annual report 1999 - bib.kuleuven.be · First, our company had its full-year debut as an integrated...
Transcript of annual report 1999 - bib.kuleuven.be · First, our company had its full-year debut as an integrated...
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CONTENTS
mission statement - board of directors - auditors 3
message to our shareholders – the quest for productivity 4
overview 1999 – abandon all well-trodden paths 8
"le défi américain" – reaching for the sky 12
product folio – broadening our horizon 16
major events 1999 20
consolidated financial statements 21
financial statements 22
notes to the financial statements 36
annual report 48
summary – building bridges, closing gaps 58
contents
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mission statement
board of directors
auditors
founding partners
MISSION STATEMENT
As a "Member of the Graphic Valley", Artwork Systems is dedicated to its mission
as an industry leading, global, software pre-production company to service the
needs of the label, packaging, publication, and commercial color printing markets.
Artwork Systems will continue to deliver the ‘best of all worlds’ on all levels,
functionality, productivity, profitability, and growth, for our customers, partners,
and shareholders.
BOARD OF DIRECTORS
Mr. Guido Van der Schueren
Mr. Peter Denoo
Mr. Bart Denoo
Mr. Mark Ecker
Mr. Peter Hughes (Oct. 1, 1998 – March 31, 1999)
Mr. Johan Volckaerts (Apr. 1 – Sept. 30, 1999)
AUDITORS
Ernst & Young Bedrijfsrevisoren,
Represented by Mr. Marc Cosaert.
FOUNDING PARTNERS
Bart Denoo Peter Denoo Guido Van der Schueren
the quest for
productivitypioneering the future of the graphic arts industryPIONEERING THE FUTURE OF THE GRAPHIC ARTS INDUSTRY
message to our shareholders
By any measure - operating performance, cash flow, or competitive strength -
1999 was the best year in Artwork Systems' history. From a technical point of view,
our products were at the top of their categories. Operating results were outstanding.
Artwork Systems' earnings before goodwill amortization grew 42 percent over the
previous year on an apples-to-apples basis.
With a focused portfolio of the finest pre-press software products and a unified
management strategy of providing the maximum value for our customers, we
began the year better positioned than ever before. Two key factors contributed to
our success.
First, our company had its full-year debut as an integrated workflow supplier to the
graphic arts industry with front-end and back-end, raster and vector capabilities.
Our key emphasis was workflow products and pre-press applications for the flexo-
graphic market, but a strong showing in the commercial market strengthened our
financial results.
Second was our back-to-basics direct sales distribution policy. After setting up
subsidiaries in the U.K. and France, and augmenting our existing German office, we
directly control distribution in Western Europe and the U.S.A. Having achieved solid
revenue growth of 102 percent - an acknowledgement of our superior products, our
employees, and our firm financial footing - we will continue to invest in future growth.
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strong, consistent revenue and profits
We have worked for many years at building our unique dual franchise: leadership
in our industry combined with a high level of profitability. The past five years have
demonstrated the success of this strategy. The company has delivered strong and
consistent earnings under widely varying market conditions, year after year. In
fiscal year 1999, revenues for the year were € 28.6 million , an increase of
102 percent over fiscal year 1998. Net profits were up 42% - from € 6.6 million in
1998 to € 9.4 million in 1999. We continue to be among the most profitable com-
panies in the world in terms of gross margin - 82% of FY99 turnover - a fact often
overlooked.
revenue
profit (before goodwill)
strong strategic focus
From the outset, our goal has been to equip the company with the competitive
resources required to deliver a superior software product line to the pre-press industry.
We put together the right assets. We made major investments in strengthening our
core business and now have more than 4500 licenses of ArtPro (packaging and
labels) and ArtPro Repro (commercial color) installed worldwide. We obtained North
American market share and strategically valuable technology through the acquisition
of PCC, and added a Raster Image Processor-based workflow for commercial
printing and flexographic markets to our existing set of vector-based tools.
In addition to our fundamental faith in the future of the graphic arts industry, we are
confident that the power of our operations, coupled with prudent financial discipline,
will further spur a dramatic improvement in our rate of return on invested capital.
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global presence, and "le défi américain"
Global leadership requires sophisticated cross-border capabilities and a strong
presence in selected worldwide markets. Artwork Systems has established itself
as a true global market leader with a unique look: it acts as a European Company
outside the USA and as an American company on the North American continent.
Worldwide, the U.S.A. represented 52% of turnover, Western Europe 41%, and the
rest of the world including the Far East 7%. This represents a substantial change
from previous years and will be discussed in more detail in subsequent sections
of this report.
strategic goals
We have set these specific goals :
To become the undisputed leader in professional pre-press
software for labels and packaging.
To extend our leadership in new markets including publishing
and commercial color.
To continue strengthening our organization in terms of development,
marketing, sales, training and customer support.
To expand our presence not only in the United States and Europe,
but also in emerging markets where opportunities are great.
To rank among the most admired companies in our industry.
To enhance the value of our stock by managing costs and risks
and by continuing to increase earnings and shareholder returns.
These goals reflect profound change taking place in our industry. The graphic arts
industry is approaching a kind of "end-game" in which a handful of companies are
racing to establish global leadership in the most desirable businesses. Artwork
Systems has been a prime mover in revolutionizing the dynamics of pre-press, the
road from analog to digital workflows. Today the momentum of growth is greater
than ever before. Artwork Systems will continue to drive changes as well as
embrace them. Emphasis on innovation and a constant search to find better ways
to serve our customers makes the difference. We want Artwork Systems to be a
symbol of excellence.
Sincerely Yours,
Guido Van der Schueren, Peter Denoo & Bart Denoo
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abandon all well-trodden
paths
Andrew Blau: "Artpro Repro and ArtFlow are the final missing
link in Time’s quest for digital convergence - where all of the
pages we produce, both advertisingand editorial can be produced
on non-proprietry systems within a common file format."
exploring the boundaries of sales and marketingEXPLORING THE BOUNDARIES OF SALES AND MARKETING
Fiscal year 1998 was a year of acquisitions and consolidations. This clearly set
the stage for the strong growth of 1999. The combination of our complete
product line together with our direct sales strategy quickly confirmed our position
as supplier of integrated workflow solutions to a broad segment of the graphic arts
industry, including packaging as well as commercial printing and publishing.
While most of revenues in 1998 were generated through ArtPro for packaging
applications, 1999 clearly changed this trend through the active pursuit of
the commercial markets with workflow products. In FY99, we further strengthened
our position in the flexographic markets, with application as well as workflow
software solutions.
The breakthrough in the publishing market quickly became apparent with repeat
purchases from major publishers and printers throughout the world. Indeed, many
of those were following the example of Time Inc., who had successfully imple-
mented a fully automated workflow in their pre-press production department
through the use of ArtFlow and ArtPro Repro. Eighteen months after the initial
installation, Andrew Blau, Time Magazine’s Director of Operations is unambiguous
about the success in their operation: "Artpro Repro and ArtFlow are the final
missing link in Time’s quest for digital convergence - where all of the pages we
produce, both advertising and editorial can be produced on non-proprietry
systems within a common file format."
Other publishers followed, including key publishers like Cahners Publishing (part
of Reed Elsevier), Wenner Media, publisher of the famous Rolling Stone Magazine,
and Primedia. Many installations of ArtFlow and ArtPro Repro also took place
in Europe.
Kin Wah LamAndrew Blau
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sales office France
sales office UK
the benefits of synergy
new offices, direct communication
THE BENEFITS OF SYNERGY
While the breakthrough in publishing was apparent, the synergy between the
different product lines as well as the distribution organizations in Europe and the
U.S. resulted in a strong growth of revenues. As the sales of ArtPro and related
products boomed in the U.S., workflow products based on PageFlow and
PackFlow quickly became accepted in Europe. The net result was the milestone
of 4500 installed ArtPro licenses worldwide and the milestone of over 500
workflow customers based on PageFlow/PackFlow RIP solutions. With this,
the U.S. grew from 29% of revenues in FY98 to over 50% this year!
The Americas 52%
Europe 41%
Asia 6%
Rest of the World 1%
NEW OFFICES, DIRECT COMMUNICATION
The achievement of this important growth in revenues was clearly not influenced
by the postponed secondary offering of shares and the new listing on the Neuer
Markt in April 1999. With a strategy of implementing software workflow solutions,
some important steps were taken towards completing a direct sales strategy that
offered a much closer communication with strategic accounts worldwide. In the
course of 1999, new offices were opened in the United Kingdom and France,
while support organizations were implemented in Brazil and Singapore to explore
new and exciting markets. Less than one year after opening, the United Kingdom
operation already shows a tremendous success with a turnover increase of 70%
over 1998 (when sales was still handled through an independent distribution
channel). Equally successful is Germany, which now represents over 18% of
the company’s turnover, with a growth of 67% over 1998! All of this illustrates that
the direct sales and distribution strategy has paid off, and paid off well! Obviously,
this strategy resulted in a substantial increase in staff. In FY99, Artwork Systems
grew to 110 employees, while at the time of the IPO on Easdaq only 3 years ago,
our staff was only about 15 employees…
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But at the same time, the company continues to pursue an active cooperation with
major industry suppliers. While the existing cooperation with Heidelberg continued
to grow, Agfa and Artwork Systems announced a strategic alliance in the North
American packaging market for Direct-to-Plate in flexographic and offset markets.
software development 14
sales & marketing 37
training, demos & support 39
administration 20
total staff 110
Francebusiness unit
6 staff
UKbusiness unit & development
11 staff
Belgiumhead officebusiness unit & development33 staff
Singaporeinternational support1 staff
Germanybusiness unit14 staff
USbusiness unit & development
43 staff
Brazilinternational support2 staff
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reaching for
the sky
US office inside
US office outside
le défi américainLE DÉFI AMÉRICAIN
The North American market is the most important single market worldwide. This is
due to several factors. One of these is the willingness of the market to adapt to
new technologies. Another is the fact that it is an extremely demanding market,
demanding in issues like service and quality. And thirdly, the North American
continent has been living an economic revival since a couple of years, also in the
printing economy.
Artwork Systems has had a presence in this market since 1997 with its own offices
in Chicago. In August 1998 this office was replaced by PCC Artwork Systems,
a wholly-owned subsidiary of Artwork Systems responsible for all North American
sales, distribution, and support as well as the ongoing software development
activities for the Raster Image Processor (RIP) product line. It was formed when
Professional Computer Corporation (PCC) was acquired by Artwork Systems.
With the products, technology, and personnel of both companies now combined
into a single entity, PCC Artwork Systems has become the dominant player in the
North American packaging market and now has a strong focus on commercial
printing and publishing markets as well.
The success in North America in 1999 can be attributed to several factors, sum-
marized below and discussed in more detail in subsequent paragraphs:
Leveraging full integrated product line in the sales process
Development of strong sales force
Market penetration through independent distributor channel
Major business focus on corporate accounts
Cultivation of strong relationships with major engine vendors
Emphasis on commercial as well as packaging markets
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a powerful integrated product line
a corporate account program
A POWERFUL INTEGRATED PRODUCT LINE
One of the biggest contributors to the strong North American financial results in
1999 was the powerful integrated product line. The combination of Raster Image
Processor (RIP) products (called PageFlow™ for commercial environments and
PackFlow™ for labels and packaging) with the powerful vector capabilities
of ArtPro and ArtFlow resulted in an integrated product line, running on standard
off-the-shelf platforms, with features unmatched by all but the most expensive
proprietary systems. This product line was leveraged strongly in North America,
with over 40% of all system sales combining the RIP workflow with ArtPro
software solutions.
Also key to our success was the development of a strong sales force and the
redefinition of the independent distribution channel. The North American sales
force was increased to a total of twelve (12) regional territory managers located
in key markets, working both independently and with OEMs and distributors.
The dealer channel was also restructured.
A CORPORATE ACCOUNT PROGRAM
The third part of our sales strategy in 1999 was the implementation of a corporate
account program. Contrary to the situation in Europe, North America has many
corporate accounts. These accounts, with multiple plants throughout the
continent, are especially attractive sales prospects because a successful instal-
lation at one plant can lead to repeat orders from many other plants. Approximately
30% of 1999 sales were from national accounts. American Color Graphics and
Master Graphics were the two largest accounts. Both companies purchased
PageFlow RIPs and ArtPro software to drive new platesetting equipment at their
various printing facilities. In fact, Master Graphics was hailed in October as the
purchaser of the 500th PageFlow™ system. Bob Diehl, CEO of Master Graphics,
states, “We selected PageFlow for our divisions, based on technical capabilities,
system flexibility, and most importantly a shared vision of the future. We see the
future as software based with an open interface which is in direct contrast with the
solutions presented by alternative vendors.” Bob explains, “We could only form a
close business relationship with a partner who shared our vision of the future and
was willing to put the full weight of their resources into attaining the future sooner
rather than later, even if it meant the sacrifice of short term objectives. This is
the differentiation of PCC Artwork Systems, leadership that backs the vision now.”
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good and strong relationshipGOOD AND STRONG RELATIONSHIP
Because the PageFlow and PackFlow RIPs interface directly with a large number
of output devices, it was important for PCC Artwork Systems to cultivate relation-
ships with many of the largest output device vendors. The most significant event
was the announcement of a formal co-marketing agreement with Agfa Corporation
specifically aimed at increasing market share in packaging accounts. This agree-
ment also facilitated stronger technical cooperation between the software devel-
opment teams of Artwork Systems and Agfa, and resulted in new or improved
interfaces for many Agfa devices, including the Galileo platesetter, the Phoenix
imagesetter, and the Sherpa proofer. Our relationships with many other engine
vendors, including Scitex, Creo, Heidelberg, Fuji, Cymbolic Sciences, and Screen,
were also strengthened in 1999 and should pay dividends in coming years.
Another key success factor for PCC Artwork Systems in 1999 was its strong
showing in commercial printing and publishing markets. Based on strong sales of
PageFlow™ RIPs, this market segment accounted for over 50% of total North
American sales in 1999. ArtFlow and ArtPro Repro were also included in many
RIP configurations or sold as a standalone workflow system in publishing accounts.
Major publishing accounts include Primedia, Cahner’s Publishing, and Time Inc.
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broadening
our horizonPRODUCT FOLIO
Until the acquisition of PCC, revenues of Artwork Systems were mainly based
on the flagship product ArtPro for packaging and label production, followed by
ArtPro Repro for complex page assembly and ArtFlow, for automated version
page processing. Since the acquisition, Artwork Systems has had an impressive
suite of pre-press software tools not only for front-end interactive production
but also workflow solutions and complete RIP configurations, including PageFlow
and PackFlow. All of these solutions are available today for packaging and labeling
as well as commercial color printing and publishing and have their own set of
unique advantages that put them at the top of their categories.
Related RIP technologies like FlexoCal and Hybrid Screening have had a tremen-
dous impact on the flexographic industry by delivering real quality improvements
using existing imagesetting equipment, therefore keeping the investment for the
customers to a minimum.
Nevertheless, to further service the market of professional pre-press, new and
exciting software products were introduced in the course of 1999 in addition to
new releases of the existing products.
ArtPro and ArtFlow 4.99 contain a number of productivity enhancements as well
as several new production features and extended format support. New formats
have been added to achieve more flexibility with incoming advertisements for pub-
lishing and for a better compatibility with existing customer equipment. At the same
time, additional editing tools were provided to easily allow for language changes,
for pattern generation (especially important in the cigarette packaging industry),
for positioning and/or aligning of images or objects, and for special screening
requirements. Also, to enhance the comfort and productivity level of operators,
several menus were reworked and a new Navigator tool was introduced to inter-
actively position the view of the documents on screen.
product folio
ArtPro
ArtFlow
PackFlow
PageFlow
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pageflow and packflow 1.7
the artcruise module
PageFlow and PackFlow 1.7, the new release of the RIP-based workflow
solutions for commercial printing and publishing, as well as labels and packaging
applications, feature an equally important set of new tools, formats and productivity
enhancements. An improved graphical workflow editor has been greatly
appreciated by existing and new users while a substantial speed increase
has improved throughput at every production plant. Enhanced trapping tools,
including image to image trapping, drastically improve quality of the output and
position the product at the highest-ranking level of RIP products in the industry.
A brand new stitching tool has been added to PageFlow and PackFlow
to automatically place outputs of different jobs together on one film or plate, thus
optimizing media usage and reducing costs.
Even though these exciting new updates of existing software have been greatly
appreciated by the users, new products and optional features for existing
products have been announced to further put our customers at the highest level
of productivity.
The ArtCruise module offers a complete new set of features, included with every
ArtPro seat, which will extensively check incoming files for errors, consistency, and
quality. A full-fledged reporting procedure, for which the parameters are fully deter-
mined by the user, will identify any potential problem with the file, navigate the user to
the problem in the document, and even allow for automatic corrections. Typical errors
which can occur include missing fonts, improper image resolutions or image color,
strokes or type smaller than a specified size, the use of special colors inside
a file instead of the standard process colors cyan, magenta, yellow and black, etc…
ArtCruise
low resolution image
high resolution image
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powerlayout
poweroptimizer
PowerLayout, a new option to an existing ArtPro license or used as a standalone
application, contains an extensive set of new step-and-repeat functionality for
labels and packaging purposes. Enhancements to the existing step-and-repeat
tools include a new interactive mode, more comprehensive parameter setup, and
the ability to combine different colors of a job on one film or plate, optimizing the
media usage. Control of screening per job has equally been added to provide a
complete level of flexibility in the step-and-repeat process.
PowerOptimizer, a new option to an ArtPro license or to a standalone PowerLayout
application, is greatly appreciated by label users who want to combine multiple
labels with different sizes and needed volumes on one single film or plate.
PowerOptimizer automatically calculates an optimal distribution of all labels with the
required step-and-repeat on the sheet, taking into account how the sheet will have
to be cut after printing. PowerOptimizer is a great help in the production depart-
ment of the label printing plant as well as the calculation department responsible
for order processing and follow-up.
It is obvious that Artwork Systems is ideally positioned to start the year 2000
with these new sets of products and tools. As the existing raster and vector
technologies become further integrated, more new products and technologies
will be introduced in the course of 2000 to strengthen the leading position
of the company!
PowerOptimizer
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major events 1999MAJOR EVENTS 1999
january opening of business unit in United Kingdom;
further implementation of direct sales strategy in Europe.
april confirmation of breakthrough in publishing market in the U.S.
with over 900.000 US$ in revenues from key publishers.
may opening of business unit in France:
completion of direct sales strategy in Western Europe.
september Agfa Corporation and Artwork Systems announce strategic
marketing alliance in the North American packaging market
for Direct-to-Plate in Flexo and Offset.
october over 4500 ArtPro licenses are installed worldwide, while at
the same time the 500th PageFlow/PackFlow sale is announced.
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consolidated financial statement for the year ended september 1999
ARTWORK SYSTEMS GROUP N.V.
consolidated financial statement for the year ended september 1999
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FINANCIAL STATEMENTS
In this document, the terms “Artwork Systems” and “the Company” refer to artwork Systems Group N.V. and
its consolidated subsidiaries.
SELECTED SUMMARY FINANCIAL DATA
The selected financial data presented below have been extracted and derived from the consolidated financial
statements of Artwork Systems Group N.V. included in section 3 of this document.
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Net revenue 28,572,274 14,137,642 11,582,922
Cost of revenues 5,130,401 580,113 285,812
Gross margin 23,441,873 13,557,529 11,297,110
Operating expenses
Research and development 1,727,515 546,762 514,461
Sales and marketing 4,892,534 2,286,155 1,054,353
General and administrative 1,956,517 818,121 413,371
Depreciation 467,188 185,720 82,385
Amortization of goodwill 3,223,632 1,675,158 0
Income from operations (*) 14,398,119 9,720,771 9,232,540
Non-operating expenses 604,421 0 0
Financial income 482,899 126,001 574,958
Profit before income taxes (*) 14,276,597 9,846,772 9,807,498
Provision for income taxes -4,916,480 -3,277,109 -3,546,289
Net income (*) 9,360,117 6,569,663 6,261,209
Net income after goodwill 6,136,485 4,894,505 6,261,209
(*) before amortization of goodwill
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Cash and cash equivalents 6,488,761 1,811,672 10,116,909
Goodwill 8,578,136 8,389,754 0
Total assets 26,452,756 18,822,264 14,573,176
Total current liabilities 6,834,054 3,169,811 1,291,232
Shareholders’ equity 19,618,702 15,652,453 13,281,945
1.
Income Statement (in euro)
Balance Sheet (in euro)
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description of business
major events
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Description of Business
Artwork Systems develops and markets software for pre-press and provides training and support for these products.
Artwork Systems’ most important products are:
• ArtPro, its first product, for pre-press of packaging and labels;
• ArtPro Repro, introduced in 1997, for general commercial color pre-press (for magazines, catalogs, direct
mail, brochures, etc.);
• ArtFlow, launched in 1998, a product for workflow automation;
• PageFlow and PackFlow, RIP (Raster Image Processor) products, added through the acquisition of PCC.
The Company generally sells software only, except for the RIPs which are sometimes sold together with the
hardware they run on.
The Company offers its customers an annual maintenance contract, that includes telephone support and
software updates.
Artwork Systems sells its products directly to end-users in the most important countries and through specialized
distributors in the rest of the world. The Company also sells through OEMs to specific markets. The direct
sales area now consists of Belgium, the Netherlands, Germany, Austria, Switzerland, North America, Canada,
the United Kingdom and France.
Artwork Systems has offices in Gent (Belgium), Freiburg (Germany), Bristol (Pennsylvania, US), Redditch and
Cheltenham (UK) and Paris (France). The Company’s headquarters are located in Belgium. Total staff is 110.
Major events
During the last quarter of the previous financial year, Artwork Systems acquired PCC, a competitor in the United
States. PCC has been merged with the Company’s own operations in the US and now operates as “PCC
Artwork Systems”. It continues to develop its RIP products and also performs direct sales, customer support
and training for all the Company’s products in North America.
During the second quarter, the Company started direct sales in the United Kingdom and opened a sales and
support office in Redditch near Birmingham.
During the third quarter, the Company acquired the business unit handling sales and support for its products
in France from its distributor Elcede. This unit now operates under the Artwork Systems name and has been
moved to Paris.
2.
results of operations
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financial reporting considerationsFinancial Reporting Considerations
The Company reports its consolidated financial statements in accordance with generally accepted accounting
principles in the United States (US GAAP).
The reporting currency is the Euro (EUR). For subsidiaries outside the Euro-zone, assets and liabilities are
translated at exchange rates in effect at the end of the reporting period, and revenues and expenses are
translated at the average exchange rate during the period. Equity is translated at historic exchange rates. Gains
or losses resulting from these translations are reflected in the component “cumulative translation adjustment” in
the balance sheets.
Exchange rates (USD/EUR) applied in the financial statements are as follows (rounded to 4 digits):
Period Income Statement Balance Sheet
(average rate) (end of period rate)
FY 1997 1.1658 1.1044
FY 1998 1.0968 1.1676
FY 1999 1.0982 1.0665
All discussions in this document are based on comparisons of Euro amounts.
Results of Operations
The following table sets forth income statement data as a percentage of revenue:
FY 99 FY 98 FY 97
Revenue from Products 86.4% 85.5% 93.9%
Revenue from Services 13.6% 14.5% 6.1%
Cost of Revenues 18.0% 4.1% 2.5%
Gross Margin 82.0% 95.9% 97.5%
Research and Development 6.0% 3.9% 4.4%
Sales and Marketing 17.1% 16.2% 9.1%
General and Administrative 6.8% 5.8% 3.6%
Depreciation and Amortization (*) 1.6% 1.3% 0.7%
Operating Margin (*) 50.4% 68.8% 79.7%
Non-operating Expenses 2.1%
After Tax Margin (*) 32.8% 46.5% 54.1%
After Tax Margin after goodwill 21.5% 34.6% 54.1%
(*) before amortization of goodwill
net revenues
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The following table compares income statement data with last year:
% increase
FY 99 over FY 98
Revenue 102.1%
Revenue from Products 104.1%
Revenue from Services 90.3%
Cost of Revenues 784.4%
Gross Margin 72.9%
Research and Development 215.9%
Sales and Marketing 114.0%
General and Administrative 139.1%
Depreciation and Amortization (*) 151.6%
Income from Operations (*) 48.1%
Net Income (*) 42.5%
Net Income after goodwill 25.4%
(*) before amortization of goodwill
The percentages of net revenues for each major regional market were as follows:
FY 99 FY 98 FY 97
Europe 41% 54% 50%
Americas 51% 30% 17%
Asia 6% 16% 33%
Rest of the World 1% 1% 1%
The percentages of net revenues for each sales channel were as follows:
FY 99 FY 98 FY 97
Direct Sales 50% 45% 14%
Distributors 45% 49% 67%
O.E.M.s 4% 6% 19%
Net Revenues
Net revenues show strong growth thanks to the synergy between Artwork Systems and its US subsidiary PCC,
which was acquired at the end of last financial year. This synergy results from geographic complementarity as
well as complementarity with regard to product lines. PCC’s sales force now sells Artwork Systems’ products
in the United States and Artwork Systems’ international sales organization sells PCC’s products in the rest of
the world.
Starting financial year 1999, the new US GAAP rule SOP 97-2 is in effect. This rule imposes the Company to
defer part of its revenues, to account for the so-called “warranty period”, i.e the maintenance period which is
included in the initial sale, even though costs related to this free maintenance period historically have been
immaterial. This has a negative impact of EUR 197,892 on net revenues for the year.
cost of revenues
operating expenses
non-operating expenses
goodwill
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Cost of Revenues
For software sales, cost of revenues consists of the costs of the software protection keys, printing costs for
the user’s manuals and license fees payable to Pantone and Scitex. For RIP sales, cost of revenues also
includes the cost of the computer that runs the RIP software. For services it primarily consists of salaries and
related costs for the product specialists that provide training and telephone support.
Cost of revenues, expressed as a percentage of net revenues, has significantly increased, because it now also
includes the cost of the RIP hardware. Management expects cost of revenues to decrease in the future,
because of efforts to reduce hardware sales.
Operating Expenses
Research and development expenses consist primarily of compensation and related costs. Sales and marketing
expenses consist of salaries, travel and participation in trade shows. General and administrative expenses
consist of compensation and related expenses, and consulting and professional fees.
The increase in operating expenses is due to the costs of the new subsidiaries in Germany, the US, the UK
and France, and to the growing emphasis on direct sales in general.
As required by US GAAP, operating expenses include a non-cash compensation expense of EUR 62,999 for
the Employee Stock Option Plan.
Non-operating Expenses
All costs relating to the postponed secondary offering of shares and the listing on the Neuer Markt were recorded
as non-operating expenses. These expenses mainly consist of fees for lawyers and auditors, translation,
printing, financial P.R. and travel. They amount to EUR 604,421.
Goodwill
Goodwill on acquisitions is amortized over 18 months for sales organizations and over 3 to 5 years for R&D
units, in line with software industry practice and SEC guidelines.
Company Acquired as of Goodwill Amortization over
PIC GmbH January 1, 1998 EUR 3,118,717 18 months
distributor for Germany, Austria and Switzerland
PCC August 28, 1998 EUR 9,375,703 5 years
competitor in the United States
Elcede business unit May 18, 1999 EUR 1,016,464 18 months
distributor for France
The purchase agreement for PCC contains an adjustment mechanism (based on the amount of working capital
at the date of the acquisition) as well as an earn-out mechanism (based on the EBITDA amounts for financial
years 1999 and 2000). Under these mechanisms goodwill resulting from the PCC acquisition has increased
with USD 2,410,835 on September 30, 1999. This additional goodwill is amortized over the remainder of the
amortization period. Goodwill will increase once more on September 30, 2000.
liquidity and capital resources
27
Liquidity and Capital Resources
As of September 30, 1999, the Company had EUR 6,488,761 of cash and cash equivalents. These funds are
invested in short-term bank deposits. The Company had no borrowings during the year.
On May 18, 1999 the Company paid EUR 981,206 for the French business unit.
On August 31, 1999 the Company paid an interim dividend of EUR 0.16 per share or EUR 2,724,424 in total.
After the end of the financial year, the Company paid a total amount of USD 3,143,100 under the above-
mentioned adjustment and earn-out mechanisms in the purchase agreement for PCC. At the end of financial
year 2000, the Company will have to pay a final earn-out amount. Management currently estimates this amount
to be less than 3 million USD.
Management believes it will be able to satisfy the Company’s cash requirements for the foreseeable future from
cash flow from operations and short term borrowings.
28
3. DETAILED FINANCIAL STATEMENTS
ARTWORK SYSTEMS GROUP
REPORT OF INDEPENDENT AUDITORS
To the Board of Directors and Shareholders
Artwork Systems Group N.V. consolidated
We have audited the accompanying consolidated balance sheet of Artwork Systems Group N.V. as of
September 30, 1999, 1998 and 1997 and the related consolidated statements of income, shareholders’ equity,
and cash flows for each of the three years in the period ended September 30, 1999. These consolidated financial
statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on
these consolidated financial statements based on our audits.
We conducted our audits in accordance with auditing standards generally accepted in the United States.
Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the
consolidated financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the consolidated financial statements. An audit also
includes assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis
for our opinion.
In our opinion, the consolidated financial statements referred to above present fairly, in all material respects,
the financial position of Artwork Systems Group N.V. at September 30, 1999, 1998 and 1997, and the
consolidated results of its operations and its cash flows for each of the three years in the period ended
September 30, 1999, in conformity with accounting principles generally accepted in the United States.
Gent, December 14, 1999
Ernst & Young Bedrijfsrevisoren B.C.V. (B 160)
Represented by
Marc Cosaert
Partner
29
Assets
ARTWORK SYSTEMS GROUP
CONSOLIDATED BALANCE SHEETS AT
SEPTEMBER 30, 1999, 1998 AND 1997
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Current Assets:
Cash and cash equivalents 6,488,761 1,811,672 10,116,909
Accounts receivable, net of allowances for
uncollectable accounts of Euro 1,306,229, 8,127,009 5,748,858 3,359,650
Euro 1,562,657 and Euro 247,413
at Sept. 30, ‘99, ‘98 and ‘97 resp.
Inventory 263,603 196,540 11,828
Prepaid license costs (note 4) 564,483 615,800 667,117
Value added taxes 0 104,090 157,751
Other current assets 185,960 148,855 44,189
Income taxes receivable 0 703,788 0
Deferred tax asset (note 9) 1,360,485 342,733 0
Total current assets 16,990,301 9,672,336 14,357,444
Property and equipment, net (note 5) 884,320 760,173 215,732
Goodwill (note 2) 8,578,136 8,389,754 0
Total assets 26,452,756 18,822,264 14,573,176
See the accompanying notes to the audited financial statements
30
Liabilities and
shareholders' equity
ARTWORK SYSTEMS GROUP
CONSOLIDATED BALANCE SHEETS AT
SEPTEMBER 30, 1999, 1998 AND 1997
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Current liabilities:
Short term debt from bank 0 0 34,848
Accounts payable 1,222,228 1,519,484 331,637
Accrued payroll and related taxes 276,689 184,605 106,336
Accrued license fees 98,148 22,184 204,902
Accrued fees and other expenses 986,288 604,543 77,992
Accrued commissions payable 0 0 13,006
Value added taxes 11,328 0 0
Income taxes payable 71,082 0 237,531
Deferred income 918,527 643,270 266,189
Deferred tax liability (note 9) 208,965 195,726 18,232
Other amounts payable 93,682 0 558
Additional purchase price payable 2,947,117 0 0
Total current liabilities 6,834,054 3,169,811 1,291,232
Shareholders' equity:
Common stock; no par value, 17,026,650, 6,861,871 6,850,243 6,845,270
17,002,400 and16,991,000 shares
authorized, issued and outstanding
at Sept. 30, ‘99, ‘98 and ‘97 resp.
Additional paid-in capital 554,755 446,673 445,662
Retained earnings, restricted 133,375 0 0
Retained earnings, unrestricted 14,629,952 11,155,713 6,261,208
Dividend paid out -2,724,424 -2,528,871 0
Cumulative translation adjustment 290,252 -70,803 5,741
Unearned compensation expense (note 7) -127,080 -200,504 -275,937
Total shareholders' equity 19,618,702 15,652,453 13,281,945
Total liabilities and shareholders' equity 26,452,756 18,822,264 14,573,176
See the accompanying notes to the audited financial statements
31
ARTWORK SYSTEMS GROUP
CONSOLIDATED INCOME STATEMENTS FOR THE YEARS ENDED
SEPTEMBER 30, 1999, 1998 AND 1997
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Net revenue
Products 24,676,605 12,090,225 10,872,904
Services 3,895,669 2,047,417 710,018
Total revenues 28,572,274 14,137,642 11,582,922
Cost of revenues
Products 2,956,685 184,187 183,378
Services 2,173,716 395,926 102,434
Total cost of revenues 5,130,401 580,113 285,812
Gross margin 23,441,873 13,557,529 11,297,110
Operating expenses
Research and development 1,727,515 546,762 514,461
Sales and marketing 4,892,534 2,286,155 1,054,353
General and administrative 1,956,517 818,121 413,371
Depreciation 467,188 185,720 82,385
Amortization of goodwill 3,223,632 1,675,158 0
Total operating expenses 12,267,386 5,511,915 2,064,570
Income from operations 11,174,487 8,045,614 9,232,540
Non-operating expenses 604,421 0 0
Interest income 142,535 372,589 269,558
Interest expense 485 44,272 34
Net exchange gain (loss) 340,849 -202,316 305,434
Profit before income taxes 11,052,966 8,171,614 9,807,497
Provision for income taxes (note 9) 4,916,480 3,277,109 3,546,289
Net income 6,136,485 4,894,505 6,261,208
Net income before amortization of goodwill 9,360,117 6,569,662 6,261,208
Net income per share 0.36 0.29 0.37
Diluted earnings per share 0.36 0.29 0.37
Net income per share, before amortization of goodwill 0.55 0.39 0.37
Diluted earnings per share, before amortization of goodwill 0.55 0.39 0.37
See the accompanying notes to the audited financial statements
32
1999 in Euro:
1998 in Euro:
ARTWORK SYSTEMS GROUP
CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY FOR
THE YEARS ENDED SEPTEMBER 30, 1999, 1998 AND 1997
Accumulated
Common stock Additional Retained other Total
Paid-In Earnings comprehensive Shareholders’
Shares Amount Capital income Equity
Balances, September 30, 1998 17,002,400 6,850,243 246,170 8,626,842 -70,803 15,652,453
Exercise of employee stock options 25,250 11,628 118,507 130,135
Employee stockholders plan net 62,999 62,999
Components of comprehensive income
Foreign currency translation 361,054 361,054
Net income 0 0 0 6,136,485 0 6,136,485
Total Comprehensive income 0 0 0 6,136,485 361,054 6,497,540
Dividend paid out -2,724,424 -2,724,424
Balances, September 30, 1999 17,027,650 6,861,871 427,675 12,038,903 290,252 19,618,702
Accumulated
Common stock Additional Retained other Total
Paid-In Earningscomprehensive Shareholders’
Shares Amount Capital income Equity
Balances, September 30, 1997 16,991,600 6,845,270 169,725 6,261,208 5,741 13,281,945
Exercise of employee stock options 10,800 4,974 381 5,355
Employee stockholders plan net 76,064 76,064
Components of comprehensive income
Foreign currency translation -76,544 -76,544
Net income 0 0 0 4,894,505 0 4,894,505
Total Comprehensive income 0 0 0 4,894,505 -76,544 4,817,961
Dividend paid out -2,528,871 -2,528,871
Balances, September 30, 1998 17,002,400 6,850,243 246,170 8,626,842 -70,803 15,652,453
33
1997 in Euro:
Accumulated
Common stock Additional Retained other Total
Paid-In Earnings comprehensive Shareholders’
Shares Amount Capital income Equity
Balances, December 9, 1996 16,978,000 6,839,007 0 0 0 6,839,007
Exercise of employee stock options 13,600 6,263 480 0 0 6,743
Employee stockholders plan net 0 0 169,245 0 0 169,245
Components of comprehensive income
Foreign currency translation 0 0 0 0 5,741 5,741
Net income 0 0 0 6,261,208 0 6,261,208
Total Comprehensive income 0 0 0 0 0 0
Balances, September 30, 1997 16,991,600 6,845,270 169,725 6,261,208 5,741 13,281,945
34
Operating activities
ARTWORK SYSTEMS GROUP
CONSOLIDATED STATEMENTS OF CASH FLOWS FOR THE YEARS
ENDED SEPTEMBER 30, 1999, 1998 AND 1997
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Net income 6,136,485 4,894,505 6,261,208
Adjustments to reconcile net profit to net cash
provided by operating activities:
Deferred taxes -1,009,708 -165,240 18,232
Depreciation and amortization 3,690,820 1,860,878 82,385
(Gain)/loss on sale of equipment 36,799 -820 -2,231
Provision for losses on accounts receivable 402,466 245,580 185,564
Compensation expense (ESOP) 62,999 76,064 169,245
Changes in operating assets and liabilities
Accounts receivable -3,181,898 -68,143 -1,153,186
Prepaid taxes 332,463 -703,788 0
Prepaid license costs 51,317 51,317 -667,117
Value added taxes 113,049 4,345 -144,597
Other current assets 67,115 -20,406 -13,403
Inventory -75,432 -47,076 -11,828
Short term debt from bank 0 -34,848 34,848
Accounts payable -586,026 -257,476 222,379
Accrued payroll and related taxes 91,745 -423,223 37,246
Accrued license costs 75,964 -182,719 123,616
Accrued fees and other expenses 497,274 226,389 -97,463
Accrued commissions payable 0 -13,006 -39,879
Income taxes payable 434,737 -615,334 -121,708
Deferred income 433,858 268,180 114,668
Other current liabilities 14,125 -558 558
Additional purchase price payable 2,947,117 0 0
Net cash provided by operating activities 10,535,269 5,094,618 4,998,538
See the accompanying notes to the audited financial statements
35
Investing activities
Financing activities
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Purchases of property and equipment -603,518 -147,866 -171,909
Proceeds from sales of equipment 23,076 10,600 2,231
Investment in PIC 0 -2,475,453 0
Investment in PCC -2,280,335 -7,148,294 0
Investment in France -1,026,408 0 0
Net cash used in investing activities -3,887,185 -9,761,012 -169,678
Net proceeds of public offering 0 0 6,095,326
Exercise of stock options for cash (ESOP) 130,135 5,355 6,743
Dividend payment -2,724,424 -2,528,871 0
Repayment of bank debt 0 -1,054,632 -6,470,021
Translation adjustment 513,299 -76,544 5,741
Net cash used in financing activities -2,080,990 -3,654,693 -362,210
Effect of exchange rate changes on cash 109,995 15,850 1,010
Net increase in cash and cash equivalents 4,677,089 -8,305,237 4,467,660
Cash and cash equivalents at beginning of year 1,811,672 10,116,909 5,649,249
Cash and cash equivalents at end of year 6,488,761 1,811,672 10,116,909
See the accompanying notes to the audited financial statements
36
1.
2.
ARTWORK SYSTEMS GROUP NOTES TO THE FINANCIAL STATEMENTS
ORGANIZATION
Artwork Systems Group N.V. (the Company) is organized as a company limited by shares ("naamloze
vennootschap"), under the laws of the Kingdom of Belgium. The company was incorporated on November 20,
1996 and went public on December 9, 1996. The company develops software for pre-press applications in
the graphic arts industry .
ACQUISITIONS
On May 18, 1999 Artwork Systems Group NV acquired a portion of the net assets of Elcede, a distributor of
the Company in France, for FRF 6,436,300 (Euro 981,206). The excess of purchase price over the estimated
fair value of net assets acquired of approximately Euro 1,016,000 has been recorded as goodwill and is being
amortized using the straight line method over 18 months.
The acquired company was incorporated in conjunction with the acquisition and had not engaged in
operations until the acquisition.
Effective January 1, 1998 Artwork Systems Group N.V. acquired Pic GmbH, its distributor for Germany, Austria
and Switzerland, for DEM 6,287,500 (Euro 3,215,143). The transaction has been recorded using the purchase
method. The company who started operating under the name Artwork Systems GmbH & Co KG, handles
direct sales, customer support and training for the German speaking countries. The goodwill resulting from this
acquisition, in the amount of Euro 3,118,717 is amortized over 18 months.
Key figures (in Euro) for the year preceding the acquisition:
1998 1997
(pro forma) unaudited
Revenue 14,137,642 12,626,088
Income before extraordinary items 8,171,614 10,474,742
Net income, before goodwill 6,569,662 6,606,328
Earnings per share, before goodwill 0.39 0.39
On August 28, 1998 Artwork Systems Group N.V. acquired PST (Professional Software Technologies Inc) and
PCC International Ltd, operating under the name PCC (Professional Computer Cooperation) for USD 8 million
(Euro 7,323,766) and an earn out over the next two years based on future EBITDA. Professional Software
Technologies Inc. and PCC International are software developers and system integrators for the packaging and
commercial offset pre-press industries. The transaction has been recorded using the purchase method.
The goodwill resulting from the acquisition, in the amount of Euro 6,946,165 is amortized over 5 years. An
appraisal performed by an independent specialist indicates that there should be no write-off of in-process R&D
for this acquisition nor assignment to other intangibles than goodwill.
goodwill
37
In accordance with the purchase agreement of August 28, 1998 the purchase price was comprised of a cash
payment, as defined in the agreement, the satisfaction by Artwork Systems of Professional Software
Technologies’ indebtness to its bank and an earn out provision, as defined in the agreement. The initial
purchase price is subject to a working capital adjustment.
PCC was acquired at the end of Financial Year 1998, therefore no pro forma figures are presented. Alternatively,
the effect of the acquisition of PCC on the income statement of 1998 is shown below.
1998 Euro
Revenue 745,882
Income before extraordinary items 200,785
Net income, before goodwill 113,796
Earnings per share, before goodwill 0.01
In accordance with the purchase agreement the Company has determined that the additional purchase price
contingent on the result of fiscal year 1999 is USD 2,543,100 (Euro 2,384,529). This amount has been record-
ed as additional goodwill at September 30, 1999. In addition, the Company recorded an adjustment to
decrease goodwill of USD 132,265 (Euro 124,018) at September 30, 1999 to reflect the settlement with the
previous owners related to certain working capital adjustments provisions of the purchase agreement.
Goodwill
Goodwill results from the acquisition of PIC GmbH, PCC and Artwork Systems SA and can be determined as
follows (in Euro):
PIC 30/09/1999 30/09/1998
Goodwill 3,118,717 3,118,717
Amortization -3,118,717 -1,559,388
Net goodwill 0 1,559,329
PCC 30/09/1999 30/09/1998
Goodwill 9,375,703 6,946,165
Amortization -1,541,625 -115,769
Net goodwill 7,834,078 6,830,396
Artwork Systems SA 30/09/1999 30/09/1998
Goodwill 1,026,408 0
Amortization -282,351 0
Net goodwill 744,057 0
property and equipment
goodwill
income taxes
inventory
cash and cash equivalents
basis of presentation and principles of consolidation
38
3. SIGNIFICANT ACCOUNTING POLICIES
Basis of presentation and principles of consolidation per September 30, 1999
The accompanying Consolidated Financial Statements have been prepared in accordance with accounting
principles generally accepted in the United States. They reflect adjustments made for US reporting purposes
which are not recorded in the company’s statutory accounts.
The Consolidated Financial Statements comprise the accounts of Artwork Systems Group NV, Artwork
Systems NV, Artwork Systems Inc, Artwork Systems GmbH & Co KG, Artwork Systems Beteiligungs-GmbH,
Artwork Systems Verwaltungs-GmbH, Artwork Systems Ltd and Artwork Systems SA. Artwork Systems Group
NV owns directly or indirectly a 100 % of all subsidiaries. All significant intercompany balances and transactions
have been eliminated in the consolidation.
Cash and cash equivalents
The company considers all highly liquid investments purchased with an original maturity date of three months
or less to be cash equivalents. Cash and cash equivalents consist primarily of deposits with banks.
Inventory
Inventory is stated at the lower of cost or market on a first-in, first-out basis.
Property and equipment
Property and equipment are stated at cost and depreciated over the estimated useful lives of the assets
ranging from three to nine years using the straight line method. The cost of maintenance and repairs is
charged against income as incurred.
Goodwill
Goodwill is recognized as the excess of the cost of an acquired business over the sum of fair valued
identifiable net assets. Goodwill is amortized (using the straight line method) over the period of the expected
future economic benefit, generally 18 months to five years.
Income taxes
The company provides for income taxes using the liability method pursuant to Statement of Financial
Accounting Standards No. 109 "Accounting for Income Taxes". Deferred income taxes are provided for
temporary differences arising between the statutory accounts, used as the tax basis, and the financial
statements prepared under accounting principles generally accepted in the United States.
foreign currency translation
software development costs
revenue recognition
fair value of financial instruments
39
Fair value of financial instruments
The Company considers cash and cash equivalents, debt and certain accrued expenses to be financial
instruments as defined by Statement of Financial Accounting Standards No. 107 "Disclosures About Fair
Value of Financial Instruments". The amounts of these assets and liabilities as presented in the balance sheet
approximate their fair value.
Foreign currency translation
The reporting currency of the company is the Euro. All assets and liabilities are translated using the exchange
rates in effect on the balance sheet date. Equity accounts are translated at historical rates. Income and expens-
es are translated at average rates in effect for the periods presented. The resulting currency translation adjust-
ment is reflected as a separate component of shareholders’ equity on the financial statements.
Foreign currency transaction gains and losses are included in net income.
The definition of the currencies used:
USD for US Dollar;
DEM for German Mark;
FRF for French Franc;
GBP for Pound Sterling;
EUR for Euro.
Software development costs
Software development costs are accounted for in accordance with Statement of Financial Accounting
Standards N° 86. Costs incurred in the research and development of new software products are expensed as
incurred until technological feasibility has been established. Costs incurred subsequent to establishment of
technological feasibility and prior to general release to customers are capitalized. To date, the establishment of
technological feasibility (as defined by FAS 86) and general release substantially coincide. As a result, the com-
pany has not capitalized any software development costs, since such costs have not been significant.
Revenue recognition
Revenue is recognized in accordance with the American Institute of Certified Public Accountants Statement of
Position 97-2 on Software Revenue Recognition. Revenue from software sales is recognized upon delivery of
the software and the protection key, provided that the fee is fixed and determinable and that the collection of
the receivable is considered probable. Maintenance revenue is recognized on a straight-line basis over the
maintenance period. Revenue from training and other services is recognized at the time the actual services are
performed.
In software arrangements that include multiple software products, and/or, maintenance and other services, the
Company allocates the total arrangement fee among each deliverable based on the relative fair value of each
deliverable.
concentration of credit risks
use of estimates
computation of net earnings per share
employee stock options
other Comprehensive income
40
Use of estimates
The preparation of financial statements in conformity with generally accepted accounting principles requires
management to make estimates and assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts
of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Concentration of credit risks
The company sells its software and hardware products either to end users or distributors throughout the world.
The company does not require collateral from its customers.
Computation of net earnings per share
Net Earnings Per Share is computed using the weighted average number of shares and dilutive equivalent
shares from warrants (using the treasury stock method).
Employee stock options
The Company accounts for stock options granted to employees in accordance with the provisions of
Accounting Principles Board Statement N 25 (APB 25), "Accounting for stock issued to employees".
Other Comprehensive income
Statement of Financial Accounting Standards (SFAS) N 130, Reporting Comprehensive Income, is adopted by
the company as from financial year 1999.
management services fees and directors’ compensa
41
4.
5.
6.
PREPAID LICENSE COSTS
The company made a lump sum payment of USD 830,000 to Scitex Corporation Ltd. in connection with a
license agreement. This amount is amortized using the straight line method over the useful life of the license,
i.e. 14 years.
Prepaid license cost consists of the following (in Euro):
30/09/1999 30/09/1998 30/09/1997
Prepaid license costs 718,433 718,433 718,433
Accumulated amortization -153,950 -102,633 -51,317
Prepaid license costs, net 564,483 615,800 667,117
PROPERTY AND EQUIPMENT
Major classes of property and equipment are summarized as follows (in Euro):
30/09/1999 30/09/1998 30/09/1997
Computer equipment 1,365,281 1,170,288 122,918
Office equipment 150,289 159,022 89,736
Furniture 207,516 154,266 48,230
Cars 388,676 242,176 178,038
Total property and equipment 2,111,763 1,725,753 438,923
Accumulated depreciation -1,227,443 -965,579 -223,190
Property and equipment, net 884,320 760,173 215,732
RELATED PARTY TRANSACTIONS
Management services fees and directors’ compensation
The commercial, financial and software development services of Guido Van der Schueren, Peter Denoo and
Bart Denoo are provided through the companies PowerGraph NV, Ingenieursbureau Peter Denoo BVBA and
Bart Denoo Engineering BVBA respectively. During financial year 1999, 1998 and 1997, the company paid
these companies a total amount of Euro 455,851, Euro 451,120 and Euro 446,208 respectively.
42
7. OPTION PLAN
In December 1996, the company adopted an Employee Stock Option Plan ("ESOP"), in order to provide long-
term incentives and rewards to the company’s employees. Under the plan, the company has issued 161,000
warrants, each incorporating the right to purchase a share at net book value for options granted before the IPO,
and, for options granted after the IPO, at the average closing price of the share over the last 120 days of trading.
In April 1999, the Company adopted a stock option plan for the former owner of Professional Software
Technologies. Under the plan the Company has issued 61,788 warrants, each incorporating the right to
purchase a share at the value determined at acquisition date.
In connection with the issuance of these options and warrants, the Company has recorded compensation in
the statement of operations resulting from the amortization of unearned compensation as follows (in Euro)
30/09/1999 30/09/1998 30/09/1997
62,999 76,064 169,245
At September 30, 1999 Euro 127,080 of unearned compensation expense remains unamortized and is
recorded as a component of equity.
Pro forma information regarding net income and net income per share is required by FAS 123, and has been
determinated as if the Company had accounted for its employee stock options under the fair value method of
FAS 123. The fair value for these options for 1999, 1998 and 1997 was estimated at the date of grant using
a Black-Scholes option pricing model assuming no dividends, risk-free weighted average interest rate of 4%
and a weighted average expected option life of 2.5 years, 2.9 years and 2.2 years for 1999, 1998 and 1997
respectively. The volatility factor of the expected market price of the Company’s ordinary shares was assumed
to be 65%.
The Black-Scholes option valuation model was developed for use in estimating the fair value of trade options
that have no vesting restrictions and that are fully transferable. The Black-Scholes model requires the input of
highly subjective assumptions including the expected stock price volatility. Because the Company’s employee
stock options have characteristics significantly different from those of traded options, and because the
changes in the subjective input assumptions can materially affect the fair value estimate in management’s
opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its
employee stock options.
43
For purposes of pro forma disclosures, the estimated fair value of the options is amortized to expense over the
option’s vesting period. The Company’s pro forma information is as follows (in thousands except for the net
income and pro forma net income per share information)
1999 1998 1997
Net income as reported 6,136 4,895 6,261
Pro forma expense -423 -329 -55
Pro forma net income 5,713 4,566 6,206
Net income per share as reported-basic 0.36 0.29 0.37
Pro forma net income per share-basic 0.34 0.27 0.36
Net income per share as reported-diluted 0.36 0.29 0.37
Pro forma net income per share-diluted 0.34 0.27 0.36
The effects on pro forma disclosure of applying FAS 123 are not likely to be representative of the effects on
pro forma disclosures of future years.
Available Outstanding Average price Amount
per share
Options authorized 161,000 0 0 0
Options authorized 1999 61,788 0 0 0
Options granted 1996 -59,900 59,900 0.50 29,698
Options granted 1998 -18,500 18,500 7.31 135,288
Options granted 1999 -148,788 148,788 13.70 2,038,513
Options forfeited 11,850 -11,850 6.93 -82,065
Options exercised 0 -49,650 2.90 -143,915
Balances, September 30, 1999 7,450 165,688 11.94 1,977,519
44
8.
The following table summarizes the status of the Company’s stock options outstanding and exercisable at
September 30, 1999:
Stock options outstanding Stock options exercisable
Weighted
Average Weighted Weighted
Remaining average average
Number Contractual Exercise Number exercise
Range of exercise prices of shares Life Price of shares price
Euro 0.5 21,900 7.2 0.5 0 0
Euro 7.31 –13.18 143,788 7.2 20.28 43,096 5.70
All options 165,688 7.2 17.67 43,096 5.70
EXPORTS AND MAJOR CUSTOMERS
The company sells its products and services to customers in Europe (41%), Asia (6%), the Americas (51%) and
the rest of the world (2%).
The company sells and markets its products through a direct sales force operating from its offices in Gent
(Belgium), Freiburg (Germany), Bristol (Pennsylvania, USA), Redditch (United Kingdom) and Paris (France),
through independent graphic arts dealers and through Original Equipment Manufacturers (OEMs). Revenues
generated by independent dealers represent 45% of the Company’s turnover, direct sales 50% and OEMs 5%.
One major customer (distributor) represents approximately 26% of total net revenue for 1999.
45
9. INCOME TAXES
The provision for income taxes consists of the following:
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Current 5,920,995 3,442,349 3,528,057
Deferred -1,004,514 -165,240 18,232
4,916,481 3,277,109 3,546,289
A reconciliation of income taxes computed at the average local statutory rate ( 41%) to the provision for income
taxes is as follows:
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Income taxes computed at local statutory rate 4,531,716 3,084,784 3,939,672
Goodwill amortization 277,805 342,733 0
Translation difference 185,495 -206,192 0
Expensed IPO cost 0 0 -393,574
SOP 97/2 38,486 0 0
Expensed prepaid license costs -75,584 -75,584 -75,584
Disallowed expenses -161,635 98,650 76,689
Unearned compensation expense 25,307 30,555 67,986
Taxes on intra group dividend 99,579 0 0
Tax regularization 0 0 -42,182
Other items, net -4,687 2,163 -26,718
4,916,481 3,277,109 3,546,289
The components of the deferred tax asset (liability) are as follows:
30/09/1999 Euro 30/09/1998 Euro 30/09/1997 Euro
Goodwill amortization 1,086,299 342,733 0
Receivable allowances 249,315 161,635 62,985
Other items, net 24,871 0 0
Deferred tax asset 1,360,485 504,368 62,985
Translation differences -20,697 -206,192 0
Deferred revenue 38,486 0 -5,633
Expensed prepaid license costs -226,753 -151,169 -75,584
Deferred tax liability 208,964 -357,361 -81,217
Total deferred taxes: 1,151,521 147,008 -18,232
pantone license
barco graphics
46
COMMITMENTS
Pantone license
In 1994, Artwork Systems NV entered into a license agreement with Pantone to use the Pantone Color System.
The license fee amounts to 1% of net sales of products integrating the licensed system with an annual
minimum of USD 25,000 (Euro 22,764).
Operating lease obligations
Artwork Systems leases its facilities, cars and office equipment under operating lease agreements with vary-
ing expiry dates. Future minimum lease payments are as follows:
2000 Euro 205,368
2001 Euro 136,600
2002 Euro 26,449
2003 Euro 1,751
2004 Euro 0
Rent expense for the previous financial years are as follows:
1997 Euro 26,029
1998 Euro 118,021
1999 Euro 258,698
CONTINGENCIES
The company is involved in various legal proceedings arising in the normal course of business. The Company
believes that the ultimate resolution of these matters will not have a material effect on the Company’s financial
position, results of operations, or cash flows.
In addition the Company was involved in the following matters:
Barco Graphics
Artwork Systems NV and its French distributor Elcede France SA are involved in a legal proceeding with Barco
Graphics NV. Barco Graphics seeks a permanent injunction from further commercializing the Artpro Software
in France and from hiring away its personnel in France, and claims a provisional amount of damages of 4
million FRF. A preliminary injunction was denied by the Limoges Court on December 3, 1992 and by the
Paris Court on May 24, 1994. In a judgement of June 19, 1996, the Paris Commercial Court denied Barco
Graphics’ requests.
Barco Graphics has launched an appeal against this judgement. A first pleading on June 8, 1998 has not lead
to a decision yet. The next hearing is scheduled for March 6, 2000.
The Company, based on the advice of French and Belgian Counsel in the procedure, is of the opinion, that
the Judgement of the Paris Commercial Court will not be reversed.
10.
11.
artios
scitex
47
Artios
On March 22, 1999 Artios UK Ltd. ("Artios"), the Company’s former distributor for the United Kingdom,
summoned Artwork Systems NV before the Commercial Court of Gent, claiming a total amount of GBP
547,929 for retroactive discounts and for damages as a result of the termination of the distribution contract.
Artwork Systems had terminated this contract after Artios was acquired by Barco Graphics, a competitor of
the Company. Pleading is scheduled for February 24, 2000.
Although Artwork Systems intends to strongly defend its rights, it has completely reserved the receivables on
Artios, in the amount of EUR 451,990, as bad debts.
Scitex
In June 1995, PCC received a letter from Scitex Corporation, Ltd. ("Scitex") alleging that PCC’s trapping
software was infringing upon Scitex’s patent rights. This allegation has been repeated in a letter from
Scitex to Artwork Systems dated September 2, 1998. Based on the advice of its US patent attorney,
the Company believes the Scitex patents are subject to challenges for several reasons. Accordingly no
provision has been recorded.
SEGMENT INFORMATION
The Company has evaluated FAS 131 "Disclosures about Segments of an Enterprise and Related Information"
and has concluded that the Company operates in one reportable industry segment, the development,
marketing, sales and support of pre-press software and related hardware.
12.
48
barco graphics
artios
ANNUAL REPORT
EMPLOYEES
102 employees currently work for Artwork Systems, 31 in Belgium, 14 in Germany, 40 in the United States,
11 in the United Kingdom and 6 in France.
96 97 98 99
Research & Development 3 5 13 13
Sales & Marketing 7 13 55 70
Administration 3 4 13 19
Total 13 22 81 102
PROPERTY
The Company does not own any real estate. All office space is leased with an option to renew at the expiry
date.
LEGAL PROCEEDINGS
The company is involved in various legal proceedings arising in the normal course of business. The Company
believes that the ultimate resolution of these matters will not have a material effect on the Company’s financial
position, results of operations, or cash flows.
In addition the Company was involved in the following matters:
Barco Graphics
Artwork Systems NV and its French distributor Elcede France SA are involved in a legal proceeding with Barco
Graphics NV. Barco Graphics seeks a permanent injunction from further commercializing the Artpro Software
in France and from hiring away its personnel in France, and claims a provisional amount of damages of 4 mil-
lion FRF. A preliminary injunction was denied by the Limoges Court on December 3, 1992 and by the Paris
Court on May 24, 1994. In a judgement of June 19, 1996, the Paris Commercial Court denied Barco Graphics’
requests.
Barco Graphics has launched an appeal against this judgement. A first pleading on June 8, 1998 has not lead
to a decision yet. The next hearing is scheduled for March 6, 2000.
The Company, based on the advice of French and Belgian Counsel in the procedure, is of the opinion, that
the Judgement of the Paris Commercial Court will not be reversed.
Artios
On March 22, 1999 Artios UK Ltd. ("Artios"), the Company’s former distributor for the United Kingdom, sum-
moned Artwork Systems NV before the Commercial Court of Gent, claiming a total amount of GBP 547,929
for retroactive discounts and for damages as a result of the termination of the distribution contract. Artwork
Systems had terminated this contract after Artios was acquired by Barco Graphics, a competitor of the
Company. Pleading is scheduled for February 24, 2000.
Although Artwork Systems intends to strongly defend its rights, it has completely reserved the receivables on
Artios, in the amount of EUR 451,990, as bad debts.
1.
2.
3.
49
scitexScitex
In June 1995, PCC received a letter from Scitex Corporation, Ltd. ("Scitex") alleging that PCC’s trapping soft-
ware was infringing upon Scitex’s patent rights. This allegation has been repeated in a letter from Scitex to
Artwork Systems dated September 2, 1998. Based on the advice of its US patent attorney, the Company
believes the Scitex patents are subject to challenges for several reasons. Accordingly no provision has been
recorded.
INVESTMENT POLICY
Purchases of property and equipment amounted to Euro 162,089, Euro 171,909, Euro 147,866 and Euro
603.518 in Financial Years 1996, 1997, 1998 and 1999, respectively.
Euro 7,155,992 was paid for Artwork Systems N.V. during Financial Year 1997 and Euro 3,215,143 for PIC
GmbH and USD 8,000,000 (Euro 7,323,766) for Professional Computer Corporation International Ltd ("PCCI")
and Professional Software Technologies Inc. ("PSTI") (PCCI and PSTI together named as "PCC") as well as the
indebtedness on PCC's lines of credit for an amount of USD 1,152,011 (Euro 1,054,632) during Financial Year
1998.
During Financial Year 1999, the Company acquired a portion of the net assets of Elcede, a distributor of the
Company in France, for FRF 6.436.300 (Euro 981.206).
INFORMATION CONCERNING THE NATURE AND EXTENT OF THE TRADING MARKET
In December 1996, the Company completed an initial public offering, when a total of 16,978,000 shares of
the Company ("Shares") were admitted to EASDAQ under the symbol “AWSG”. The company’s shares are
quoted in Euro. The following table sets forth the high and low mid closing price for the fiscal periods indicated.
Period Low High
First Quarter 1999 (ended December 31, 1998) 9.97 14.90
Second Quarter 1999 (ended March 31, 1999) 12.90 18.35
Third Quarter 1999 (ended June 30, 1999) 14.44 19.15
Fourth Quarter 1999 (ended September 30, 1999) 13.85 15.98
4.
5.
50
dividends paid
CONTROL OF THE COMPANY
Stichting Administratiekantoor Artwork Systems (hereafter "the Foundation"), holds an aggregate of 12,546,825
Shares, representing 73.69% of the Company's Shares.
The Company has ensured, by including a provision in its articles of association, that any natural of legal per-
son who acquires or disposes of Shares of the Company, is obliged to notify the Company in accordance with
the provisions of the Belgian Act of March 2, 1989 (on the notification of a substantial interest in listed com-
panies and the regulation of public take-over bids), of the total number of Shares held by such person follow-
ing such acquisition or disposal, in all cases where the proportion of Shares held by such person following the
transaction exceeds or falls below the threshold of three percent, and subsequently of five percent of the total
share capital and any multiple thereof.
Beside the Foundation, the Company has not received any notification by shareholders owning at least three
percent of the Company's total share capital.
The Foundation was incorporated by Guido Van der Schueren, Peter Denoo and Bart Denoo (the "Founders")
under the laws of the Netherlands on November 21, 1996. The Foundation’s role is exclusively to function as
a vehicle for holding Shares of the Company. It is not entitled to carry out any commercial or financial activities
other than relating to the administration of Shares in the Company acquired by it.
The Foundation is controlled and duly represented by its board of directors which is composed of Guido Van
der Schueren, Peter Denoo and Bart Denoo. Each of the directors has been appointed upon incorporation of
the Foundation for an undetermined period of time. The decision to resign as a director of the Foundation and
to provide for replacement is taken by each of the existing directors separately. The beneficial holders have no
authority as to replacement of the existing directors or the appointment of additional directors. A change of
control over the Foundation through replacement of its directors and, therefore, a change of control over the
Company, is the exclusive authority of the Founders.
DIVIDENDS
Dividends paid
During the third quarter of 1998, the Company paid an interim dividend of Euro 0.15 gross per Share or Euro
2,528,871 in total.
In September 1999, an interim dividend of Euro 0.16 or Euro 2,724,424 in total has been paid.
6.
7.
51
taxation of dividendsTaxation of Dividends
For Belgian income tax purposes, the gross amount of all distributions made by the Company to its share-
holders (other than the repayment of paid-up capital carried out in accordance with Belgian Company Law) are
generally taxed as dividends. The gross amount paid by the Company to redeem the Shares owned by a
shareholder and the distributions made by the Company to its shareholders as a result of the Company’s com-
plete liquidation, are also taxed as dividends so far as the payment exceeds the fully paid-up capital of the
Company. In principle, however, no Belgian withholding tax is levied on such redemption and liquidation distri-
butions.
In general, a Belgian withholding tax of (currently) 25% is levied on dividends. The 25% rate can be reduced
to 15% for dividends from shares ("VVPR shares") provided (1) that they have been publicly issued after
January 1, 1994 or (2) if they have been privately issued after January 1, 1994, that they represent share cap-
ital contributed in cash and that they are, from the date of issue, registered or given in open custody in Belgium
to a credit institution, to a stockbroker company or to a savings bank submitted to the supervision of the CBF
in Belgium (Article 269, paragraph 3,b° of the Income Tax Code ("ITC")).
For private investors who are tax resident in Belgium and for Belgian legal entities subject to the "rechtsperso-
nenbelasting / impôt des personnes morales", the Belgian withholding tax constitutes, in general, the final tax
in Belgium on their dividend income.
For Belgian resident companies and for companies with their tax residence outside Belgium holding the Shares
through a permanent establishment or fixed base in Belgium, the gross dividend income must be added to
their taxable income, which is, in principle, taxed at the income tax rate of (currently) 40.17% (under certain
conditions, reduced rates apply). For this purpose, the gross dividend income includes the actually levied div-
idend withholding tax. If such a company holds an equity participation of at least 5% or with an acquisition
value of at least BEF 50,000,000 at the time of the dividend distribution, 95% of the gross dividend received
can in principle be deducted from the taxable income ("participation exemption"). The participation exemption
also applies, even if the quantitative criteria are not fulfilled, if the corporate investor is identified as a credit insti-
tution mentioned in Article 56, §1 of the Belgian Income Tax Code (1992), as an insurance company men-
tioned in Article 56, §2, 2°, h of the Belgian Income Tax Code (1992), as a stockbroker company mentioned
in Article 47 of the Law of April 6, 1995 or as an investment company as defined in Article 2, §2, 6° of the
Belgian Income Tax Code (1992).
Belgian resident companies and companies with their tax residence outside Belgium holding the Shares
through a permanent establishment or a fixed base in Belgium are, under certain conditions, entitled to credit
the dividend withholding tax against their corporate income tax liability and to claim the reimbursement of the
withholding tax that exceeds this liability.
52
board members and senior executives
A non-resident shareholder who does not hold the Shares through a permanent establishment or fixed base
in Belgium, will not be subject to any Belgian income tax other than the dividend withholding tax, which con-
stitutes the final Belgian income tax. Belgian tax law provides for certain exemptions from withholding tax on
Belgian source dividends distributed to non-resident investors. No Belgian withholding tax is due on dividends
attributed to a non-resident investor identified as a "non-resident saver" not carrying on a business profit-mak-
ing activity and exempt from income tax in his country of residence. If no exemption applies, the Belgian with-
holding tax may be reduced for non-Belgian investors pursuant to double taxation treaties concluded by
Belgium and their State of residence. Under the Belgium-Germany income tax treaty, the withholding tax rate
on dividends can be reduced to 15%.
AUDITORS
The Company's auditors are Ernst & Young Bedrijfsrevisoren B.C.V, Residentie "Lieven Bauwens",
Martelaarslaan 53-55, B-9000 Gent, Belgium, represented by Marc Cosaert, Partner, who was appointed for
a three year term at the extraordinary General Shareholders' Meeting held on November 20, 1996.
The above financial statements of the Company have up to September 30, 1999 been audited by the statu-
tory auditor of the Company.
BOARD MEMBERS, SENIOR EXECUTIVES AND KEY PERSONNEL
Board Members and Senior Executives
In accordance with Belgian Company Law and the Articles of Association of the Company, the Company is
administered by its Board of Directors, which is granted the broadest powers. The Board is authorised to take
any action not expressly reserved to the shareholders by law or by the Articles of Association.
The members of the Company's Board of Directors are as follows:
Name Age Position
Guido Van der Schueren 47 Founding Partner and Managing Director
Peter Denoo (1)(2)* 39 Founding Partner and Managing Director
Bart Denoo * 35 Founding Partner and Managing Director
Mark Ecker (1)(2) 40 Director (acting for the account of BBZ N.V.)
Johan Volckaerts (1)(2) 47 Director
(1) Member of the Audit Committee.
(2) Member of the Remuneration Committee.
* Peter Denoo and Bart Denoo are brothers.
Mr. Marc Ecker and Mr. Johan Volckaerts act as Independent Directors, in accordance with the EASDAQ Rule
Book.
The members of the Board of Directors can be reached at the Company's address.
8.
9.
53
Guido Van der Schueren, a co-founder of the Company, has served as a Managing Director of Artwork
Systems Group N.V. and its subsidiaries since their incorporation or their acquisition. Mr. Van der Schueren is
in charge of Sales and Marketing. From 1982 to April 1992, Mr. Van der Schueren served in various positions,
including Sales and Marketing Director, with DISC N.V. (now Barco Graphics N.V.), a company that develops
and markets pre-press systems. From 1974 to 1982, Mr. Van der Schueren was Sales Manager
"Compugraphic" with Bonte N.V., a distributor of graphic arts equipment. Mr. Van der Schueren received
degrees in Graphic Arts, Education and Marketing.
Ir. Peter Denoo, a co-founder of the Company, has served as a Managing Director of Artwork Systems Group
N.V. and its subsidiaries since their incorporation or their acquisition. Mr. Peter Denoo is in charge of Finance
and Administration. From 1983 to January 1992, Mr. Peter Denoo served in various engineering positions,
including R&D manager "Digi" products, with DISC N.V. Mr. Peter Denoo received a degree in Electrical
Engineering ("Burgerlijk Ingenieur Electrotechniek richting Zwakstroom RUG") and a degree in Computer
Science ("Licentiaat Informatica RUG") from the State University of Gent.
Ir. Bart Denoo, a co-founder of the Company, has served as a Managing Director of Artwork Systems Group
N.V. and several subsidiaries since their incorporation or their acquisition. Mr. Bart Denoo is in charge of
Research and Development. From 1987 to January 1992, Mr. Bart Denoo served in various engineering posi-
tions with DISC N.V. Mr. Bart Denoo received a degree in Electrical Engineering ("Burgerlijk Ingenieur
Electrotechniek richting Zwakstroom RUG") and a degree in Computer Science ("Licentiaat Informatica RUG")
from the State University of Gent.
Mark Ecker has served as a director of Artwork Systems Group N.V. since its incorporation in November 1996
Mr. Ecker's main position outside the Company is the one of managing director of Capital & Finance N.V., a
privately held company engaged in corporate finance advisory work and asset management. From 1992 to
1996, Mr. Ecker was a managing director of Lessius N.V., a privately held company engaged in corporate
finance advisory work and managing a development capital fund. From 1987 to 1992, Mr. Ecker was a part-
ner of the law firm Loeff Claeys Verbeke. From 1980 to 1987, Mr. Ecker was associate at the law firm Braun
Claeys Evrard Sorel, and from 1983 to 1984 at the New York law firm White & Case. Mr. Ecker obtained
degrees in Law, Economics and Philosophy at the Catholic University of Leuven. Mr. Ecker also serves as a
director of Theuma Deurenindustrie N.V., a manufacturer of interior doors with sales in excess of BEF 1.5 bil-
lion (Euro 37 million), and as a director of Carpet-Land N.V., a retailer of floor covering and interior decoration
products with sales in excess of BEF 6.8 billion (Euro 168 million).
Johan Volckaerts has served as a director of Artwork Systems Group N.V. since April 1, 1999. Mr. Volckaerts'
main position outside the Company is the one of chairman and CEO of Global Graphics N.V., a company
developing equipment for flexographic printing, listed on EASDAQ. Mr. Volckaerts is also President Europe of
Andlinger, a privately held venture capital fund. From 1978 to 1986, Mr. Volckaerts has served in various finan-
cial management positions with ITT Corporation. Prior to that, he spent 4 years at KPMG. Mr. Volckaerts also
serves as President of Allibert SA and as Chairman of Hobon Plastics and was Chairman of Ipso International
N.V. from 1990 to 1996.
54
terms of office
key personnel
Term of Office
The directors' term of office will end immediately after the annual General Shareholders' Meeting of January
2001.
The commercial, financial and software development services of Guido Van der Schueren, Peter Denoo and
Bart Denoo are provided through three service companies, i.e. Powergraph N.V., Ingenieursbureau Peter
Denoo B.V.B.A. and Bart Denoo Engineering B.V.B.A. respectively. The agreements between the Company
and these service companies provide that they cannot be terminated before December 2001.
Key Personnel
Certain key employees of the Company who are not also directors, are as follows:
Name Age Position
Petra Tant 32 Product Manager Labels & Packaging
Patrick Coussement 34 Development Engineer
Jan Ruysschaert 41 Sales Manager Northern Europe
Rudy Claerman 46 Development Engineer
Filip Carrein 35 Product Manager Commercial Color
Dirk Peerlinck 36 Development Engineer
Hildegard Verhoeven 30 Financial Controller
Luc Buttiens 53 International Sales Manager
at the German Subsidiary:
Peter Ganz 50 Managing Director
Christopher Graf 32 Managing Director
at the French subsidiary
Olivier Moeyersoms 35 Managing Director
at the US Subsidiary:
Dennis Mehta 48 President and CEO
Daniel Lacey 41 Vice President of Sales and Channel Marketing
Mark Samworth 37 Vice President of Technology
Jack Allegrezza 33 Vice President of Development
Michael Rottenborn 32 Vice President of Customer Service
55
Petra Tant joined the Company in April 1993 as Product Specialist and serves as Product Manager Labels &
Packaging since August 1997. From 1990 to 1993, Ms. Tant served as Pre-Press Production Manager for
Imprimerie Bultez S.A., a print shop specialized in forms, labels and pharmaceutical packaging. From 1989 to
1990, Ms. Tant was Instructor with Barco Graphics NV. Ms. Tant received a degree in Graphic Arts Production
Management from the Higher Institute for Graphic Education of Gent ("Graduaat Grafische Bedrijfsleiding
HIGRO").
Patrick Coussement has served the Company as Software Development Engineer since May 1993. Before,
Mr. Coussement co-founded Computron, a company that assembles and sells personal computer hard- and
software, and served as its Managing Director from 1991 to 1993. From 1989 to 1991, Mr. Coussement
served as R&D Engineer with DISC NV. Mr. Coussement received a degree in Computer Science from the
State University of Gent ("Licentiaat Informatica RUG").
Jan Ruysschaert joined the Company in August 1994 as Sales Manager Benelux. From 1991 to 1994, Mr.
Ruysschaert was Sales Manager with PPC NV, a pre-press shop. From 1979 to 1991, Mr. Ruysschaert served
in various positions with DISC NV, including Customer Support Coordinator, Sales Manager Add-ons, Area
Sales Manager Northern Europe and Product Manager Forms and Labels. Mr. Ruysschaert received a degree
in Graphic Arts.
Ir. Rudy Claerman joined the Company in September 1994 as Software Development Engineer. From 1981 to
1994, Mr Claerman served in various engineering positions with DISC NV, including R&D Project Manager.
From 1978 to 1981, Mr Claerman was a development engineer with the International Telecommunications
Research Center of Wang Laboraties Inc., an office automation company. Mr. Claerman received a degree in
Civil Engineering for Architecture from the State University of Gent ("Burgerlijk Ingenieur Architect RUG").
Filip Carrein joined the Company in August 1996 as Marketing Researcher and serves as Product Manager
Commercial Color since August 1997. From 1995 to 1996, Mr. Carrein was a systems integration consultant
with CompuVision NV, a personal computer supplier. From 1993 to 1995, Mr. Carrein served as Technical
Director with Publiwest NV, a publishing and printing company. From 1991 to 1993, Mr. Carrein was Director
Europe "Alias Eclipse" with Alias France SA, the French division of Alias Research Inc, a design and pre-press
software developer. From 1987 to 1991, Mr. Carrein served in various positions with Barco Creative Systems
NV (now Barco Graphics NV), including Sales Account Manager Scandinavia and U.K., Sales Manager Pacific
Rim and Product Manager "Creator". Mr. Carrein obtained a degree in Electronics from the Catholic Academy
of Engineering of Ostend ("Industrieel Ingenieur Electronica KIH").
Ir. Dirk Peerlinck joined the company in January 1997 as Software Development Engineer. From 1986 to 1997,
Mr. Peerlinck served in various engineering positions with
DISC NV, including R&D project manager and software quality assurance manager. Mr. Peerlinck received a
degree in Electrical Engineering from the State University of Gent ("Burgerlijk Ingenieur Elektrotechniek richting
Zwakstroom RUG").
56
Hildegard Verhoeven joined the Company in February 1998 as Financial Controller. From 1993 to 1998, Ms.
Verhoeven served as an auditor with KPMG Bedrijfsrevisoren, an international accounting firm. Ms. Verhoeven
received a degree in Commercial and Financial Sciences from the St. Aloysius College of Brussels ("Licenciaat
Handels- en Financiële Wetenschappen EHSAL").
Luc Buttiens has served the Company since June 1998 as International Sales Manager. From 1985 to 1998,
Mr. Buttiens was Marketing Manager and International Sales Manager at DISC NV. From 1981 to 1985, he was
with Scitex, a manufacturer of pre-press systems. Before that, Luc Buttiens, had various management posi-
tions in the editing and printing industry and was Production Manager at Van Hees/Vlessing NV (VVL/BBDO) a
marketing and communication company. Mr. Buttiens received a degree in Graphic Arts Production
Management from the Higher Institute of Graphic Education of Gent (HIGRO).
Christopher Graf is a managing director for Artwork Systems GmbH & Co. KG. Mr. Graf is in charge of demon-
strations, support and training. Christopher Graf is co-founder of PIC GmbH, which was acquired by the
Company in 1998. Before he founded PIC, Mr. Graf was partner and manager at Easy Gmbh, a system inte-
grator specialized in computer graphics and printing.
Peter Ganz is managing director of Artwork Systems GmbH & Co. KG in Germany. Mr. Ganz is responsible for
Sales and Marketing. Mr. Ganz is co-founder of PIC GmbH. Before joining PIC, Mr. Ganz was managing direc-
tor Germany with DISC NV.. Mr. Ganz received a degree in Economic Science ( "Diplom-Wirtschaftingenieur")
at the HDM, Stuttgart (High School for printing and media).
Olivier Moeyersoms is managing director of Artwork Systems SA. He joined the Company in May 1999. From
1992 till 1999, Mr. Moeyersoms was sales and marketing responsible of Elcede France, the former distributor
of the Company.
Before joining Elcede, Mr. Moeyersoms was sales manager for France with Barco Graphics. Mr. Moeyersoms
received a degree in Economic Science from the "Université Catholique de Louvain-La-Neuve".
Dennis Mehta is the President and CEO of Artwork Systems Inc. Mr. Mehta is in charge of the US operations
of Artwork Systems. Mr. Mehta is the founder of PCC, which was acquired by Artwork Systems in 1998. Prior
to founding PCC in 1980, Mr. Mehta served in various management and engineering positions with Control
Data, NCR and Digital Equipment Company. Mr. Mehta received a Masters Degree in Electrical Engineering
and in Business Administration from Boston University.
Daniel Lacey is the Vice President of Sales and Channel Marketing of Artwork Systems Inc. Mr. Lacey was
regional sales manager with Gerber Systems, a manufacturer of platesetters. Before, Mr. Lacey was employed
by DuPont Printing and Publishing, in roles ranging from dealer distribution to sales and product management.
Mr. Lacey has a Bachelors Degree from the University of Delaware.
57
Mark Samworth is the Vice President of Technology of Artwork Systems Inc. Before Artwork Systems, Mr.
Samworth was with DuPont in flexographic plates and electronic imaging. Mr. Samworth holds three patents
in the area of digital imaging technology and has three more patents pending. Mr. Samworth received a
Bachelors Degree in Printing Science from Rochester Institute of Technology and a Masters in Business
Administration from the University of Delaware.
Jack Allegrezza is Vice President of Development of Artwork Systems Inc. Since 1990, Mr. Allegrezza has
directed and developed PCC's prepress RIP and workflow technology. Mr. Allegrezza gained a comprehen-
sive programming experience with Adobe, Crosfield and DuPont.
Michael Rottenborn is Vice President of Customer Service for Artwork Systems Inc. Before he has served as
a Vice President of Product Marketing, where he was responsible for the introduction of PCC's commercial off-
set products. From 1989 to 1996, Mr. Rottenborn was employed by DuPont Printing and Publishing in various
roles including electronic design, software development, technical marketing, and product management for the
Crosfield product line. Prior to 1989 Mr. Rottenborn was with IBM Corporation and Litton Industries. Mr.
Rottenborn holds a Master's Degree in Computer Science from Villanova University and a Bachelor of Science
degree in Electrical Engineering from Virginia Polytechnic Institute and State University.
EXECUTIVE REMUNERATION
During Financial Year 1999, the Company accrued an aggregate compensation of Euro 57,057.64 for its
directors. In addition, the managing directors have company cars at their disposal. No bonuses, stock options,
pension plan or other benefits were granted to the managing directors.
During Financial Year 1999 an aggregate amount of Euro 455,851 was paid to the service companies men-
tioned above for the commercial, financial and software development services of Guido Van der Schueren,
Peter Denoo and Bart Denoo.
CERTAIN TRANSACTIONS
In December 1996 the Company acquired Artwork Systems N.V., the Belgian operating company, from Guido
Van der Schueren, Peter Denoo and Bart Denoo for Euro 7,155,992, its net book value on September 30,
1996.
Effective January 1, 1997 the Company acquired Artwork Systems North America LLC, its US distributor, for
USD 53,283.02 (Euro 42,086), its net book value on December 31, 1996. Guido Van der Schueren, Peter
Denoo and Bart Denoo indirectly owned 75% of Artwork Systems North America LLC.
Both transactions were part of the restructuring of the Company in preparation of its initial public offering on
EASDAQ. Through this restructuring, all then existing Artwork Systems' operations were merged under one
holding company, Artwork Systems Group N.V.
10.
11.
59
buildingbridges, closing gaps
exploring the boundaries of sales and marketingEXPLORING THE BOUNDARIES OF SALES AND MARKETING
The past year was indeed the best year in Artwork Systems' history. Results were out-
standing, and our products were at the top of their categories. Artwork Systems is commit-
ted to continue to follow this path and further strengthen the leading position of the compa-
ny in the future.
When we look at the future of prepress and printing, it becomes clear that streamlined work-
flows spanning the entire production cycle from design to print, combined with a high level
of flexibility and a seamless communication between print-buyers and production plants will
be the main focus of the years to come.
Artwork Systems will be setting the trend for the next generation of workflow systems at
Drupa 2000, the biggest exhibition on printing and prepress, with the launch of Nexus, born
from the integration of the companies leading vector and raster technologies.
The Nexus workflow management system runs on open platforms and employs industry
standard formats. It is fully customizable for each customer's unique production flows. With
Nexus, automating workflow at the production plant no longer means adapting processes
to the limitations of a system.
Nexus is conceived in such a way that the software can be adapted to each customer's
expectations. The communication between print-buyer and production plant will furthermore
be facilitated by making use of the undeniable strengths of the internet.
Nexus WebWay makes use of an automatic email notification systems to alert customers
when their feedback is expected, e.g. to view files over the web, to give approval, or to send
annotations. It even allows the customer to actively participate in the production process,
simply by using their standard internet browser.
This new step in the history of Artwork Systems will go further than just offering software for
the prepress market. It will offer full control over the entire production cycle with a maximum
level of flexibility and customer feedback.
Artwork Systems Group n.v.
Stapelplein 70/300B-9000 GentBelgium
Tel.:+32 9 265 84 11Fax:+32 9 265 84 [email protected]
Artwork Systems Ltd.
The Business CentreEdward Street - Redditch,Worcestershire B97 6HRUnited Kingdom
Tel.:+44 1527-592550Fax:+44 [email protected]
Artwork Systems GermanyGmbH & Co.
KG Burkheimer Straße 3D-79111 Freiburg Germany
Tel.: +49 761 45 29 80Fax: +49 761 452 98 [email protected]
Artwork Systems SA
Paris Nord II47, Allée des ImpressionnistesBP 50335 Villepinte95941 Roissy CDG CedexFrance
Tel.:+33 148 1700 90Fax:+33 149 3809 78
PCC Artwork Systems
219A Rittenhouse CircleBristol, PA 19007USA
Tel.:+1 215 826 4500Fax:+1 215 826 [email protected]