Anna-Mari Ahonen in the Oulu Smart City seminar on Wed 6th May, 2015
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Smarter corridors with smarter traffic 6Aika Smart City seminar, Oulu 060515 Anna-Mari Ahonen, Project Director / Growth Corridor Finland (INNOVATIONS > GROWTH!)
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Transcript of Anna-Mari Ahonen in the Oulu Smart City seminar on Wed 6th May, 2015
Smarter corridors with smarter traffic
6Aika Smart City seminar, Oulu 060515
Anna-Mari Ahonen, Project Director / Growth Corridor Finland
(INNOVATIONS > GROWTH!)
Growth Corridor Finland
Helsinki
Tampere
Commuting Passengers on the rail CitiesPopulation change
AkaaHattulaHausjärviHelsinkiHämeenkyröHämeenlinnaJanakkalaLempääläLoppiKangasalaNokiaPirkkalaPälkäne
RiihimäkiTampereValkeakoskiVesilahtiYlöjärvi
Regional Council of HämeRegional Council PirkanmaaRegional Council of Uusimaa (Helsinki-Uusimaa Region)
Helsinki Chamber of CommerceTampere Chamber of Commerce
Häme Chamber of CommerceRiihimäki-Hyvinkää Chamber of Commerce
Ministry of Employment and the EconomyMinistry of Transport and Communications
Ministry of the EnvironmentMinistry of Education and Culture
18 cities and municipalities
3 Regional Councils
4 Chambers of Commerce
4 Ministries
The leadingexperimental platformfor smart traffic.
1/14 Growth Corridor FinlandVISION 20201/14
The best overall picture oftraffic in the whole of
Europe.Buying, combining and paying
on the go with mobileapplications.
2/14Growth Corridor FinlandVISION 2020
Smarttravel chains.
3/14Growth Corridor FinlandVISION 2020
Re-thinkingmobility and mobility services.
4/14Growth Corridor FinlandVISION 2020
Optimized logistical chains.
5/14 Growth Corridor FinlandVISION 2020
Energy self-sufficientGrowth Corridor.
6/14 Growth Corridor FinlandVISION 2020
Near to theworld.
11/14 Suomen kasvukäytävänVISIO 2020
Convenient living,active lifestyle.
12/14 Growth Corridor FinlandVISION 2020
Source: City of Tampere & Tampere University
Examples of some existing mobility services:
- MaaS-pilots (still quite limited ones): UbiGo (Sweden), MobiGo/Tuup (Helsinki), Bremen- Multimodal mobility services (public transport+car share+car park): Moovel (Germany),
RideScout (USA), Daimler as a forerunner- Car share (remarkable business for car rentals and car manufacturers): Car2Go
(Daimler), Zipcar (Avis), DriveNow (BMW), Flinkster (DeutscheBahn), Herz onDemand (Herz), 24Flex (Finland), City Car Club (Finland)
- Car share for electric cars Autolib/Utilib (Paris), MoveAbout (Norway, Germany)- Huge amount of start-up:s in the area of car share, for example: eHi (China), Zazcar
(Brazil), Zoomcar (India)- Car share with the ownership: RelayRides, GetAround, FlightCar, Kortteliauto- Taxi services of the next generation: Uber (USA), Lyft (USA), Taxify (Estonia)- Shared rides (reasonable costs): BlaBalCar (EU), Flinc (Germany), RidePal (USA),
Tziip (Finland)- Shared taxis (more comfortable with paying less)): Uber Pool (USA), Lyft Line (USA),
Kutsuplus (Finland)- Parking (becoming a service also): Parkman (Finland), Easypark (Nordic countries)
> 10 Mrd € / year growing 30-100 % / year
The roles in MaaS (cities point of view)
The roles in the MaaS-field:
1) In the first phase only very limited (area, ideology) pilots are possible >minimum viable products. Piloting is needed. Finance is needed (EAKR,Tekes). The role of the city / the area: to offer as much open data as possible,to help gather the players together. Possibly a minor financial input, cities arenot the main financers of the R&D.
2) Real MaaS platform with open interfaces is possible only in the second phase.(In Finland: many legal changes are needed). The platform must be spatially atleast the size of Growth Corridor Finland to be economically profitable inlonger term. The services and apps will multiply and only the best ones willsurvive. Crowdsourcing is a key word. The best services are globally scalableand create possibilities for exporting services. Cities and municipalities havemany possibilities to enable the work, but the main responsibility for financingis still somewhere else. Also the enterprises take more financial responsibilityin the second phase.
