Andi S. BoedimanStrategic Innovation

Consultantandisboediman@gmail.com

www.ideonomics.com

Strategic Use of IP to Promote Innovation and Competitiveness in Indonesia

Animation & Content Industry

WIPO International Seminar on theStrategic Use of Intellectual Property for Economic and Social DevelopmentDenpasar, April 21 to 25, 2008

This is how I started in this exciting industry

Students Portfolio

Current Condition in IndonesiaFacts about the animation & content creation industry

Animation &Content Industry

TelevisionTV Series

MovieFeature filmMerchandise

Toys, MerchandiseTV Series, film,

comic, etc

ComicsTV Series, film,

comic, etc

MobileGraphics, Wallpaper,

Rich Content

Real EstateArchitecturalVisualization

IndustrialRapid Prototyping,

CAD

OutsourcingCAD, games,

TV Series

AdvertisingTv commercials

GamesArcade, Java,

Console, PC Game

NOIP Commercialization

POTENTIALIP Commercialization

Advertising

source: Bullit Sesariza

Arcade Game

source: Bullit Sesariza

Outsourcing

source: Bullit Sesariza

PC Game

Mythic Perspective Indonesia focus on developing Inspirit Arena as MMOG with their own 3D engine.

Mobile

Besides as a distributor for Nexia online game, Boleh.com provide mobile content such as ringtone, icon, etc.

Mobile

source: Bullit Sesariza

Castle animation's newest 3D animation project is : Grandpa Jake. The 11 minute TV series is based on a successful children book published by Aurora, Switzerland. In this project Castle is working together with an award winning director Robert Fernandez and a senior 3D animation director Phil Brathen.

Television

Community

Currently IndoCG is the biggest online community and the most active online forum for animation.

Association

Ainaki worked with Dikmenjur to develop a Diploma 4 in Animation preparing some teachers for Animation program in Vocational Education.

Xtion Festival was attended by more than 2 thousands visitor and set the record for the longest manga in Indonesia (142.5 m)

1001 Inspirations at Senayan City, Jakarta brings 23 thousands people to enjoy the creative exhibition showcasing design, animation, etc.

Creating Global CompetitivenessA country’s decision to develop when the world becomes flat is really a decision to focus on getting three basic things right: the infrastructure, the right education and the right governance.

Thomas Friedman“The World is Flat –The Globalized World in the Twenty First Century”

Idea Generator & Selection

Capacity Building Exposure Marketing &IP Exploitation

SchoolsSeed

Capital

Financing

Exposure MarketingDistribution

DistributionPartner Licensing Merchandising

ProductionPilotCompetition& Selection

AnimationStudio

ContentCreator

Training

Mentoring

Production

From Mind to MarketBuilding Sustainable Supply Chain

Incubator Role Government RolePrivate Role Sustainable Organization

Value Chain Model

source:Anime Art

IncubatorCapacity building,

matchmaking

Marketing& Distribution

Telco, Television, Cinema

GovernmentSeed fund, create demand,

IP platform

FinanceBusiness Angel, Venture

Capital, Business Dev

EducationManpower,

Entrepreneurship

Content Creator

Idea, Execution

Sustainable Company

Growth, sustainable through IP licensing

Incubator as Facilitator

Government & Private Initiativesplanning to bridge the interdepartment and private initiatives

Interdepartment Council

source: ICC team

• Film• Music• Advertising• Mobile• Literary Arts

• Fashion• Art & Craft• Visual Arts• Product• Photography• Publishing• Architecture• Culinary Arts• Graphic Design

• Art Performance• Music

Performance• Dance

Performance

• Interactive Games• Internet Business• Technotainment

Technical Committee• Creative Content (Culture, ICT)• Creative Product (Trade, Industry)• Creative Performance (Culture)• Creative Science (R&D)

ICC Evangelist Model

Regulation Committee• Copyright, Patent (IP)• Financing & Tax (Finance)• Export/Import (Trade)• Education (Education)• Standards (HR)

Steering Committee• Exhibition• Festival• Training• Market Development• Funding• etc.

interdept advisory groups

source: ICC team

Global Case Study

IP Management in Global Value Chain

Innovative Culture Robust IP Regime Pro-Business Environment

source:: Singapore IPOS

Sing to the Dawn started as an award winning books and adapted into Computer Graphic Animated Feature Film by Infinite Frameworks that is a joint collaboration between Indonesia and Singapore.

The story is happened when a girl wins a scholarship competition, a young Thai village girl faces the hostility of her brother who places second and her father who feels the city school is no place for a girl.

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Andi S. BoedimanStrategic Innovation

Consultantandisboediman@gmail.com

www.ideonomics.com

thank you