1. Announcements Inspire

2. Long-term Goal

State the intended goal

3. Customer Wishes

Describe customer needs and wishes

4. Explain the requirements 5. FulfillingCustomer Needs

Describe the main attributes of the product

6. Link the product attributes to customer needs 7. Cost Analysis

Indicate the financial advantages for the customer

8. Compare quality and price with those of the competition 9. Strengths and Advantages

Summarize the special features and advantages of the product being introduced

10. Next Steps of Action

Explain the steps that now need to be taken