1. www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730 Announcing the Back& Blog In the beginning, prior to Back&s existence, two of its three founders, Itay Herskovits and Relly Rivlin, provided professional web application building services.Much to their delight,their very first application turned out to be a huge success, creating a large amount of traction. Their customer was dead set on tweaking data behind the scenes in order to manipulate the application according to demand. At that time, no tools existed that could accomplish that task, leaving the talented duo no choice but to build a solution of their own. Being the intelligent programmers that they are, they built a general solution that was adaptable to a wide variety of applications. From that point forward, the code was used to serve clients and projects, small and large, as the duo slowly began comprehending the value of their new found technology. When the service reached a certain level of maturity, Itay and Relly approached me, a longtime friend, to turn their big hit offering into the startup it was destined to become.

2. www.backand.com | US: 1-888-259-9242 | EU: +44-800-048-8730 Taking Off The budding new startup was selected to be one of 10 companies to participate in The Microsoft Ventures Accelerator Program. We defined the product header and target market to get the business headed in the right direction. As an added push, capital was raised by disc-on-key inventor, Dov Moran, who also became the companys chairman. Less than two years later, Back& now serves over 14,000 applications from thousands of customers of all sizes, ranging from small startups to large enterprises, including HP, Coca-Cola and two banks. Product and Vision Back& represents the environment that pertains to accessing specific data that is stored in a database, and is used to serve an application. It provides users with simple interface tools that enable data manipulation and analysis. Our vision is to make Back& the standard platform where back-offices (and admin tools) are developed. We hope that down the road, IT organizations will assume the common methodology of creating a back-office by connecting databases to the Back& platform, which happens to be the shortest, easiest, most powerful way to proceed. I welcome you to try Back& for free. Within minutes you will have your back-office established, receiving intuitive access to your data and gaining powerful Back& values. Why Create a Blog? Who Does it Serve? We see this blog as a great educational and valuable resource for the back-enders who deal with back-offices and the hassle of developing and managing them on a daily basis. We hope to bring light to all of the subjects of interest for our fellow back-enders, beginning with the more technical aspects, which are sure to be of interest to developers, IT admins and CTOs, working our way down to topics pertaining to company product managers, marketers and analysts, with information on how to easily obtain access to reports and data stored and managed in the Back&. Contact Information Backand Inc. US: 1-888-259-9242 | EU: 44-800-048-8730 info@backand.com www.backand.com Notice This document has been carefully compiled. The information in this guide does not constitute a warranty of performance. Furthermore, Backand reserves the right to revise this publication and make changes from time to time in the content thereof, without obligation to notify any person of such revisions or changes. Backand assumes no liability for losses incurred as a result of out-of-date or incorrect information in this guide. The software described in this guide is furnished under a license agreement and may be used only according to the terms of that agreement.