Annex 3 sustainable retail
12
Furthering markets of green and ethical products: the role of retailers Beatrice Kogg Presentation for PREPARE Core Group Meeting April 7, 2011
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Transcript of Annex 3 sustainable retail
Furthering markets of green and
ethical products: the role of
retailers
Beatrice Kogg Presentation for PREPARE Core Group Meeting April 7, 2011
BACKGROUND Retailers might become a vital agent of change towards
sustainability due to their size, consolidation of the bargaining
power and strategic positioning at the intersection between food
producers and consumers.
2 Beatrice Kogg, IIIEE, Lund University EIPRO Study 2006, NAMEA Study 2006, WI 1998
Food is responsible for 20-30% of household
related environmental impacts. What can
retailers do to reduce this impact?
THE AIM OF THE PROJECT
3 Beatrice Kogg, IIIEE, Lund University
To analyse how food retailers can
contribute to creating more sustainable
markets by:
Selecting which products
to put on the shelves of
their stores (choice
editing)
Stimulating suppliers to
adopt sustainable practice
and develop and provide
products that are better
from an environmental
and social perspective
Assisting customers in
choosing more
sustainable products and
reduce the impact
associated with food
consumption
PROJECT PARTICIPANTS
4 Beatrice Kogg, IIIEE, Lund University
Oksana
Mont
Olga
Chkanikova
Beatrice
Kogg
Mårten
Karlsson
Mikael
Klintman
Matthias
Lehner
ICA stores
in Malmö
ICA stores
in Lund
ICA
Sverige AB
Malmö
kommun
SLU i
Alnarp
Konsumen
tverket
Göteborg
Universitet
Founding: The Swedish Research Council for Environment, Agricultural Sciences and Spatial Planning. FORMAS
THE PROJEKT DESIGN
5 Oksana Mont, IIIEE, Lund University
WP 2: Sustainable supply
chain study WP 2.1 Eco-pioneers
WP 2.2 Sustainable supply
WP 1: State of the art WP 1.1 Retailers
WP 1.2 Consumer behaviour
WP 3: In-shop study WP 3.1 Eco-innovation
WP 3.2 Consumer focus
WP 4: Focus group
WP 5: Dissemination and
reporting
WP1: STATE OF THE ART
6 Beatrice Kogg, IIIEE, Lund University
Literature review to identify and
summarise current state of the art
WP 1.1: Overview of sustainability
related measures and activities initiated
by frontrunners in the European retail
sector
WP 1.2: Review of studies of consumer
behaviour relating to sustainable
consumption and sustainable life styles
WP2: SUSTAINABLE SOURCING AND
SUPPLY CHAIN MANAGMENT
7 Beatrice Kogg, IIIEE, Lund University
THE PRACTICE OF RETAILERS AND OF
INDIVIDUAL SHOPS
WP 2.1: Interview study of frontrunners
in the retail sector. Emphasis on how
they determine the good choice, how
the exercise influence and how they
exercise control in the supply chain
WP 2.2 Sustainable sourcing and supply
management – case studies of SSCM
from the perspective of the individual
shop owner
WP 3: SUSTAINABLE SHOPS
8 Beatrice Kogg, IIIEE, Lund University
In-store studies at a number of local ICA stores
WP 3.1 Study of how consumers
receive, understand and use
information which is directed at them in
the store.
WP 3.2 Innovation study – explore the
drivers for innovations in retail
operations and related sectors,
mapping environmental innovations
which may contribute to sustainability
in the store and beyond the point of
purchase
WP 4: FOCUS GROUP STUDY
9 Beatrice Kogg, IIIEE, Lund University
Presentation of preliminary results from
WP 1, 2 & 3
How can the retail sector work to further
sustainable production and
consumption and sustainable lifestyles?
What type of support structures and
policies are critical for supporting
retailers in playing the role of a green
link between producers and consumers
of food?
PUBLICATIONS SO FAR
10 Beatrice Kogg, IIIEE, Lund University
Early results from WP 1.1
Chkanikova, O. and O. Mont (2010)
Towards sustainable retail: overview
of retail practices in Europe, The 2nd
Nordic Retail and Wholesale
Conference – NRWC 2010. Goteborg,
November 10-11, 2010
Blog:
http://www.sustainabl
eretail.blogspot.com/
On the web Articles
BLOG
http://www.sustainableretail.blogspot.com/ 11 Beatrice Kogg, IIIEE, Lund University
THANK YOU FOR YOUR ATTENTION!
E-mail addresses of researchers in the project: – [email protected]
12 Beatrice Kogg, IIIEE, Lund University
