Creative Partner Pitch Presentation110512

To re-launch Anhaar Milk and create awareness

to the target audience in such a way which will

give an image that Anhaar Milk provides FRESH

Milk and also the benefits associated with it that

is 100% pure without any human touch.

The Brief

Target Audience

Upper and Upper-middle segments of the society.

Primarily SEC A, A- and B+

What do we know about the TA?

The Target Audience is generally health

conscious and prefers to choose the purest

form of intake possible.

The Core Brand Insight

Fresh and Purest Milk bottled at farms

and brought to you as nature wants you

to have it.

What should the campaign say?

Only Anhaar brings to you the purest

milk as nature wants you to have it.

Without any additives and

preservatives, Anhaar Milk is a

corporate natural nutrition for the whole

family to stay fit and healthy.

Why should the they believe it?

Because each bottle of Anhaar

Milk is brought to you straight

from our farms with all natural

nutritional values. From the cow to

the home under one vertically

integrated state-of-the-art system.

What should the desired tone, manner and execution of the campaign be?

✓ Informative

✓ Fresh

✓ Natural

✓ Fit healthy

✓ Family oriented

✓ Fun

✓ Niche

Consumption

• Milk is used for drinking just the way it is, as a tea

whitener and for making desserts.

• Milk is consumed at least twice a day.

Current UsageNestle Milk Pak (36%),

Everyday (33%)

Olper's (29%) are top three brands

Existing Brand Position

“A Taste of Heaven”

Anhaar Milk is a premium brand positioned

at top tiers of society for people who want to

stay fit and healthy with natural ingredients

of milk and enjoy the natural taste of purity.

Anhaar is currently available in Lahore, but

soon it will be available in all major urban

cities.

Desired Brand Perception

Only Anhaar Milk is the purest milk.

It is a complete natural nutrition for the

whole family to stay fit and healthy. It is

100% pure without any additives and human

touch.

The Challenge

Leave a mark in the market

•A market that is already defined by

established giants

•A market with lots of cultural

tension

TextSolution

Get our advertising noticed by breaking

the norms, by being different & innovative.

By establishing that Anhaar milk is not just

there to sell its product, but it’s there for

people to enjoy the healthier moments &

the finer things in life.

Why?

What is different about us?

And how do we establish that in our consumers mind?

Our Best Self

• We believe that our product is

uncompromising on quality and delivers

only the best.

• We believe our worth is earned by

delivering only the most fresh milk without

any preservatives and additives in a user

friendly pack unlike any other in the

category.

• “We offer the best to derive the best from

within the consumer”

Manifesto

YOU ARE...

You are... how you’ve been brought up....

...how you’ve been in your past

what you do in the present....

and how you see yourself in the

future...

You are...

....what you can take

and what you can give...

You are how you live

...what you do

and what you say

You are what you eat...

how you think...

...what you drink

You are what you drinkYou are what you drink

Mood Board

Mood-boardPurity

Liberation

Healthy Lifestyle

You are what you drink

RationaleYou are what you drinkMilk, like everything else nature provides, is pure.

It is supposed to be consumed that way.

And we at Anhaar firmly believe this. It is our credo:

We are:

Fresh

Natural

Family-oriented

Informative and

Fun

Our product ‘empowers’ the consumer to be who they

are, telling them that their best comes out when they

drink Anhaar.

Rationale100% FARM FRESHMilk, like everything else nature provides, is pure.

It is supposed to be consumed that way.

And we at Anhaar firmly believe this. It is our credo:

We are:

Fresh

Natural

Family-oriented

Informative and

Fun

Our product is ‘100% FARM FRESH” and we seal it with

our guarantee. It is the freshest milk one can have for the

whole family.

Story Board

We see a family casually having breakfast as usual, talking to each other, enjoying the moment. The strange thing about this family is there is a ‘cow’ in the house, and the cow reacts to the family’s actions, like laughter or movement, but the family seems oblivious to the cow!

Whether the family is at home or enjoying a picnic outdoors, the omnipresent cow is ALWAYS there with them whenever, wherever they interact with Anhaar

Milk. Even when purchasing Anhaar Milk from the super market or driving back home...the cow’s

presence is an analogy for 100% Farm Fresh

Posters/Press

Experiential branding

Milk Shake Kiosk branding

In Store branding

Outdoor

Thank youYou can visit us at:

251-A

Block 6

PECHS

Karachi

Pakistan

L: 021-34522123

F: 021-34522124

E:

info@wizardofoz.net.pk

noel@wizardofoz.net.pk

Note: Showreel of previous work can be posted if

requested