8/6/2019 Animation Plc

1/22

PRESENTED BY- DEEPAK KUMAR SAKA

8/6/2019 Animation Plc

2/22

8/6/2019 Animation Plc

3/22

One of the fastest growing segments of theentertainment and media sector

It is regarded as a part of creative or contentindustry

Global Animation Industry lies in Europe, US,

Japan and South Korea

US industry, is the largest user of animationproducts and services

8/6/2019 Animation Plc

4/22

Growth Maturity

DeclineIntroduction

19951913

8/6/2019 Animation Plc

5/22

The industry is in growth stage of life cycle.

The Indian animation industry is rapidly growing as a majoroutsourcing hub with a growth rate of 30 per cent, according to a

recent study.

In total, the global market for all forms of animation is currentlyestimated to be worth $300 billion/annum.

Globally the animation industry is poised to touch $100 billion by

2012 Global animation & gaming industry is growing at 12%/annum

Estimated to continue its growth rate of 10% per annum to reach$170 Billion in 2013

8/6/2019 Animation Plc

6/22

Entrance of different competitors in the market like

Ubisoft, Dream viewers, etc.

VFX (Visual Special Effects) has a huge domestic

demand, which has propelled its growth.

No death of the product as the product is like a fad inpeoples mind

Entrance of people in this sector

8/6/2019 Animation Plc

7/22

According to the NASSCOM Animation & Gaming Report 2009, the

animation industry, which was estimated at $494 million in 2008, is

expected to grow 22% to reach $1 billion by 2012. The animation

industry is beginning to show signs of maturity, with major

production houses, both domestic and international, having a slate

of movies under production for the next few years. The industryhas, in the last 2-3 years, attracted investment and interest from the

domestic and the international animation community,

8/6/2019 Animation Plc

8/22

Growth Maturity DeclineIntroduction

P1

P2

P3

19951913

8/6/2019 Animation Plc

9/22

INTRODUCTION STAGE GROWTH STAGE

8/6/2019 Animation Plc

10/22

SWOT Strengths:

Strength in numbers

direct-to-retail

International markets

Weakness

Weakness in numbers?

Consumers

Retailers

Contracts

Confusing

8/6/2019 Animation Plc

11/22

Opportunities:

Endless

Threats:

Consumer income

Family structure

Divorce rates

Terrorism

8/6/2019 Animation Plc

12/22

Development of quality human resources

Promotion of digitalization

Re-development of animation business

Enhancement of international competitiveness

8/6/2019 Animation Plc

13/22

8/6/2019 Animation Plc

14/22

8/6/2019 Animation Plc

15/22

Founded in 1923 by Walter Elias Disney, he andhis brother Roy created the short film AlicesWonderland

Focus on entertainment thru experiences basedon creativity and memorable storytelling

Grown to be a vital competitor in theBroadcasting & Entertainment industry

Separates business into four segments (1) StudioEntertainment, (2) Parks and Resorts, (3)Consumer Products, and (4) Media Networks

8/6/2019 Animation Plc

16/22

8/6/2019 Animation Plc

17/22

Growth Maturity DeclineIntroduction

SLUMP

GROWTH

8/6/2019 Animation Plc

18/22

Target Market Strategy

Families!! (entertainment and experiences for every

member of the family.)

Domestic and Global

Cross Cultural

Basically, every person on the earth (just about) canfind a Disney product that satisfies a want or need.

8/6/2019 Animation Plc

19/22

Product & Place

Studio Entertainment:A

nimated and live-actionfilms (in theater and on home format, such as DVDor iPod), available in theaters or at retail locations

Parks and Resorts: The experience from each

memorable attraction, available at the variouslocations of theme parks, cruises, vacations, etc.

Consumer products: Amassive variety of productsavailable at retail locations along with other sources

8/6/2019 Animation Plc

20/22

Promotion

Studio Entertainment: Posters, movie trailers,tv commercials, fast food chains (toys/gameswith characters from new movies), the internet

Parks and Resorts: Disney website, magazine

ads, tv commercials, the internet, Disney Store

Consumer products: TV commercials,magazine ads, food/drink products, retailflyers (limitless)

8/6/2019 Animation Plc

21/22

Price

Studio Entertainment: Average U.S. price of a movieticket: $6.55, or purchase of DVD is $20

Parks and Resorts: Varies by package

Consumer products: Varies by product

8/6/2019 Animation Plc

22/22