Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian...
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Social Media for Museums: lies, damned lies, and statistics. The Russian experience. Anna Mikhaylova State Historical Museum + University of Leicester @Madlena_P
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Ignite session slides from UKMW13 pre-conference Drinking about Museums by Anna Mikhaylova of State Historical Museum, Moscow. Anna discussed how we measure success or failure of social media and its impact on museums from a Russian perspective.
Transcript of Anna Mikhaylova: Social Media for Museums: lies, damned lies, and statistics. The Russian...
Social Media for Museums: lies, damned lies, and statistics. The
Russian experience.
Anna MikhaylovaState Historical Museum + University
of Leicester@Madlena_P
State Historical Museum, Moscow, Russia1stHistorical
historyRF
Red square, Moscow~ 1 000 000 visitors each month
State Historical Museum~ 400 000-500 000 visitors per year
Dmitry Medvedev, the Prime Minister of Russia
Vladimir Medinsky, the Minister of Culture @medinskiy_vr
State Historical Museum / social media
historyRF
shm_official
1stHistorical
Mediaonshm
state_historical_museum
Museum Analytics
Our priorities – FB and Twitter
+ 1340 since April
Since April 2013• Strategy• Ask a Curator• “Local” online activities
#museumsaloon
Figures vs.
Interaction & Engagement & Participation
Twitter @1stHistorical
+ 5000
0,01 %
0,05%
Olga Zhdan @olgazhdan
Akexander Usoltsev@usolt
Two people from ~58 000:success or total failure?
