Anna Majo - Barcelona Activa - Using the city to attract innovations, investments and talent

Chile , October 2014

BARCELONA: Open to Business, Open to Innova7on Using the city to attract innovation, investment and talent

Anna Majó, ([email protected]) Directora de Promoción de Sectores Estratègicos e Innovación

Ayuntamiento de Barcelona

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Using the city to attract innovations (Prototyping in the Urban lab)

Barcelona Urban Lab

SOME KEY ASPECTS - The City brand International rankings, structured promotion, …

- Specific projects and prices 22@Barcelona, Barcelona Smart city, iCapital, City Counciil innovation strategy, …,

è Prototyping: Urban Lab, and evolution to BCN Open Challenge

- Cultural and Political support

Barcelona Urban Lab Barcelona Open to Business, Open to Innova7on


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Origins: Some ideas in 2005/2007 ( in 22@Barcelona)

•  Business innovation can be fostered by the Administration? How ? What are the new models?

•  Public Procurement (16% GPD) can be a tool to promote innovation? How?

DEVELOPMENT UPTAKE / COMMERCIALITSATION

PRE-‐COMMERCIAL PROCUREMENTS

FIRST COMMERCIAL APLICATION

IDEA SOLUTION DESIGN PROTOTYPE FIRST TEST

COMMERCIAL PRODUCT/ SERVICE

Solution Exploration Prototyping

Original development of a limited volume of first products/services in the form of a test series. Commercialisation of products/services

(may include commercial development activities: e.g. quantity production, customisation, integration, etc).

NO LO CONSEGUIM

OS…

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Barcelona Urban Lab: Main concepts

Barcelona Urban Lab

Concepts: •  Open Innovation •  Public Procurement -> Innovative Public Procurement (for SMEs)

•  22@Barcelona, Innovation District •  Barcelona, innovative City (iCapital) •  Barcelona Smart City •  Barcelona, the city of people, an inclusive City Economic Promotion Objectives : •  Promoting entrepreneurship, growth and business innovation •  Systematization of innovation within the administration itself •  Attracting investment and brand positioning • Efficiency and transparency in government spending

The Barcelona Urban Lab: Defini<on Defini7on Urban Lab is a tool to provide a space in the Barcelona to carry out tests and pilots on products and services that have an urban impact. The idea is to use of the city as an urban laboratory .

A Barcelona experience: Urban Lab Defini<on

Benefits to different targets:

Ø  Ci7zens: More and beBer products and solu<ons for beBer municipal services. Ø  Businesses: Real-‐life tes<ng space for easier market access. Learn, shorten <me to market and

increase their compe<<veness. Ø  Science and Technology : It’s a powerful tool for technology transfer, both locally and

interna<onally. Ø  Public administra7on: Facilitate the introduc<on of new solu<ons. Innova<on as a brand related

to Barcelona. Transparency and efficiency in public procurement. Is a tool defined by the Barcelona City Council to foster innova7on in their companies and administra<on, and based in the power of public procurement (16% of EU GPD)

Barcelona Urban Lab

The Barcelona Urban Lab: Defini<on

Defini7on Urban Lab is a tool to provide a space in the Barcelona to carry out tests and pilots on products and services that have an urban impact.


Is a tool defined by the Barcelona City Council to foster innova7on in their companies and administra<on, and based in the power of public procurement (16% of EU GPD)

Barcelona Urban Lab

The idea is to use of the city as an urban laboratory .

What it IS... Ø  a test space for products that have a direct implication

in the operation of the city or in the services provided by Barcelona City Council.

Ø  a test space for hosting projects that provide benefits to the public and that solve unanswered needs.

Ø  a test space for hosting projects that are in line with the objectives, priorities and lines of action of Barcelona City Council.

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What it IS NOT...

Ø  a test space for existing products or services in the market or ones that are already being commercialized (showroom).

Ø  a test space for innovative products that have no direct benefit for the City Council’s administration or for the public.

Ø  a source of funding for innovative projects. Ø  It entails no commitment by Barcelona City Council for the long-term implementation of the solution tested

within the framework of Barcelona Urban Lab.


Barcelona Urban Lab

The Barcelona Urban Lab: local and global


Barcelona Urban Lab

From local to global (internationalization)

and from global to local (foreing investment attraction) ...

CITY, MARKET

SCIENCE AND TECNOLOGY

COMPANIES, INDUSTRY

Some of the pilot projects that have been trialled to date are: Ø  Implementation of 12 outdoor public street lighting points Eco Digital with LED technology. 2009

Ø  Implementation of 2 charging points for electric cars. 2009

Ø  Pilot trial of 1 electrically and solar powered motorbike . 2010

Ø  Traffic control cameras. 2008

Ø  Metering: gas, electricity and water meters without presence.2009

Ø  Fibre optics in homes (FTTH) . 2008

Ø  Bicycle lanes. 2008

Ø  Presence sensors for the public parking payment areas. 2010

Ø  Barcelona Noise-map. 2010

Ø  Sensors in containers. 2011

Ø  Traffic control sensors. 2011 Ø  Among others…

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Ø  Star7ng date: 2008 Ø  Pilot proposals received: +200 pilot proposals + 250 in interna<onal specific calls Ø  Pilot tested or tes7ng currently: 10-‐12 pilots/year Ø  Domains: Enviroment, Mobility, Telecom, …

See promotional video in http://youtu.be/GjCDiMIRRo4

Barcelona Urban Lab

Some results

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Barcelona Urban Lab

One example: Connecthings Challenge LLGA 2012 BCN: Enhancing Visitors’ Experience in Cities Winner: Connecthings Pilot: NFC Experience during Mobile World Congress 2013 (25-28 February 2013) Deployment of smartposters at: • Welcome and Welcome Back Barcelona Airport • Touristic atracctions of Barcelona: MNAC, MACBA, CCCB, Miro Foundation, Tapies Foundation, Museu Picasso, La Pedrera, Sagrada Familia

IMPACT ON CONNECTHINGS: •  Hight visibility during the Mobile World Congress •  Deploying smartposters inside the grounds of

MWCongress under contract with GSMA •  Possibility of other contracts with City Hall,

museums, airport, etc.

• Currently: they decided to open subsidiary in BCN

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Barcelona Urban Lab

VIDEO

http://www.bcn.cat/urbanlab

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See promotional video in http://youtu.be/GjCDiMIRRo4 “It has really been a wonderful opportunity to have such a space in our city. The possibility to install and test our system in Barcelona Urban Lab was not only useful to op<mize our system in a real space but also to show our technology in a unique showcase like Barcelona! It is worth to say that around Barcelona Urban Lab is appearing a business network with an extraordinary poten<al. Barcelona Urban Lab makes a breakthrough for Barcelona to become the Mediterranean Silicon Valley”. Ignasi Vilajosana, CEO at Worldsensing “As a result of an interna<onal contest, and based in the experience got by installing a pilot in Barcelona Urban Lab, the city of Eindhoven (Netherlands) has chosen SIIUR project to develop and implement innova<ve solu<ons for intelligent and sustainable ligh<ng in one of the core districts of the city.” Gemma Batlle, Barcelona ICT Cluster Manager

Tes7monies

Barcelona Urban Lab

Barcelona Open to Business, Open to Innova7on


Barcelona Urban Lab

2 – Innovation Ecosystems

Technological centers

22@Barcelona ecosystem (Clusters&activities)

Companies Institutions

Universities

Incubators Residences Other services

Specific spaces Dissemination spaces

Entrepreneurs

Mobile

22@Barcelona The Innovation District (2000)

The Innovation District

Phase 2

Corporate

Phase 1

Physical

Phase 3

Personal

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Barcelona: Smart City (2011)

Barcelona Urban Lab

Smart Ecosystem

Barcelona Smart City Campus

Smart City

Campus

Companies

Ins7tu7ons

Universi7es Technolog. Centers

Incubators

“Productive districts at human speed inside a hyper-connected and zero emissions city”

“Many slow cities inside a smart city”

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Barcelona: i-Capital è 4 P’s (March 2014)

Barcelona Urban Lab

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4 Pilars of innovation 4 P’s–Innovation Strategy and internal coordination

Barcelona Urban Lab

Barcelona Innovation Model

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Barcelona: (the plot and slogan) open for innovation, open for business

Barcelona Urban Lab

CONGRESSES

URBAN

DEPLOYMENT CONTESTS

&TEST

Haga clic para modificar el estilo de título del patrón Feedback to

requesters

Entry web Technical Innova<on CommiBee

•  Basic criteria •  Circumstan<al criteria

Find stakeholders and places to test de pilot

proposal

Contact with stakeholders and planifica<on

Public presenta<on of the pilot project

Supervision & Management

Implementa<on of the pilot project

Presenta<on of the pilot project results

Memory document

Public presenta<on of the results to

press

Mon

thly

For e

very project

Anual

City Council Municipal affected area

City Council

Time

MOU

Pilot Ques<onnaire

Ques<onnaire

MOU

A Barcelona experience: Urban Lab Methodology

Evalua<o

n Com

mun

ica<

on

Cer<fica<

on

Form

aliza

<on

Barcelona Urban Lab

The Barcelona Urban Lab: Proces Leader

Taula Ulab: Who are the members?

Area &Profile

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Some acctions to link stakeholders : One example

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Cultural and Political role?

Barcelona Urban Lab

Political commitment is nedeed BUT

bottom up proactivity TOO

Innovation is a cultural behaviour but also need external support

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Some key ideas

Barcelona Urban Lab

Multidisciplinar (ecosystem) Change agents / Key attitude Use existing agents

Thank you !

[email protected]

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Eager to know more? www. bcn.cat/urban lab www.bcnopenchallenge.org www.bcn.cat/barcelonagrowth

Anna Majo - Barcelona Activa - Using the city to attract innovations, investments and talent

Presentations & Public Speaking

Transcript of Anna Majo - Barcelona Activa - Using the city to attract innovations, investments and talent