ANNEXURE 7 CHOICE BASED CREDIT SYSTEM...

206

ANNEXURE – 7

CHOICE BASED CREDIT SYSTEM – STRUCTURE

FOR THOSE WHO HAVE JOINED FROM THE ACADEMIC YEAR 2014–15 ONWARDS

M.B.A

Sem

Subject Hrs. Cr. Adl. Cr.

Exam [Hrs]

Marks

Allotted

Int. Ext.

I

01 Core Management Theory and

Practice 4 3 3 25 75

02 Core Managerial Economics 4 3 3 25 75

03 Core Statistics for Management 5 4 3 25 75

04 Core Organizational Behaviour 5 4 3 25 75

05 Core Management Accounting 4 3 3 25 75

06 Core Written communication 4 3 3 25 75

07 Core Business Environment and

Law 4 3 3 25 75

08 Core Comprehensive Viva Voce – 1 – 100

09 Add.Cr.

Course

Communicative English

Paper–I [5]

1 3 25 75

10 SLC Indian Ethos and Values –

3 3 – 100

II

01 Core Marketing Management 4 4 3 25 75

02 Core Financial Management 4 4 3 25 75

03 Core Production and Operations

Management 4 3 3 25 75

04 Core Human Resource

Management 4 4 3 25 75

05 Core Management Information

System 4 3 3 25 75

06 Core Research Methodology 4 2 3 25 75


08 Core Summer Training

*Report;@Viva – 1

40

[*30:@10]

60

[*50:@10]

09 NME Managing an Enterprise 6 4 3 25 75

10 Add.Cr.

Course

Communicative English

Paper–II [5]

1 3 25 75

11 SLC Retail Management 3 3 – 100

207

Sem Part Subject Hrs. Cr. Adl. Cr.

Exam [Hrs]

Marks

Allotted

Int. Ext.

III

01 Core Operations Research 5 4 3 25 75

02 Core Entrepreneurial Development 5 4 3 25 75

03 Core Decision Analysis and

Decision Support Systems 5 4 3 25 75


05 *Elect.-I Paper – I 5 2 3 25 75

06 *Elect.-II Paper – II 5 2 3 25 75

07 *Elect.-III Paper – III 5 2 3 25 75

08 Add.Cr.

Course Soft Skill – I [5]

1 3 25 75

09 SLC Insurance Management – – 3 3 – 100

IV

01 Core Strategic Management 6 5 3 25 75

02 Core Project Management 6 5 3 25 75

03 Core Comprehensive Viva Voce

1 – 100

04 *Elect.-I Paper – I 6 2 3 25 75

05 *Elect.-II Paper – II 6 2 3 25 75

06 *Elect.-III Paper – III 6 2 3 25 75

07 Elective Project

*Report;@Viva – 4 –

40

[*30:@10]

60

[*50:@10]

08 Add.Cr.

Course Soft Skill – II [5]

1 3 25 75

09 SLC Hospital Management 3 3 – 100

TOTAL 120 90 16

* Elective I – Marketing

Elective II – Finance

Elective III – Human Resource Management

208

ELECTIVES - III SEMESTER

Marketing

Finance

Human Resource

Management

1. Product and

Brand

Management

2. Sales and

Distribution

Management

3. Logistics

&Supply Chain

Management

4. Advertising and

Sales Promotion

5. Relationship

Marketing

6. Relationship

Marketing

1. Indian Capital

Market

2. International Trade

Finance and

Documentation

3. Banking

4. Cost Systems and

Cost Control

5. Fundamental and

Technical Analysis

6. Indirect Taxation

1. Human Resource

development

2. Labour Legislation

and Administration

3. Industrial Relations

and Industrial

Democracy

4. Strategic Human

Resource

Management

5. Organizational

Design for

Excellence

209

ELECTIVES - IV SEMESTER

Marketing

Finance

Human Resource

Management

1. Marketing of

Services

2. Consumer

Behaviour

3. Retail

Marketing

4. Business to

Business

Marketing

5. International

Marketing

6. Rural

Marketing

1. International

Finance

2. Management of

Financial Services

3. Income tax

4. Insurance

5. Risk Management

6. Working Capital

Management

1. Performance

Management

2. Compensation

Management

3. Organisation

Development

4. Stress

Management

5. International

Human Resource

Management

6. Training and

Development

210

M.B.A.: Those Who Have Joined From The Academic Year 2014–15 Onwards Under CBCS System

Core Subject MANAGEMENT THEORY AND PRACTICE SEMESTER I Code: 14184101

4 Hrs/Week Credits 3

Objective:

To familiarizes the student’s basic Managerial aspects, which is

fundamental for their further learning in deeper concepts of

Management discipline.

UNIT – I: [15 Hrs]

Foundations of Management:

Management - Definition, nature, scope and functions -

POSDCORB –Evolution of Management Thought –The Management

practice-Technical, Human and Conceptual requirements -

Management Process- Nature of managerial job; Guidelines for

managerial excellence and success.

UNIT – II: [10 Hrs]

Planning:

Forecasting – Nature, Purpose and Its Methods, Planning – Nature,

Purpose and Importance of Planning, Types of Plans; Objectives –

MBO, MBE, SWOT; Decision – Making.

UNIT – III: [10 Hrs]

Organising:

Nature and Purpose – Organizational Structure and Design;

Theories of Organization; Span of Control, Line–Staff Functions;

Delegation, Authority and Responsibility; Centralization and

Decentralization; co-ordination –nature and purpose, techniques

UNIT – IV: [15 Hrs]

Staffing:

Nature and Purpose – Selection, Performance Appraisal; Career

Strategy; Motivation, Leadership, Communication; co-ordination –

nature and purpose, techniques Managing Change through Manager

and Organizational Development.

UNIT – V: [10 Hrs]

Controlling:

The System and Process of Controlling, Controlling Techniques;

Role of Information in Control Performance Standard; Measurement of

Performance – Feedback Management, Remedial Act; Integrated

Control System in an Organization, Globalization and Managers.

211

TEXT BOOK: 01. Prasad L.M., Principles and Practices of Management, 8th

Edison, Sultan Chand and Sons, New Delhi, 2012.

REFERENCES: 01. Harold Koontz, Cyril O. Donnel and Heinz Weigh Rich, Essential

of Management, McGraw–Hill, Noida, U.P. – 2010301. 02. Richard Hodgetts M., International Management, Tata McGraw–

Hill, New Delhi, 2003.

03. Stephen Robbins P., Mary Coulter, Management, Prentice–Hall India, New Delhi, 2002.

Core Subject MANAGERIAL ECONOMICS Code: 14184102

SEMESTER I

4 Hrs/ Week Credits 3

Objectives:

Economics has insights in different subjects like, Management,

Accounts, Business environment which will guide a student

effectively in decision making using limited Resources.

o To understand the basic concepts of the subject.

o To analyze various business problems with the economic

models and theories.

o To forward business planning and to take decisions.


Managerial Economics – Definition – Nature and Scope of

Managerial Economics – Economics and Managerial Economics – Role

and Responsibilities of Managerial Economist – Nature of the Firm –

Objectives of a Firm – Theory of the Firm. Production Functions in the

Short and Long Run.


Demand Analysis – Individual, Market and Firm Demand,

Determinants of Demand, Elasticity Measures and Business Decision

Making – Demand Function – Demand Forecasting. Law of Supply –

Determinants of Supply – Elasticity of Supply.


Market Structure –– Perfect Competition, Monopoly,

Monopolistic, duopoly, Oligopoly – Characteristics – Cost Concepts and

Classification.


Nature of Profit – Measuring Accounting Profit – Profit Policies –

Profit Planning and Forecasting – Break Even Analysis.


Introduction to National Income – Models of National Income

Determination – Business Cycle – Fiscal Policy and Monetary Policy.

212

TEXT BOOK: 01. Varshni and Maheswari, Managerial Economics, Sultan Chand

and Sons, New Delhi. 2009.

REFERENCES: 01. Gupta, Managerial Economics, Tata McGraw–Hill, New Delhi.

2004. 02. Mehta P.L., Managerial Economics, Sultan Chand and Sons,

New Delhi. 1995.

03. Peterson and Lewis, Managerial Economics, Pearson Education, Chennai, 2005.

Core Subject STATISTICS FOR MANAGEMENT Code: 14184103

SEMESTER I


Objective:

This subject aim to providing a Quantitative Bias in Solving

Business Problem. It also provide an In–Depth understanding in the

Statistical Application to Various Business Research Problem.


Introduction – Definition – Scope – Application of Statistics in

Business – Importance and Limitations of Statistics – Misuse of

Statistics – Data Collection – Need for Data – Sources of Data – Types

of Data – Statistical Survey – Tabulation – Diagrammatic

Representation of Data .


Measures of Central Tendency – Arithmetic Mean, Weighted

Arithmetic Mean, Median, Mode, Harmonic Mean Geometric. Measures

of Dispersion – Importance of Dispersion – Range, Quartile Deviation,

Average Deviation, Standard Deviation, Coefficient of Variation.


Probability – Basic Terminology in Probability – Three Types of

Probability – Probability under Conditions of Statistical Independence

and Dependence – Revising Prior Estimates of Probabilities: Bayes’

Theory. Probability Distribution – Distributions: Random Variables,

Expected Value in Decision Making Binomial, Poison, Normal

Distributions, Choice of Correct Probability Distribution (simple

problems only).


Introduction to Sampling Distributions – Confidence Interval

Estimation – Determining Sample Size – Testing of Hypothesis – One

Sample and Two Sample Tests for Means and Proportions of Large

Samples (z–test), One Sample and Two Sample Tests for Means of

Small Samples (t–test), F–test for two Sample Standard Deviations,

213

Chi–square test for Single Sample Standard Deviation. Chi–square

tests for Independence of Attributes and Goodness of fit (simple

problems only).


Correlation Analysis – Regression Analysis – Time Series

analysis – Components of Time Series, Trend Analysis, Cyclical

Variations, Seasonal Variations and Irregular Variations – Index

Number – Definition and Types – Unweighted Aggregates Index –

Weighted Aggregates Index – Average of Relative Methods.

TEXT BOOK: 01. Levin and Rubin, Statistics for Management, Pearson Education,

New Delhi. 2008. REFERENCES:

01. Arora P.N., and Arora S., Statistics for Management, S. Chand,

New Delhi. 2008. 02. Dr. S.P. Gupta and Dr. M.P. Gupta, Business Statistics, Sultan

Chand, New Delhi. 2008.

03. Levine, Krehbeil and Berenson, Business Statistics: A First Course, Pearson Education, New Delhi. 2007.

Core Subject ORGANISATIONAL BEHAVIOUR Code: 14184104

SEMESTER I

5 Hrs/Week

Credits 4

Objective:

To understand the Implications of Individual and Group Behaviour

in Organizational Context.


Introduction to OB, History and Development; Contributing

Disciplines, Importance of OB to the Field of Management, Hawthorne

Studies – Classical and Modern Approaches to Management; Systems

Approach to OB.


Basic Behavioral Process; Learning and Its Process – Behaviour

Modification (OB mod) and Implications, Attitudes and Values,

Personality – Concepts, Theories, Estimation and Applications;

Perception – Implications, Counselling – Importance and Managerial

Perspectives.


Motivation – Theories and Applications to Management,

Communication – Interpersonal Communication – Methods to Improve

Interpersonal Communication; Groups – Characteristics and

Processes, Group Dynamics, Norms, Cohesiveness, Decision Making in

Groups – Managerial Implication.

214


Leadership – Role and Functions of a Leader, Sources of Power,

Leadership Theories and Styles, Implications for Management, Power

and Politics.


Stress Management, Work–life Balance – Conflict Management

Organisational Culture – Relevance of Culture in the Changing

Scenario – OB in the Global Context.

TEXT BOOK:

01. Robbins S.P., Organisational Behaviour: Concepts, Conventions and Applications, Prentice–Hall, New Delhi, 2007.

REFERENCES:

01. Aswathappa, Organisational Behaviour, Himalaya Publishing House, New Delhi, 2004.

02. Luthans F., Organisational Behaviour, 8th Edition, Irwin, New

Delhi. 2000. 03. Moorhead G., and Griffin, Organisational Behaviour, Jaico

Publishing House, Tata McGraw–Hill, New Delhi, 2004. 04. Umasekaran, Organisational Behaviour, Tata McGraw–Hill, 11th

Edition, New Delhi, 2008.

Core Subject MANAGEMENT ACCOUNTING Code: 14184105

SEMESTER I

4 Hrs/Week

Credits 3

Objective:

To understand the Foundation of Accounting and Its Implication in

the Conduct of Business.


Accounting as Information System – Significance of Accounting

Information System – Accounting Concepts, Preparation of Journal,

Subsidiary Books, Ledger, Trial Balance, Trading, Profit and Loss

Account and Balance Sheet.


Cost Accounting – Elements of Cost – Methods of Costing –

Preparation of Cost Sheet – Cost Control – Cost Reduction Techniques.


Marginal Costing – Relevant Costs and Future Costs,

Opportunity Costs and Uses of Marginal Costing in Decision Making

Situations. Application of CVP Analysis, Definitions, Uses, Limitations

of Break Even analysis.


Basic Principles in Budgeting and Preparation of Material,

Production, Cash and Flexible Budget – Summary Budget –

Responsibility Accounting – ZBB.

215


Fixation of Standard Cost for Materials, Labour and Overheads,

Sales Variances Causes. Comparison between Budgeting and

Standard Costing. Management Reporting System, Meaning, Methods,

Presentation and Recommendations of a Good Management Report.

TEXT BOOK:

01. Maheswari S.N., Principles of Management Accounting, Sultan

Chand and Sons, New Delhi, 1989.

REFERENCES:

01. Jain and Narang, Advanced Accounting, Kalyani Publishers,

New Delhi, 2002.

02. Jain S.P., and Narang K.L., Cost Accounting, Practice and

Theory, Kalyani Publishers, New Delhi, 1986.

03. Khan M.Y., and Jain, Management Accounting Tata McGraw–

Hill Publishing Co., Ltd., New Delhi, 2001.

04. Maheswari S.N., Cost Accounting, Sultan Chand and Sons,

New Delhi, 1990.

05. Maheswari S.N., Management Accounting, Sultan Chand and

Sons, New Delhi, 2003.

06. Manmohan and Goyal S.N., Principles of Management

Accounting, Sahitya Bhavan, Agra, 2000. 2002, Mathur.

07. Ramachandran T., Accounting and Financial Management,

Scitech Publications, Chennai, 2002.

08. Rathnam V., Costing Adviser, Kitab Mahal, University of

Virginia, 1986.

09. Richard Lynch M., and Robert Williamson W., Accounting for

Management, Tata McGraw–Hill Publishing Co., Ltd., New Delhi,

1983.

10. Robert Anthony N., and Glenn Walsh A., Fundamentals of

Management Accounting, D.B. Taraporevala Sons and Co., Pvt.

Ltd., University of Michigan, 1985.

Core Subject WRITTEN COMMUNICATION SEMESTER I Code: 14184106

4 Hrs/Week

Credits 3 Objectives:

To familiarize MBA students with the mechanics of writing.

To enable students to write in English precisely and effectively.


INFORMAL COMMUNICATION:

Attributes – Process – Objectives – Barriers – Overcoming

Barriers – Business Communication – Upward – Downward –

Horizontal – Grapewine – Oral – Written Communication: Merits &

Demerits.

216


INFORMAL COMMUNICATION:

Invitations – Greeting cards – Situation based – Accepting /

declining invitations – Congratulating – Consoling – Conveying

information – Appliances / Devices for Communication – Facsimile –

Telephone – Teleconferencing – Email – Video Conferencing using

internet.


WORK PLACE COMMUNICATION:

Circulars – Reports of different kinds, Annual Report, Status

Report, Periodic Report, Survey Report, Investigation Report.

Proposals,

Meetings – Agenda – Minutes of Meeting, Memorandums, Profile

of Insitutions – Presentations – Summarizing.


EXTERNAL COMMUNICATION:

Generating Enquiry – Responding to enquiry complaints –

Receiving & Handling complaints – Applications – Resumes –

Interviews – Appreciations – Rewarding – Sales letters – Collection

Letters –Bank- Insurance related correspondence.


SOCIAL COMMUNICATION:

Reviews, Posting comments, Creative writing – Creating Logo –

Punch Line – Slogan- Newsletters – Short stories – Case Studies –

Situation discussions, Travelogues – Writing for Target segment.

TEXT BOOKS:

01. Raymond V Lesikar, John D Pettit and Mary E Flatly.2009.

Lesikar’s Basic Business Communication.11th ed. Tata Mcgraw-

Hill, New Delhi.

02. Sharan J Gerson and Steven M Gerson.2008. Technical Writing.

Process and Product. Pearson Education, Newdelhi.

REFERENCES:

01. Namita Gopal - Business Communication – 2009 – New age

International (P) Ltd, New Delhi. ISBN: 978-81- 224-2382 - 2

02. E H Mcgrath – S.J. 2012 – Basic Managerial skills for All – 9th

edition – Prentice Hal of India, New Delhi. ISBN: 978 -81-203-

3542 -4.

03. Payal Mehra – Business Communcation for Managers – Pearson

Education – ISBN: 97 88 131 75 8656.

217

04. Shalini Verma: Busniess Communication : Essential strategies

for twenty – first century mangers – Pearson Education. ISBN:

978811 3176 5791.

Core Subject BUSINESS ENVIRONMENT AND LAW Code: 14184107

SEMESTER I

4 Hrs / Week Credits 3

Objective:

To provide knowledge of the Environment in which the Business

Operates, in Economic, Political, Legal, Social Cultural,

Technological and International Work.


Introduction:

Meaning and Definition of Business – Characteristics and

Objectives of Business – Internal and External Environment of

Business – Public, Private, Joint and Co–operative Sectors – Industries

(development and regulation) Act.


Economic and Political Environment:

Basic economic system – Economic policies – New industrial

policy – MRTP Act – Forms of government –Different roles of

government in the economy.


Legal Environment:

Factories Act – Health, Safety and Welfare Measures –

Companies Act, 1956 – Formation and Types of Company –

Memorandum of Association and Articles of Association.


Technological and Socio-Cultural Environment:

Technology – Definition and features – Technological Transfer –

Levels – Methods of technological transfer – Laws related to product

and process patent.

Culture – Meaning – Cultural traits – Culture and organizational

behaviour – Social responsibilities of business – Arguments for &

against social responsibility of business.


International Environment:

Privatization – Reasons and Modes of Privatization – Arguments

against privatization- Globalization – Essential conditions for

218

globalization – Foreign market entry strategies – Pros and cons of

Globalization – Multinational Corporation – Meaning, Merits and

demerits of globalization – MNC’s in India – GATT, TRIPS, TRIMS –

Birth of WTO – Objectives and functions.

TEXT BOOK:

01. Francis Cherunilam, Business Environment, Himalaya Publishers, Mumbai, 2011.

REFERENCES: 01. Aswathappa K., Essentials of Business Environment, Tata

McGraw–Hill, New Delhi, 2003. 02. Kapoor N.D., Elements of Mercantile Law, Sultan Chand, New

Delhi, 2006.

Core Subject COMPREHENSIVE VIVA VOCE Code: 14184108 SEMESTER I

Credit 1

Objective:

To find out the Conceptual Knowledge of students in different

subjects.

A Comprehensive subject viva voce covering all the subject

taught in that semester will be conducted at the end the semester.

External Experts will be invited as panellists and they will do the

assessment.

Self–Learning Course INDIAN ETHOS AND VALUES Code: 14804118 SEMESTER I

Addl. Credits 3

Objective:

A study on Ethos and Values is found to be necessary and important

for Business Managers.

UNIT – I:

Indian Ethos Need – Purpose – Relevance, Model of Management

in the Indian Social Political Environment – Distinctive Features of

Indian Ethos of Management – Indian Heritage in Business and

Management – Quality, Economics of Giving Law of Karma, The Matrix

of Vendantic Philosophy and Wisdom in Aid of Contemporary

Management.

UNIT – II:

Ethics – Business – Religious View, Ethics Policy, Scholars View

on Ethics, Ethics – Teaching, Education, Relevance of Values in

Management, Need for Values in Global Change – Indian Perspective.

UNIT – III:

Values – Purpose, Science and Human Values, Aristotle View,

Application of Values, Holistic Approach for Managers in Decision

219

Making, Trans – Cultural Human Values in Management, Secular

Versus Spiritual Values in Management, Stakeholder Perspective.

UNIT – IV:

Indian Perspective on General and Functions of Management –

Planning, Organizing, Leadership, Control, Communication, Decision

Making – Holistic Approach, Organization Behaviour.

UNIT – V:

Self – Management – Personal Growth and Lessons from Ancient

Indian Education System, Lack of Clarity about Role and Goal,

Techniques for Time Management, Stress Management and Anger

Management – Emerging Trends – Indian Ethos and Corporate

Governance, Relevance of Gandhian Thought for the Contemporary

Managers.

TEXT BOOK:

01. Nandagopal and Ajith Shankar, Indian Ethos and Values in Management, Tata McGraw–Hill, New Delhi, 2010.

REFERENCES: 01. Chackra Borthy S.K., Management by Values, Oxford University

Press, New Delhi, 2008.

02. Biswanath Ghosh, Ethics in Management and Indian Ethos, Vikas Publishing House, New Delhi, 2009.

03. Gandhi M.K., The Story of My Experiment With Truth, Navjivan

Publishing House, Ahmedabad, 1972. 04. Joseph Des Jardins, An Introduction to Business Ethics, Tata

McGraw–Hill, New Delhi, 2009. 05. Khandelwal, Indian Ethos and Values for Managers, Himalaya

Publishing House, New Delhi, 2009.

06. Rao A.B., Business Ethics and Professional Values, Excel Books, New Delhi, 2000.

07. Rinku Sanjeev and Parul Khanna, Ethics and Values in

Business Management, Ane Books Pvt. Ltd., New Delhi, 2009.

Core Subject MARKETING MANAGEMENT Code: 14184201

SEMESTER II


Objective:

To understand the Fundamental Concepts of Marketing in Modern

Marketing Practices.


The Core Concepts of Marketing – Company Orientation towards

Market Place – Expanding Scope of Marketing – Marketing

Organisation – Marketing’s Relationship with Other Departments –

Role of Marketing with Special Reference to India.


Marketing Strategy – Marketing Management Process –

Marketing Mix – Marketing Research – Marketing Environment –

220

Analysis of Competitors – Demand Estimation and Sales Forecasting –

Market Segmentation – Selling to Target Markets – Positioning.


Product Life Cycle – Convergence - Managing Existing Products –

New Product Planning and Development – Branding, Packaging and

Labeling – Pricing Strategies and Programmes.


Distribution Channels – Selection and Management – Retailing

and Wholesaling – Physical Distribution Management – Promotion Mix

– Advertising, Personal Selling, Sales Promotion and Publicity.


International Marketing – Rural Marketing – Emerging Trends in

Marketing – B2B, B2C- online marketing – Wealth at bottom of

pramid.

TEXTBOOK: 01. Kotler, Keller, Koshy and Jha, Marketing Management, A South

Asian Perspective, Pearson Education, 14th Edison, New Delhi, 2013.

REFERENCES:

01. Arunkumar and Meenakshi, Marketing Management, Vikas Publishing House, 3rd Edison, New Delhi, 2013.

02. Jayachandaran, Marketing Management Text and Cases, Excel

Books, New Delhi, 2006. 03. Ramasamy V.S., Namakumari S., Marketing Management,

Macmillan, India Ltd, New Delhi, 2013.

Core Subject FINANCIAL MANAGEMENT Code: 14184202

SEMESTER II


Objective:

To Introduce the Function of Finance in Organization and Methods

in Managing Funds for Business.


Objectives and Functions of Financial Management – Role of

Financial Management on the Organization – Profit Maximization Vs

Wealth Maximization – Indian Financial System – Sources of Long

Term Finance – Risk-Return Relationship – Features of Capital Market

Development in India – Role of SEBI in Capital Issues.


Tools for Financial Analysis and Control – Financial Ratio

Analysis – Common Size Statements, Term Financing through Equity,

Preference and through Bonds/Debentures FCDs, PCDs, NCDs –

Market for Securities in India.

221

International source of Financing – Instruments – GDR, ADR,

ACB. Investment Decisions; Principles of Capital Investment –

Evaluation – NPV-ROI- Pay back Period.


Cost of Capital–Computation for Each Source of Finance and

Weighted Average Cost of Capital – EBIT– EPS Analysis in Capital

Budgeting – Operating Leverage – Financial Leverage – Problems.


Capital Structure Theory – Net Income Approach – Net Operating

Income Approach – MM Approach – Dividend Policy – Types of

Dividend Policy – Dividend Policy and Share Valuation – CAPM.


Lease Financing – Types of Leasing – Leasing Decisions in India

–Factoring Services. Hire Purchases – Mortgage – Installments –

Scuritisation Venture Capital. Meaning and Characteristics of Working

Capital – Liquidity and Its Determinants – Implications – Committees –

Overview of Derivatives Markets in India.

TEXT BOOK:

01. Pandey I.M., Financial Management, Vikas Publishing House.

10th edition 2010, New Delhi REFERENCES:

01. Brediley R.A, & Strewart.C.M., Principles of corporate finance, TMH, 10th edition 2010, New Delhi.

02. James Van Horne, Financial Management and policy, PHI.2009,

New Delhi. 03. Weston J.F., & Copeland T.E., Managerial Finance, Cassell.

Dryden Pres, 2013 volume 13. 04. James Van Horne C., Financial Management and Policy- PHI.

Patpalgani,13th Edition 2009, New Delhi.

Core Subject PRODUCTION AND OPERATIONS MANAGEMENT SEMESTER II Code: 14184203


Objective:

To enable students understand the principles. Practices and Areas

of Application in Shop Floor Management.


Nature and scope of production and operations management;

Production Policy MTS, MTO, ATO; linkage to Product Life cycle;

Competitiveness of production system; Types of Production Process;

Services Characteristics; Types of Services; Historical Development of

operations Management; Value Engineering ; Just in time; Lean

Manufacturing; Re Engineering.

222


Forecasting; Its use in Operations Management; Techniques of

forecasting and capacity Planning; Globalization and its impacts;

Facility location for Manufacturing , for services; Plant layout; Process

layout; Product layout (Assembly lines); Hybrid layout (Flexible

manufacturing systems); Fixed position layout.


Production Planning and Control: Scheduling – Job shop – Gantt

chart. of Techniques used for scheduling – Performance measures in

scheduling – Priority sequencing rules – Economic lot size;

Maintenance Management – Types, MTBF,MTTR, Bath tub Curve,

Group Replacement – Functional reliability of production system –

TPM. Accidents – Swiss cheese theory – Cost of accidents – Preventive

steps, Material Handling; Principles and Equipments.


Materials Management; Supply chain; Materials Management

Activities – Make or buy decision:

Purchasing; Methods of purchasing – Vendor selection – Vendor

rating – vendor Development – Negotiations – learning curve concept –

forward buying

Inventory - Costs – Inventory models P&Q – Control of

Inventory – ABC Analysis – Ved Analysis - PQR, XYZ, FSN

Classification – Material requirement planning – Safety stocks – lead

time – Codification and standardization of Materials.


Concept of quality, Quality dimensions, Quality Assurance ,

Cost of poor quality, TQM, QC,

Quality standards, ISO 9000, ISO 14000 OSHAS, 5S.

Principles of Sampling, quality control Inspections, Statistical

quality control, Variables, Attributes, Acceptance Sampling. OC Cures,

AQL, AOQL, Double Sampling Plans, sequential sampling plans

comparison

Process control X, R,P,C, charts, Common causes of variations

in production process.

TEXT BOOK:

01. Chary S.N., Production and operations management, Tata McGraw Hill, 2012, New Delhi.

223

REFERENCES: 01. Operations Management Theory & Practice by B.Mahadevan,

Pearson 2010. 02. Sarin and Buffa , C . Production / Operations Management.

Wiley India, 2010. New Delhi 03. Raymond Mayer R., Production / Operations Management.

Mcgraw Hill, VS,2009.

Core Subject HUMAN RESOURCE MANAGEMNT Code: 14184204

SEMESTER II

4 Hrs/Week

Credits 4 Objective:

To understand the Concept of Managing Human Resources and

Work Situations.


Evolution of Human Resource Management – Importance of

Human Factor – Objectives of HRM – Changing Role of HR Manager –

Human Resource Policies, Ethics in HRM.


Human Resource Planning – Meaning – Process – Models – Job

Analysis, Definition, Meaning, Scope and Method of Job Analysis,

Assessing Job Analysis Methods, Developing Sound Recruitment:

Strategic Issues, Recruitment Process, Internal and External

Recruiting Sources, Merits and Demerits – Evaluation of Recruitment

– Selection – Selection Process – Tools for Selection; Application

Blanks, Bio–Data, Test, Reference and Background Checks.


Job Evaluation, Process, Methods, Advantages and

Disadvantages - Compensation, Methods of Compensation,

Compensation System, Factors influencing Compensation,

Compensation Determination Process – Introduction to Pay for

performance, Incentives Schemes, Merits and Demerits of Incentive

system – Career Management.


Training & Development - Types of training Methods – Purpose –

Benefits – Process – Executive Development programmes – Common

practices- Benefits.

Performance Evaluation – purpose, Methods, 360 degree

feedback - uses and application, Promotion, demotion, transfer and

separation, an introduction to Human Resource Information Systems.

224


Grievance Handling & Discipline - Meaning – Definition –

Importance - Developing - grievance Redressal models, Grievance

procedure, Process for conducting domestic enquiries-, Industrial

Relations & disputes, Trade Union, Collective Bargaining, - HRM in the

International arena, Workers participation in management – Forms.

TEXT BOOK: 01. K.Aswathappa, Human Resource Management-Text and Cases,

Tata McGraw Hill- ISBN: 9781259026829-APR-13-Edition 7

REFERENCES:

01. S.S Khanka, Human Resource Management - - ISBN: 81-219-

2300-X - Revised/Reprint Edition: (2013) - S Chand Publication.

02. Gopal Ji, J.P. Mahajan, Poornima Talwar, Human Resource

Management – Concept and Practices – ISBN 9788131791233-

Peason Education – 2013.

03. Paul Banfield, Rebecca Kay, Introduction Human Resource

Management –– Oxford University Press – 2nd Edition 2012-ISBN

978-0-19-958108-5

Core Subject MANAGEMENT INFORMATION SYSTEM Code: 14184205

SEMESTER II


Objectives:

To understand the basic concepts of Information Systems

Applicable to Management.

To study the Design and Development of MIS.

To learn about the various applications in Business and in the

Functional Areas.


Introduction – Conceptual Foundation of MIS – Overview of MIS

– Structure of MIS – Management Process and Information Systems –

Information Systems in Business, Need to Study Information Systems,

Business’s Need for Information Technology.


Concepts – Information, Systems, Decision Making Process,

Planning and Control, Organization Structure and Management

Concepts.


Managerial overview of computer hardware, software - computer

peripherals - input, output, and storage devices – Classification of

Computers - Software – how to choose software – programming

225

languages – types – System Software – translators – compilers –

assemblers – Application Software.


Managerial overview of telecommunications -

telecommunications and the inter-networked enterprise - Internet and

its Applications – Characteristics of Internet – World Wide Web –

Internet Challenges - Managerial overview of database management -

Concepts of DBMS – Advantages & Disadvantages – Introduction to

RDBMS.

UNIT – V: [15Hrs]

Business information systems, transaction processing systems -

Information systems for managerial decision support — Management

Information and Decision Support Systems, and Artificial Intelligence

technologies in business – E-commerce – Types, Needs - Functional

Information Systems –Production, Marketing, Financial, Human

Resources Information Systems.

TEXT BOOKS: 01. Gordon B. Davis and Margerethe H. Olson, Management

Information System, McGraw–Hill International Editions,

New Delhi, 2008. 02. Kenneth C. Laudon and Jone P. Laudon, Management

Information Systems, Pearson Education, 12th edition. ISBN: 9788131787465, 2011.

REFERENCES:

01. Prasad L.M., Usha Prasad, Management Information Systems, S. Chand & Sons, 2010.

02. Saini A.K., and Pradeep Kumar, Computer Applications in

Management, Anmol Publications P.Ltd, New Delhi. ISBN- 81-261-1357-X, 2009.

Core Subject RESEARCH METHODOLOGY Code: 14184206

SEMESTER II 4 Hrs/Week

Credit 2 Objective:

Techniques in Research Methods are of Great Utility to Students,

Who Need to Complete Training/Project Work as a part of the

Course.


Introduction:

Research –Meaning, objectives and Characteristics – Types of

research –Research process – Steps – Define research problem –

techniques involved in defining a problem – selecting the problem –

hypothesis – objectives – types – characteristics.

226


Research and Sampling Design:

Research design – Descriptive, Exploratory and Experimental –

Comparison of different research designs – Sampling – steps in

sampling design – sampling techniques: probability and non

probability sampling.


Scaling and Data collection:

Measurement – classification of measurement scale: Nominal,

Ordinal, interval and ratio scales –characteristics of sound

measurement – Scaling – meaning – important scaling techniques.

Methods of collecting primary data – Observation, interview, schedule

and questionnaire – Essentials of good questionnaire – collection of

secondary data.


Processing and Analysis of data:

Processing – meaning – processing operations – Analysis –

Meaning – types of analysis – Construction of table and charts –

application of statistical tools in research.


Interpretation and Report Writing:

Interpretation – meaning – need – Techniques of interpretation –

steps in writing report – lay out of the research report – types of report

– bibliography.

TEXT BOOKS: 01. Kothari C.R & Garg Gaurav, Research methodology: Methods &

techniques, New Age International Publisher, New Delhi, 2014. REFERENCES:

01. Pauline young V., Scientific social Surveys and Research, 4th

edition, McGraw Hill, 2013. 02. Cooper D.R and Schindler P.S, Business research method, 12th

edition, McGraw Hill, 2013.

Core Subject COMPREHENSIVE VIVA VOCE Code: 14184207 SEMESTER II

Credit 1

Objective:

To find out the Conceptual Knowledge of students in different

subjects.

A Comprehensive subject viva voce covering all the subject

taught in that semester will be conducted at the end the semester.

External Experts will be invited as panellists and they will do the

assessment.

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Core Subject SUMMER TRAINING Code: 14184208

SEMESTER II

Credit 1

Objective:

To give Exposure to Industrial Environment.

About the Summer Training:

The Students will undergo 45 days of summer training in

business organisations immediately after their second semester

examinations.

The student will be allotted a faculty for guiding the project. The

student has to submit the confirmation letter to the department from

the organisation after getting the project. After the completion of the

project, he / she has to document the work and submit the report

(3 copies – one to the Controller’s Office, one to the Department

Library and one to the Faculty)

Evaluation of Summer Training:

Total Internal External

Project 80 30 50

Viva 20 10 10

Total 100 40 60

Non–Major Elective MANAGING AN ENTERPRISE Code: 14464218

SEMESTER II


Objective:

To inculcate knowledge about the business within various discipline

students, in order to know functional aspects in managing a business.


Management- nature and functions; Management &

Administration-Historical evolution of Management theories – Henry

Fayol and Taylor’s Scientific Management; Organisation- types and

structure -Formal & Informal.


Introduction to Personality – factors, types of personalities-

introvert & extrovert, Psychoanalytical theory, Erickson stages of

personality, Self theory; Motivation –nature and importance, Hierarchy

of need, Herzberg two factors, Theory X & Theory Y and Groups –

228

Types of groups, group decision making; Teams-Types of team ,

essentials of good team.


Introduction to Operations management and Materials

management –importance – purchase procedure, material handling -

types of inventory –– inventory control – JIT concept and

standardization.


Project management – evaluation of projects – Environmental

and social issues – methods of financing – capacity, location planning.


Marketing management – types of market – International market

– direct marketing – wholesale – retail- capital goods – consumer goods

– pricing – innovation – product life cycle – Competition.

TEXT BOOK:

01. T. Ramasamy Principles of Management,Himalaya Publishing House,10th Edition 2010.

REFERENCES: 01. R.S.N. Pillai and Bagavathi Modern Marketing –Principles and

Practices,S.Chand & Company ltd.,Edition 2011 .ISBN 81-219-

1697-6 02. B.Hiriyppa Organisational Behaviour, New Age International

Publishers, First Edition 2009.ISBN:978-81-224-2570-3.

03. M.M.Varma Materials Management , Sultan Chand & sons,Reprint 2010.

Self–Learning Course RETAIL MANAGEMENT Code: 14804218

SEMESTER II

Addl. Credits 3

Objective:

Retail sector is going to have exponential growth. More scope for

employment opportunity. Hence it is essential for students get a

deep knowledge on retail management.

UNIT – I:

Who is a Retailer? Channels of Distribution; The Evolution of

Retailing; Globalization of Retailing; Functions of Retailing; Factors

Influencing Retailing; Technology in Retailing; Franchising in Retail.

UNIT – II:

Present Retailing Scenario in India; Neighborhood Store Uzhavar

Sandhai; Village Sandies; Fish Market; Flower Market, Fruits Market

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etc to Modern Shopping Malls. Retail Systems in Europe, US, China –

A Comparative Study.

UNIT – III:

Retail Operations; Controlling Store Operations, Responsibilities

at the Store Level, Store Layout and Visual Merchandising:

Fundamentals of Store Designs, Types of Display Area, Space Planning

and Security Issues. Customer Service and Retail Selling.

UNIT – IV:

Understanding the Retail Customer: The Need for Studying

Consumer Behavior, Factors Influencing the Retail Shopper.

Importance of Understanding Customer Decision Making Process.

UNIT – V:

Introduction to other Retail Models like Automated Vending/

Kiosks; Cash and Carry; Airport Retailing; Services Retailing, On–line

Retailing, Catalogue Orders Shops.

TEXT BOOK:

01. Lamba A.J., The Art of Retailing, Tata McGraw–Hill, New Delhi,

2002.

REFERENCES:

01. Michael Levy, Barton A. Weitz and Ajay Pandit, Retailing

Management, Tata McGraw–Hill, New Delhi, 2008.

02. Swapna Pradhan, Retailing Management, Tata McGraw–Hill,

New Delhi, 2009.

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MBA : Those who have joined from the academic year

2014–15 onwards under CBCS System

EVALUATION PATTERN

Internal : 25 Marks

External : 75 Marks

INTERNAL:

Test –15 (average of the better two of the three tests conducted)

Assignment – 5

Seminar – 5

Question Paper Pattern:

INTERNAL EXTERNAL

Part – A : 5*1 = 5

Part – B : 3/5*5 = 15

Part – C : 1/2*10 = 10

*30

Part – A : 5/8*2 = 10

Part – B : 7/10*5 = 35

Part – C : 2/4*15 = 30

75

* Internal test mark 30 will be converted to 15

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