Insight

How to teach people to love and control their body?

People don’t know why they should change their unhealthy lifestyle.

How to change their mindset?

Insight

They DON’T BELIEVE in words, even in stories.

They WANT to have their own experience, FEEL it, SEE it with their own eyes.

Emotional content is EXTREMELY important for our TG.

Big idea

Virtual reality COVERS IT ALL.

Let’s engage our TG with the highest quality emotional experience!

Let’s be cool and trendy with such an advanced technology!

Virtual reality is presenting something unexplored, new and attractive for youngsters!

How to engage youngsters?

Using existing application “The body VR” we will be able to show people the consequences of the lack of responsibility to their body in an easy way.

The content is educational as well as entertaining.

How to engage youngsters?

Only small adjustments will be needed. The video would be accompanied by commentary, including interesting facts about the heart:“If you are a smoker and smoke 5 cigarettes in a week, the blood flow will get reduced and your veins will look like this …”

Meanwhile the process will be visualized in the virtual reality

Let’s reach them in the most natural way

Participation in events close to our activities during the whole year

Sport expos such as EVL’s Prague Pro

Student events such as GAUDEAMUS Brno

Leisure time events such as In-Joy

They are addicted to online and emotions

Support on social networks

Posts on social networks pages of particular events

A short teaser 360° video to show the difference between healthy and unhealthy cardiovascular system

#pumpajakmabyt

Workshops can be fun

Own workshops with VR glasses taking place in co-working centers and hubs

Svět HUB

Creative Gate

Locus Workspace

How to thrill young people?

InstagramTwitter#pumpajakmabyt

Facebook#pumpajakmabyt

Richard Krajčo

Ambassador„I’ve visited the workshop. Have you?“

There’s already 324 of usJoin?

Jana to jsou bomba brýle #pumpajakmabyt

Tomáš na vlastní očí to vypadá fakt hustě! #pumpajakmabyt

Martin od teď moje pumpa bude čistá :) #pumpajakmabyt

Zuzka VR je úžasná! Díky za zážitek!

#pumpajakmabyt

Milan od zítřka končím s mekáčem

#pumpajakmabyt

Jirka nevěřil jsem, že mě někdo přesvědčí

nepít tolik piva #pumpajakmabyt

Dave a teď mám #pumpajakmabyt

Timing and budget

Campaign starts on 29th September 2016, the World Heart Day, by Richard Krajčo´s post on social networks challenging people to attend Loono workshops.

Workshops continue on regular basis till 2017.

Simultaneously we take part in chosen events and exhibitions.

App development Barter

Samsung Gear VRBarter

Video teaserBarter

Participation in expos and eventsBarter

Hub rental50 000 CZK

Campaign ambassadorBarter