A N N A B E L L E T E A L E

P D F P O R T F O L I O

Creative Copywriter & Marketeer

A highly creative individual with 7+ years of

copywriting & editing experience for print and web

along with managing marketing campaigns for

brands in the retail, lifestyle and hospitality industries.

I specialise in copy creation, content planning

and copy-editing, along with multiple marketing

disciplines, and take pride in my infinite attention to

detail, creative ideas and the ability to adapt to each

client’s tone of voice.

• Copywriting

• Copy-editing

• Proof-reading

• Content creation

• Content management 

• Social media management

• SEO

• Campaign strategy

• Campaign execution

• ROI & KPI analysis

• Wholesale marketing

• Retail marketing

• Brand marketing 

• PR

• HubSpot

• CoreMedia

• Almir

• Hootsuite

• Mailchimp

• Zeplin

• Asana

• Trello

• Google Analytics 

• LinkedIn for Business 

• Microsoft Office Applications 

A B O U T M E S K I L L S T O O L S

Farfetch, February 2019-present

Content Writer (Freelance)

Creating content for a new global marketing project; copywriting and uploading

content via dual CMS systems. Curating product edits to support copy written.

www.farfetch.com

City Pantry, November 2018-February 2019

Campaigns Marketing Manager

Implemented an overarching strategy for marketing campaigns including

implementation, tracking and measurement. Wrote copy for all activity planned,

introducing new types of content. Modified and tested ‘untapped’ marketing channels;

one such test resulted in a 1,533% increase in engagement vs the previous test.

www.citypantry.com

We Are Famous, September-October 2018

Copywriter/ Content Editor (Freelance)

Rewrote and restructured all website copy to produce SEO-rich content. Website traffic

increased by 32% following the content update vs previous month.

www.wearefamous.co.uk

Crew Clothing Company, May 2017-November 2018

Channels Marketing Manager

Owned Crew’s local marketing efforts, implementing omni-channel campaigns from

creation through to reporting. Introduced  a new approach to store-level activity via

experiential marketing. Produced copy for all marketing campaigns. Managed, from

concept to conclusion, the Crew Polo Bar, Crew’s first touring pop-up shop; partnering

with a leading UK FMCG brand.

www.crewclothing.com

Ted Baker, May 2015-May 2017

Marketing Executive - Wholesale (EMEIA Markets)

Managed the planning and execution of seasonal multi-channel marketing calendars

with major UK department stores and wholesale accounts/ partners across Europe,

Middle East and Asia. Supported category launches or strategic product focuses with

wholesale partners.

www.tedbaker.com

PANDORA Jewellery, November 2014-May 2015

Marketing Assistant - Retail (UK Market)

Contributed to retail and outlet store marketing activation planning and execution.

Created copy for seasonal emails sent out by PANDORA and franchise partners. Copy-

edited internal and external marketing materials.

uk.pandora.net

Michael Kors, October 2013-November 2014

Marketing Assistant - Wholesale (EMEA Markets)

Assisted with the planning and implementation of cross-platform marketing for

partners across 39 countries, including in-store and digital activations.

www.michaelkors.com

Her Campus Magazine, September 2012-June 2013

Co-Founder & Co-Editor-in-Chief

Launched Her Campus Nottingham, a digital magazine for university women.

Managed an editorial team of 35 whilst creating and posting topical content daily.

www.hercampus.com

C V

P R E V I O U S W O R K O V E R V I E W

C O P Y W R I T I N G W O R K D I G I T A L

Farfetch

Copywriting and copy-editing influencer

content as part of a new global marketing

project; building and publishing pages.

“Style and form make up a huge part of the east London creative’s life.”

www.farfetch.com/iggy_ldn

www.farfetch.com/koen_prince_fraser

www.farfetch.com/baynk

C O P Y W R I T I N G W O R K D I G I T A L

City Pantry

Designing, copywriting and publishing

bespoke landing pages to support my

marketing campaigns.

“Who said Valentine’s Day needs to be about dating? Celebrate food instead and get office catering delivered to treat your team.”

citypantry.com/chinesenewyear

citypantry.com/valentinesdayvendors

citypantry.com/tryvegalandingpage

C O P Y W R I T I N G W O R K D I G I T A L

Crew Clothing Company

Copywriting for emails as part of local

marketing campaigns.

“We’ve moved to Trinity Street from the Grand Arcade shopping centre. To celebrate, you’re invited to join us at our new store.”

C O P Y W R I T I N G W O R K D I G I T A L

We Are Famous

Copywriting and restructuring all website

copy to produce SEO-rich content which

was also in-line with the brand’s TOV.

“Founded by the creator of Britain’s Got Talent winners Collabro, Famous offers a wide selection of performance options to suit any event. We pride ourselves on our originality, with the ability to produce any entertainment you can think of.”

C O P Y W R I T I N G W O R K D I G I T A L

Ted Baker

Copywriting for blog posts on wholesale

partners’ websites as part of bespoke

seasonal marketing packages I had booked.

“Peer over the picket fence for a glimpse of Ted Baker’s SS17 men’s accessories collection... Here at Ernest Jones we are on hand to ensure you are kitted out to demand all the attention you deserve.”

C O P Y W R I T I N G W O R K D I G I T A L

PANDORA Jewellery 

Copywriting for emails sent out by UK

franchise partners and PANDORA UK’s

central email system, including seasonal

and product launches.

“Whether your destination is a faraway shore or a cosmopolitan city, style your trip with this season’s key jewellery pieces...PANDORA’s new collection will whisk you away to a sun-kissed paradise.”

C O P Y W R I T I N G W O R K P R I N T

Crew Clothing Company

Copywriting for a print advert in Yorkshire

Life’s June 2018 issue. The objective was

to raise awareness of Crew in the region

and to support the new store which had

recently opened in York.

“To celebrate turning 25 years we’ve dipped into our archives to recreate the iconic pieces we’ve been making since the beginning.”

C O P Y W R I T I N G W O R K P R I N T

Ted Baker

Owning the copywriting and product

selection for a double-page-spread

advertorial in House of Fraser’s Christmas

2016 magazine.

“Put laid-back luxury in the frame with a nod to faultless tailoring, soft silhouettes and sharp new season accessories from Ted Baker. There’ll be no case of mistaken identity with these style clues.”

C O P Y W R I T I N G W O R K P R I N T

Crew Clothing Company

Copywriting for printed assets to support

local marketing initiatives, including flyers,

vouchers, bag drops, large and small format

POS and print adverts.

C O P Y W R I T I N G W O R K P R I N T

Crew Clothing Company

Copywriting for all printed and digital

assets to support the 25th birthday

pop-up coastal tour, which I managed

from concept through to execution

and conclusion. Assets included flyers,

bounce-back vouchers, POS, emails

and press releases.

L E T ’ S C O N N E C T

annabelleteale@gmail.com

linkedin.com/in/annabelleteale/