2014-2015 Annual Program Review Form and Instructions ACADEMIC AFFAIRS San José City College

INSTRUCTIONS

The purpose of the Annual Program Review is to prepare a document to summarize the current status of an Academic Affairs program. The Annual report should be a reflection of the previous year and a plan moving forward for the upcoming year. Use this reporting form for all of the following:

• To report the updates and major changes which have occurred in your program over the past year.

• Provide empirical data and discuss trends in data as a reflection of these changes. • To report the PSLOs/SLOs assessment activities of the Program. • Plan ahead for projected changes and request budgetary support for the next academic

year.

Program Description: This section should briefly address the function(s) of the program. Please include data or survey information where appropriate.

PSLOs/SLOs Assessment Process: Provide a summary of the data collected that documents the progress that has been made in the development and assessment of (PSLOs) Program Student Learning Outcomes and (SLOs) Service Learning Outcomes. Include data where applicable.

Curriculum Information: This section should summarize recent changes/updates made to the curriculum of the program and any planned changes for the next academic year.

Staffing Information: This section should summarize current staffing in the program and anticipated staffing needs for the next academic year.

Technology Information: This section should summarize current technology use in the program and anticipated technology needs for the next academic year.

Equipment information: This section should summarize current equipment use in the program and anticipated equipment needs for the next academic year. Please limit these projections to anticipated major expenditures.

Budget Information: This section should summarize the current budget for the program and anticipated budgetary needs for the next academic year.

Other: This section should address any changes in areas not noted above. This might include information on community needs, state regulations, and new initiatives with direct bearing on the program’s activities.

2014-2015 Annual Program Review ACADEMIC AFFAIRS - SAN JOSÉ CITY COLLEGE PROGRAM: Journalism

PREPARED BY: F. Dada, G. McElroy, E. Gebhart

ADMINISTRATOR: K. Kimura

EVALUATION YEAR (INDICATE ONE): ONE TWO THREE

PROGRAM REVIEW SUBMISSION DATE:

Program description

(include data with discussion of student enrollment, demographics and success for the past two semesters: SP14-FA14)

The Journalism Program provides students with training and hands-on experience in the area of media communications. The program promotes an understanding of the impact of media on society and the individual, as well as prepares students for careers in a variety of journalism fields. In the news writing and reporting course, students learn the fundamentals of journalism and how to gather information, write and report stories for print, electronic and social media. In the broadcasting and student newspaper courses, students learn through active engagement in the production and publication of The SJCC Times and broadcasts aired on the College’s Internet radio station, KJCC.

Enrollment:

Enrollment in broadcasting courses seems to vary by semester, with spring dipping lower than fall (FA13 24; SP14 15; FA14 20).

Enrollment in the mass media course (JOURN 21) and news writing course (JOURN 22) has been increasing. So much so that both classes were offered in both the Fall 2014 and Spring 2015 semesters (each class was previously offered once a year). In fact, there was such demand from students in the Spring 2015 for the JOURN 21 course, an additional section was added. It is unclear why enrollment has increased so dramatically in these courses. One theory is the courses were offered online, which seems to be popular with students. Another theory is the addition of the requirement for students to take JOURN 22 as part of the new Communication Studies AA-T (Associate of Arts degree for Transfer). In order to gather information from the students, a survey was created (see Attachment 1) and given to all students currently enrolled in all sections of the JOURN 21 and JOURN 22 classes the second week in February.

Out of 60 students, 52 responded.

Based on these results, both theories regarding attraction to the online modality

and the new COMS associate degree requirements appear to be motivating factors. Interestingly, neither the student newspaper courses nor the broadcasting courses seem to overlap significantly in enrollment with JOURN 021 and 022. 35% of respondents either have taken or have an interest in taking the newspaper courses. 40% of respondents have taken or have an interest in taking the broadcasting courses.

Interest in a journalism degree was split almost 50/50 by survey respondents.

Survey results will be pushed out to all JOURN course students to gather further data and provide more insight into student motivations for course enrollments.

Enrollments in JOURN 032 and 035 (newspaper production and editorial courses) have average enrollments of 10 and 7 respectively over the past 3 years (see Attachment 2).

Total seatcount in JOURN courses is 269, with headcount at 182, since Spring 2012. This seems to indicate student progression through JOURN sequenced courses.

Demographics:

It is difficult to draw conclusions from small data sets, but in the broadcasting courses, the largest age group seems to be represented by the 18-22 year olds, followed by the 29-39 year old ranges. There is an even distribution of students from across ethnicities with the largest group represented by ‘Other’, ranging from 29% to 45%. The courses seem to equally attract students from all age ranges and ethnicities.

In the JOURN courses, dominant age ranges are represented by the 20-22 range, followed by the 25-29 year olds. Ethnicity of students is largely represented by ‘Other’, followed by Latina/o students.

Success:

Success rates in broadcasting are consistently high (SP14 93%; FA14 85%), with all ethnic groups succeeding at 100% in SP14 and between 75% (White) to 100% (African American, Asian/Chinese, Latina/o). Retention of students is also strong in broadcasting (FA13 79%; SP14 93%; FA14 85%).

Success rates in JOURN courses was quite high in Fall 2013 (70%) and fell dramatically in Fall 2014 (27%). Retention rates were similar for Fall 2013 (78%) and Fall 2014 (27%).

PSLOs and SLOs Assessment process

The Journalism PSLOs and course SLOs are assessed on a regular basis. At the start of each semester, the faculty select the SLOs they will be formally assessing. Results of the assessment are shared via email to all Journalism faculty as well as the dean. Feedback is provided and documented in TracDat.

One example of how assessment is used to guide improvement is in the Broadcasting assessment process. Results from a fall 2013 assessment of BROAD 042A indicated that student success of an assessment involving operating the audio console was low. Suggestions from faculty indicated that students would benefit from additional practice and that the assessment itself could be clarified by adopting a pre-/post-test approach. The instructor incorporated this advice into the subsequent assessment for spring 2014. Pre-test results showed that students needed a great deal of assistance the first time around. (78% were ‘unsuccessful’ in operating the console). However, with additional practice students post-test results were greatly improved (88% of students received a ‘Needs some Help’ or ‘Mastered’ rating on the same assessment).

Another example of how assessment is used to guide improvement is in the Journalism assessment process. Two different assessments were used to demonstrate student achievement of the SLO to “Analyze how the Digital Age has changed the way media messages are produced, distributed, and consumed.” While assessment results indicated students were grasping the concept of the SLO, faculty discussion indicated that a change in the SLO wording might better assist the instructor in assessment in future semesters. An alternate method of assessment was also suggested and this information will be considered the next time the course is offered (Spring 2015).

Curriculum Information

In December 2014, JOURN 032A and JOURN 032B were approved by IPCC and have been submitted to the state for CID approval.

Faculty are working on developing a new journalism course, Introduction to Public Relations, to add to its offerings. Data indicates the course would be popular with transfer students, as well as round out curriculum for the future offering of an AA Degree in Journalism. A course outline will be proposed in Spring 2015 with hopes to offer the new course in Spring 2016.

Staffing informati

Faculty: There are currently three adjunct faculty who teach Journalism and Broadcasting courses.

on The journalism courses have been surviving with one adjunct faculty member where there once was one full-timer and one part-timer. The faculty has done presentations in front of the Academic Senate, requesting a full-time position opening. In the past few years, the Academic Senate has graciously included journalism as one of the top ten disciplines recommended for fulltime faculty hires. Unfortunately, this has not been approved by the current and the past two presidents.

The department is missing out on a great deal of advertising revenue. It would be wise to budget for a part-time business manager position, a job that would lead to a lot more local advertising. The position would be for approximately 10 hours per week. The person could be paid minimum wage, plus commission (20%). This is practiced by some California community colleges.

Technology information

The Broadcasting classes use Moviemaker video editing program for their studies in television broadcasting. This program is easy to use and is installed in the lab for the class.

The broadcasting class also makes use of the radio station located in the Student Center to learn about and apply the technical aspects of the coursework. As a result, the equipment is in need of an upgrade to stay in alignment with the course curriculum. The following equipment is needed (please see budget area for explanation):

1) Rewiring of radio station 2) 1 Upgraded computer 3) 2 studio microphones 4) Portable remote mixer 5) 1 wireless receiver plus microphone

Equipment information

The newspaper classroom is a full PC lab. There are 20 working computers; 18 of them are equipped with InDesign and Photoshop. Per ITSS, there are two computers with Adobe Master Collection Creative Suite 6. There are two machines in the Open Computer Lab that also have Adobe Master Collection loaded on them. Journalism students have priority to use these designated machines.

The program is grateful for adding a color printer, a camcorder, two cameras, an external hard drive and three recorders to the newsroom in the past year. The program also purchased annual online subscription to the AP stylebook.

The program does have a problem with theft of equipment by students. Students are required to sign a promissory note when borrowing equipment; however, recovery of items has been relatively unsuccessful. This issue is ongoing.

The program is also very thankful that the library now offers journalism-related documentaries and movies, such as: “The Front Page,” “The Paper,” “Shattered Glass,” and “All the President’s Men.”

Budget information

The department requests the following:

Broadcasting

(in order of priority)

1. Live 365 Internet-based radio station license $1089.00

2. RE-WIRING OF RADIO STATION.

Estimate for parts and labor: $1000-2000

Explanation: We are currently seeking estimates from electricians. The station’s audio control board has wires that serve as inputs and outputs to our speakers, transmitter, antenna, computer, headphones, mics, auxiliary units, etc. These wires all come together in a jumbled box underneath the DJ’s desk. It’s in a bad spot, where students keep banging their knees into it (unintentionally) This box of wires is at least a decade old, according to some sources, and some parts are hanging on thru use of electrician’s tape. Unfortunately, there are often distortions and sound drop-outs during our class’s live shows, and are corrected when someone gets underneath the desk and adjusts the wiring..

att boar

2. NEW COMPUTER

Brand: HP ENVY Recline- 23xt Touch All In One PC 1429.99 HP 2 Year Accidental Damage Protection 199.99 Subtotal 1629.99 Estimated tax, fees 170.00 Estimated total 1900.00 Explanation: Broadcasting class uses the computer frequently when we put on live shows at KJCC. Station currently uses a 14 year old computer (estimate) which runs the Live365 music content, internet, RadioBoss scheduling software. This semester the station went off the air at least twice, due to hacking/ intrusions that the computer was not equipped to ward off. (see attached photos of items)

3. STUDIO MICROPHONES

From : Broadcast Supply Worldwide (BSW) in Illinois

MXL BCD-1-PKG Broadcast Dynamic Mic with Boom, Swivel $169.

Second mic $169

Subtotal:…………… Subtotal: $340

(No tax, free shipping to SJCC, if college orders it. Has gotten great reviews.)

Explanation: KJCC currently has two boom mics on swivels which we use for live shows. Sometimes we have 4 or more students waiting to use those two mics. It would certainly be nice to have one or two similar additional mics, so that students are not having to grapple for the only 2 mics available. A BSW consultant said the mics are hi-quality for a college radio station—are durable, would stand up to a lot of use.

MXL BCD-1-PKG Broadcast Dynamic Microphone with Boom Broadcast Dynamic Microphone with Boom

BSW PART: BCD-1-PKG

The MXL BCD-1 end address broadcast dynamic microphone offers warm, rich tones that will make vocals stand out in any performance or recording. The built-in swivel mount allows for perfect positioning when combined with the included MXL BCD-Stand. The MXL BCD-Stand is a professional studio desktop microphone stand featuring a 12-foot built-in XLR cable. It comes with a screw mount and clamp mount. MXL BCD-1 Features: • High quality dynamic mic built for broadcast and voice-over productions • Excellent side rejection • Built-in isolation shockmount MXL BCD-1 Specifications: • Type: Dynamic • Frequency Response: 40 Hz-15 kHz • Polar pattern: Cardioid • Sensitivity: -54dB re 1 V/Pa • Impedance: 600 ohms • Size: 6.2 inches x 2.0 inches / 157.5mm x 50.8mm • Weight: 1.25 lbs / 567g • Metal Finish: Black

MXL BCD-1-PKG

List Price: $349.00 $169.00

FREE SHIPPING! More Arriving on 12/16/14. Limited Number Available. Reserve Yours Now!

You Saved: $180.00 (52%)

4. PORTABLE REMOTE MIXER

Explanation: Class uses portable remote mixer for our class’ live news/sports reports to our radio shows from remote locations. The portable mixer we have now (6 to 8 years old) has one jack which has not worked for the last year. Having a back-up remote mixer would be very helpful, in case the current mixer fails. There are several used mixers available on E Bay in good condition.

JK Audio Remote Mix $395-478

—available on e-bay used

JK Audio RemoteMix C+ Portable Broadcast Phone Hybrid Remote Mixer Handset Tap http://www.ebay.com/itm/JK-Audio-RemoteMix-C-Portable-Broadcast-Phone-Hybrid-Remote-Mixer-Handset-Tap-/251753654087

1. JK Audio RemoteMix C+ Portable Broadcast Phone Hybrid Remote Mixer Handset Tap

$395.25

Was: $465.00

Buy It Now Free shipping 15% off

2. JK Audio RemoteMix C+ Portable Broadcast Phone Hybrid Remote Mixer Handset Tap

$478.00 Buy It Now Free shipping

5. WIRELESS RECEIVER PLUS MICROPHONE

Brand: CAD GXLVHB Wireless System VHF Dual Handheld / Bodypack Wireless Syste

Available from : BSW PART: GXLVHB

Cost: $99.00

Explanation: The class used an existing wireless receiver/mic for the students to work on live “sideline reports” during class news events/games. We are not sure how old the equipment was when we discovered it in the radio station cabinet a few years ago, and it stopped working/gave out after 1 year.

List Price: $149.00 $99.00 Usually Available in 3-5 Days You Saved: $50.00 (34%)

GRAND TOTAL: $3740 to $4640

The media practicum classes request the following:

$8,500.00 Printing costs of newspaper. Unfortunately, in Fall 2014 and Spring 2015, the newspaper had a lot of problems, raising enough money to print only six issues per semester. Instead of focusing on teaching and learning journalism, the adviser and students had to spend many hours, raising money. The allocated budget was barely enough for even 5 issues in the entire academic year. $8,500 is the minimum need for producing the minimum number of issues (6 issues per semester). By reducing the number of issues per semester, the newspaper might not even be qualified to attend some of the contests.

$2,000.00 Student advertisement commissions

$1,500.00 Instructional supplies for journalism classes

For the first time, the Times was allocated $0 in its account with Office Depot. Fortunately, the Times had some office supply in its stock, and a few students and the adviser provided the Times with the necessary tools and office supply. It’s unfair to expect this trend to continue. A minimum of $1,500 is needed for the entire year. I hope the Office Depot fund will be reinstated.

The Journalism Program also hopes to add the following items to the newsroom lab:

· Voice Recorders (7) · Cameras (9) · Video Recorders (9) · External hard drive to back up all electronic files, art works, photos, articles, pages

and newspapers. (1)

VOICE RECORDERS (7 ITEMS, TOTAL $175): AT BESTBUY.COM -- $25 -- Image 4GB Digital Voice Recorder (Model: UR5-A) with free shipping http://www.bestbuy.com/site/brand-new-4gb-digital-voice-recorder-removable-battery-dictaphone-mp3-player/1307801871.p?id=mp1307801871&skuId=1307801871&st=voice%20recorder&cp=1&lp=6

CAMERAS (9 ITEMS, TOTAL $4,473) AT AMAZON.COM -- $497 – Nikon D3300 Digital SLR Camera with 18-55mm VR II Zoom lens– Black http://www.amazon.com/Nikon-D3300-18-55mm-Black-Accessories/dp/B00QWJ83VQ/ref=sr_1_2?ie=UTF8&qid=1422775022&sr=8-2&keywords=nikon+d3300 VIDEO RECORDERS (9 ITEMS, TOTAL $2,520)

AT BESTBUY.COM -- $280 – Sony HD Camcorder (model: HDRCX330) http://www.bestbuy.com/site/hdr-cx330-hd-flash-memory-camcorder/3391004.p?id=1219091217654&skuId=3391004&st=categoryid$abcat0403004&cp=1&lp=4 EXTERNAL HARD DRIVES (1 ITEMS, TOTAL $100) AT FRYS.COM -- $100 -- WD My Book Essential 1.0 TB External Hard Drive (model: WDBAAG0010HCH-NESN) http://www.frys.com/product/6076768?site=sr:SEARCH:MAIN_RSLT_PG TOTAL FOR TOOLS: $7,268 plus tax ($7,904 total request) Extension of online subscription to AP Stylebook. www.apstylebook.com

It was so beneficial to students to have online access to AP Stylebook in Fall 2014. It would be a considerable help, if we would extend our annual online subscription.

Resource books that can be added to the newsroom: The Student Newspaper Survival Guide, ($38.97) “Inside Reporting,” ($91.44) “The Newspaper Designer’s Handbook,” ($77.55), and the most recent copy of the AP Stylebook ($30).

Also, SJCC is a member of three journalism organizations (JACC, CCMA, and CNPA).

These organizations have contests and conventions for faculty and students, each 1-2 times a year. Our students could gain from these state conventions that focus on honing media and leadership skills as well as career building and networking. Additional budget allocations will allow students more exposure to the world of journalism through interaction with field practitioners, networking opportunities and field trips to local industries.

Example of students’ convention costs: Last year’s cost for the JACC convention:

• Registration by deadline: $250 per student • Hotel rooms: $150+tax per room • Transportation: Depending on the time of booking airfare: from $140 to $460

per person • Annual membership: $500 • Annual contest fee: $200

Last year’s cost for CCMA/ACP convention: • CCMA’s membership: $150. • Registration by deadline: • 1 to 3 Associated Collegiate Press (ACP) member students: $85 per person • 4-plus member students: $75 per person • ACP member advisers: $95 per person • Students whose news organization/publication is not (yet) a member of ACP:

$105 per person. Associated Collegiate Press membership: at least $129 depending on services we request.

We are not a member, but it would be great to seek membership. CNPA's membership is included in the contest entry fee: $230, but it varies every year

based on the number of categories and entries. In a cost-cutting move a few years ago, we decided not to renew our contract with the

College Publisher that was taking care of the Times website. It would be a considerable

help to work with a professional website creator with support service. ($2,000 one-time fee and about $200 yearly fee.) Investment of this kind would aid our students and improve the quality of their online newspaper.

At present, the newspaper website is very basic and the domain name is purchased from GoDaddy that is the host of the website. GoDaddy doesn’t provide design services. The website is maintained by students.

Hosting: $251.64 every three years. Domain name: $16.99 per year. Because of the nature of the newspaper production, the adviser and students usually stay

beyond the class schedule. Up until Fall 2010, it was a normal practice at the college for the faculty adviser to receive an assignment to teach LS210 in addition to teaching the newspaper production classes. At DeAnza College, the load for journalism advising is double the load for teaching other classes. At some other colleges, including El Camino, Long Beach, Cerritos, Riverside, Chaffey and Citrus, faculty receive reassigned time or a stipend for advising campus newspaper classes.

Providing food to the staff on production nights was a tradition here at San Jose City

College, and it is a tradition in many professional newspapers. Unfortunately, the food budget was cut several years ago, but the tradition still continues. It is hoped that the budget will be reinstated. ($800)

It’s worth mentioning that the Times is a student-run newspaper, which is considered to be self-supported. However, that internal support is not a certainty. It relies on students selling ads to meet preset revenue goals, and with each class comes a new group of students who are learning to sell. We can't depend on students' ability (or inability) to sell ads with any regularity.

Other: Professional development

There are plenty of faculty development conferences and programs aimed at increasing effectiveness and introducing teaching strategies that have been missed due to lack of journalism budget. The most well-known faculty convention is the one for the members of the Journalism Association of Community Colleges at Pismo Beach, a two- to three-day affair for faculty to discuss teaching issues and get an annual update on media law. Also, there are other faculty conventions organized by CNPA, CCMA and ACP. Our Journalism Department, as a member of some of these prestigious organizations, has not attended these conferences in the past eight years.

Also it would be beneficial to look beyond California and seek membership of national organizations such as the Associated Collegiate Press that holds national college journalism conventions.

Attachment 1 - Survey for Journalism Students Enrolled in 21 and 22 – Results What is the main reason you enrolled in this class?

GE requirement for transfer (28%) AA requirement at SJCC (41%) Interested in the learning more about the topic (31%) Other (explain): most answers related to fulfilling lower division requirement for major; most of these students attend SJSU and it was “cheaper” and “easier” to take it at SJCC

Would you prefer to take this class Online (71%) Classroom (17%) Hybrid (a mix of campus and online) (12 %) Doesn’t matter (0%)

We are considering adding an Intro to Public Relations course to our journalism program at SJCC. If offered would you take it?

Yes (71%) No (29%)

Are you currently attending a four-year college or university? No (82%) Yes (18%) If yes, which one? SJSU

Would you be interested in earning an AA in Journalism if it were offered at SJCC? Yes (48%) No (52%)

Have you taken/are you interested in the student newspaper class at SJCC? Yes (35%) No (65%) If not, why? Most answered they didn’t have time or interest

Have you taken/are you interested in the broadcast class at SJCC? Yes (40%) No (60%) If not, why? Most answered not interested in broadcast as a major or career goal.

Attachment 2 – Journalism Enrollment

Seat Counts

Term Enrollment Total

Spring 2012

Fall 2012

Spring 2013

Spring 2014

Fall 2014

Spring 2015

Grand Total

Term JOURN-

Spring 2012 Fall 2012 Spring 2013 Spring 2014 Fall 2014 Spring 2015 Grand Total

Enrollment Term Start Date JOURN-

Spring 2012 Fall 2012 Spring 2013 Spring 2014 Fall 2014 Spring 2015 Grand Total

Headcount