ANIMALS APPEARING ON BRANDS

BRANDS THAT ARE IN LOCAL MARKET

Milk Cow- Vinamilk

Animal description: • Female black and white tabby cow. This cow is very fat and has lots of milk in her tits.•Friendly with children and can play with them. Connection to brand:•The milk cow has a connection with Vinamilk.•Children (target audience of sữa tươi Vinamlilk) like something chubby and cute, so the image of this cow is very friendly and tender is matched with children preference.

Source: http://www.youtube.com/watch?v=jNyvjlHfOJc

Source: http://www.youtube.com/watch?v=zhioM5FWK5A

White tabby red cow_Kichidon

Animal description: •A white tabby black cow.• He looks like a real cow that is on the field and eats grass.Connection to brand:•Cow has an obvious connection with milk source of Dutch Lady.•However, the cow of Dutch Lady is not as cute and friendly as the cow of Vinamilk.

White tabby black milk cow_ Pasteurized Lothamilk

Animal description: •A white tabby black milk cow.• He looks like a real cow that is on the field and eats grass.Connection to brand:•Cow has an obvious connection with milk source of Lothamilk.•The key message of Lothamilk is that this milk is very fresh and has a unique taste of a real milk from cows.

Happy Cow_The Laughing Cow Cheese

Animal description: •A red young cow.• She is laughing and happy.•She has a pair of horns and is wearing cheese earrings. Connection to brand:•The image of a happy cow is matched with the name of the product The Laughing Cow. •Cow has an obvious connection with milk source of the cheese product.•The laughing cow is noticeable so that it is easy to be recalled by consumers when they are in supermarkets.

Milk Cow- Vinamilk Cheese

Animal description: • Female black and white tabby cow. This cow is very fat and has lots of milk in her tits.•Friendly with children and can play with them. Connection to brand:•The milk cow has a connection with Vinamilk.•Children (target audience of sữa tươi Vinamlilk) like something chubby and cute, so the image of this cow is very friendly and tender is matched with children preference.

White tabby red cow_Kichidon

Animal description: •A white tabby red cow.•He is wearing Japanese chef outfit.•He looks very friendly and dedicated on the cooking job.Connection to brand:•Kichidon mainly sells beef rice; hence, using an image of a cow is related to Kichidon business.•The red color is related to the dining environment because it brings the warmness of the kitchen and of hot food.

Red Bear_NewChoice Jelly

Animal description: •Red bear that has red bowtie.•He looks healthy and chubby like a real kid.Connection to brand:•The bear looks very friendly and cute, so that children will like it and want to have it. •After kids have finished eating all jelly cups inside the bear, they can play with the bear as toy.

Red bear_Gau Do noodle

Animal description: •Red bear that has blue bow-tie, and pair of shoes.•He looks healthy and active like a real boy.Connection to brand:•Matches with the brand name, Gau Do (red bear).

A flock of swiftlet (chim Yến)_Sanest Bird’s Nest Drink

Animal description: •A flock of swiftlet birds is flying freely. Connection to brand:•The image of swiftlet is related to the product.

Goose_Enfa Grow 2+

Animal description: • a little yellow duck is holding a glass of beer.•It looks cute and playful. Connection to brand:•The yellow color is matched with the packaging of Oishi Khoai Tây Gọng.

White Crane_ Crane Cattle and Poultry Food

Animal description: •A white craneConnection to brand:•It’s easy to remember to farmers.

Baby Chick_ Beeline Telephone Server

Animal description: •A little chicken that is very chubby and cute. •He is wearing a pair of sun glasses to be cool.•He is very active and can dance and play music instrumentConnection to brand:•The yellow of the chicken and the black from sun glasses is matched with the yellow and black of Beeline brand. •The cutie and active chicken is similar to the characteristics of Beeline target audience (young people).

Chicken, Duck and Crocodile_ Vfresh

Animal description: • looking-like real chicken, duck and crocodile.•Chicken and duck seems to strangely in love with each other. •The crocodile looks very scary and cold-hearted. Connection to brand:•Vfresh key message is that the juice is made of real fruit juice. It wants to emphasizes the value of truthfulness. •Since the love of chicken and duck is real, it strongly touches the cold-hearted crocodile.

The Zoo_ Kizoo Crackers

Animal description: •A small zoo with lots of animals.•They are all happy and healthy.Connection to brand:•The image is matched with the brand name “Kizzo”.•By eating the product, chidlren have absorbed DHA and calcium so that they can be healthy and active as those animals.

Tiger_ Tiger Cracker

Animal description: • Young tiger wearing football outfit.•The tiger looks very fit and slim like a real athlete.•The yellow outfit is very outstanding.•It seems to be powerful and active.Connection to brand:•Tiger image matches with the brand name Tiger. •the color of tiger matches with the red theme color of the brand. •Tiger crackers’ main message is to provide people with energy. The power could be as strong as the power of a tiger.

Gold fish_Kiddy Oil with DNA

Animal description: • Young playful goldfish that wearing red and blue outfit.•The fish could dance and sing with children•Very friendly and active just like childrenConnection to brand:•Because Kiddy oil is made of fish oil, using fish as an symbol is understandable. •Children like to move around and have companions when they play. Hence, that playful fish is drawn to be their friends during play time. •It also means that when using the product, kids can be as active and agile as that little fish.

Source: http://www.youtube.com/watch?v=cfm-xTqeYfo&feature=related

Puffer Fish_Beeline Telephone Server

Animal description: •A big round puffer fish that wears a pair of sun glasses. Connection to brand:•The image of the fish is matched with the advertising message: big and cool discount.

Black Cat_ Nam Duong Soy Sauce

Symbol description: • A young male black cat.•He looks strong.Connection to brand:•The black cat is believed to bring luck, so the brand owner used the image for his business (http://blog.yume.vn/xem-blog/tet-tan-mao-uong-ruou-cao-meo.trieuhaivt.35D12EE7.html).•The color of the cat is matched with the color of soy sauce. •The image is remarkable and easy to be recalled by many housewives because it has been in the market for so long. •People can call the product “Nước Tương Nam Dương” or “Nước Tương Con Mèo”.

Peanut Man_ Tân Tân Peanut

Animal description: • A peanut man wearing suits. •He has mustache like a real man.•He is happy and smiling.Connection to brand:•The image of peanut man is matched with the product. •It also means that the product can bring joy to its customers.

A green boy_ Zin Zin Pasteurized Milk

Animal description: • A young green boy that is very energetic and active. •He is playing with a flow of milk.Connection to brand:•It means that the product can bring joy to its customers.•When using the product, kids can be healthy and active.

BRANDS THAT ARE IN INTERNATIONAL MARKET

White Black Tabby Milk Cow_Milka Chocolate

Animal description: •A white black tabby cow.•She looks like a real milk cow on the grass field.Connection to brand:•The image of a cow is matched with the product feature: milk chocolate.•The cow looks very tender, and this could also talk about the product characteristics: sweet, tender, and milky.

Buffalos_Red Bull

Animal description: • the image does not draw 2 buffalos in details, but we can guess what animals they are. •look like 2 real buffalos that are about to collide to each other.•2 of them are red and look very masculine.Connection to brand:•Energy drink Red Bull promises to give its consumers the strength and power like aggressive buffalos.

Brown Bear_Gain Abbot

Animal description: •A brown young male bear•He wears clothes like a real boy with a pack-bag and a hat.Connection to brand:•Be strong and cute like a bear.•The bear appearance changes based on each stage of a child’s growing stages.

Koala Bear_ Koala’s March Chocolate

Animal description: •A mother and baby Koala bear.•They look very natural and are staying on a tree.•They are very chubby and have the dark yellow color like the product.Connection to brand:•Cute, and friendly to children.•Easy to be recognized and addressed by a child. For example, when he wants to eat this snack, he will say:” Buy me Banh Gau, mommy.”

Pooh Bear_ Primo Nettare Yoga

Animal description: •Pooh bear is laughing happily.•He looks very healthy and activeConnection to brand:•This product is from Disney brand and for children, so the image of Pooh bear is cute and likeable to children. •It is also easy to be recognized by children when they are in supermarket. •It also means that by using this product, children can be as healthy and active.

Blue Bear_Nestle baby food

Animal description: •A cute bear that wears a bib like a real kid.•He is blue and chubby.Connection to brand:•The bear represent a child that loves to eat a bowl of Neslte baby food. •A child eats this product will be as cute, healthy and active like a bear.

Winnie the Pooh and Tigger_ Winnie the Pooh Fruit Shnack

Animal description: •Pooh bear and Tigger are laughing happily.•They look very healthy and activeConnection to brand:•This product is from Disney brand and for children, so the image of Pooh bear and Tigger are cute and likeable to children. •It is also easy to be recognized by children when they are in supermarket. •It also means that by using this product, children can be as healthy and active.

White Bear_Nestle

Animal description: •A white bear on top of every Nestle Products.•He is holding a glass of milk.•He looks like a real bear. Connection to brand:•The bear represent a child that is hoding and enjoying a glass of milk.•The bear is very strong and it means that if the child keeps using Nestle products, he can be as strong and healthy as a white bear.

Tiger_ Tiger Airways

Animal description: • A powerful and masculine tiger that is jumping forwards.•He looks like a real one with his claws showing vividly.Connection to brand:•Tiger image matches with the brand name Tiger. •the color of tiger matches with the yellow and black theme color of the brand. •The message is that Tiger Airways is as fast and strong as a real tiger.

Tiger_ Tiger Beer

Animal description: • A mature and youthful lion that is roaring.•Very wild, free and masculine.Connection to brand:•Tiger image matches with the brand name Tiger. •The bronze color of the tiger is outstanding on the navy blue theme color. •Tiger beer main message is to provide people with freedom and strength that the tiger is associating with.

Tiger_ Biere Larue Beer

Animal description: • A mature and young tiger that is starring straight at people.•Very wild, free and masculine tiger.Connection to brand:•The bronze color of the tiger is outstanding on the light blue theme color. •Tiger beer main message is to provide people with freedom and strength that the tiger is associating with.

Young Lion_Young Lion competition Vietnam

Animal description: •A young lion that looks very active and ambitious.•He is approaching the ribbon at the end of the race. Connection to brand:•The image is matched with the name of the competition.•It also means that every person joining this competition seems to be young, but mature, ambitious and strong.

Young Lion_Young Lion competition Vietnam

Animal description: •A masculine, agile and powerful puma (American tiger). •It is only a shape of puma that is shown.Connection to brand:•The image is matched with the name of the brand.•It also means that this brand represents the agility, strength and power of the puma.

Young Jaguar_Jaguar Automobile

Animal description: •A masculine, agile and powerful jaguar launching forwards (American tiger). •It is only a shape of jaguar that is shown.Connection to brand:•The image is matched with the name of the brand.•It also means that this brand represents the agility, strength and power of the jaguar.

Cougar_University of Houston

Animal description: •A real portray of young focusing cougar.•He is looking forwards with an attentive mannerConnection to brand:•The message is that UH students are very strong, attentive and ambitious like a young cougar.

Goldfish_ Goldfish Cracker

Animal description: • Cute yellow goldfish. •Witty and active just like a little boy who is very curious about the world. Connection to brand:•Goldfish image matches with the brand name Goldfish. •The bronze color of the tiger matches with the color of baked crackers. •Goldfish is very friendly and enjoy fun time, then when eating this crackers, people can find the fun like that. The world is full of enjoyment and eating Goldfish cracker can be one of those.

Dolphin_Dumex formula milk

Animal description: •The blue dolphin that always smiles.•The dolphin grows based on the product category (for newborn, toddler, and 4 years old).Connection to brand:•Dolphin is perceived to be the smartest mammal, so the message is that the child will be as smart as the dolphin if he uses Dumex.

Octopus_Seafood Pizza Hut

Animal description: •An octopus that wears a navy hat.•He is twinkling his eye playfully.Connection to brand:•Octopus is related to the Seafood product of Pizza Hut.

Bee_Jollibee Fast Food Chain

Animal description: • Young and friendly bee with chef hat on top.•Colored in red to be matched with the brand theme color.•Wearing yellow shoes so that it can be outstanding. •Active and likes being around with children.•Happy and joyful as the name Jollibee.Connection to brand:•Choosing a bee as an symbol to match with the name Jollibee.•The joyful bee can bring happiness to many children and family when they have dining time in Jollibee place.

Source: http://www.youtube.com/watch?v=cqPnZyVsnP0

Chicken_ Furula Crackers

Animal description: •Two chubby chickensConnection to brand:•The yellow of the chicken is matched with the yellow theme of Furula.•The cutie and active chicken is similar to the characteristics of Furula target audience (kids).

Chicken, Duck and Fox_Tesco Candy

Animal description: •3 animals: chicken, duck and fox.• They all look very cute and friendly to children from 3-7 (their target audience).Connection to brand:•The product inside is similar to the animals on the packages.•Since this product is for kids, the packaging needs to be friendly so that the kids would want to buy and easy for them to recall when they are supermarket.

Goose_Enfa Grow 2+

Animal description: • a little white goose is holding a letter block.•It looks cute and innocent as well as curious about the world. Connection to brand:•Toddler is the age when chilren are very curious about the everything and want to learn new thing.•The image of a goose holding the letter block shows the desire to learn things.•It also reminds parents that this age is very important to the brain and learning development. Parents need to add more nutrients to toddlers’ brain. •More importantly, Enfagrow gifted customers with plastic duck that children can play with when taking shower.

Donald Duck_Donald Duck Orange Juice

Animal description: • Donald Duck that is smiling on the packaging.Connection to brand:•This product is from Disney brand and for children, so the image of Donald Duck is cute and likeable to childen. •It is also easy to be recognized by children when they are in supermarket.

White Chicken_KFC

Animal description: •White chicken in human outfits.•He looks friendly and cute.Connection to brand:•The white chicken is related to the brand of KFC (Kentucky Chicken).•This is the toys in kids’ meals, so the chicken needs to be friendly and cute so that the kids would want to have it when coming to the store.

Goofy_ Goofy’s Milk Chocolate Bar

Animal description: • A portray of Goofy.•He looks very happy and laughingConnection to brand:•This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. •It is also easy to be recognized by children when they are in supermarket.

Peter Pan_Pirate Planks Fish Stick

Animal description: •Peter Pan and hic enemy•Peter Pan is fighting with the bad guy, he is smiling confidently. Connection to brand:•This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. •It is also easy to be recognized by children when they are in supermarket.

Donald, Mickey, Goofy_Carrefour Yogurt

Animal description: •Donald, Mickey, and Goofy are biking.•They are very happy, healthy and active like young children. Connection to brand:•This product is from Disney brand and for children, so the image of Goofy is cute and likeable to children. •It is also easy to be recognized by children when they are in supermarket. •It also means that by using this product, children can be as healthy and strong like these 3 characters.

White Female Cat_ The Aristocats pet food

Animal description: •The white cat from the movie The Aristocrats. Connection to brand:•The message is that by using this product, cats can be as healthy and gorgeous as the white cat in the cartoon.

Hello Kitty_ Ramen Noodle

Animal description: •An image of Hello Kitty.Connection to brand:•The main purpose is to be outstanding and easy to be recognized by children so that they will want to buy it. •It also means that buying this product will give children free Hello Kitty stickers.

Eagle_ American Eagle Outfitters

Animal description: • A blue eagle that is speading his wings powerfullyConnection to brand:•The image of an eagle is matched with the brand name.•It also means that American Eagle brand represents the freedom and power that are exclusively for its customers.

Seabird_Hollister California Outfit

Animal description: • A brown seabird is flying freely and energetically. Connection to brand:•The image of a seabird is matched with the brand name.•It also means that Hollister brand represents the freedom and power that are exclusively for its customers.

Eagle_Houston Community College (HCC)

Animal description: • A yellow eagle flying up to the sky powerfully and freely.Connection to brand:•The message is that HCC students are very dynamic and strong. After graduating from college, they can be strong enough to go anywhere.

Bird nest_Nestle

Animal description: •A family of birds in which the mother is nurturing her babies.•They are on a nest.Connection to brand:•Memorable and matched with the name “Nestle”.•It also means caring and love that people would give to children.

Dove_Dove Shampoo

Animal description: •A flying dove.•It is only the shape of dove not a real drawn dove.Connection to brand:•The image is similar to the name of the Dove product•It also means Dove product is soft and nurturing as a real dove. This is a product that the product gives to consumers.

Chicken, Duck and Crocodile_ Vfresh

Animal description: •The image of an owl wearing a graduate gown looks very knowledgeable but friendly.•He is making a speech on a confident manner. Connection to brand:•Enfagrow A+ with a high level of DHA can provide children with a boost to brain development. •Since owl seems to be smart, it increases the strength that the brand promises to customers.

Crocodile_ Lacoste

Animal description: • A green crocodile that is very wild and powerful.•His mouth is opening to wait for preysConnection to brand:•The brand founder, Mr. Lacoste, was a famous tennis player whose nickname is the Crocodile.•The logo is matched with his nickname and it’s very noticeable to consumers.

M&M men_M&M chocolate

Animal description: •Two M&M characters that represent M&M chocolate and M&M peanut chocolate.•Having the same color as the product.Connection to brand:•Be cute and friendly.•M&M characters are personificated as human beings that can laugh, tease, and playing tricks.•By doing so, M&M can have a series of advertising for the product.

Human Figure_ 7Up

Symbol description: • A young man with wavy hair.•Wearing short and T-shirt which are very comfortable.•Very free and dynamic.•No color on him, to show the freshnessConnection to brand:•7Up can bring the refreshing moment for people and they can become as dynamic and active as this symbol.•The brand wants people to perceive it as a young brand that matches with young people. •White color from 7Up is a mark differentiating itself from Coke. It shows that 7Up is a non-caffeine drink that makes from natural ingredients.