Annalisa Armitage AICI CIPImage Consultant and Personal Brand Expert

Mayhem or MasteryThe art of personal branding

www.myimageconsultant.com.auwww.twitter.com/stylistAnnalisa 0413 898 776

Personality

Profession, Business or Occupation requirements

Body Shape

Colouring

Mayhem or Mastery?

Personality

Profession, Business or Occupation requirements

Your look/brand/style

Body Shape

Colouring

Who would you invite to a party? Who would you trust with your money, your

boyfriend/husband, children?

Exercise 1

What are the physical and psychologicalrequirements for your job?

Write a few sentences or a

paragraph.

Personality

Profession, Business or Occupation requirements

Your look/brand/style

Per

son

alit

y

Exercise 2

Choose a colour that appeals to you. It doesn’t have to be a favorite colour or one of “your” colours. It just needs to appeal to you.

Write about the qualities of that colour as if you were speaking for that colour. For example, “I am yellow. I am bright, happy, and cheerful.” Or, “I am blue. I am mysterious and deep.” There is no right answer.

Write a few sentences or a

paragraph.

• Think about a favourite ‘thing’.

• Describe it’s physical appearance.

• What it is about it that you love?

Exercise 3

Personality

Profession, Business or Occupation requirements

Your look/brand/style

Colouring

The impact that colours have

White – clean and sterile, precise

Red - can be powerful

Pink - soft and sweet

Orange - demands attention, gets people talking

Yellow - stimulates the brain, aids decision making

Blue - conveys importance and confidence

Green – calming and refreshing

Brown - is wholesome and earthy

Black - powerful, conservative, severe, sophisticated

High Contrast

A dark with a bright

Medium Contrast

A dark with a light

Low ContrastTwo colours of the same intensity

Contrast Levels

Personality

Profession, Business or Occupation requirements

Your look/brand/style

Body Shape

Colouring

Horizontal Body Types

Horizontal Body Types

The hourglassWith weight loss or gain you stay in proportion. Seen as being the most desirable of body shapes. Many styles suit this figure

The inverted triangle2nd best shape – Elle McPhersonWear vertical lines above the waist, Medium to wide legged pants, Straight to flared skirts, narrow or no belt, good fitting bras, unbuttoned vests, jackets, cardigans

The triangleHipline is proportionately larger than full bust (usually more than 7.5cms)To balance out lower body wear (invisible) shoulder pads, horizontal neck lines, vertical lines below the waist, straight skirts with minimal fabric in soft material

The rectangleVery common shape – given if waistline is 15cms less than bust or 18cms less than hipsEmphasise shoulder line, loose fitting garments, slight shaping in clothes, eye catching accessories near face, dresses that flow through the waistline, single breasted jackets worn open

The ovalSingle breasted jackets in boxy style, over blouses and tops worn to the hipline, vertical lines, One coloured outfit, tunic tops, loose fitting garments, well fitting bras, support garments

The diamondEmphasise shoulder line, straight or flowing jackets, stockings that blend in colour with hemline and shoes, classic cut and slightly tapered pants and straight and slightly tapered skirts, medium to medium high heels

Vertical Body Types

Long legs / Short Body

Short Legs / Long Body

The Balanced Body(shorter middle)

Vertical Body Types

Long legs / Short BodyLong over blouses, tops and jackets to lengthen torso, narrow belts, dresses that flow through the waist rather than identify it, long line accessories

Short Legs / Long BodyShort jackets – bolero to classic blazers, eyes up techniques, straight skirts, medium to high heels, medium to wide belts in contrasting colours depending on weight and height

The Balanced Body(shorter middle)No contrasting colours at the waistline, dresses that flow through the waist rather than identify it, narrow belts, medium long over blouses, tops and jackets to lengthen her short mid-torso

Men’s HORIZONTAL Body types

INVERTED TRIANGLE

TRAPEZOID

RECTANGLE

TRIANGLE

OVAL

Men’s VERTICAL Body types

Long legs / Short Body•Normally tall to very tall•Can wear trousers with cuffs•Often find it hard to get sleeves and tops long enough

Short Legs / Long Body•Generally medium to short•In most cases their jacket and shirt sleeves will need to be shortened •In casual wear (assuming no large stomach) he will look best in shorter bomber style jackets

The Balanced Body•Above and below the hipline there is one long and one short segment•Easiest to dress•Subsection of this category is Petite – fine to medium in bone structure, short in stature. Need to wear clothes to scale e.g. small to medium lapels, classic to slim ties etc.

Fit is critical!

Shirts•The seam of ‘set in sleeves’ should be located outside the shoulder bone

•Sleeve width should allow for 2.5cm of double fabric when pinched away from the upper arm

•There should be 5cm of double fabric on either side of your diaphragm

•Sleeves should extend .75 – 1.25cm from a jacket

•There should be room for 2 fingers between your neck and your collar

•Buttons should remain closed and there should be a 2.5cm allowance on the side and under the arm

•Shirts should be long enough to stay tucked in

•There should be no gaping or straining evident

Fit is critical!

Trousers

•There should be a single break in the front over the top of your shoe

•The leg should taper towards the back, ending where the shoe and the heel connect

•When viewed sideways the trouser leg should fall vertically from the buttocks

•Pockets and pleats should never flair out when you put the trousers on

•Waistbands should be parallel to the ground and sit on a man’s waist (just below his navel)

•Tall, long legged men look best in cuffed trousers and shorter men without cuffs NB Socks should match trousers

Your look/brand/style

Personality

Profession, Business or Occupation requirements

Body Shape

Colouring

Wardrobe Personalities

Few clothes with good versatility– driven by ‘an easy life’. Too many clothes creates too much of a burdenWill make sure it’s perfect because it will be worn a lot

Wardrobe Personalities

The Minimalist

Few clothes with good versatility– driven by ‘an easy life’. Too many clothes creates too much of a burdenWill make sure it’s perfect because it will be worn a lot

Wardrobe Personalities

The Minimalist

-Loves to shop-Lots of clothes with tags still on-Impulse buyer-Excited by shopping-Has stories and an emotional attachment to all their clothes.

Wardrobe Personalities

The Hoarder

The Hoarder

-Loves a brand-Wants the items they wear to be recognized by all-Sees clothes as status symbols

-Who else wore it?

Wardrobe Personalities

The fashionista

The fashionista

-Rarely shops but when they do they are looking for quality and versatility-Often brand conscious too- A blend of the fashionista and the minimalist

Wardrobe Personalities

The Investor

-Lots of the same items in different colours

Wardrobe Personalities

The Replicator

Wardrobe Personalities

Which one is most like you?

Shopping Personalities

Bargain HunterShopping as a hobbyList shopperAvoiderOnline shopper

Work outfits

Work outfits

Work outfits

Personality

Profession, Business or Occupation requirements

Body Shape

Colouring

Mayhem or Mastery?

Annalisa Armitage AICI CIPImage Consultant and Personal Brand Expert

www.myimageconsultant.com.auwww.twitter.com/stylistAnnalisa 0413 898 776