Annual Report 2012
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2012 Annual Report 1
20 12
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2 YellowstoneAssociation.org
Yellowstone Association 2012 Annual Report Welcome to the Yellowstone Association’s first Annual Report.
Looking back on 2012, we are inspired and humbled by the commitment of our members, students, volunteers, and partners. You enabled us to provide an unprecedented level of support for Yellowstone National Park.
We made great progress this year, connecting more than a quarter of a million visitors to Yellowstone through our in-depth Institute programs, high quality educational materials, and dynamic membership program. We also provided our largest annual donation to Yellowstone National Park for education and research. These funds were used for high priority projects including a new education/work program for underserved youth and continued support of Yellowstone’s research library.
Among our greatest accomplishments, we opened Destination Yellowstone at the Bozeman Yellowstone International Airport, launched a new series of events for members of our Yellowstone Society, and worked with the National Park Service to provide life-changing educational experiences for underserved youth through our Park Journeys and My Yellowstone Adventure programs.
Thank you for your support, which makes all of this vitally important work possible. In these days of reduced federal funding, Yellowstone needs us now more than ever. With your help, we will continue to rise to that challenge.
With gratitude,
Jeff Brown ExEcuTIvE DIREcToR
Don Ableson chAIR, BoARD of DIREcToRS
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2012 Annual Report 3
04 The YA Family at Work06 Aid to National Park Service (NPS)—
Your Support In Action16 Thank You Members18 Thank You Volunteers20 Financial Statements22 YA Board of Directors
“It is our generation that has the kids that will be the ‘next’ generation and we have to teach them about
Yellowstone, and about our world. The Yellowstone Association is one of the few
organizations that embraces education as one of the vehicles to get this done. We need to grow beyond the concept
of conservationism and think in terms of stewardship. If we understand the
concept of stewardship, then we will not only conserve what we have, but find
ways to make it better and make it grow.”
— William Freund Society member, plantation, florida
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4 YellowstoneAssociation.org
2012 Accomplishments
Youth Programs With encouragement from Yellowstone Superintendent Dan Wenk, the Yellowstone Association is working with park staff to expand educational programs for underserved youth. This year, we offered several sponsored programs based at our overlook field campus in Gardiner.
Park Host Program Yellowstone Association volunteers were stationed at the Mammoth hot Springs hotel and old faithful Snow Lodge during the winter season to provide information and advice about the park. Park hosts also maintain lending libraries so guests can borrow educational books while staying at these hotels.
Destination Yellowstone This year, we partnered with the Yellowstone Park foundation to create Destination Yellowstone at the Bozeman Yellowstone International Airport. This includes a Yellowstone Association Park Store, an information desk, and educational exhibits — all designed to increase public appreciation and support for the park.
Society Excursions To connect with some of the park’s most passionate supporters, we launched a quarterly newsletter and a series of Insider Excursions for members of our Yellowstone Society. for example, 21 members joined the trip to Alaska and spent five days deep inside Denali National Park.
The YA Family at WorkSince 1933, the Yellowstone Association (YA) has helped park visitors enjoy Yellowstone by enhancing their trips in the park and by keeping them connected at home. As Yellowstone’s official nonprofit education partner, we are dedicated to educating visitors about Yellowstone and preserving the park for future generations.
In 2012, YA helped over a quarter of a million park visitors connect to Yellowstone through in-depth experiences via our Yellowstone Association Institute, Park Stores, visitor support services, and membership program. Many more were able to remain connected to Yellowstone through our magazine, Yellowstone Quarterly, and social media outreach.
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2012 Annual Report 5
over 200,000 visitors purchased educational products at our Park Stores
200,000
volunteers donated 16,100 hours supporting education in Yellowstone
16,100 11,376 visitors joined our family of nearly 35,000 worldwide members
11,376
5,623 visitors benefited from 580 in-depth Institute programs
5,623
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Aid to nAtionAl pArk service (NPS)
Your Support In ActionBecause of your generous support in 2012, we were able to provide our largest annual donation to Yellowstone since our inception. our contribution of $762,550 was made possible through sales at our Park Stores and the support of members like you.
6 YellowstoneAssociation.org
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7 YA 2012 Annual Report
75% EDucATIoN25% RESEARchNPS FuNDINg
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8 YellowstoneAssociation.org
FeAtured Funded progrAms
Youth Education In the summer of 2012, YA funded nearly 100 disadvantaged youth to participate in Future Stewards and Leaders, a program designed to develop future conservation and education leaders. Participants gained a greater understanding of environmental systems and diversity, and of possible solutions to environmental challenges and issues affecting their home communities as well as those of global impact or concern.
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FeAtured Funded progrAms
Albright Visitor CenterExhibits and Interpretive Media
This funding supports a multi-year project to plan, design, fabricate, and install approximately 2,000 square feet of exhibits for the Albright visitor center in Mammoth. Included in this project is the development of multiple videos and podcasts interpreting the park’s history and wildlife; new large-screen interactive orientation exhibits; new interactive outdoor exhibits for the fort Yellowstone self-guided tour route; and new exhibits for the Backcountry Permit office.
2012 Annual Report 9
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10 YellowstoneAssociation.org
FeAtured progrAms Funded
Biennial Scientific Conference The Greater Yellowstone Biennial Scientific conference series, initiated in 1991, encourages awareness and application of wide-ranging, high-caliber scientific work on the region’s natural and cultural resources. These conferences, with the active involvement of professional societies and other institutions, provides a much-needed forum for knowledge-sharing among hundreds of researchers and park managers. They attract world-class speakers and are interdisciplinary by design.
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2012 Annual Report 11
FeAtured progrAms Funded
Since the opening of the heritage and Research center (hRc) in May 2005, the number of researchers using the park’s archives, library, and museum collections has more than doubled. YA’s continued support of the hRc, and specifically the Yellowstone Research Library, is instrumental in ensuring that more researchers are accommodated each year; that the library is able to continue to acquire new scholarly works on Yellowstone for the collection; and the current collection is properly preserved.
Yellowstone Research Library
SPECIAL PRojECTS Approved Amount
Developing future Stewards $ 100,000
official Park Web Site – Resources and Issues Enhancements 76,519
Exhibits and Interpretive Media, Albright visitor center 281,026
Webinar Speaker Series 12,000
SuBToTAL DIvISIoN of RESouRcE EDucATIoN 469,545
hRc operations 2012 95,000
Support for Yellowstone Science 25,000
Greater Yellowstone Learning center 26,515
Biennial Scientific conference 10,000
SuBToTAL YELLoWSToNE cENTER foR RESEARch 156,515
Total Special Projects 626,060
oPERATIoNAL AID
Librarians compensation 19,240
Yellowstone Newspaper 38,400
Library Subscriptions 2,800
chief of Interpretation Discretionary funds 49,160
Superintendent Discretionary funds 5,220
Rangers Discretionary funds 980
Total operational Aid 115,420
Trail Leaflets 21,070
ToTAL NPS 2012 AID $ 762,550
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future Stewards and Leaders Youth Education
13.1%official Park Website —
Resources and Issues Enhancements
9.9%Exhibits and Interpretive
Media, Albright visitor center
36.8%
Webinar Speaker Series
1.5%
heritage and Research center operations
12.4%
Support for Yellowstone Science
3.2%Support for Greater
Yellowstone Science center
3.4%Greater Yellowstone
Learning center
3.4%
Biennial Scientific conference
1.3%Librarians compensation
2.4%
Yellowstone Newspaper
4.9%
chief of Interpretation Discretionary funds
6.4%
Superintendent Discretionary funds
.6%
Trail Leaflets
2.7%
Rangers Discretionary funds
.1%Library Subscriptions
.2%
Based on 2012 grant requests from revenues raised in 2011
Supporting Yellowstone Through Education
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2012 Annual Report 13
ouR EFFICIENCY*83% EDucATIoN & RESEARch10% MANAGEMENT & GENERAL
7% DEvELoPMENT
* functional expenses calculated from 2012 990.
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14 YellowstoneAssociation.org
“The rawness of the environment and the proximity of massively powerful forces of nature are eloquent reminders to humans that we need to be humble in the face of nature as well as diligent and dedicated in preserving it wherever we can.” — Kathryn Niedner Guardian member, chicago, illinois
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2012 Annual Report 15
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16 YellowstoneAssociation.org
Thank YouWe gratefully acknowledge the support of those who contributed to the Yellowstone Association in 2012. Because of space constraints, we are only able to list donors who contributed $1,000 or more. Thank you to all who contributed— regardless of the size of your gift, you are helping to preserve Yellowstone and the natural world through education. our nearly 35,000 members ensure that YA will be able to continue to cultivate lifelong stewards for our natural world.
our members
“Interacting with other Yellowstone Society members has been delightful. It’s people from all walks of life and from all over the country who really have an interest in the
outdoors and preserving the natural world, which is the same way we feel.”
— Len and Mary BeavisSociety members, albuquerque, new mexico
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our members$20,000+Sandra and David BurnerMarjorie and Earl hollandPenney and A.c. hubbard
$10,000 – $19,999Mark BenjaminMarguerite and Eugene DetmerJo Ann and Bert EderJudith and Daniel GreshamBarbara and Lou LanwermeyerThomas offutt Lollie PlankRuth and Richard WaltmanPamela and David WaudAnonymous (1)
$5,000 – $9,999Marilyn Alkire and Alan ShawTracy ArthurThe Estate of John M. NortonDiana BlankSharon and David BrooksGinny and Michael campbellKatherine cattanach and David charlescapitol Group charitable foundationDevin and Brian croninMichelle and Patrick Gauntcherianne JacquartRobin Tawney Nichols and William NicholsKate PiperJoy and Jordan RennerJulie ShawRobert c. vorwith TrustYellowstone General Stores
$2,500 – $4,999Susan and Michael ArnesonWendy and Ken Bennett
Betsy de LeirisJan and David DietrichJeffrey and Sandra DunningSandy and David EpsteinLucy and Rick fredricksonJanet and charles haasTamara and Martin hicksBetty and Barry hunlockJacqueline and Jay LauderdaleJune and Tom LoweryThomas LukasBarbara MartinThe Minneapolis foundationBarbara and Deborah MooreEllen and Michael MustafagaDeborah and Barbara o’Neillcatherine and Robert ShopneckLillian StephensTourism cares for TomorrowPatricia and Philip Washburn $1,000 – $2,499Nancy and Theodore BerndtJudith BiscanTammy and James BondsKenneth BowlingWendy and Jeff BrownDebra and William BrownlieKaren and Kenneth BuchiEileen and John BuckleyBetty and fred Bunchclaire campbell and Brian MakarePatricia carocciTeresa and Shain chappellTrudy chesterfidelity charitable Gift fund – cincinnatiGrace and John coganJeanne and Dave collinsShirley cooper
Linda and William cornellDorothy and David courtiscatherine and Brooks Darbychris and Timothy Davischarles DepresDavid DiamondRobert DircksElizabeth and Maurice DruzinDina and Wayne DuckworthBetty Jean and Thomas EubanksSharlene and Michael EvansGary EvansSean faheyKim and Kent fletcherMarin community foundationThe Greater cincinnati foundationThe Devereaux foundationMattone family charitable foundationWilliam freundNancy and Peter GalloJohn GardnerBarbara GibbsBarry GrahamMaurie and William Grayhelen and James hamiltonSara and Greg harkinsJohn harveycharlotte and Joe hawkinsJanne and William haywardJean and Joseph hedrickhenry fork AnglersLyda hillElizabeth hollowayJacklin’s fly ShopEileen and Jeffrey JasicaJudy and Daryl JenningsSandra and Scott JohnsonLyn and David KaufmanLeilani and olen Kitchings
claire and Mike van KonynenburgKatherine and Ray Korbacynthia and Gregory KozmetskyDeborah and John LaheyKatherine and Ray LaibleBob LandisSue and Roger Langcarlene Lebous and harris hastonSusan Light and Boyd RatchyeNanci and Paul LimbachMarieda and Steven LindJulia and Richard LlewellynGigi and Mike LoudenNancy and Dan MaloneyDana and David MartinGay and Scott MatthewsMarjorie and Robert MaurerBeth MaxwellLaura and Robert MccoyBarbara and Don McfarlandDenise and Alton McKnightveronica and John MeuryMarveen and Robert MinishMarilyn and Doug MortonPeter and Mary Murraycherri and Jack MusserDeborah and Dale NickelsThe Eric and Joan Norgaard charitable TrustMary and John o’BrienRichard orlowskiJoe orrcathy and William osbornDavid ottolinoYvonne and Edwin ParishMarjorie and James ParkerSondra PerryDina and Wayne PleasantsJudith and Thomas ReidKatharine and Kurt Rice
Gail RivestTia and Jim Roddycarolyn RosinBarbara and Michael SampleRobert SandersMarilyn and Jay Sarlescarol and Robert ScallanRoberta and William SchererMargaret SmithKate and Robert Smithharriet and Ed SpencerLinda and frederick StephenKarin and Mark StriepeJoan and Mark StrobelAnne and Andrew SukMary Ann and William SullivanPeter and Mary Swansoncatherine SymchychMarjorie and James Thurmancarol TolanKelly and Leonard TroutBarbara TruemanWouter vanderwalSandra and Roy WaltersWashington Academy of family PhysiciansAnnette and Kelley WatersNorma and Kirk WesterveltJonna and Doug WhitmanPage and Pearre WilliamsKathryn and frank YeagerAnne Young and James NielsonBarbara and Donald ZuckerDebora and James ZugAnonymous (5)
Every effort has been made to ensure that this list is both accurate and complete. We apologize if your name has been omitted or otherwise improperly reported. Please contact us at 406.848.2855 so we can update our records.
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volunteers
Thank You In 2012, 49 volunteers gave over 16,000 hours of collective time to help preserve Yellowstone. This equates to more than eight years of full-time work! Yellowstone National Park has always owed its existence to people who donate their time and skills to benefit a place they love. volunteers with the Yellowstone Association are critically important to our core operations. Based from Bozeman to the Lamar valley, volunteers provide support on Institute programs, provide hospitality at two field campuses, operate a lending library at the old faithful Snow Lodge, orient travelers at the Bozeman Yellowstone International Airport and share wildlife sightings at the northern entrance to Yellowstone. We simply could not accomplish as much good work without the tireless support of our volunteers. Thank you.
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volunteers
Thank You In 2012, 49 volunteers gave over 16,000 hours of collective time to help preserve Yellowstone. This equates to more than eight years of full-time work! Yellowstone National Park has always owed its existence to people who donate their time and skills to benefit a place they love. volunteers with the Yellowstone Association are critically important to our core operations. Based from Bozeman to the Lamar valley, volunteers provide support on Institute programs, provide hospitality at two field campuses, operate a lending library at the old faithful Snow Lodge, orient travelers at the Bozeman Yellowstone International Airport and share wildlife sightings at the northern entrance to Yellowstone. We simply could not accomplish as much good work without the tireless support of our volunteers. Thank you.
Brenda ArmstrongGene BallTeri BallMichael Paul Bartschcharles BickesDiana BlankAlane M. BolanderAva L. Brandishenry Brandis IIIDorothy BullardMathew collettShirley and Glen copeJohn A. costello, Jr.Pat and Mike cotterEvette DeLucaKaren EhlertTeri Sinopoli and Jim GarryDorie GreenDeborah GriffithsDiane and Ed GrishamJames R. hadlockKathleen hainesAned halverson and
Gerry StoszakKathleen E. hathaway
Jane and Rick haysJanne and Bill haywardTom hydeBob KippRuth M. KopecRichard A. Lamplughcindy and Betsy Lewischarlene LockeDonald W. MacDougallJames MainGeorge Martin Malonecarol McclureTerri Lynn McDonaldDeborah c. MignognoDonna G. MurphreyLinda o’connorJim olpMary f. orrBrenda PaperaKeith f. PennerKathleen A. PowellEvan RagsdaleTom ReedKathy Reid and Gary EastmanSusan RiedelAnne ReillyLinda Richardson
Kathy RussellJohn ScarlettErika SiedlaczekJames David Smith IIIStephen W. Smithchuck SnoverLouis SpencerMary StrickrothLinda and Steve SwartleyJohn SwartleyNicole TomaschofskyDee and Jay Welch John WhedonJackie WilsonKaren WithrowElizabeth WrightBill Zager
FY12 volunteers
2012 Annual Report 19
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20 YellowstoneAssociation.org
Statement of Financial Position September 30, 2012 ASSETS Dollar Amount
cash and cash equivalents $ 5,166,577
Accounts receivable 115,737
Pledges receivable 506,606
Inventory 433,622
Prepaid expenses 66,684
Property and equipment, net 10,448,909
ToTAL ASSETS 16,738,135
LIABILITIES AND NET ASSETS Current Liabilities
Accounts payable 272,438
Accrued liabilities 376,409
Deferred revenues 1,002,199
Note payable, current portion 242,422
NPS interpretive program grants payable 2,102,439
Total current Liabilities 3,995,907
Long Term Liabilities
Notes payable, long term portion 1,100,933
Net Assets
unrestricted 10,891,167
Temporarily restricted 713,829
Permanently restricted 36,299
Total Net Assets 11,641,295
ToTAL LIABILITIES AND NET ASSETS $ 16,738,135
Statement of Activites Year-End September 30, 2012 REVENuES AND SuPPoRT Dollar Amount
Educational product sales $ 3,478,094
Less cost of goods sold (1,653,133)
GRoSS MARGIN 1,824,961
contributions and memberships earned 2,344,778
Institute programs 1,380,373
Interest income 10,982
Gain on sale of property 206,650
other revenues 59,272
Total Revenues and Support 5,827,016
EXPENSES
Program Services
Aid to National Park Service 1,136,571
Aid to u.S. forest Service 3,112
Educational product sales 1,561,293
visitor education 1,611,527
Member education 99,865
ToTAL PRoGRAM SERvIcES 4,412,368
Supporting Services
fundraising 731,630
Administrative 340,599
ToTAL SuPPoRTING SERvIcES 1,072,229
Total operating Expenses 5,484,597
change in Net Assets 342,419
Net assets, beginning of year 11,298,876
NET ASSETS, END of YEAR $ 11,641,295
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“I have high regard and praise for the Yellowstone
Association leadership, staff, fellow volunteers, and field school instructors…So, my
sincere gratitude to all those dedicated, delightful, and
nutritious people.” — David Howard
Former Volunteer, oak ridge, tennessee
2,344,778 MEMBERShIP
206,650 GAIN oN SALE of PRoPERTY70,254 oThER REvENuES
1,824,961 EDucATIoNAL SALES (NET)1,380,373 YA INSTITuTE
2012 Annual Report 21
REVENuE BY SouRCE FY12 ToTAL REvENuES 5,827,016
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22 YellowstoneAssociation.org
2012 Yellowstone Association board of directors
Don Ableson, ChairWest Bloomfield, MI
Claire Campbell, Vice ChairBoulder, co
Lou Lanwermeyer, TreasurerBrasstown, Nc
Patty Carocci, SecretaryArlington, vA
Mark BenjaminMalibu, cA
Katie CattanachDenver, co
Sandy ChoateAustin, Tx
Gale DavisWilson, WY
Tom DetmerDenver, co
Penney Cox HubbardBaltimore, MD
Mat MillenbachPortland, oR
About the Yellowstone Association Since 1933, the Yellowstone Association (YA) has served as Yellowstone National Park’s official nonprofit partner in education. our mission is to connect people to Yellowstone National Park and our natural world. YA operates 11 educational Park Stores with gross sales of $3.5 million; the Yellowstone Association Institute, which offers nearly 600 in-depth courses each year; and a membership program with nearly 35,000 members worldwide. Revenues from sales and memberships allow YA to make an annual cash donation to Yellowstone National Park for education and research.
Alan ShawBig Sky, MT
Bob ShopneckDenver, co
Patty WashburnPinedale, WY
Anne Youngcody, WY
Yellowstone Association leadership team
Jeff BrownExecutive Director
Daniel BierschwaleDirector of Sales and Marketing
Chris GaudetteDirector of finance and Administration
Dennis McIntoshDirector of facilities
Stacey OrstedDirector of Development
Ken VoorhisDirector of Education
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2012 Annual Report 23
PhoToS: YA: cover, pgs 19, 21; Bill Zager/YA: pgs 3, 14; BccYMAA/YA: pg 4; Maria Bisso/YA: pgs 4, 5, 9, 11, 18; claire campbell/YA: pg 4; Libby Jones/YA: pg 5; Mark MIller/YA Postcard: pg 7; Jim Dick/YA: pg 7; Jim Peaco/NPS: pg 10; Karen Withrow/YA: pg 12; Shirley cope/YA: pg 13; Bill Whetstone/YA: pg 16; Dennis McIntosh/YA: pg 18; MacNeil Lyons/YA: pg 20; John Nichols/YA: pgs 20, 23
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P.O. Box 117Yellowstone National Park, WY 82190406.848.2400YellowstoneAssociation.org
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