Anhad
42
302-A W 121st Street Unit-3 New York, NY 10027 Tel: 212-280-8040 Fax: 646-688-4932 © Sulekh
Transcript of Anhad
302-A W 121st Street Unit-3New York, NY 10027Tel: 212-280-8040Fax: 646-688-4932
© Sulekh
Anhad provides clients a team with over 25 years of collective industry experience, developing marketing communications programs which drive quantifiable, bottom-line results in the Asian-American market. Our agency is, first and foremost, a marketing partner offering turnkey services ranging from initial market feasibility analysis through communications program development and production, to program response tracking and analysis.
Anhad is one of the strongest South Asian focused American agencies in the US. This strength is reflected in the agency's media clout, and the breadth of the agency's experience working across diverse categories and brands.
We are a full-service agency offering a complete spectrum of in-house capabilities in advertising, direct marketing, and relationship marketing. In many of these disciplines, we constantly strive to innovate, as evidenced by our role in pioneering the use of Asian American direct mail, Asian In-Theater advertising, and the most innovative grassroots community programs.
Ad-vantage Anhad
What Do We Do
A multi-platform strategy that leverages our strengths across all mediums.
TheatricalBollyvisionPR
Corporate CommunicationPress MeetStrategic PRWire ServicesPR Disaster/ Crisis Management
TV and RadioEnd to end HD production infrastructureTVC’s, Dox, Music Videos, Feature stories, Live to AirMulti-Cam
Web Interactive campaigns, SEM, PrintArtwork design and printing
Event Managament
Market Research & StrategyMedia ConsultingMedia Planning/Buying Interactive/ Online MarketingGrassroots/ Community eventsOut of HomeOut of Home-MobileTheatrical
PRODUCTIONPR & CORPORATE COMMUNICATION
MEDIA SALESMARKETING
The Company you keep
No other agency outside of India can boast of a richer and more diversified South Asian media marketing portfolio.
Television Production
In Brief: What We Did
DISH Network: Marketed across the US, 46 South Asian channels in nine languages, including Hindi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Urdu & Bangla.
Studio 18 & Indian Films: Pre and post release marketing, publicity and promotion of Studio 18 movies across US and Canada.
Saavn: Marketing , brand-building and brand alliances for Saavn, a leading online aggregator of Bollywood content.
Percept Picture Company: Marketing, publicity and promotion of Percept movies across the US.
Independent Film Channel (IFC): Robust nationwide marketing, publicity and PR campaign to promote IFC’s “Bollywood Hero,” a three-part mini-series on Bollywood.
Cinsay & Music Is Nirvana: Publicity & PR campaign, including a press conference, to promote exclusive footage and merchandize featuring leading singer Sonu Nigam.
-Marketing footprint
The Dish Network marketing campaign was among the most extensive and complex undertaken by any South Asian agency. The scope of the campaign involved reaching out to potential subscribers across top 15 DMAs, covering nine languages and 46 diverse channels. Utilizing strategic media placements in a mix of off-line and online mediums, timely PR, press conferences, brand alliances and ground events, the results were more than heartening.
Indian Express Wrap Around VOA Wrap Around
To announce the launch of Star Channels on Dish Network, Anhad secured premium wraparound placements in leading print publications, alongwith strategic targeting of key DMAs through PR, promotion and brand alliances.
Outdoor -Mobile
Identified buses on popular routes in NY & NJ with high South Asian traffic to create mobile billboard advertising.
Outdoor-Regional In-Language Print
Gujarati
To better reach the target audience, Anhad initiated in-language print advertising in publications with readers of Gujarati, Punjabi, Malayalam, Tamil, Telugu, Bangla & Urdu languages.
Punjabi
Malayalam Tamil Telugu BanglaUrdu
-Out of Home
-Brand Alliance
The strategic brand alliance with Amitabh Bachchan’s Unforgettable” tour meant Dish Network was at the forefront of the leading Bollywood event of 2008.
PR & Channel launch
The press conference and dinner cruise in NYC to announce the launch of Star channels on Dish Network became the most-talked about event in the media and in the community. The strategy to host a press conference-cum-dinner on a luxury yacht, across the Manhattan skyline, more than worked as 200 South Asian journalists, media executives and leading community personalities attended in awe.
www.ndtv.com
-contextual
-contextual
-contextual
-contextual
-Display ads-Sulekha.com-Homepage overlay
Zee Sports America Marketing
An extensive marketing campaign promoting annual subscription packages of live cricketing and other sports action on ZSA. Tactics deployed included strong focus on SEM/SEO, ground outreach in key DMAs, print advertising in trade publications and strategic co-branding with cricket clubs across the country.
Marketing, PR & Publicity
Fully-integrated nationwide marketing, publicity and PR campaign to promote IFC’s “Bollywood Hero,” a three-part mini-series on Bollywood, starring Chris Kattan, Neha Dhupia & Pooja Kumar. The month-long marketing campaign involved targeting key DMAs with traditional print & TV; online, mobile billboards, out-of-home, in-theater and ground outreach. Kicked off simultaneously was an extensive PR and publicity campaign leading up to the red carpet and launch party in NYC.
Strategic Ad Placement & Positioning
Hi India, Chicago, Front Page Strip
Desi Talk, NY, Back Page
India West, California, Back Page
Voice of Asia, Houston, Cover
Half Page
Online-Rich Media-Section Overlay on Sulekha.com
Media coverage
-Flash Mob, Red Carpet
Bollywood struck hard in the heart of NY City to create a viral campaign that spread like wild fire in the webspehere.
Bollywood Hero 360 degree campaign still commands top recall. We executed Mobile Billboards in High Traffic South Asian neighborhoods and markets across the US to take the campaign to the doorstep of potential South Asian viewers.
-US and Canada Marketing, PR, Partnerships and Events
Partnerships, Event Creation and Management
Conceptualized, created and managed press conference and meet & greet events with Anil Kapoor in New York City and Hollywood to promote his home production, “Shortkut.”
-Sweepstakes-Offline
-Sweepstakes-Online
Conceptualized, created and executed an interactive sweepstakes to promote Luck
How We Do It: Creating unique touch points for our clientsSmashits Player wrap around for Luck
-InteractiveUnique touch point to optimize onbrand interaction with the user by branding the player of smashits.com with Luck.
London Dreams 'Live' Video Press ConferenceIn a movie marketing first for Bollywood, Anhad conceptualized, created and managed a
“Live” video press conference between New York and Mumbai to promote London Dreams, enabling South Asian journalists to engage in an hour-long interaction with Salman Khan, Asin and director Vipul Shah. The live feed of the two-way video press
conference was streamed online on Studio 18's website, receiving unprecedented hits globally. South Asian radio stations in New Jersey, California, Toronto and Vancouver
aired the video conference live for their listeners.
Marketing, PR, Partnerships and Events
Marketing, PR and publicity for the worldwide premier of Indian Film Company’s Road, Movie in Toronto, Canada including a Press Conference in Toronto, Afterparty and Red Carpet Management.
Corporate Alliances and Media Partnerships
Studio 18 Current Media Wall
US Marketing
US & Canada Marketing
US & CanadaMarketing
Marketing, PR, Partnerships and Events
Conceptualized, created and managed a press conference and meet & greet event with Sonu Nigam in in New York City, promoting his exclusive line of merchandise through Cinsay.
Press conference, Washington DC; PR & Publicity
Planned, coordinated and managed a press conference in Washington, DC to announce and promote the US tour and meditation workshops of Art of Living founder, Sri Sri Ravishankar. In a first of sorts, Anhad facilitated and coordinated the travel of about 20 New York-based South Asian journalists to attend the press conference at the Art of Living US headquarters in Washington, DC. The press conference was preceded and followed by extensive online and print campaign, PR and ground outreach.
Art of Living
Online campaign creative
Projects
Project Campaign Media Result
IFC/Sundance Group launched a TV mini series "Bollywood
Heroes" starring Chris Kattan (SNL) and Neha Dhupia. The
campaign’s focused was to get South Asians to watch the
mini-series
The campaign include Satellite and Cable TV, South Asian Print, Theatrical, OOH, Mobile and Interactive media
National TV, print, in-theater
promotions, mobile billboards, ad bikes,
street giveaways and online
IFC succesfuly leveraged
the show to create brand awareness amongst
South Asian viewers
Project Campaign Media Result
Subscriber acquistion and retention campaign across 9 languages for over 35 South Asian television channels in
2008
Integrated marketing to generate call volumes,
acquire new subscribers and retain the existing
subscribers
PrintTV
RadioOnline
Grass rootsEvents
Record growth in call volume and
conversions;
Client References
Behram Shahparast-Region Head, Studio18 India- [email protected]
Tarun Keshetrapal-SVP, Saavn- [email protected]
Nick Rajsakha-CEO, Music is Nirvana- [email protected], [email protected]
Marketing, Events and PR
Production
Anirudh Bhattacharya/ Indira Kannan-CNN IBN, NY [email protected], [email protected]
Natasha Israni-Times Now, NY [email protected]
Sanjay Chitale- Former COO, Sahara One Media & Ent. Ltd., [email protected]
We The People
Founder/ President, SulekhSulekh founded Anhad after working for over 8 years with Indian broadcast media across India, US and the UK. In his last assignment as Director of International Programming, he managed marketing and programming for a group of Indian television networks across US, Canada, UK and Europe. He brings with him hands on experience of Indian broadcast and online networks and is uniquely positioned to address convergence of the media and the new marketing challenegs within the broadcast and online space.
Managing Partner, Niraj TrivediA career journalist, Niraj has been in the print media for over 12 years, having worked with Reuters and Indo-Asian News Service in India. He moved to New York in 1996 and has since worked as a senior editor with leading Indian American weeklies, India Abroad and India Tribune. He has extensively covered the Indian American community and businesses for over a decade and brings unmatched insight, skills and network to the company. He manages print, publishing, pr, communications, research and client relationships.
Thank you
302-A W 121st Street #3-A New York, NY-10027 Tel: 212-280-8040
917-779-0669 Fax:646.688.4932 E-Fax: 888.859.9847
[email protected] www.anhadinc.com
© Sulekh
