Assignment Brief

Course Title/Level:

BTEC National in Media (Creative Media Production)

Unit No: 2 Unit Title:

Communication Skills for Creative Media Production

Unit No: 33 Unit Title: Stop Motion Animation Production

Assignment Title:

Animation

IV of assignment brief by SSM Date:

Student Name: Assignment Tutor:

Date Issued: Deadline Date:

Assessment Decision

Criteria Covered

Part

Full

Criteria Covered

Part

Full

Criteria Covered

Part

Full

P2.1 M2.1 D2.1P2.2 M2.2 D2.2P2.3 M2.3 D2.3P2.4 M2.4 D2.4P2.5 M2.5 D2.5

Criteria Covered

Part

Full

Criteria Covered

Part

Full

Criteria Covered

Part

Full

For each assignment you must: 1. Check you have completed as much of the assignment as you are

able, taking note of the grading checklist with reference to the evidence required.

2. Complete any additional requested documentation.3. Ensure your name is on your work.

Grading ChecklistAll pass criteria must be met to be awarded a Pass gradeAll pass and all merit criteria must be met to be awarded a Merit gradeAll pass, all merit and all distinction criteria must be met to be awarded a Distinction grade

P33.1 M33.1 D33.1P33.2 M33.2 D33.2P33.3 M33.3 D33.3P33.4 M33.4 D33.4

Assignment Scenario

You are working for a small but ambitious animation production company who has been commissioned to produce a short 30 second stop motion animation title sequence for a prime time children’s TV show – Legoville! You should only use the stop motion technique.

Although the title and content of the kids TV show you are creating an animated title sequence for can be completely fictional, the only stipulation made by the client is that the animation itself should be made from Lego.

The client has also suggested that you use appropriate sound design and special effects where appropriate Animation will be developed through the animation programme Stop-motion Pro. Sound effects and SFX will be achieved within Sony Vegas...

Documentation needed for this assignment includes:

* Project Development Diary (for the duration of the project)

*Completed Animation Workbook

* Animator Case Study Essay (1,000 words) – If you work in a group then your chosen

animator must be different to other group members...

*Research Log

*Research Evaluation

*Project Proposal

*Pre Production Materials

*Finished Stop Motion Animated title sequence (30 seconds)

*Audience Response PowerPoint

* Written Evaluation

(This list is just a very basic overview of what needs to be submitted. See Animation Project Task Submission List on Moodle for a more detailed

breakdown of what is required during submission. This list will also include which elements should be completed individually and / or as part of a group.)

Unit Content Covered: 2.1(PMD), 2.2(PMD), 2.3(PMD), 2.4 (PMD), 2.5 (PMD)33.1(PMD), 33.2 (PMD), 33.3(PMD), 33.4 (PMD)

Scenario: You are working for a small but ambitious animation production company who has been commissioned to produce a short 30 second stop motion animation title sequence for a prime time children’s TV show – Legoville! You should only use the stop motion technique.

Although the title and content of the kids TV show you are creating an animated title sequence for can be completely fictional, the only stipulation made by the client is that the animation itself should be made from Lego.

The client has also suggested that you use appropriate sound design and special effects where appropriate Animation will be developed through the animation programme Stop-motion Pro. Sound effects and SFX will be achieved within Sony Vegas...

TaskNo. Task Description Unit

NumberCriteria Covered

Date Achieved

1

Task Scenario:As a media producer you will need to record your progress your productivity at the end of each of your sessions, in the form of a Project Development Diary. This will showcase your thoughts and progress throughout this assignment.

Evidence:Your Project Development Diary should reflect what you have accomplished in each of your work sessions, as well as your own thoughts and comments regarding your progress. Entries do not have to be long but must be reflective. You will need to conduct a Development Project Diary for most of your projects. The diary should reflect proposed schedules, logistics and evidence of individual (and group related) project progress. See Development Project Diary help sheet for further details.

Assessment: To achieve a Pass grade your Project Development Diary must show evidence of the application of pre-production planning. To achieve a Merit grade your Project Development Diary must show evidence of the competent application of pre-production planning. To achieve a Distinction grade your Project Development Diary must show evidence of the near professional application of pre-production planning.

2

P2.2M2.2D2.2P2.3M2.3D2.3

See Digital Interim

Feedback in Moodle

2Task Scenario:You are to complete the designated Animation workbook to improve your understanding of the techniques and development of stop motion animation with appropriate sound design.

Evidence:Your Workbooks should consist of a series of questions and activities that you are required to fully complete to show understanding of Stop Motion animation.

33 P33.1M33.1P33.2M33.2

See Digital Interim

Feedback in Moodle

Assessment: To achieve a Pass grade Workbooks show evidence of appropriate use of subject terminology. To achieve a Merit grade Workbooks show evidence of appropriate use of subject terminology using detailed illustrative examples.

3

Task Scenario:Your next task is to write a 1,000 word Stop Motion Animator Case Study Essay about a personally selected animator (specializing in stop motion animation / Go Motion). Your case study should give you an insight into the animators’ career, body of work and personal visual style. Your essay should also reflect your own thoughts and feelings on the work of the specific animator. If you are working in a group then your chosen animator must be different to those of other members in your group.

Evidence:Your 1,000 word Stop Motion Animator Case Study Essay should reflect your research and understanding of the techniques and development of stop motion animation in relation to your chosen animator.

Assessment: To achieve a Pass grade your essay should show evidence of appropriate use of subject terminology. To achieve a Merit grade your essay should show evidence of appropriate use of subject terminology using detailed illustrative examples. To achieve a Distinction grade your essay should show evidence of appropriate use of subject terminology using elucidated examples.

33P33.1M33.1D33.1

See Digital Interim

Feedback in Moodle

4Task Scenario:Your next task is to develop a Research Log. In order to complete you production work to a professional standard, you will need to have developed your knowledge of stop motion animation techniques and the history and pioneers of this animation technique. You will need to gather information that will help you develop your own ideas for your short stop motion introduction.

Evidence:Your Research Log should consist of both Primary and Secondary research. Primary research should be analysed using both qualitative and quantative methods. You could use a variety of different sources from newspapers to websites, but references should reflect the history of stop-motion animators. See Research log help sheet for further details.

Assessment: To achieve a Pass grade Research Logs should show evidence of extracting relevant information from written sources. To achieve a Merit grade Research Logs should show evidence of extracting precise

233

P2.1M2.1D2.1P33.1M33.1D33.1

See Digital Interim

Feedback in Moodle

information from written sources. To achieve a Distinction grade Research Logs should show evidence of extracting comprehensive information from written sources.

5

Task Scenario:Your next task is to write a Research Evaluation summarizing the information and research you have gathered within your research log, to prepare evaluate the usefulness of your research into the development of techniques in the field of stop motion animation.

Evidence:Your Research Evaluation should examine both the findings and usefulness of your primary and secondary research as developed through your Research Log. See Research Evaluation help sheet for further details.

Assessment: To achieve a Pass grade your Research Evaluation must convey relevant information reflecting occasional beneficial effects. To achieve a Merit grade your Research Evaluation must convey structured and detailed information reflecting frequent beneficial effects. To achieve a Distinction grade your Research Evaluation must convey substantial and precise information reflecting consistently beneficial effects.

233

P2.2M2.2D2.2P2.3M2.3D2.3P33.1M33.1D33.1

See Digital Interim

Feedback in Moodle

6

Task Scenario:Complete your Project Proposal which should outline the technical qualities, visual style, purpose and target audience of your stop motion animation 30 second title sequence. You should integrate character sketches, set design and other ideas into this proposal.

Evidence:Your Project Proposal should include a target audience profile, the technical style, visual style, appropriateness of the editing & animation techniques to the genre, and overall purpose of your finished fully animated title sequence. The proposal should also include full sketches and visualization relating to set design and character development. See Project Proposal help sheet for further details.

Assessment: To achieve a Pass grade your Project Proposal must show evidence that your concept is working within appropriate conventions. To achieve a Merit grade your Project Proposal must show evidence that your concept is working within appropriate conventions, showing some imagination. To achieve a Distinction grade your Project Proposal must show evidence that your concept is working within appropriate conventions, working towards professional expectations.

233

P2.4M2.4D2.4P2.5M2.5D2.5P33.2M33.2D33.2

See Digital Interim

Feedback in Moodle

7Task Scenario:

33 P33.2M33.2

See Digital Interim

Complete your Pre-Production Materials necessary for the completion of a specific media production.

Evidence:Your Pre-Production Materials should include a variety of necessary documentation including: Treatment, script, shooting script, shooting schedule, storyboards, location survey, budget plan, etc. See Pre-production material templates for further details. You will also need to detail minutes of meetings if you are working a team.

Assessment: To achieve a Pass grade your Pre-Production Materials should be produced within appropriate conventions, with some assistance. To achieve a Merit grade your Pre-Production Materials should be produced showing some imagination, with only occasional assistance. To achieve a Distinction grade your Pre-Production Materials should be produced showing creativity and flair, working to professional expectations.

D33.2 Feedback in Moodle

8

Task Scenario:Film and edit your Stop Motion Animated Title Sequence (30 seconds) using the Stop Motion Pro animation software (to animate) and Sony Vegas editing software (to add SFX and audio track) on the computers.

Evidence:Your Stop Motion Animated Title Sequence (30 seconds) should reflect the relevant codes and conventions of a children TV show animated opening sequence. It should also contain relevant SFX and soundtrack / sound effects.

Assessment: To achieve a Pass grade your Stop Motion Animated Title Sequence (30 seconds) should be produced within appropriate conventions. To achieve a Merit grade your Stop Motion Animated Title Sequence (30 seconds) should be produced showing some imagination. To achieve a Distinction grade Stop Motion Animated Title Sequence (30 seconds) should be produced showing creativity and flair.

33P33.3M33.3D33.3

See Digital Interim

Feedback in Moodle

9Task Scenario:Once your animated sequence is complete arrange a small screening for an audience to evaluate the audience’s response to your stop motion sequence. After providing the audience with questionnaires and feedback forms collate this information into an Audience Response PowerPoint. This document should collect all relevant feedback and present it using graphs and textual analysis.

Evidence:Your Audience Response PowerPoint should contain pictures, text and graphical information. Each PowerPoint will be presented to the rest of the class. See Audience Response PowerPoint help sheet for

233

P2.2M2.2D2.2P2.3M2.3D2.3P33.4M33.4D33.4

See Digital Interim

Feedback in Moodle

further details.

Assessment: To achieve a Pass grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product using communicative ideas. To achieve a Merit grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product with some imagination using communicative ideas effectively. To achieve a Distinction grade your Audience Response PowerPoint must deploy and manage appropriate technology to gauge and assess audience response to a media product to near professional standards using communicative ideas with an impact.

10

Task Scenario:When you have completed your production, now is the time to be reflective of the technical and aesthetic decisions you have made in the production of your animated opening sequence. You must write a 500 word written evaluation as opposed to a reflective audio commentary as the film will be of an insufficient length to accomplish the latter effectively.

Evidence:Your written evaluation should reflect the technical competency that you (and your group) feel you have applied to your project. It should also reflect your animations effectiveness in relation to this original brief. You also need to integrate the comments and feedback you received from the audience after the screening of your short stop motion animation sequence as presented in your previous audience response PowerPoint. See Evaluation / Commentary Help sheet for further details.

Assessment: To achieve a Pass grade your Evaluation / Commentary should be produced within appropriate conventions. To achieve a Merit grade your Evaluation / Commentary should be produced showing some imagination. To achieve a Distinction grade your Evaluation / Commentary should be produced showing creativity and flair.

33P33.4M33.4D33.4

See Digital Interim

Feedback in Moodle

Grading SheetBTEC First National in Media (Creative Media Production)Unit: 2 Title: Communication Skills for Creative Media Production

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1 Use appropriate techniques to extract relevant information from written sources. M1

Use appropriate techniques to extract information from written

sources with some precision.D1

Use appropriate techniques to extract comprehensive information

from written sources.

P2 Present a media production report which conveys relevant information. M2

Present a structured and detailed media production report which

conveys information and explains conclusions with clarity.

D2

Present a well-structured and substantial media production report

which conveys information with precise exemplification and justifies

conclusions with supporting arguments.

P3 Review reports to make changes with occasional beneficial effects. M3 Review reports to make changes

with frequent beneficial effects.D3

Review reports to make changes with consistently beneficial effects.

P4 Deploy and manage appropriate technology to pitch a media

production proposal.M4

Deploy and manage technology to pitch a media production proposal

effectively and with some imagination.

D4

Deploy and manage technology to pitch a media production proposal

with creativity and flair and to near-professional standards.

P5Employ appropriate forms of address

in a media production pitch to communicate ideas.

M5Employ forms of address in a media

production pitch to communicate ideas effectively.

D5

Employ forms of address in a media production pitch with flair to

communicate ideas with impact.

The above criteria are covered in this assignment

Grading SheetBTEC First National in Media (Creative Media Production)Unit: 33 Title: Stop Motion Animation Production

PLTS

To achieve a pass grade the evidence must show that the

learner is able to: PLTS

To achieve a merit grade the evidence must show that, in addition to the pass criteria,

the learner is able to: PLTS

To achieve a distinction grade the evidence must show that,

in addition to the pass and merit criteria, the learner is

able to:

P1Describe the techniques and

development of stop motion animation with some appropriate use of subject

terminology.M1

Explain the techniques and development of stop motion animation with reference

to detailed illustrative examples and with generally correct use of subject

terminology.

D1

Comprehensively explain the techniques and development of stop motion

animation with elucidated examples and consistently using subject terminology

correctly.

P2Generate outline ideas for a stop motion

animation with soundtrack, working within appropriate conventions and with

some assistance.M2

Generate detailed ideas for a stop motion animation with soundtrack,

showing some imagination and with only occasional assistance.

D2

Generate thoroughly thought-through ideas for a stop motion animation with soundtrack, showing creativity and flair

and working independently to professional expectations.

P3 Produce a stop motion animation with soundtrack with some assistance. M3

Produce a stop motion animation with soundtrack to a good technical standard

with only occasional assistance.D3

Produce a stop motion animation with soundtrack to a technical quality that reflects near-professional standards,

working independently to professional expectations.

P4Comment on audience responses to own stop motion animation work with some appropriate use of subject terminology.

M4

Explain audience responses to own stop motion animation work with reference to detailed illustrative examples and with

generally correct use of subject terminology.

D4

Critically evaluate audience responses to own stop motion animation work with supporting arguments and elucidated

examples, and consistently using subject terminology correctly.

The above criteria are covered in this assignment

Authentication StatementThis form must be signed by both the candidate and the centre-assessor, and attached to the candidate’s coursework submission. Any candidate unable to provide a signed authentication statement may receive zero credit for the unit.

Notice to Candidates The work you submit for assessment must be your own. You may be disqualified from this assignment if you copy from someone else, copy from downloaded or published materials, allow another candidate to copy from you, or if you cheat in any other way. Any information used must be correctly referenced to its original source.

Declaration of Authentication I have read and understood the Notice to Candidates above. I have produced the attached work without assistance, other than that which my teacher has explained is acceptable within the specification.

DateStudent’s signature