, Journal of Marketing Trends, vol.1, n° 1

Godey B. (2 011), Construction of International Brand Portfolios : Impact on Local Brands, Journal of Product and Brand Management, vol. 20, fall 11, à paraître (1* CNRS)

Kalaï-jemaï R. (2 010), Gestion partagée des approvisionne-ments dans l'industrie des pièces de rechange automobiles, Revue Française de Gestion Industrielle, vol. 29, n° 3 (1* CNRS)

Kalaï-jemaï R. (2 010), The Lexicographic α-Robust Knap-sack Problem, International Transactions in Operational Research, n° 18, pp. 103-113 (2* CNRS)

Kalaï-jemaï R. (2 010), Lexicographic α-robustness : an application to the 1-median problem, RAIRO - Operations Research, vol. 44, n° 2, pp. 119-138 (2* CNRS)



the pRoJect

The Entrepreneurship and Innovation Center is an initiative that combines research, teaching and the entrepreneurial accompaniment of students, in order to develop enterprising minds and entrepreneurial projects at Rouen Business School.

The Entrepreneurship and Innovation Centre is also a building, known as the « Starting bloc », and it welcomes students who have a business project. It is now operational and has already welcomed 4 teams of students, who benefit from the support of the faculty in piloting their business project. The project holders also benefit from the support and presence of several alumni of Rouen Business School.

This center completes the numerous pedagogical initiatives that have been undertaken at Rouen Business School for many years, in order to develop enterprising minds.

Specialization through the Master Grande Ecole Programme, with the “Majeure Entrepreneuriat.”

The “Entreprendre” project is open to different programs (first year of Master Grande Ecole, Bachelor Commerce and MBA)

The “Explor’actions” seminar, for students in their first year, aims to develop creativity, and to generate ideas for entrepreneurial projects.

A teaching and research chair on “Business models and innovation” is being finalized and will become effective in 2011.

Article in peer-reviewed journal

Klapper R. (2010), Innovating entrepreneurial pedagogy examples from france and Germany, Journal of Small Business and Enterprise Development,vol. 17, n°4 (1* CNRS)




the entRepReneuRship and innovation centeR

ReSeARch SeMinARS And confeRenceS

« Accounting, multivocality and diversity » Conference on May 14th and 15th, the conference included about 20 researchers and specialists in accounting and control. The authors of the articles presented came from institutions in Europe and North America. The conference was meant to highlight the diversity and the richness of progress in research, and in accounting practices, as per centers of interest, paradigms and methods. Thus this conference welcomed participants who presented outstanding and relevant subjects through:

Research subjects: the articles dealt with the control of economic and social nanotechnologies: the place of accounting and control in the financial crisis; the normalization of international accounting; the management functions in financial control, accounting and the control of the social responsibility of companies, and the control of immaterial assets.

The theoretical approach chosen: researchers mobilized financial, managerial and critical approaches. The implementation of the methodology: the articles presented were based on questionnaires, case studies,

interviews or documentary studies.These works were presented in diverse European and North American countries.Given that, the conference allowed participants to become aware of differences, by sharing with researchers with very diffe-rent orientations to accounting and corporate governance.

“Performance Management” Seminaron May 25th 2010, The Accounting, Law, operations and Information Management Department of Rouen Business School was pleased to welcome Pr. Mike Shields, Schaberg Endowed Chair in Accounting, of the Broad College of Business at Mi-chigan State university.Mike Shields presented a collaborative paper, written with Dr. Casey Rowe (Purdue university) and Pr. Jacob G. Birnberg (university of Pittsburgh), and entitled “hardening Soft Accounting Information,” of which the following is the abstract: “This study provides theory-consistent field evidence on how soft accounting information is hardened in organizations. hardening soft accounting information is valuable because it reduces information asymmetries between people by reducing biases and errors in information, and by increasing the set of information that they agree is sufficiently credible, objective, unbiased, and free of errors for them to use. In particular, we provide theory and field evidence on hardening soft special-purpose accounting information (e.g., ad hoc ABC, ad hoc benchmarking, special accounting studies) to solve a non-routine orga-nizational problem (e.g., planning a solution to an economic crisis that is outside the relevant range of routinely reported general-purpose accounting information). This study develops two expectations and provides field evidence on their validity. first, hardening soft special-purpose accounting information is expected to require comparable accounting information and competitive assessment. The second expectation is that hardening soft special-purpose accounting information requires information triangulation and social triangulation. The field evidence provides support for both expectations.”

“Sustainable Business and Performance Management” Seminaron May 31st 2010, The Accounting, Law, operations and Information Management Department in association with the Cus-tomer, Retail & Supply Chain Research Group of Rouen Business School was pleased to welcome Dr. Ataur Belal, Dr. Stuart Cooper and Dr. Prasanta Dey, from Aston Business School, Aston university, Birmingham, uK, to a workshop organized on the recent developments in Sustainable Business and Performance Management.During this workshop, the three researchers presented the following papers:

Green Supply Chain Management (Dr. Prasanta Dey) Climate Change Performance Measurement in English Local Authority Areas (Dr. Stuart Cooper) Climate Change reporting in Bangladesh (Dr. Ataur Belal)

3rd International Symposium "New work, new jobs, new careers":careers, paths, and HRM strategyThe annual symposium, organized in collaboration with BEM Bordeaux School of Management, tried in 2010 to connect work on careers with the strategy field. Indeed, careers were management practices before they were defined as individual career paths. Proposing standard paths in skills progress, in responsibilities and in salaries allowed companies to guarantee the presence of employees, quantitatively and qualitatively. however, certain policies in favor of the “employability” of employees or job seekers tend to transfer career management towards employees. If speeches on this issue are well known, the real practices are less common. The articles presented at the conference therefore investigated:Strategies and practices to manage a career in organizations. Are sustainable development and social responsibility under-going a renewal?The consequences of the policies of employability, and of the individualization of careers on the paths and on the perfor-mance of organizations.faithful to its tradition, the symposium helped to share ideas on the views managers and psychologists may have on careers. Three international guest speakers were present: Professors Gunz (university of Toronto), valcour (Edhec, Nice) and Parker (uQ Business School, Brisbane).

“From routines to movements and back” Conferenceorganized by Rouen Business School, hEC, Sciences Po and the CSo, on June 25th at Jouy-en-Josas.The conference dealt with the theory of organizations, emphasizing the theory of social movements. This conference comple-ted the series of seminars “organization, Praxis and Strategy,” which were organized by all these institutions, and were held at the CSo from September to the end of November 2009.


The conference consisted of 5 sessions. Each guest speaker presented a paper (40/45 min) and was challenged by a promi-nent international scholar who played the role of provocateur, and also discussed the paper with the audience, and engaged in the conversation (15/20 min).Sociologists and Researchers in Strategy, of worldwide renown, from the united States, france and other European countries, were present to attend the conference and to discuss / provoke.

GuEST SPEAKERS:

Martha feldman, university of California, Irvine; Mike Lounsbury, university of Alberta; huggy Rao, Stanford university; Sarah Soule, Stanford university; rancesca Polletta, university of California, Irvine.

PROVOCATEuRS:

David Seidl, university of Zurich, Julie Battilana, harvard Business School; Erhard friedberg, Sciences Po Paris; frank den hond, vu Amsterdam; Quy huy, Insead.


fAcULtY MeMbeRS of Scientific coMMitteeS foR peeR-Reviewed JoURnALS

joël Brée

Recherche et Applications en Marketing Décisions Marketing Management et Avenir

Yehuda Baruch

Academy of Management Learning & Education British Journal of Management Career Development International Equal opportunities International Group and organization Management Journal of Management Journal of Management, Spirituality and Religion human Resource Management human Relations International Journal of human Resource

Management (IJhRM) Journal of Managerial Psychology Personnel Review Thunderbird International Business Review

Céline Davesne

Theory and Practice in Language Studies

Hayette Gatfaoui

Middle Eastern finance and Economics Journal Review of finance and Banking International Research Journal of Applied finance

Rita Klapper

Journal of Small Business Management

Bruno Godey

International Journal of Retail & Distribution Management

Journal of Marketing Trends

Stephan Grzeskowiak

Journal of Applied Research in Quality of Life

Henri Isaac

Management International

Bernard Leca

M@n@gement

Carlos Rabasso

Journal of Global Responsibility

AwARdS And diStinctionS

Bruno Godey and Daniele Pederzoli received the "Best Conference Paper Award" during the Global Marketing Conference taking place in Tokyo. The article was entitled "Does the country of origin of brands still help to sell luxury products in the world? An international research investigation on consumers in 7 countries." This work was realized in collaboration with researchers from the university of florence (Italy), hong Kong Polytechnic university (China), Birla Institute of Management Technology (India), Plekhanov Russian Academy of Economics (Russia), waseda university (Ja-pan) and university of florida (uSA).

Pierre Six was selected to receive the "outstanding Paper in Derivatives award", for his article “The Traditional hed-ging Model revisited with a non observable convenience yield." he received this award on April 16th during the Annual Conference of the Eastern finance Association, held in Miami from April 14th to 17th.

ReSeARch contRActS

Contemporary Pathways of Career, Life and Learning Research Group

ollier-Malaterre A. : ANR grant of the ELfE Children group (13 000 €) with f. Berton, Lise CNRS. ollier-Malaterre A. : Co-principal investigator of a research grant of a research bursary awarded by the Leadership Center

and the Center for human Resources of wharton School, university of Pennsylvania (16,000 uSD), with Prof. Nancy Rothbard. Zannad h. : APEC grant on the «making of managers».

Customer, Retail and Supply Chain Research Group

RISC Project (Réseaux d’Interactions et Systèmes Complexes):Period: 2011-13financiers: European union (fEDER) and Etat-Région hte-Normandie Project in collaboration with Normandy based researchers (IDIT, INSA, université du havre, université de Rouen)objectives: To identify, rationalize, and better understand the relevant data, and suggest informational outlines (socio-economic) concerning freight, which is allowed in a global objective of territorial intelligence: • To map transportation and logistic risks • To determine some competitive factors in logistic development • To create and generate reliable performance indicators • To improve the management of infrastructures and promote a modal shift • To increase the attractiveness of territory, thanks to an offensive use of informational data.The interest here is in territorial competitiveness through efforts to develop infrastructures and logistic networks.Rouen Business School’s contribution: Analysis of the flows, specifications of a precise area to study and map, definition of the economic performance indicators, in order to map territorial competitiveness.

PLuTON Project:Period: 2011-12financiers: to be confirmed Project in collaboration with Normandy based researchers (IDIT, INSA)objectives: Developing an innovating digital platform of decision support in the field of transport law and logistics, with the following primary objectives:• The prevention and the management of risks and of disputes linked to hazardous materials. • The control and limitation of environmental nuisances (greenhouse gas emissions). Rouen Business School’s contribution: undertaking a study of technico-economic feasibility that will rely on a detailed study of the needs and the markets, and a definition of the economic model and of accurate Business Models.


diSSeMinAtion of the SchooL’S ReSeARch: open ARchive RoUen bUSineSS SchooL

In 2011, Rouen Business School will acquire an online open archive on the hAL platform of the CNRS.

Established in 2001 by the CCSD (Centre for Direct Scientific Communication), its own unit of the CNRS, the hAL platform is a tool that disseminates the results of scientific output, and is part of the international movement for open Access. This open and multidisciplinary archive identifies and disseminates scientific documents, thus providing free and open access to the research results of the entire scientific community.

The hAL portal of Rouen Business School http://hal-rbs.archives-ouvertes.fr aims to ensure the dissemination of the research output of the faculty of Rouen Business School, by allowing immediate, universal and free access to this scien-tific output. It also aims to optimize the scientific and institutional visibility of our School, and to ensure the continuity of the data that are stored in the archive.

The feeding of the hAL portal of Rouen Business School will be achieved gradually, and on an ongoing basis, from february 2011, thanks to the Intelligence & Learning Center team, which is in charge of the open Archive of Rouen Business School.


RoUen bUSineSS SchooL Scientific pRodUctionSummary of publications, 2007-2010

nUMbeR of pUbLicAtionS in cnRS JoURnALS

2007* 2008* 2009* 2010*

4 category (1*) 3 5 8 24

3 category (2*) 1 7 12 19

2 category (3*) 0 2 2 3

1 category (4*) 0 0 2 2

TOTAL STARS CNRS 5 25 46 79

2007* 2008* 2009* 2010*

publications in cnRS journals 4 14 24 48

publications not in cnRS journals

9 9 10 16

Total articles 13 23 34 64

conference papers 56 60 56 101

book chapters 12 24 11 14

case studies 2 1 12 19

books 4 3 2 3

others (presentations, etc.) 28 44 26 63

* Calendar year


4* JouRNALS (CATEGoRy 1)

Academy of Management Review

European Journal of operational Research


finance

human Resource Management

Journal of Banking and finance

M@n@gement

Recherche et Application en Marketing


Annals of finance

Bankers, Markets and Investors

Critical Pespectives on Accounting

Décisions Marketing

Economics Bulletin

International Journal of Arts Management

International Journal of Business

International Journal of Project Management

International Transactions in operational Research

Journal of Business Ethics

Long Range Planning

RAIRo – operations Research

Revue de Gestion des Ressources humaines

Revue Economique


Business and Society

Economie et Société

Gérer et Comprendre

Gestion 2000

Journal of Small Business and Enterprise Development

Management et Avenir

Management Accounting Quarterly

Revue française de Gestion

Revue française de Gestion Industrielle

Revue Sciences de Gestion

For other publications, please see pp. 41

LiSt of cnRS JoURnALS in which ARticLeS bY the fAcULtY hAve been pUbLiShed


Annual Research Report 2011

Documents

Transcript of Annual Research Report 2011