Angling International - December 2011 Issue 47

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REELS SECTORSPECIAL ISSUE

Shimano, Ardent, Ross,Quantum, Maxel and more

Essential reading for buyers in the tackle trade

December 2011 Issue 47

no, Ardent, Ross,um, Maxel and more

Now online at angling-international.com

MORENEWS AND

VIDEO ONLINE

www.angling-international.com

w.aannggggggggggling-NOWMAILED TO

12,000+BUSINESSES

AROUND THE

WORLD

“The whole of China is changing.There is a saying now that themain export is inflation.”– Jussi Ristimaki, Rapala Chief Financial Officer

>

Essential reading for buyers in the tackle trade

December 2011 Issue 47

Online at angling-international.com

NOWMAILED TO

12,000+BUSINESSES

AROUND THE

WORLD

GLOBALNEWS

Government determined toeliminate substance fromsport p14

GIANTSACCELERATEMOVESOUTOFCHINA

COMMUNIQUÉ continued on page 8 >

these first phases of lure and hook transfer are finalised.”Added Ristimaki: “The whole of China is changing. It was

the place to go for cheap production, but now the country isdeveloping, the minimum wage is going up and the currencyis getting stronger and stronger. There is a saying now thatthe main export in China is inflation.

“There has also been a change of mindset in the big citiesand along the coastline. The do not want our very labour-intensive manufacturing any more. The governor of theGhuangzhou region – where a lot of tackle is made – hasbeen quoted as saying that he wants the province to be morelike Singapore, where hi-tech industries dominate.

“To survive as a manufacturing base, the fishing tackleindustry has to move inland where costs are cheaper.

“It is difficult to say what the future holds for China. Icannot see Rapala pulling out altogether, but for us Batampresents the best option. We will continue to build it up andkeep assessing the situation.”

At the Jarden Corporation Q3 presentation in Rye, NewYork, its Executive Chairman, Martin E. Franklin (above),said: “I believe Jarden is at the forefront of the trend torepatriate product lines from Asia back to America.

“Our view is that wages and benefits in China willcontinue to rise by 15% to 20% annually as the economybecomes more consumer orientated and the long-term trendin shipping and transportation costs move upwards.

“This combination of events makes such repatriation animportant part of our long-term strategy.”

China’s position as theworld’s major manufac-turer of fishing tacklehas once again comeunder intense scrutiny

following Rapala’s decision to moveanother chunk of its production toIndonesia.

In its third quarter report toinvestors, the Finnish company hasrevealed that it is to relocate its VMChook manufacturing facility for the

Asian market from China to Batam, Indonesia, where it hasalready made a decision to move part of its lure production.

Rapala’s latest move out of China is being replicated bythe giant US conglomerate, the Jarden Corporation – ownerof Pure Fishing. It has stated its intention to ‘repatriate’ themanufacturing of certain product lines from Asia back to theAmericas.

Both companies have cited the rising costs ofmanufacturing in China as the reason for the about turn.

In an exclusive interview with Angling International,Rapala’s Chief Financial Officer, Jussi Ristimaki has claimed:● China is no longer the ultimate place for cheap production;● China does not want labour-intensive low value industryany more:● Rapala’s new base in Batam, Indonesia, has the potential tobe the new hub for its Asian manufacturing operations.

Ristimaki said: “China and Hong Kong is still the mainhub for our Asian manufacturing operations. Batam will runin parallel to China. However, Batam has many characteristicswhich potentially make it the main location in the future, butthis can only happen over time.

“Future steps relating to Batam will be considered once

INSIDE: 12-page Reels SpecialLeading companies reveal their key products for 2012 Starts p33

EXCLUSIVELead ban loomsfor Dutch anglers

12-page reelsspecialHow Quantum’s stunningnew Generation Exo has shotconventional reel design full ofholes p40-41

MORENEWS AND

VIDEO ONLINE

www.angling-international.com

Get set for Paris!Booking line now open forEFTTEX 2012. Companiesurged not to miss out onEurope’s key show p51

Jussi Ristimaki: confirmedVMC hooks for Asia will nowbe made in Indonesia.

Jarden Executive Chairman Martin E.Franklin: has announced strategy tobring back more production to America.

Angling International December 20116

MAGAZINE CREDITS

DECEMBER 2011

The resilience of the fishing tackle industryin times of severe economic crisis has beenhighlighted by the sales performance ofRapala and the Jarden Corporation’s PureFishing. Both companies reported increased

sales, with Rapala posting a third quarter record and PureFishing – which includes the likes of Shakespeare, Berkley,Sébile and Abu Garcia – being highlighted by its ExecutiveChairman for its performance in Jarden’s ‘stand-out’Outdoor Solutions division.

Shimano managed a modest 1.3% increase in fishingtackle sales – still a noteworthy achievement consideringthe tsunami and floods that devastated the north-eastcoast of its home market, Japan.

In the US, retailer Cabela’s reported ‘strong’ fishingsales and, despite accepting that market conditions weredifficult, fellow retailer Big 5 Sporting Goods saw its salesrise and reported ‘positive’ sales trends going into thefourth quarter.

The signs are also promising for next year’s EFTTEX inParis. With more than 80% of booth space already sold,the organisers are urging potential exhibitors to book now

to avoid disappointment. See page 51 for more details.While it is naïve to say that these results indicate that

everything in the fishing industry garden is rosy, they doprovide the market with reasons to be optimistic at a timewhen business confidence worldwide is at an all-time low.

This month’s issue contains our first-ever Reels Specialand includes 12 pages on the latest developments withinthe sector. Major manufacturers give a fascinating insightinto what sets their reels apart from the opposition andwhat we can expect from them in the future.

Meanwhile, now in its fourth year, our Lures Specialhas established itself as the ‘go-to’ guide for all that’shappening within one of the most buoyant andcompetitive sectors in the fishing industry. Please don’tmiss our 2012 Lures Special in January – it will be packedwith all the latest lure developments in an issue that moreand more companies recognise as the definitive state-of-the-market report.

Mel Bagnall [email protected]

• Publishing editor: Mel Bagnall; [email protected] +44 (0)1733 392 977• Assistant Editor: Anthony Hawkswell; [email protected]• Editorial director: Rob Carter; [email protected] • Art Director: Keely Docherty-Lee; [email protected]• Designer: Kate Holt • Database Manager: Graham Goor; [email protected]• Subscription enquiries: [email protected] • Colour reproduction: AT Graphics UK Ltd, Peterborough

Angling International magazine is published by Top Corner Editorial and Design Limited. 4 Milnyard Square, Bakewell Road, Orton Southgate, Peterborough Cambridgeshire,United Kingdom, PE2 6GX • International Commercial Director: Lucie Henton; [email protected]; Tel. +44 7825 999230; Skype. lpetrickova• U.S. National Sales Manager: Stuart Pavlik; [email protected]; Tel. 561-627-2520 direct; Skype. stuart.pavlik

•THANKS THIS ISSUE GO TO: Julie Bowering, Niels Breve, Hilary at China Fish, Rindert Jansma, Katie McKalip, Jussi Ristimaki, David Rousseau, Sarah Ryser,Per Westerlund, Stephanie West Vatalaro, Jeff Wieringa.●Nopartofthismagazinemaybereproducedwithoutthepermissionofthepublisher.Themagazineassumesnoresponsibilityforthesafetyofcontributions,althoughallreasonablecarewillbetaken.

Benvenuto,BienvenidaBienvenue,Willkommen

Meet the makers of Angling International...

ROB CARTER, EDITORIAL DIRECTORRob began his career writing for and editing specialistconsumer magazines in the UK (including Match foot-ball magazine, Fore! golf magazine and Trout Fisher-man) before being appointed editor-in-chief of Emap’scontractpublishingdepartment.He is a founder director ofTop Corner, the publishers of Angling International.

KEELY DOCHERTY-LEE, ART DIRECTORAs Top Corner’s art director and co-founder, Keely has16 years’ design experience, and a proven record ofproducing successful ad campaigns, brochures anddirect mail. She has worked with many angling clientsand today leads the design team on Angling Interna-tional, managing the editorial production of each issue.

LUCIE HENTON,INTERNATIONAL COMMERCIAL DIRECTORLucie can call upon 11 years’ experience of deliver-ing commercial solutions for angling clients. Czech-born, she is also familiar with other eastern Europeanlanguages. Call her to discuss your advertising andmarketing needs.

MEL BAGNALL, PUBLISHING EDITORMel’s vast experience in the angling industry includessix years as the publisher of UK company Emap’sangling business. He began his career on AnglingTimes where he was reporter, feature writer, subeditor and news editor. He has worked in magazines formore than 39 years.

ANTHONY HAWKSWELL, ASSISTANT EDITORAnthony is an experienced news editor with a strongbackground in angling journalism, having worked asNews Editor on the UK’s leading angling weekly news-paper, Angling Times. His background also includestime spent editing a national business-to-businesstitle in the UK.

STUART PAVLIK, US NATIONAL SALES MANAGERStuart is based in North Palm Beach, Florida where hemanages the accounts of Angling International’s USand Canadian clients. An avid fisherman with advertis-ing experience gained at Florida Sportsman, Stuart hasa strong understanding of worldwide fishing from histenure at IGFA and from extensive travel.

8

I N S I G H T • A N A L Y S I S • T R A D E N E W S

COMMUNIQUÉ


SWEDEN MOVESAGAINST FAKES

The battle to stop thesale of counterfeitfishing lures floodinginto Sweden via theinternet is gathering

momentum. Following theexclusive story that appeared inlast month’s Angling Internationalabout the problems being facedby Sportsystem and its Myransbrand, the company’s MD, BjornJohansson Elmervik, has revealed

that he has received support from his country’s tackletrade association, SPOF Pole, and from EFTTA.

He said the article had highlighted the ‘horribleproblem’ of counterfeit fishing tackle coming out ofChina and the need to act.

“The article did a good job in raising the profile ofthe problem and I have been heartened by the supportI have received from other companies, as well as SPOFPole and EFTTA,” said Elmervik.

He added that SPOF Pole has a meeting planned this

month at which the police and a top Stockholm lawyerwill be looking at ways to combat the growing problem.

EFTTA also discussed the situation at their boardmeeting in Vienna in November. Board member PerWesterlund, MD of fishing tackle wholesaler andmanufacturer, Bios AB, said that EFTTA was lookingto make as much information as possible available tocompanies on how to protect their interests.

He added: “We are also looking at how otherindustries – like the toy trade – protect their intellectualProperty (IP) rights and discover if there is anything thatwe can learn from them.

“Bios has been indirectly affected when fake lures frombrands that we represent are made available for sale onthe internet. It is not so much the value of what is beingsold, but the intention to sell something fake.

‘A consumer buys a certain product because he feels itwill do a good job for him. When it does not perform upto expectations because it is fake then there is a problemwhatever the value of the product.”

The postal service in Sweden is working with police andturning over any suspicious packages from China. If they

HOLME JOINS SVENDSEN IN UK

Changesin China

Li Jiang: China has‘temporarily’ lost itscompetitive advantage.

contain counterfeit items, they are being destroyed.Elmervik added that he was sure that he now knows

where the factory making counterfeit lures is located andhas written to the Chinese Embassy asking for any helpthey could provide. He said that a recent search on theinternet had revealed around 12,000 lures for sale – upto 50% of which he believed were fake. Counterfeitbrands included Myrans, Blue Fox and Power Pro.

He said: “Following the destruction by police of thecounterfeit lures a lot of customers in Sweden will nothave received their goods. They will want their moneyback and that will put pressure on these websites.”

Li Jiang, Presidentof China Fish, hasreacted to the deci-sion by Rapala tomove production toIndonesia, saying:“China is tem-porarily losing itsadvantage as a low-cost manufacturerbecause inflation ishigh. However, the

Government is revising its policy to helpthose small and medium-sized companiesovercome their difficulties.

“It is true that a number of companieshave transferred their manufacturing toother countries, but it would be hard toreplace the country totally. China is steepedin fishing tackle manufacturing history andthe workforce is very efficient.

“The situation should also be lookedupon as an opportunity. Chinesecompanies should take a positive view andconcentrate on innovation and producingproducts of high quality.”

>Continued from page 3

Bjorn Johansson Elmervik:Heartened by support incounterfeit campaign.

Former Patagonia European Sales andMarketing Manager, Duncan Holme, isto head up the UK sales operation ofSvendsen Sport.

Keen angler Holme has been appointedUK Sales Manager of the Denmark-based fishing tackle distributor after anextensive career in the outdoor footwearand clothing trade in the UK, Europe andNew Zealand.

Holme said: “I am delighted to join theSvendsen Sport team at a time when

our brands are developing and strength-ening across the board. We have somepowerful and diverse brands which havean exceptionally strong presence in theUK tackle market.

“It is my intention to work closely withthe team and our customers to drive aprofitable and distinctive product mixnow and into the future.

“In difficult economic times it iscritical that we offer value for moneywithout sacrificing quality.”


COMMUNIQUÉ

10

Kasslin: Rapala is on course fornet sales increase year-on-year


The economic storm clouds hovering overEurope and the US have failed to rainon Rapala’s parade. The Finnish giantreported another quarter of record sales.Net sales of the group’s fishing products

increased by 11% compared to the same quarter lastyear and 8% for the year to date. Overall sales were up4% to a new Q3 record of €63m (2010: €60.6m).

Although operating profit for the quarter was down€2.8m (2010: €3.1m), it was up for the year so far at€28.1m (2010: €27.5m).

President and Chief Executive Officer Jorma Kasslintold investors: “The re-emerging uncertainties con-cerning the future development of economies globallyand particularly in Europe did not significantly affectthe demand for fishing tackle in any of the majormarkets.

“The weather has supported sales especially incentral and western Europe, and our new productshave been selling well.

“Some negative impacts of the ongoing financialturmoil have been seen in some single markets andimpacting on some expensive product categories,”he added.

The company announced that its new manufacturingfacility in Batam, Indonesia is expected to beproducing plastic lures in the fourth quarter and thatit was spending €0.3m on relocating its VMC hookproduction for the Asian market from China.

The new factory is expected to employ around 50people.

In North America, after a slow start to the season,Rapala sales developed positively during the quarterby increasing 3% from last year despite a US dollarthat was 7% weaker year-to-date against the euro.As a result year-to-date sales are 3% down.

“US consumer confidence and general retail businessis still hurt by the ongoing economic uncertainties.Rapala’s North American sales increase in Q3 wassupported by good delivery performance as well as

• Q3 net sales increased 4% to €63m (2010: €60.6m) – a new Third Quarter record• Year-to-date (YTD) net sales increased 5% to €218.7m (€209m)• Operating profit decreased to €2.8m (€3.1m), but up on year at €28.1m (€27.5m)• Group fishing product sales up 11% (YTD 8%)• Other group product sales down 12% (YTD +5%)• North America sales up 3% (YTD -3%)• Nordic sales down 6% (YTD +5%)• Rest of Europe sales up 15% (YTD +15%)• Rest of the world sales down 4% (YTD -1%)

RAPALA’S THIRD QUARTER: THE HEADLINE NUMBERS

the introduction of new winter fishing products andspecial sales programmes,” explained Kasslin.

In the Nordic countries sales were down by 6%,but up 5% in the nine-month period. Kasslin said thatthe drop was largely due to the relocation of theFinnish distribution company.

In the rest of Europe sales were up 15% in bothQ3 and for the year to date. The growth was led byFrance and eastern Europe as well as the impact ofDynamite Baits.

Rapala’s rest of the world’s sales fell 4% in Q3, butare up 1% for the year.

Kasslin said: “External sales grew in all markets,especially Japan and Australia, while productionvolumes at Rapala’s Asian manufacturing operationsare slightly down from last year’s record levels follow-ing the group’s ongoing working capital managementprojects.”

Kasslin said it is difficult to predict what the futureholds but added: “So far the recent economic turbu-lences have only had a limited impact on demandfor Rapala’s products. Historically the fishing tacklebusiness has not been too strongly influenced bydownturns in the general economic climate.

“It is expected that in 2011 our net sales willincrease from last year.”

Jorma Kasslin: Oversaw a record Q3 performance from Rapala.

Operating profitQ3 net sales


COMMUNIQUÉ

12

Pure Fishing makes ‘exceptional’contribution to Jarden’s Q3 sales


“We get a lot of enquiriesfrom French fishermenasking how and where theycan buy our products.”

Pure Fishing’sAmerican operationhas clawed backbetween 70% to80% of the sales it

lost during the second quarterof the financial year, says itsparent company, the JardenCorporation.

The business was badly hitby the floods in the South andMidwest states in July, but has

recovered as the season has got under way.In its Q3 results, Jarden reported an 11% increase

in sales for the three months ended September 30th

Search is on for French agents for Climax and Sportex

compared to the same period last year – driven by an‘exceptional’ performance from its Outdoor Solutionsdivision, which includes the Pure Fishing businesses.

Ian G. H. Ashken, Vice Chairman and ChiefFinancial Officer, reported that its fishing interests,which suffered from the floods in the US and thenatural disasters in Japan, have ‘bounced back’ toreport double-digit growth and end the season on ahigh note.

Ashken added that the majority of this growth wasfrom the sales of rods, reels and baits in the US, butthat he was encouraged by the performance of itssmaller international markets, especially in the Asia-Pacific region.

Jarden, based in Rye, New York, reported that sales

for the year to date were up 14% to $4.9bn comparedto $4.3bn for the same period in 2010.

“Jarden delivered a very strong third quarter,achieving net sales growth of 11%, including organicnet sales growth in excess of 5% which in turn led torecord earnings,” said Martin E. Franklin, ExecutiveChairman.

“This robust organic growth was driven by excep-tional performances across the board in our OutdoorSolutions segment.

“The outstanding performance this quartercompletes Jarden’s first decade on a high note – aperiod during which we not only became a Fortune500 company, but also ranked as the best performingconsumer stock over the last decade.”

German brands Sportexand Climax are using one ofFrance’s top angling shows asa launchpad for their expansionacross the border. They will beattending the annual CarrefourNational Pêche et Loisirs showfor the first time in January2012 and will be looking tomake contact with potentialagents or distributors there.

Christian Rademann, ExportManager of the brands’ owner, Ockert, told AnglingInternational: “We will be happy to meet visitors to ourstand at Clermont Ferrand who would like to work withus in France.”

He added: “Our plan is to make our brands and prod-ucts more easily available to French anglers. We receivea lot of enquiries from fishermen in France asking howand where they can buy our products.

“Most of these requests are for the Sportex carp andcatfish rods, the Climax CULT range and Climax Braids –such as miG Extreme and Touch 8 Braid.

“At the moment we pass those requests to onlineretailers. However, to provide a better service, increaseproduct availability and give our brands a physical pres-ence in tackle shops, we have decided to concentrateour efforts on building up a professional and active basefor this future business.

Martin E. Franklin: Praisedthe performance of Jarden’sOutdoor Solutions segment.

“We have not decided whether to run this through aclassic distributorship or a number of qualified agentsand representatives.

“We are still open to the options, but a decision willbe made in February or March as we begin our build upto EFTTEX.

“The French market presents an enormous opportu-nity for us. We know there is a demand for our high-endrods and lines. France is famous for its carp and catfishwaters, which attract anglers from all over Europe. Manyof these take our products to go fishing there, butcannot buy them in tackle shops.”

Rademann explained that Ockert has been looking toexpand its brands into the French market for some time,but the move has been triggered by EFTTA’s decision tostage EFTTEX in Paris next year.

He said: “It will be a good opportunity for us toshowcase our products to a large number of Frenchfishermen and retailers.”

Christian Rademann will beat Clermont Ferrand to meetpotential partners.

EAGLE CLAW SIGNS DAVE BERTOLOZZIFlorida saltwater expertDave Bertolozzi hasjoined Eagle ClawFishing Tackle.

An integral memberof the fishing industryfor more than eightyears, Bertolozzi has

joined the company from Yo-Zuri America where hewas National Sales Manager.

At Eagle Claw Bertolozzi will focus on increasingbrand awareness and driving traffic and promotions

Bertolozzi has vast experience.

within the Florida saltwater market.Mike Jackson, Vice President of Sales for Eagle

Claw, said: “We are looking for Dave’s experiencein the saltwater market to be the key element inaligning our new strategy to expand our sales inthe Gulf of Mexico and Atlantic coastal markets.”

Bertolozzi brings 30 years of angling experienceto Eagle Claw – including 20 years spent fishingthe Florida saltwater. For two years he fished inthe pro level of the FLW Redfish Tour as well asin many other tournaments across the USA andoverseas.

Popular: Ockertwants Climax CULTto be more widelyavailable in France.


COMMUNIQUÉ

14

Holland edges closer to lead ban


The Dutch Govern-ment has insistedthat it is willingto join the likes ofEngland and

Denmark by bringing inlegislation to remove lead fromfishing tackle. A total banwithin the next five years islooking extremely likely.

At a meeting with membersof the project team charged

with the task of developing lead alternatives, theNetherlands Ministry of Infrastructure and Environ-ment stressed that since banning lead in huntingequipment the two remaining sources of pollution tosurface water in Holland are lead in fishing tackle andlead used in roof tops.

Under its Water Framework Directive, the Govern-ment is determined to address these two remaining is-sues, although it is still unclear how it will be achieved.

Niels Breve, who is heading up the group lookinginto lead alternatives, told Angling International: “Weare investigating the possibilities, but making it illegalwould be totally unenforceable. You cannot outlawlead if anglers can’t buy alternatives in the tackle shops.

“We have to look at ways of educating fishermen

PrecisionPak onhigh in Australia

and introducing a viable replacement to lead.”He added that charter boat skippers are being

targeted to spearhead the first phase of the plan tochange hearts and minds. He said: “It is a good groupto start with because we can provide a full range ofalternatives for sea fishing.

“Our plan is to contact the 100 or so registeredskippers and persuade them to offer alternatives totheir anglers.

“Lead-free substances for sea fishing have beendeveloped in Holland by Q Baits and ModifiedMaterials and we know they work because they havebeen tried and tested. They are not yet available onthe market, but will be provided for the pilot project.

He added: “Last month we invited representativesfrom 35 angling clubs across the country to fish acontest on the North Sea and the results were verygood. Many species of sea fish were caught and theanglers left very impressed with how good thealternatives worked.”

Breve’s group, which consists of two Governmentdepartments, Dutch tackle shop owners, the RoyalDutch Angling Association and the two lead-freemanufacturers, is now working on the next stagein its lead-free campaign.

It is preparing a battle plan that will be presentedto the Ministry of Infrastructure and Environment

outlining how it will achieve its aims of making thecountry a totally lead-free fishing zone.

Breve added: “It is going to be a long process.We still do not have lead alternatives for all weightsand using tin and zinc – like they do in England – isnot an option because those metals are consideredequally as toxic as lead in Holland.

“Good alternative metals are cast-iron or stainlesssteel, but many more other materials are availablesuch as tungsten, glass, limestone or other moreinnovative high-tech materials.”

PrecisionPak is stepping up its search for worldwidedistributors after being overwhelmed by demand inAustralia for its tackle storage products.

The company signed up leading Australian wholesalerWilson Fishing after meeting at China Fish in February.It launched several of its ranges into Australia, includingits Yakcatch insulated fish storage system (left) andits storage ranges for kayak and sea anglers, and hasreported stronger than expected early sales.

“Right from the AFTA Show, the orders have snow-balled,” PrecisionPak’s Vice-president Salesand Marketing, Richard Tan, told AnglingInternational. “They have been in volumesthat no one anticipated.

“We have a good relationship with Wilson.They are strong in the sports that Precision-Pak caters for, sea fishing and kayak fishing.Kayak fishing in particular is growing inpopularity in Australia, but that’s true forother parts of the world too, which is whywe are confident of rolling out PrecisionPakacross the globe. We know our products sell,so now is the time for interested companiesto get in touch.”

Toronto-based PrecisionPak manufacturesand distributes bags and luggage foroutdoor sports. The growth in kayak fishing

has been a key driver in the company’s tremendousgrowth in the past 18 months.

“We were one of the pioneers who created variousstorage boxes for the sport,” adds Tan. “With ourexperience and manufacturing capabilities, we are

uniquely placed to takeadvantage of the surge indemand around the world.”

Demonstration videos ofPrecisionPak’s products areavailable to view at www.angling-international.com.International distributors shouldmake enquires to [email protected].

Niels Breve is heading agroup in Holland examiningalternatives to lead.


COMMUNIQUÉ

18

Huge uplift in RBFF web traffic


America’sRecreationalBoating & Fish-ing Foundation(RBFF) has seen

a substantial increase in thenumber of people takingadvantage of its digital services.The organisation – which is anon-profit body set up topromote fishing and boating– is experiencing an all-time

high in web traffic and social media interaction,exceeding many of last year’s annual totals just sevenmonths into its fiscal year.

President and CEO Frank Peterson said: “Ourdigital numbers continue to grow substantially, whichmeans we are reaching more people at a faster rateand inspiring them to get out on the water.”

In the 2011 RBFF Annual Report, Peterson said:“A huge sea change occurred in how we deliverinformation. The RBFF went digital in a big way. Werolled out a mobile version of TakeMeFishing.org, anew Boat Ramp App, a portable version of our Places

to Boat & Fish Map, a new online teaching resourceand new interactive content for TakeMeFishing.org.

“Today’s latest technologies both increase accessto information and allow users to tailor informationto their interests. Consumers can now customisewebsite content and conduct their own app searcheson the go, receiving information that has the greatestvalue to them.”

The results of the RBFF’s digital mission speaks foritself. It reported that from April to October this year:● Unique visitors to Take Me Fishing™ digital assets grewto 3.5m – already exceeding last year’s total of 3.39m.● Return visitors grew to 938,000 – exceeding lastyear’s annual total of 911,000.● ‘Where to Fish’ pages have enjoyed 1.8m hits –surpassing last year’s annual total of 1.4m.● RBFF’s ‘Take Me Fishing’ page on Facebook reeled inmore than 40,000 new fans through an ‘Easiest Catch’promotion launched in partnership with outdoor sportsretailer, Dick’s Sporting Goods.● Referrals through its TakeMeFishing.org website tofishing licence purchase pages reached nearly 835,000– close to meeting and beating last year’s annual totalof 853,000.

The RBFF has now set its sights high for 2012.Building on its research indicating people are morelikely to boat and fish closer to home, the RBFF islooking to refine its digital tools which helpconsumers identify convenient nearby locations.

It will work with stakeholders to create seamlessonline fishing licence purchases and local registrationvia desktop, smartphone or tablet. The RBFF willalso continue to help states learn innovative strategiesfrom each other, such as Michigan’s streamlined 24/7licencing via mobile phones.

Over the next year the RBFF will be fully imple-menting its Customer Relationship Management(CRM) infrastructure which will connect stakeholdermarketing with TakeMeFishing.org visitors alreadyinterested in their products and services.

A new Content Management System (CMS) onTakeMeFishing.org will also enable the organisationto have a more direct, one-on-one conversation withconsumers.

Peterson added: “The RBFF will continue to assessperformance, relying on actionable intelligence fromour research to tweak website content, products andprogrammes so that they better serve our customers.”

Frank Peterson: numbersvindicate digital strategy.


COMMUNIQUÉ

20

ASA welcomes BP cash boost forrecovering Gulf states


The AmericanSportfishingAssociation(ASA) is urgingCongress and

the US President, BarackObama, to move swiftly onlegislation that will releasefunds to regenerate the Gulfof Mexico following the BPDeepwater Horizon oil spill.ASA President and CEO MikeNussman has welcomed the

RESTORE the Gulf Coast Act that directs 80% of theClean Water Act penalties charged to BP to the resto-ration of the Gulf Coast environment and economy.

He also applauded the bi-partisan House ofRepresentatives members from the five Gulf Coaststates for their efforts in directing the much-neededfunding to the Gulf of Mexico region.

He said: “On behalf of thousands of recreational

fishing-dependent businesses in the Gulf of Mexicoregion, the ASA thanks Representative Steve Scaliseand the more than 20 co-sponsors of the RESTORElegislation.

“Now that this legislation is introduced in bothChambers, we urge Congress to move swiftly to passit and the President to sign it to law.

“It has been nearly two year since the DeepwaterHorizon oil spill and Congress needs to take quickaction to aid the Gulf region in its recovery efforts.”

Without Congressional action, 100% of thesepenalties, which it is estimated could reach $21.1bn,will go into the general treasury instead of towardsthe Gulf’s recovery.

Similar to another bill introduced in July, theRESTORE Act directs that the BP penalties bepaid equally to the five states for economic andenvironmental restoration projects.

Nussman added: “The RESTORE the Gulf CoastAct represents a thoughtful, fair and state-centricapproach that balances both environmental and

economic considerations. In addition to the bill’sfocus on habitat restoration and business recovery,the ASA supports the inclusion of a funding mechanismfor fisheries data collection and research.

“Recreational fishing opportunity in the Gulfand throughout the nation faces numerous threatsfrom natural disasters to ever-increasing regulation.It is critically important that we invest in short andlong-term fisheries data collection to help gather thescience needed to properly manage fish stocks.”

•The Gulf of Mexico is one of the most popularareas for recreational fishing in the US. The sportcontributes $8bn annually to the region, supportingmore than 82,000 jobs.

Mike Nussman: Welcomeslegislation that will ensureBP cash goes to affectedGulf of Mexico states.

economic considerations. In addition to the bill’s

Devastating impact:the BP oil spill.


COMMUNIQUÉ

RandyLemckepresentedwith ASA LifetimeAchievement award

The AmericanSportfishingAssociation(ASA) hashonoured twoof its membersfor theiroutstandingcontributionto angling.

Randy Lemcke (pictured), SeniorVice President of the Plano MoldingCompany, was presented with theNorville Prosser Lifetime AchievementAward at the ASA’s Sportfishing Sum-mit in New Orleans for the ‘extraor-dinary leadership’ he has shown inpromoting the values of the sport andhis steps in addressing the issues fac-ing the recreational fishing industry.

“Randy has worked on behalf ofthe ASA and the industry for decades.As Board of Directors Chairman, he

has brought a sense of fair play – andhumour – to the position,” said ASAPresident and CEO Mike Nussman.

“Randy’s humble nature andearnest desire for results before hisown need for recognition have kepthim out of the limelight, but I assureyou, no one is more deserving ofthe award,” added Nussman.

The ASA also awarded itsprestigious Future of Fishing Award toCoastal Conservation Association ofLouisiana (CCA) founder and Centrefor Coastal Conservation (CCC)founding Chairman, Jack LawtonJr, for his work over the past threedecades in nurturing and growingrecreational fishing.

The award is presented to anindividual or organisation which hasmade a special contribution toadvancing fishing participation.

“Jack has worked tirelessly to champion

The Governor of Louisiana was thekeynote speaker at the AmericanSportfishing Association (ASA)Summit in New Orleans.

Governor Bobby Jindal toldrecreational fishing industry leaders– representing more than 100 UScompanies and organisations – of hisstate’s resilience in not only facing theHurricanes Katrina and Rita but alsothe April 2010 Deepwater Horizon oilspill disaster.

“Governor Jindal’s enthusiasm forrecreational fishing and his pleasurein being with us at the Summit wasfelt by everyone in the audience,” saidMike Nussman, ASA President andCEO.

Director of the US Fish and WildlifeService (USFWS), Dan Ashe, also gavea keynote address, outlining what theorganisation is doing to engage peoplein the great outdoors, while also con-

serving the nation’s natural resources.Ashe also met with the ASA’s

Government Affairs Committee todiscuss recreational fishing issues.

In his welcoming remarks, RandyPausina, Assistant Secretary for Loui-siana’s Department of Wildlife andFisheries, emphasised the importanceof merging science with recreationalfishing to help ensure the future ofthe state’s natural resources and thepeople who enjoy them.

The ASA was also host to GeirRobinson, Vice President of Claims forBP’s Gulf Coast Restoration Organisa-tion who provided an overview of thecurrent situation.

Other speakers in a packed itineraryalso included:• Michael Colopy and Marc Gorelnik,who looked at foreign policy and tradeissues in China.• Brian Solis, a leading business strate-

gist, who gave members an insight intothe impact of social media on busi-ness and culture in the digital era.• Shari Boyle and Ken Johns, fromthe Brunner Group, who told howtheir organisation was using social anddigital media to support the Recrea-tional Fishing & Boating Foundation’sefforts to engage more people in fish-ing and boating.

“A number of members told methat this year’s Summit was one ofthe best they had ever attended andthat the speakers, committee meetingsand networking opportunities wererelevant and useful,” said Nussman.“That sets a high bar for us in 2012,but we have every intention ofmeeting – and surpassing – that bar.”

The 2012 Sportfishing Summit willtake place from October 9th to 11that the Westin Hilton Head IslandResort & Spa, Hilton Head, SC.

ASA focuses on the future of fishingin Louisiana at ‘best ever’ Summit

Honoured: Randy Lemcke is presented withthe Norville Prosser Lifetime AchievementAward by the ASA’s Mike Nussman.

marine fishing conservation andaccess to recreational saltwaterfishing,” said Nussman.

The award was presented byLouisiana Governor Bobby Jindal.

Honoured: Randy Lemcke is presented with

December 2011 Angling International 25


COMMUNIQUÉ

Dealer Connections networkingfacility returns to 2012 MiamiBoat ShowOrganisers of North America’s biggest

boat show are giving dealers andmanufacturers an opportunity toforge new business partnerships.The National Marine Manufacturers

Association (NMMA) has announced that the secondDealer Connections will be taking place at the 2012Progressive Insurance Miami International Boat Showand Strictly Sail.

The initiative was created last year and gives boatand fishing manufacturers a chance to forge newdistribution relationships and build new business.

More than 70 boat companies participated in theinaugural Dealer Connections this year and it provedso successful that it has been extended to includeaccessory manufacturers – including fishing tackleand associated product makers.

“The Miami Boat Show brings together key leadersfrom across the recreational boating and fishingindustry, making it an ideal location for DealerConnections,” said Thom Dammrich, President ofthe NMMA. “It is a programme that presents a rareopportunity for dealers and manufacturers to positionthemselves for growth.”

Dealer Connections guests receive these benefits:● Free educational seminars aimed at helping dealersbuild their businesses;● Secure access to Dealer Connections appointmentsoftware;● Access to the VIP Dealer Hospitality Lounge;

Chris Summers has been promoted to BrandManager of the UK-based Leeda brand. Richard Tay-lor, Leeda Managing Director, said: “In a short spaceof time Chris has been able to make a real impact onthe sales and overall look and feel of the Leeda brand,creating and launching 80 new products for the2011 trade events and receiving nothing but praisefrom top UK retailers for the quality of the product,packaging and appearance he is now using across ourentry level range.”

Summers said: “I have been at Leeda since 2003and worked in a number of different sections of thecompany, including telesales and marketing. I’vebeen able to call on a lot of knowledge of the tradewhen deciding on new products and ranges. I have

CHRIS SUMMERS APPOINTED NEW LEEDABRAND MANAGER

● A Dealer Connections VIP Badge, which allowsfree admission to the show and access before andafter show hours to allow flexibility in schedulingmeetings;● Exclusive invitations to special industry events.

Interested participants should visit Dealer Connec-tions at www.MiamiBoatShow.com to register. Forfurther information, email Cathy Rick-Joule ([email protected]) or phone +1 954 441 3231.

The 2012 Progressive Insurance Miami Boat Show

& Strictly Sail takes place from February 16th to 20thnext year and attracts some of the industry’s topfishing boat manufacturers, dealers and tackle makersto its dedicated section of the show.

The Big Game Room is a Mecca for anglers whowant to see the latest angling developments, rubshoulders with top name fishermen, attend seminarsand watch demonstrations. To book space at theMiami International Boat Show contact Joanne Zito [email protected].

Strike Pro USsigns up withFLW OutdoorsStrike Pro America has reached a sponsorshipagreement with FLW Outdoors – the world’s leadingtournament fishing organisation.

As part of the deal, Strike Pro will have exclusiveexposure across all of FLW Outdoors, including itstournaments, websites, magazines and events.

Chris Gonzales, CEO of Strike Pro America, said:“We’re thrilled to be joining FLW as a 2012 sponsor.I have been in the fishing business for more than30 years and watched as FLW has grown andchanged our industry.

“The partnership will help us connect withour customer base in a new way and share ourproducts with fishing fans across the country.”

The Big Game Room is a Mecca foranglers at the Miami Boat Show.

also fished all my life, everything from carp to game.”Chris can be contacted at [email protected]

or called directly on +44 1527 587423.



COMMUNIQUÉ

First saltwater summit for TRCPTop US fishing industry names – includ-

ing the President of Pure Fishing, JohnDoerr – attended the first-ever TheodoreRoosevelt Conservation Partnership(TRCP) Saltwater Summit, in Florida.

Doerr, alongside President and CEO of the AmericanSportfishing Association, Mike Nussman, joined someof North America’s top fishing writers for four days offishing and active discussion on marine and recrea-tional sea angling issues.

TRCP is a lobby group that protects America’s rightto hunt and fish. It started its summits in 2003. Sincethen they have become annual gatherings, attractingsome of the fishing and hunting communities’ most

Jagd & Hund sales increase

powerful voices plus writers from across the US.Katie McKalip, Director of Media Relations, said:

“These meetings have tended to focus on issuesaffecting public lands, private lands and freshwaterfisheries. Marine and saltwater angling topics simplydid not receive attention they deserved.

“The first-ever TRCP Saltwater Media Summitfocused on marine fisheries issues, from habitat con-servation and restoration efforts to improving fisheriesmanagement practices.”

McKalip told Angling International that the

response to the Saltwater Summit had been ‘over-whelming’. She said: “Clearly this gathering has filleda void for members of the saltwater media and marineconservation communities.”

Highlight presentations included:• Participation and trends in recreational angling;• Priorities in saltwater angling;• Response and follow-up in the wake of the

BP Gulf of Mexico oil spill;• The sustainability of America’s fisheries;• Conservation messaging in the media and

educating anglers on the key issues.Added McKalip: “Convening this event has allowed

the TRCP to focus on something that lies at the heartof our identity: fostering partnerships and cultivatingcoalitions of sportsmen and conservationists withshared interests, priorities and goals.

“In the big picture, our inaugural saltwater eventfacilitated relationship-building between members ofthe outdoor press, leaders in the conservation com-munity and like-minded sponsors.

“Media attendees left with a keener appreciationof the conservation policy issues that have the powerto affect our marine eco-systems and fish habitat,the economic engine that’s powered by recreationalanglers and – at the end of the day – our ability to getout on the water and catch more fish.”

The Fly Fishing Show, the seven-event series runby Chuck Furimsky in the US, has announced apartnership with the Clean Angling Coalition (CAN),the body dedicated to reducing the spread of invasivespecies.

The partnership will deliver the ‘inspect, cleanand dry’ message to the many thousands of visitorsto shows scheduled for Denver, Col; Marlborough,Mass; Somerset, NJ; Raleigh, NC; Lancaster, Penn;Pleasanton, Calif; and Pasadena, Calif. The series

begins on January 6th and concludes on March 4th.“Invasive aquatic species are a real threat to

our fisheries resources,” said Fly Fishing ShowCo-Director Ben Furimsky. “Thoroughly cleaning gearis one of the best methods to prevent the spread ofharmful algae, plants, snails and other hitch-hikinginvaders.

“We plan to educate show visitors on properlycleaning all equipment that comes into contact withwater, promoting the Clean Angling brand and the

inspect, clean and dry message. It is important ourindustry stands together on this issue.”

The CAN is a programme of the Invasive SpeciesAction Network based in Livingston. ProgrammeManager Leah Elwell, said: “The Fly Fishing Showenables us to directly reach tens of thousands ofanglers in key locations at the largest fly fishingconsumer shows.”

For further information about the Fly FishingShow visit www.flyfishingshow.com.

FLY FISHING SHOW JOINS FIGHT AGAINST INVASIVE SPECIES

The organiser of Jagd & Hund, Europe’slargest exhibition for fishing and hunting,reports that it has sold more square

metres of show space than it had at thesame time last year.

Records have tumbled over the yearsas the show has grown in popularity withlast year’s event – the 30th in its history– attracting 650 exhibitors and more than79,000 visitors. It has also establisheditself as an international event in its ownright with a third of companies takingstands and 15% of visitors coming fromoutside Germany.

Jagd & Hund 2012 takes place fromJanuary 31st to February 5th.

Above: Pure Fishing President John Doerr addresses the TRCP’sfirst-ever Saltwater Summit.Left: The Saltwater Summit gave attendees a chance to fishand provided this sheepshead for the TRCP’s Katie McKalip.


COMMUNIQUÉ

28

Tubeology to sell Umpqua tackle


Tubeology hastaken on its firstdistributorship –looking after thesales in Europe of

US fly materials maker UmpquaFeather Merchants – and set upa new sales outlet for its tubefishing products in South Africa.The Umpqua deal is a reversalof roles for the Yorkshire,England, company as

Umpqua is Tubeology’s distributor in the US.Tubeology showed off some of the Umpqua products

for the first time at the UK’s T&G Show in Octoberand its International Sales Director Ann Kitchener

UK’sSonikstrengthensteam

described the partnership as a ‘perfect fit’ for thecompany. She said: “We agreed the distribution ar-rangement at EFTTEX in June. We both recognisedthat the Umpqua products are perfect for Europe.

“Umpqua is a great company to work for and it hasa reputation for innovation and bringing that extratouch of quality to its products.

“It has a fantastic range and it will be an easy brandto sell.”

Although Tubeology will have access to the wholerange of Umpqua’s products, it will be initiallyholding stocks of its boxes, value hooks and Red HotTapered leaders.

It will initially be using its own distributors acrossEurope, but also looking for other partners to workalongside.

In South Africa, Tubeology has teamed up withfishing tackle distributor TrueGear, which is based inMachadadorp, in the Mpumalanga province of SouthAfrica. The deal means Tubeology now has dedicateddistributors in most key territories globally, across theUSA, Canada, Scandinavia, Pacific Rim and Europe.

TrueGear’s Gary Truelock said: “Tubeology isperfect for the fishing that South Africa has to offer– whether that’s on the coast or on our many lakesand rivers. The flexibility and leverage that Tubeologyoffers is definitely the answer to catching the manydiverse species in this beautiful and huge country.”

Kitchener said: “We are thrilled to be working withthe team at TrueGear. Their expertise mixed with theworld-class fishing and the many options that Tubeologybrings to the mix makes for a perfect union.”

Sonik Sports hasstrengthened itssales and market-ing operation as itgears up for furtherexpansion. Threenew appointmentsannounced in earlyNovember will,says MD Simon Rid-dell, position the UK

company to capitalise on the increasinginterest in its products home and abroad.

Joining the company to head upinternational sales is Martin Kelly (above),formerly International Sales and Market-ing Director with Hardy & Greys. Prior tothat Kelly spent 20 years with Black &Decker in various sales, marketing andmanagement roles.

An internal appointment sees the pro-

motion of Tim Swaddle-Scott to UK SalesManager. Swaddle-Scott has been with thecompany since its launch in May 2008.

In addition, Erin Kirtley has joined Sonikas Marketing Assistant, having qualifiedfrom Northumbria University with a BA(Hons) in interactive media design.

“Martin has the experience andknowledge to help us further expand oursales to export markets,” said CommercialDirector Ian McCormack. “Tim has playedan instrumental role in helping establishthe Sonik brand with UK dealers and I ampositive he will continue to help us build astrong presence in the UK.”

Riddell added: “Our commitment is tosupport our dealer network by providingtop quality products, marketed in adynamic way to ensure strong consumerdemand and backed up by a strongafter-sales service.”

Ann Kitchener has alsosealed a deal for Tubeologyin South Africa.

KOPPERS TARGETS EUROPEANEXPANSION WITH NEW LURES

The Spanish Mackerel isincluded in the LivetargetSaltwater Series fromKoppers.

Koppers, the Canadian hardbaitmanufacturer of Livetarget lures, islooking for European distributors in amove that coincides with the arrival ofits much anticipated Saltwater Seriesonto the market.

The company believes that there arehuge possibilities for its new range oflures in Europe and is keen to expandits network which currently includesRussia, the UK, Austria, France,Germany, Cyprus and the Beneluxcountries.

The company’s founder, GrantKoppers, told Angling International:“In Europe there are huge possibilitiesfor anglers from the cold of the BalticSea in the north to the heat of theMediterranean in the south.

“We have already been hearing fromour partners that it is not just saltwater,but freshwater anglers who arerecognising their worth.

“The new range is going to sell tothe pike and zander community withmany of the baits imitating thenumerous freshwater silverfish species.

We are really excited about thepotential of this new range.”

Seven brand new ranges wereshowcased at EFTTEX and ICASTearlier this year, but retailers will finallybe able to get their hands on them assamples are being sent out for the firsttime this month.

The new Livetarget Saltwater Seriescomprises of Scaled Sardine Wakebait,Blueback Herring Swimbait, Mullet,Menhaden, Pinfish, Spanish Sardineand Spanish Mackerel.

Koppers said: “The saltwater rangeis another step towards Livetarget’sglobal brand status. It will open uphuge markets that have so far beenpoorly serviced by hardbait companies.

“All the Livetarget characteristicsare included and more – beefed upconstruction, stainless steel hardwareand Owner hooks that ensure it alladds up to a superb range of baitfishreproductions.”

All Koppers products are nowincluded in its Livetarget MasterCatalog2012 which is out now.


COMMUNIQUÉ

30

Online carp tournament stepsup its search for global sponsors


The world’s ‘largest free onlinecarp fishing competition’ is step-ping up its search for industrysponsors. In return it promisesto deliver a captive audience of

big spending, committed carp anglers fromright across the globe.

The TOKS Big Four International allowscarp anglers from around the world tocompete for prizes by comparing the size oftheir catches online. The competition hasalready signed up 40 worldwide sponsorsincluding bait manufacturers, holidaycompanies and specialist magazines.

Tournament Director Ken Keene says he isdelivering a powerful route to market for thecarp sector, especially in emerging territories,saying: “Carp anglers like to compete, butmany are put off by entry fees, peg draws andtravelling costs. With the TOKS, they cancompete independently on their favouritevenues while fishing in their own time. Thereare no financial obligations or restrictions andit takes place all year long.

“We are catering for the needs of theworldwide majority of competitive and non-competitive carp anglers. These are anglerswho actively support the bait and tackle tradeindustry. It’s a very, very large market and we

Welch signs two bait deals

TOKS Director Ken Keene:“We are delivering a very,very large market.”

are delivering it directly to our sponsors.”Adds Keene: “According to our projections,

the TOKS will help create an even greater de-mand for specialised bait and tackle as anglerscompete to win prizes. This will be especiallytrue in the undeveloped regional carp marketssuch as North America, South Africa andcertain parts of Europe.”

UK-based Chapmans Angling is one of thecompetition’s sponsors. It says: “We saw thepotential for TOKS from the very beginning.It’s a unique opportunity for us to reach carpanglers not only in the UK and Europe butacross the rest of the world.”

As part of his drive to increase its portfolioof sponsors, Keene has appointed CzechRepublic-based carp angler David Fort as theTOKS European Regional Support Director.

Says Fort: “TOKS is growing fast and at-tracting more and more people from aroundthe globe. I’m exciting by its potential anddelighted to be involved in developing it inthe central European region.”

Adds Keene: “Having an experienced carpangler with the marketing expertise plus agood understanding of the European carpfishing industry is just what the TOKS needsat this stage of its development.

“We feel it is only a matter of time before

the TOKS Big Four International becomes areal staple within the worldwide carp anglingindustry. We’re very excited to have Davidon board as European Regional Support Di-rector and look forward to giving carp anglersthroughout Europe a high-profile contestthey can feel very much a part of.”

To view the competition website visitwww.bigfourcarp.com. To discuss a workingrelationship with the TOKS contact [email protected]. For opportunitiesin central Europe visit www.carpfishing.cz orcontact [email protected].

One of the event’s globalcompetitors, Johan Pretoriusfrom South Africa with catch.

Specialist angler Ian Welch has joined twoUK bait companies in advisory capacities. Heis to work for steamed bait specialist InnovateBaits to develop products for the barbel mar-ket and artificial baitmaker Enterprise Tackle,where he will develop and promote tackle.

Innovate Baits partner Trevor Mansfieldsaid: “We are aware that there are a numberof boilies on the market which will catch

barbel, but thereare very fewindeed whichhave been devel-oped specificallyfor the species.Ian has a solidbackground infishery scienceand has caughtmore big barbelduring the past30 years than

most anglers – so who better to put togethera totally new range of products designedspecifically for river anglers.”

Welch said: “To catch barbel consistentlythroughout the seasons requires a level ofbait awareness and expertise which few pos-sess, and most commercially available boiliesand pastes are well wide of the mark.

“For this reason I’ve always had an edge,but the lads at Innovate have persuaded meto ‘spill the beans’ and make my mixes andflavours available to everyone.”

On his link-up with Enterprise, Welchsaid: “I have used Enterprise Tackle artificialbaits for more years than I care to rememberand a huge number of my biggest fish, bothhome and abroad, have fallen to them.”

Enterprise Tackle owner Chris Hornsbysaid: “We look forward to working closelywith Ian in further developing our brand. Wewere looking for a well respected all-rounderand Ian fitted the bill perfectly.”

Ian Welch will have advisoryroles at Innovate Baits andExtreme Tackle.

Scotttish salmon anglers havenever had it so good followingreports that the total number offish caught there have reachedrecord levels.

In 2010 the total number ofretained and released rod-caughtsalmon and grilse reached110,498 – the highest on recordand a 31% increase from the

previous five-year average.Salmon being released aftercapture grew to 86%.

The number of rod-caught seatrout has declined for much of theperiod since 1952, but a catchrate of 27,704 for 2010 was 34%higher than the previous five-yearaverage. The number of fish beingreleased increased to 72%.

Web business McNab Media,formerly Fish and Fly Ltd, hasappointed Pete Short as SalesDirector. The company has alsoopened a new sales office inPeterborough in the UK.

Short was previously KeyAccount Director for the anglingportfolio at Bauer, the UK’s biggestpublisher of fishing magazines.

Robin Coates, CommercialDirector of McNab Media, said:“Given the rapid growth of trafficacross our portfolio and thecorresponding decline inconsumer magazine circulationfigures, we recognise the needto strengthen our sales resource.Pete understands how the futureof this sector is evolving online.”

CATCHES UP IN SCOTLAND

PETE SHORT JOINS McNAB

WHICH FISH CAMPAIGN HAS WON AN AWARD? See p32


Anew economic study has con-cluded that outdoor recreation,natural resources and historicpreservation in the US gener-ates more than $1 trillion in

economic activity and supports 9.4 millionjobs a year.

The report, conducted by Southwick As-sociates, also revealed that in 2006 the totalcontribution from outdoor sports – includingfishing – in the US was nearly $730 billion,generating more than 6.4 million jobs and$99 billion in federal and state tax revenues.

In the same year the combined effect offishing, hunting and wildlife watching onNational Forest Service land totaled$9.5 billion in retail sales, supported 189,400jobs and provided $1.01 billion in annualfederal tax revenues.

The reports says that in 2006 there were32.9 million anglers in the US who spent atotal of $22.6 billion on fishing gear andtrip- related sales and paid $4.1 billion infederal and state taxes. In all, the totaleconomic contribution from recreationalfishing was $61.4 billion.

“Sportsmen put billions of dollars of theirown money annually into conservationthrough the licences they buy and excisetaxes they pay on fishing and hunting equip-ment,” said Lindsay Thomas, a former USCongressman and current Chairman of the

Congressional Sportsmen’s Foundation.“This combined with other taxes that

are paid through activities associated withoutdoor recreation and historic preservationtotal over $100 billion annually contributedto state and federal coffers.”

Commissioned by the National Fish andWildlife Foundation, the study is being con-ducted as part of a larger ongoing effort bythe NFWF to determine the economics as-sociated with natural resource conservation.

• A report by Angler.Survey.com into thebuying habits of US fishermen in 2011compared to the previous year showed aslight increase in the numbers buying moretackle. Participants in the survey were askedif they were buying more or less tackle thanin 2010. Those buying more rose 1.5% from16.2% to 17.7%. Anglers who said theybought the same increased 4.4%, while thosesaying they had bought less dropped 3.6%.

“While everyone in the fishing indus-try would love to see the ‘buying more’responses make a significant jump, at leasta so-called double-dip recession – at leastwhere this market is concerned – does notappear to be on its way,” said Rob South-wick, President of Southwick Associates,which conducts the survey.

“Fishermen are pretty much buyingthe same amount of gear.”

Surveysshowpowerandresilienceofangling

CATALOGUESFROM SHIMANONORMARK UK

Rob Southwick: His surveyshows US anglers are buyingthe same amount of tackle.

Cabela’s has reported a 65% rise in profitsfollowing ‘strong’ sales of fishing gear. In itsQ3 report, the retail giant, which operates34 stores in the US and Canada and also hassuccessful catalogue and online businesses,revealed that its smaller size ‘next generationstores’ it has been opening since 2009 areperforming more than 30% better than itstraditional tourist destination outlets.

As a result, its Chief Executive, TommyMillner, said Cabela’s would be accelerat-ing the introduction of the new-look storesand planned to open five more next year inthe US and Canada. He also revealed thatthe recent opening of the company’s thirdoutlet in Canada – at Edmonton, Alberta – has‘exceeded expectations’.

The picture was not quite as buoyant atits rival, Big 5 Sporting Goods, which saw

its same-store sales decrease by 0.1% in thethird quarter of 2011. It reported net sales of$234.7 million, compared to $231.8m in thesame period last year. Its Chairman, Presidentand Chief Executive, Steven G. Miller, saidthe results reflect continued weakness in theconsumer environment which contributed toa decrease in customer traffic.

However he added: “After a soft start to thequarter that we believe was largely attributableto unfavourable weather conditions in manyof our markets, sales trends improved duringAugust and September.

“While we are pleased to report that positivesales trends have continued into the fourthquarter, we should note that consumerspending remains highly unpredictable.”

Big 5 opened three new stores in Q3 totake its total to 398 across North America.

Cabela’s Chief ExecutiveTommy Millner: planningexpansion.

Shimano Normark UK – the new joint venturebetween Shimano and Rapala – has launchedtwo brand new trade catalogues for retailers.

It has produced its first-ever catalogue forShimano UK and one for Advanced CarpEquipment (ACE) – the UK carp brand boughtby Rapala-owned Dynamite Baits last year.Both brands are distributed by ShimanoNormark in the UK.

The Shimano UK Trade Catalogue 2011/12features more than 1,000 UK-specific productsover 188-pages and is a result of extensiveresearch via customer surveys to ensure thecompany provides its retailers with the level ofservice they require.

Marketing Manager Steve Cole said: “Thepublication features tackle suited to the UKmarket and presented in the way retailerswant with product pictures, key selling pointsand essential technical details.

“The codes, trade prices and RRPs areprinted under every product, making orderingsimpler than ever before,” added Steve.

The 36-page ACE Carp Trade Catalogue ispart of an extensive advertising and market-ing campaign that is being spearheaded by itsnew signings, Terry Hearn and Ian MacMillan.

Cole said that the catalogue has beendesigned to make ordering products from itsrange of terminal tackle and accessories as‘simple’ as possible.

He also announced that following feedbackfrom customers, ACE has reduced the sizes ofall its trade packs so that shops do not haveto order in such large quantities. All productsin the catalogue – except for lead – are nowavailable in packs of six or less.

&('"%#'&'*)!$%2011/12

™

Cabela’s reports ‘strong’ tackle sales


33 Snowbee reveals the secret behind itsnew Onyx series.34 Iconic reel brand Ross builds on itsproud history with the F1 while Relixreveals its new 2012 series of baitrunners.35 They were written off as a ‘gimmick’,but no one’s laughing at Wavespin’stangle-free reels any more. Here’s why.36 Why the stunning Shimano Aernos FAis no shrinking violet.37 Italian manufacturer Carson unveilsthe Tricast ST and Procast ST, while the MaxelFishing Tackle Company flexes its muscleswith the Sealion series of jigging reels.

38 Living on the Edge. Ardent hails its‘game changing’ offering to bass anglers.39 Chinese manufacturer Lead SportingGoods launches a new aluminium alloyspinning reel.40-41 Quantum shoots conventional reeldesign full of holes with the GenerationExo baitcaster and spinning reel.43 A look to the future – the creators ofVarioverse™ describes ‘the greatest leapforward in fly reel functionality design for100 years’.44 Omoto’s new Predator is ready for thefeistiest of fish.

I N S I G H T • A N A L Y S I S • N E W P R O D U C T S

An eclectic mix of assortedreels make our first-ever ReelsSpecial a riveting read. Overthe next 12 pages reels for allapplications come under the

spotlight, including what the makers claimare huge advances in the design of baitcast-ers and a breakthrough in fly reel innovation.

The very latest developments in reeltechnology and design are revealed as someof the top brands give readers an insight intotheir innermost thoughts on the way forwardthrough product innovation. These includeRoss, Ardent, Quantum and Shimano.

Take a look at what these manufacturershave to offer…

Angling InternationalAssistant Editor,Anthony Hawkswell

Left: the new #1/2wt is the smallestin the Onyx range, and the smallestreel ever made by Snowbee. Below:the full range. First deliveries areexpected at the end of December.

Snowbee makes big splashwith its smallest ever reelSnowbee says it has once again delivered

on its promise of high quality tackle at anaffordable price with launch of its latest flyreel series. But there is also a surprisehidden among the new Snowbee Onyx

series – the size of the smallest reel in the set. The‘baby’ #1/2wt Onyx is the smallest reel Snowbee hasever created and has already generated huge interestwithin the trade since it was revealed on the Snowbeestand at the UK’s Tackle and Gun Show in October.

“We are offering a lightweight solution right acrossthe Onyx range, in all sizes,” says Snowbee Sales &Marketing Manager Simon Kidd. “But the baby ofthe set is something special. Having a small, compactlightweight large arbor reel for under £50 is quiteunique and really captured the imagination of thetrade. The consumer magazines are also keen toannounce the launch once available, and we arehopeful stock will be with us in time for Christmas.”

The lightness of the Onyx reels is down to thembeing die cast in aluminium then CNC machine-fin-ished. “This gives them their lighter weight and a highquality finish and feel,” adds Kidd. “It means anglersget a quality reel at really sensible pricing. We feel thatat last there is a modern, affordable reel for the smallbrook rod and stream enthusiast.”

The full Onyx range comprises of the #1/2wt

(UK retail £49.99), a #3/4wt (£49.99), 570 Cas-sett reel (£59.99), 790 Cassette reel (£65.99), 570Cassette Kit with three spare spools (£75.99), 790Cassette Kit with three sparespools (£79.99) and #9/11wt Salmon/Saltwater Size(£79.99). All the reels have thefollowing features:● CNC machine finished,

die-cast aluminium frameand spool;

● Large arbor design forfast retrieve, consistentdrag performance andminimal line memory;

● Extra hard paint finish forsaltwater and chip resistance;

● Multi-disc cork & stainless steelcentre drag system;

● Easy left to right hand conversion;● One-way roller clutch bearing;● Stainless steel main spindle;● Quick release spool.

All the single reels come complete with a neo-prene reel case and there is a nylon zipped carry casewith both the multiple cassette kits. First deliveries ofstock are expected before Christmas.

FEATURED IN THIS SECTION

Make contactTel: +44 1752 334933Email: [email protected]: www.snowbee.co.uk

REELS SPECIAL

REELS SPECIALI N S I G H T • A N A L Y S I S • T R A D E N E W S


Ross unveils new hi-tech F1 reelIt says it’s a ‘complete departure’ from conventional engineering.

Make contactTel: +62 21 5961265Email: [email protected]: www.relixfishing.com

Ross Reels has a proud history of produc-ing fly fishing reels. The 3M-ownedcompany was the first in the worldto manufacture mass-produced fullymachined fly reels from bar stock

aluminium. And from the original R-series reel madein 1973 to the present day Ross F1 series introducedin 2010, the company has been at the forefront of reeldevelopment and technology.

Ross says: “The F1 series is a no-holds barredhi-tech engineered reel that took more than two yearsin design, development and testing. The series is acomplete departure from conventional thinking andincorporates the most innovative features found onany fly reel.”

The full series now includes the newly designed F1size 5 which has been engineered for large capacityand big fish. Like all the F1 family, it features a carbonfibre drag system with multiple contact points thatdeliver a smooth and dependable performance.

The drag adjustments are made using a largediameter drag knob that has uniform adjustment

Innovation worth waitingfor: the F1 has been twoyears in the making.

throughout the drag adjustment range. The sealeddrag system includes ten individual O-rings andincorporates carbon fibre and stainless steelconstruction, making it ideal for the mostdemanding fishing conditions.

Ross adds: “Whether you use thenew F1 size 5 for salt, spey orwarmwater fishing, it will be yournew ‘go to’ high capacity, fish-stopping fly reel.

The complete Ross F1 series isavailable in sizes 1, 1.5, 2, 3. 4 andthe new 5. The size 5 is available inblack or nickel silver and retails for$625. Each reel is precisionmanufactured and assembled at theRoss factory in Montrose, Colorado.

RELIX READYWITHNEWBAITRUNNERSFOR2012

The 2012 series of baitrun-ner reels from Relix are setto be launched at ChinaFish in Beijing in Febru-ary. The company says

that the newcomers have been devel-oped as a direct result of the feedbackit has received from customers to itsfirst baitrunner series.

“This new reel is going to have ahigh capacity surf cast-type aluminiumspool that will improve castingperformance while maintaining highline capacity,” it says.

“The reel body and rotor is made ofhigh performance fibreglass-reinforcednylon and the shape has beendesigned to have that powerfulappearance that instills confidence.”

The new Relix baitrunner isequipped with a powerful drag systemand the time-tested Relix Bait LeaderSystem that has been proven to per-form consistently, adds Relix.

Also set for launch at China Fishis a new series of spinning reelsthat will incorporate a worm gearoscillation system – known to have

a superior line lay performance com-pared to the more common spur gearoscillation mechanism. Relix is alsoexpanding its baitcasting reel range byoffering a magnetic brake as an option.

Samples of all these reels are expectedto be available this month and arescheduled for production next year.

Make contact USA Make contact InternationalTel: Brad Befus +1 651 736 1172 Tel: Jeff Wieringa +1 651 736 5952Email: [email protected] Email: [email protected]: www.rossreels.com Web: www.rossreels.com

HOW IS SHIMANO ADDING VALUE TO THE MIX? See p36


WaveSpin adds twonew‘tangle-free’reelsW aveSpin says that when it first

introduced its ‘radical’ tangle-free wave design it was writtenoff by many as a gimmick.Instead, this thoroughbred reel

has scooped awards and sold in its thousands sinceits launch five years ago.

WaveSpin says that ‘Bass Professor’ Doug Hannon‘re-invented the reel’ with a unique wave spool design– the antithesis of the spinning reel’s smooth face fab-rication that had been used for over six decades.

The company now has a growing family of guaran-teed tangle-free models in a variety of affordable priceranges, starting at $45.95 MSRP in the US.

Buoyed by its success, the Port Richey, Floridamanufacturer has introduced two new ‘super strong’versions of the original DH models, the DH3000(9.5oz) and DH4000 (11oz).

All WaveSpin reels, including the ZTR series, usethe same high quality spool and drag system as thecompany’s more expensive models. The DHxL, ZTR,

Make contactTel: +1 989 967 8426Email: [email protected]: www.wavespinreel.com

and DHz Series reels also feature double-shieldedstainless steel bearings throughout.

The five DHxL, DHz and ZTR series WaveSpinreels sport what the company describes as a ‘bold,rich look’ and feature new graphite composite foreven more strength.

The lightweight bodies on all eight models in theWaveSpin range (8oz to 12.5oz) hold a variety ofline capacities and each drag operates on a lifetimewaterproof lubricant that has been engineered andperfected by Hannon.

He said: “WaveSpin’s tangle-free reels will guaran-tee more fish. Pros tell us that time wasted in clearinghoops and tangles can cost you up to 300 casts a day.More casts means more fish – that is the WaveSpinadvantage.

WaveSpin’s Russ Riley added: “In the unlikelyevent of an angler having any problems with any formof tangling, all they have to do is make a quick call toour warranty department.

“Once through, they will get a real person

on the line who will help diagnose theproblem. If they are not happy after twocontacts we will refund the purchase price.”

WaveSpin is marketed through major sporting andfishing stores, including Bass Pro Shops, Cabela’s andindependent tackle stores throughout North America.

Making more waves: the‘super strong’ DH3000has been added to therange with the DH4000.



With its stunning red and gun-smoke cosmetics, the newShimano Aernos FA is noshrinking violet. The AernosFA is the new leading light of

Shimano’s highly regarded P4 series, and Shimanosays few reels offer anglers more value for money.

“Aernos is fully packed with famous Shimanofeatures, including Dyna-Balance AR-C spool andVarispeed, which are normally to be found on thehigher price- point reels,” the company says.

The Aernos FA family consists of the four mostpopular sizes favoured by anglers, including the3000S (shallow spool), which is said to be perfect foruse with thin diameter monofilaments or braided PE

line like Power Pro.Shimano says it is

convinced that this reelwill find its way to manyShimano enthusiasts whounderstand the concept of‘more value for money’.

Shimano’s P4 concept

Few mid-price reels pack in as much technology, saysthe reel giant of the latest addition to its P4 series.

stands for Power, Precision, Performance and Pleasureand is said to combine ‘uncompromising’ quality withmid-price affordability.

The Aernos FA heads a formidable line-up of newShimano reels that have been launched for the 2012season, including an ultra-light Ultegra XSA C14.

The company says: “When it comes to extremedistance casting, more speed equals more distance.That’s why we have used C14 – an exclusive blendof carbon and polyamide – to build this superlight‘Big Pit’ reel.”

The largest model weighs in at only 640g, a savingof over 15% on previous models and making it easierto move during the cast which in turn generates moretip speed in the rod.

It is fitted with all of the best ‘S’ System features,plus a cold-forged AR-C spool, closer meshedAerowrap II, along with two-speed oscillation for‘unparalleled’ line lay.

It is available in two large sizes – 10000 and 14000– and two small – 4500 and 5500. All models havefive shielded AR-B ball bearings plus a roller bearingand an easy maintenance port for simple lubrication.

Make contactTel: +31 341 27 2233Email: [email protected]: www.shimano.com

The front drag offers precise control when playingthe fish and works in harmony with the powerful sin-gle handle that keeps the angler in control at all times.

”Extreme distance anglers will be pleased to knowthat not only does the Ultegra C14 cast further,” saysShimano, “but all models retrieve over 100cm of linewith every turn of the handle.”

Shimano has also added the Biomaster SW –suitable for heavy duty spinning and jigging – to itssaltwater range. It has been designed to cope with theharshest of environments and has many features thatcan be found on its big brothers, the Stella SW andTwin Power SW.

Shimano says: “It is a power tool at an affordable price.”The range consists of three models – 4000, 6000

and 8000 – which are suitable for many disciplines atsea. The 4000 has a high gear ratio and is perfect forsea bass or other fast swimming predators.

The top of the range 8000 Power Gear model has alow ratio and is extremely well suited for jigging. It isalso strong enough to heave big snappers andgroupers to the surface.

Strong line-up: the new Biomaster SW(left) and Ultregra XSA C14 (centre)have been added alongside the highvalue Shimano Aernos FA for 2012.

SHIMANO PLACESTHE FOCUS ON EXTRAVALUE AS AERNOS FAHITS THE SHELVES

HOW HAS ST. CROIX IMPROVED ITS ROD RANGE? See p45

Carson unveils new Tricast STand Procast ST modelsCarson has been producing top quality

fishing tackle at its Italian headquartersin Torino for more than 60 years. Thecompany says that research and devel-opment is its strength and producing

innovative products its ‘passion’.Designed to suit all types of fishing are the Carson

Tricast ST and Procast ST – the two latest reels to beintroduced onto the market.

The reels boast nine stainless steel ball bearingsand an ergonomically designed handle and grip. Theyare said to deliver an extremely fluid action and asmooth release of the bail release system.

The Tricast models have a 7BB+ one-way clutchon the aluminium and graphite spools. The Procastreels have two 4BB+ one-way graphite spools.

Gear ratios on the Tricast 2000 and 3000 are

5.0:1. It weighs 220g and has a spool dimension of0.20mm/115m. The 3000 version weighs 320g andhas spool dimensions of 0.25/160.

Both the 2000 and 3000 Procast ST modelshave similar gear rations to the Tricasts, withthe Procast ST 2000 weighing 280g andhaving spool dimensions of 0.20/115,while the 3000 weighs 290g and has a0.25/160 spool.

Carson welcomes enquiries fromdistributors in Russia and easternEurope in particular.

Make contactTel: +39 011 450 1668Email: [email protected]: www.carson.it

MAXELFLEXESITSMUSCLESWITHNEWSEALIONREELSSERIES

It adds that Maxel now is an international brand inthe sector and has produced a portfolio of affordablereels that offer the ‘highest’ level of performance anddependability.

Maxel’s latest introduction is the new Sealion seriesof jigging reels. Precision-engineered, they have beendesigned to be lightweight, but tough and rust-proof.

The new Sealion series will give fishermen moreconfidence and power when jigging, says Maxel.

They are made of 6061-T6 aluminium with portedcrossbars to reduce the weight. The updated carbondrag system is said to be capable of ‘outrageous’ dragpressures, plus the improved pre-set knob and leverdrag control mechanism allows for more precise andconsistent drag setting.

There are six sizes: 05/06/08 for small jigging,09/10 for medium and 11 for large. There are silentline retrieve and clicker retrieve versions and they areavailable in single or two-speed. They also come withsingle or dual drag systems and in a variety of eye-catching colours. A left-handed reel has been speciallydesigned (see inset top left) and is not confined to asimple switch side plate modification, says Maxel.

All gears in the reels are heavy-duty stainless steeland precision-machined, as are the ratcheting clicker,drive and spool shaft. The newly enhanced balancehandle with ergonomically-shaped aluminum powerknob is designed to minimise jigging vibration.

Maxel adds: “We use one of the best drag washersimported from the USA and top quality ball bearingsfrom Germany and Japan, making them stand outfrom the common reel.”

Maxel Fishing Tackle Companyspecialises in the manufactureof aluminium reels for big gametrolling and deep water jiggingfishermen. The Chinese company

started producing game reels at the end of 2003, butonly launched its own brand in 2008 after five yearsof thorough testing.

The company says its continual focus over theyears has been dedicated to excellence and that itnow boasts a comprehensive range of big gametrolling and jigging reels from the heaviest offshoreto the lightest jigging and livebait fishing reels.


Make contact Tel: +86 769 8695 8396Email: [email protected] Web: www.maxelfishing.com

Versatile: thenew CarsonTricast ST hasbeen developed

for all typesof fishing.



Ardent has introduced a completely newhigh performance line-up of low-profilebaitcasting reels that it says will be‘nothing short of game changing’ forbass anglers when they go on sale this

autumn. It says that the introduction of The Edgeseries will see it once again become a standard bearerfor innovation and performance by creating andmanufacturing the only freshwater baitcasting reels‘made in the USA’ and truly unlike anything else onthe market today.

There are six reels in the new Edge range: Elite,Tour, Pro, Inshore Pro, Tournamen,; and FOFTournament (Fishouflage). Ardent says all have beenmanufactured to be ‘unbelievably’ durable yet lightenough to be fished comfortably from first light tothe end of the day. But what sets truly them apart isArdent’s new Drag Tracking Technology.

“The Edge frame, combined with high-endcomponents such as ABEC stainless steel ballbearings, a 7075 Triple bearing spool, helically-cutaircraft aluminium drive gear and a six-pin centrifugalbraking system, should be enough to impress anyfisherman,” teases Ardent in its pre-sale material.

“But that’s not even the tip of the innovationiceberg. All the reels feature our new patent-pendingDrag Tracking Technology – the company’s latestbreakthrough innovation.”

New drag technology putsArdent on the edge of greatness“This is truly revolutionary,” says Ardent of Drag TrackingTechnology, the breakthrough innovation that drives itsnew Edge series of baitcasting reels.

Drag Tracking Technology allows the level windeyelet to track in parallel with the line location on thespool as the line is being pulled from the spool in dragmode. This reduces the chance of line break on largefish by eliminating the sharp angles caused by thelevel wind eyelet being out of sync with the linelocation on the spool in drag mode.

Furthermore, says Ardent, Drag TrackingTechnology completely removes ‘drag surge’ as linesnaps into alignment with the level wind eye as a fishis pulling the line (see panel below).

Drag Tracking Technology is “the greatest fishingreel innovation ever,” says 1987 BASS Angler of theYear and 1998 Bassmaster Classic winner, DennyBrauer, who was among the first pro anglers to testthe new reels.

The company is proud of its technological advanceand says: “Far too often a product is labeled ‘innova-

Make contactTel: +1 660 395 9200Email: [email protected]: www.ardentoutdoors.com

tive’ or ‘revolutionary’ when all that is different is aminor design change or component upgrade – oreven a flashy cosmetic facelift with some eye-catchingnew packaging.

“Our new Drag Tracking Technology is a lot morethan fancy words and window dressing – it truly isabout ‘reel’ innovation.”

Adds Brauer: “With the new Ardent reels, you cannow fight the fish without fighting the reel.”

All Edge reels are available in left-hand and righthand models. The Ardent Edge Elite, Tour, Tourna-ment and FOF (Fishouflage) reels are available in6.5:1 and 7.2:1 gear ratios, while the Edge Pro andInshore Pro boast 5.1:1, 6.5:1 and 7.2:1 gear ratios.

HOW THE NEW EDGE REELS ELIMINATE ‘DRAG SURGE’Drag Tracking Technology completelyremoves ‘drag surge’ as line snaps intoalignment with the level wind eye as afish is pulling the line.

Explains Denny Brauer: “While usinglight line, quite often after a fight withthe fish, the line will be on one side ofthe spool, while the line guide is on theopposite side.

“This causes your drag to surge whena fish is hooked as the line is snappinginto alignment with the line guide fromone side of the reel to the other.”

This ‘binding’ – as Brauer calls it –means you have to fish heavier line,with lighter drag, to compensate for thedrag surge.

Ardent says its Drag Line Technologycompletely eliminates this problemwithout sacrificing any performanceor castability.

Here’s how it works: as a fishing line

is pulled through level wind off the spool,which is locked to the pinion gear, thisthen rotates the drive gear, which hasthe drag loose against it and has an OSgear locked to it.

The OS gear in turn rotates theintermediate gear against the worm gear,which is attached to the wind level. So,as the line is pulled from the spool all ofthese parts are locked together – caus-ing the level wind to track accordingly.

Intermediate Gear

OS Gear

Worm Gear

Level Wind

Spool

Eyelet on

Right: The Ardent EdgeElite is one of six reelsin the new series.

Fishing Line movesside to side with level windwhen line is pulled off spool

Eyelet onRod

“This isn’t about fancy words,Drag Tracking Technology isabout ‘reel’ innovation.” – Ardent


WHICH GLOVE COMPANY IS ON THE RISE IN EUROPE? See p46

China’s Lead Sporting Goodsadds more jigging reels to range

Make contactTel: +86 769 820 85328Email: [email protected]: www.leadfishingreels.com

Chinese-based fishing manufacturerLead Sporting Goods has launched anew aluminium alloy spinning reel –the LT 8000 – for vertical jigging. Thecompany says that it boasts 4.8:1 gear

ratio; 8+1 stainless steel ball bearings; carbon fibredrag washers for a smooth and powerful drag system;

rust-proof copper gear and pinion system; and arust-proof stainless steel main shaft and body screws.It weighs 760g.

Lead Sport Goods is based in Tangxia Town, in thesouth-eastern part of Dongguan City, on mainlineChina. It specialises in the production of high-gradetrolling, fly, jigging and spinning reels.

Two of its latest jigging reels are the HJO903 andthe HJO904. Both are made of marine-grade alu-minium alloy and stainless steel that have undergonea sophisticated process that involves forging, CNCmachining and computer milling and anodising. Theyhave a powerful and precise double drag system andergonomic handles.

Lead Sporting Goods says: “They are the profes-sional fisherman’s best choice of jigging reels. Theybring unlimited happiness and a complete sense ofachievement.”

The gear ratio on the HJO903 is 6:1 while on the904 it is 6:1 and 3.7:1. They both have 9BB bearings,30lb/500yds capacity, spool diameters of 61.6mmand a 32mm spool width. The 903 weighs in at680g, while the 904 is 780g.

Above: The new LT 8000 aluminiumalloy spinning reel. Left: The HJO903and HJO904 jigging reels.



You can always make a good designbetter’ – that’s the unwaveringphilosophy behind the Quantum®

Performance Tuned® Series of reels.“It’s sweating the details and pushing

the engineering that last 5% that makes all thedifference – reaching another 10ft of casting distanceand trimming that last half ounce of weight,” saysZebco, the company behind the Quantum brand.

“These refinements only happen whenQuantum® engineers question conventionalwisdom to find a better way.”

Welcome, says Zebco, to Generation Exo…“This is where we shoot conventional design

full of holes,” it adds. “And where an exoskeletalaluminium frame sheds excess weight withoutsacrificing strength – and where a mere ouncedelivers a ton of fish-fighting performance.”

‘Metal where it matters’ is the company’s en-lightened thinking behind the exoskeletal hybridconstruction of its new reels: the Exo PT™ Baitcastand the Exo PT™ Spinning.

Each reel combines a special, ultra-rigid alu-minium alloy in load bearing areas with a lightweightcomposite that reduces weight in non-critical areasby 50%. This allows the Exo PT™ Baitcast and theExo PT™ Spinning reels to be built using the light-est possible frame with absolutely no sacrifice instrength. “In fact, the Exo frame is 38% stronger thanmagnesium and six times stronger than a graphitecomposite frame,” says Zebco.

“In short we shaved weight from the Exo PT™reels every place we could afford for a difference

QUANTUM PROCLAIMSARRIVAL OF THE NEXTGENERATION IN REELS“We’ve shot conventional design full ofholes,” says the company of its lighter,stronger Generation Exo as it prepares theExo PT Baitcast and Exo PT Spinningreels for sale in January.

you’ll feel on the water. You will fish stronger andlonger with the sensitivity you need to detect thelightest of bites – and the rock solid performance anddurability you demand when targeting trophy fish.”

The Exo PT™ Baitcast and the Exo PT™ Spinningreels will be available in stores from January 2012.Before then Zebco invites all retailers and potentialdistributors to view 360° videos of the new reels at itsdedicated micro-site www.quantumfishing.com/exo.

There are also astonishing videos of the reelssurviving crush tests as well as movies of top US pros

Make contactEnquiries from North and South AmericaTel: +1 918 831 6818 Email: [email protected] from Europe, Asia and AfricaTel: +49 41 82/29 43 34Email: [email protected]

casting the reels for the first time. As interest in theserevolutionary reels grows, Zebco is now looking fordistributors in a number of territories throughout theworld. To enquire see the contacts details below.

“The Exo frame is 38%stronger than magnesiumand six times strongerthan graphite composite.”

PTT!!

Spinning reel

Lightweight spool

Rotor usesexclusivepolymerC4LF™

Tempered aluminiumTruBalance handle


WHAT’S THE FUTURE OF THE FLY REEL? See p43

● All Quantum® PT reels, includingthe new Exo series,

feature thecompany’s

custom-madePT bear-ings – the‘smoothest inthe industry,’

says Zebco.“These bearings

are made fromhigh-grade stainless

steel and feature a shieldedpolymer cage for durability.”

● The exclusive Exo CSC™ dragsystem combines a series ofcarbon, stainless steel and ceram-ics for optimum drag performance.The carbon disks provide a frictionsurface that delivers high drag lock-down while maintaining smooth-ness. The ceramic disks have lowstart-up inertia and dissipate heatquickly on extended runs. The stain-less steel disks impart the strengthto keep the system in alignmentunder load, and this results in anextremely smooth drag that can‘take the heat out of any fish-ing situation’.

● All Exo PT™reels feature analuminium drivegear that is portedto remove excessweight, yet itsspecial aluminiumalloy is designed tohold up under the tough-est fish-fighting conditions.The 7.3:1 ‘Burner’ baitcast gear set‘gobbles’ up an ‘amazing’ 31 inchesof line per turn of the handle with asmooth vibration-free retrieve.

● Quantum® Hot Sauce™is the industry’s standard inlubrication. Theoil’s viscositylevels yield a freerrotation of themoving parts bymolecularly bond-ing with the basemetal. Its greaseis made with ex-clusive tackifiersthat hold to wearsurfaces longer.

The Exo PT™spinning reel rotor usesa revolutionary new material fromQuantum™ called C4LF™. It is anexclusive polymer infused with longstrands of carbon fibre. Most carbon-infused materials have carbonstrands that are 2-3mm in length.The C4LF™ carbon strands average10mm and these longer strandsalign themselves in a stronger ma-trix that results in a rotor design thatis claimed to be 2.6 times strongerthan normal composites.

This minimises rotor arm flexunder heavy drag loads while pro-

ducing a design that is 80% lighterthan standard rotors.

● The Exo PT™ spinning’s newTruBalance® handle design (be-low left) incorporates a one-piece6061 tempered aluminium handlearm for maximum strength. Theskeletal handle has a uniquerear-leaning design to counterbal-ance the handle knob weightfor vibration-free cranking. Thecomfortable EVA knob completesthe featherlight design.

● The new lightweight spool onExpo PT™ spinning reels employsQuantum’s MaxCast™ II design anda greater casting performance isachieved by a variable oscillationsystem that lays line evenly onthe spool.

The spool lip configuration isoptimised for today’s range of linetypes and smaller, more compactrod guides. The conclave radiuson the back of the lip prevents the

line from contacting the spool priorto the exit radius, creating lessfriction for longer casts.

The system also keeps theline in tighter coils as it leavesthe spool to flow more freely andlessens backlashes and windknots caused by looser coils.

Quantum® says that its testsrevealed a 10% increase in averagecasting distance over a standardspool lip design.

“Combine this system withthe micro guide set on our ExoPT™ rods and you have a deadlyaccurate, long-distance castingmachine,” it adds.

The Exo PT™ Baitcastfeatures a micro-sized version ofQuantum’s exclusive ACS ™ castcontrol system that offers a widerange of centrifugal settings whichcan be fine-tuned with the turn ofa dial. “Factor in the low start-up in-ertia of our exoskeletal super-light

spool and it all adds up to longercasts,” says Zebco.

● Quantum® uses temperedaluminium for its skeletal baitcasthandle. Its contoured grips addcomfort and produce one of thelightest handles on the market.

● Quantum® subjected its ExoPT™ baitcast to a crush test in itslab and it withstood over 1,700 lbof downward force and continuedto perform flawlessly. This meansit can support over 4,000 times itsown weight.

THE HI-TECH COMPONENTSIN EVERY EXO PT REELPT!

Baitcast

Ultra-rigid aluminiumalloy means reel cansupport over 4,000times its own weight

Skeletal baitcasthandle withcontoured grip


Can there be a great leap forward in flyreel function? If so, what will it looklike? Years after asking themselves thesequestions, Georgi and Stefan Chivarovbelieve they have the answer. Their

patented Varioverse™ retrieve & drag system, theysay, is the greatest challenge to the classic direct drivesystem in more than 100 years, prompting GeorgiChivarov to claim: “The next question is not ifbut how soon the Varioverse™system will take asignificant share of the market”.

According to Chivarov, in over 100 years therehasn’t been a technical solution that improves uponthe direct drive system in terms of combining fightcontrollability with simplicity and lightness. “Eventhe so-called dual-mode system, a kind of direct drivereel with a built-in slip-clutch for a non-backspinning

Is this the futureof the fly reel?The creators of Varioverse™ claim it’s thegreatest leap forward in fly reel functionalitydesign for 100 years, but how does it work?

handle could not persuade the main players in themarket,” he says. “Thus, in the last 50 years the majorfly reels manufacturers have concentrated mainly onnew designs and facelifts.” These, he says, have beenmostly successful at improving maintenance and thedurability of fly reels rather than their functionality.

He adds: “And the conflict between the direct drivesystem and slip-clutch (anti-reverse) system has neverbeen resolved. With the ‘VV’ – which is what we alsocall Varioverse™ – this has finally been done and itsounds the bell of change, at least for the range of #7reels and upwards.”

It was fishing that prompted the Chivarovs todesign the VV system. “No matter which of the currentfly reels we chose, we had to compromise onoperating comfort and safety,” says Georgi today.“But what bothered us most was the distraction inthose very seconds of a fight. Moments that decidewhether you land the catch… or burst the tippet.”The Chivarovs asked themselves how an ideal retrieve& drag system would work and settled on a list ofthree key functions:

1. One-hand intuitional retrieve & drag control2. Intelligent drag limit setting for tippet safety3. Instant switch between striping drag and fighting drag

After thorough research and constructional work,the Chivarovs finally filed a first patent application forthe VV system in January 2006 and a second one inDecember of the same year. This second was madeonly months before a well-known Swedish fly reelmanufacturer brought its own patent application for asimilar system to the patent office.

The Varioverse™ system is a one-hand drag &retrieve system, which allows the angler to pre-setthe limit of the maximum dragthe handle can create during afight. It also allows the angler toreduce drag by turning the handleback (see panel). Says Chivarov:“Not only does the VV systemprovide significantly improvedhandling and drag control flex-ibility in comparison to directdrives, it also allows the anglerto fight harder and safer in closerproximity to the fish.”

“VV system means a ready-to-go,non-backspinning handle not only

to reel but also to con-trol drag like with a draglever. There is no easier way toapply drag than by the handle. Yourhand is already there. You don’t have to reach fordrag knobs or pawls, switch the rod from one handto the other or even look down to check if you aredoing the right thing.”

A VV reel is now being brought to market byVision, which uses the Varioverse™ system underlicence in its HDC fly reels, much to the delight ofChivarov. “It’s a reel that works like magic, and wecan imagine licensing the Varioverse™ system in theUSA too,” he says. “We are leaning back and seeinghow the so-called traditionalists among the big flyreel brands will react. Time is against them,” he says.

Make contactEmail: [email protected] Web: www.varioverse.comHOW VARIOVERSE HELPS ANGLERS

HANDLE THE DRAG

Setting the MaximumSays Georgi Chivarov: “What’s the weakest link between the fishand the reel? It’s the tippet. Hence, on a VV reel you do not set thedrag but you pre-set the limit of the maximum drag the handlecan create. You will not reach that critical point, but always stayjust close below. Every time the fish starts pulling stronger whileyou are reeling in, a VV reel will give line to avoid a tippet burst. Assoon as the fish power drops below that limit, the VV reel startsinstantly gaining line again.”

Keeping the MinimumA VV reel allows the angler to not only increase but also reducedrag by turning the handle back. “But even if you spend most ofyour fishing time on pulling line off the spool and casting, a VV reelwill keep assisting you,” explains Georgi Chivarov. “A mere turn ofthe handle back to a stop will instantly lower the drag to a level wefound being comfortable for casting, but yet high enough to avoidspool over-run. Because of our unique progressive drag springcurve, this minimum drag remains unaffected by the maximumdrag limit setting.”

main players in thelast 50 years the majorcentrated mainly one, he says, have been

aint nd the

to reel butt alalsososo ttooo cococon-n-trol drag like with a draglever. There is no easier way toapply drag than by the handle. Yourhand i al ad th Y d ’t h to chchchch ff

43December 2011 Angling International



Established in 1978 in Taiwan, Omoto FishingTackle is a recognised world leader in the design andmanufacture of fishing reels and has exclusively engi-neered and made parts and reels for many establishedbrands. It entered the fishing reel market under itsown brand in 2007 and it has quickly establisheditself across the world. All its products are backed witha one-year warranty, including the new BKS SD Seriesand the TIPTOP SD Series.

The BKS is said to be outstanding value for alightweight, long casting reel and it comes in left-hand

and right-hand configurations. It also hasaluminium side covers, spool and innerside plates. It boasts a centrifugal spoolsystem, auto-clutch lever and stainlesssteel reel foot.

The BKS comes in two sizes – the 6000and 8000 models. Both have 2+1 ballbearings. The 6000 has a 5.3:1 gear ratioand weighs 295g, while its bigger brother

Make contactTel: +886 422 155958 Email: [email protected]: www.fishing-tackle.com.tw

Right: The newPredator 12.Below left: TheOmoto BKS andTIPTOP SD reels.

has a gear ratio of 4.8:1 and weighs 420g.The TIPTOP SD is a high performance reel that

fits in the palm of your hand and boasts ball bearingsavailable from 1 to 3+1. It comes with either or botha graphite and aluminium spool that is quick release.

The frame and side plates are made of graphite andthere is a casting control knob adjustment. Magneticbrake control is available in both the left-hand andright-hand models which have a gear ratio of 6.3:1.

Established in 1978 in Taiwan, Omoto Fishing Right: The new

Omotostrengthenswithtwo-speed Predator series

Omoto’s Predator two-speed reelseries is said to offer anglers the bestof both worlds: a high speed for lurepresentation and a powerful lowgear – activated at the press of a

button – to battle with the most feisty of fish.The new 12/12N Predator has gear ratios of 6.2:1

(high) and 3.3:1 (low) and a carbon fibre dragsystem for a smooth and durable performance. Itboasts six stainless steel ball bearings, anti-reversesystem and stainless steel helical cut gearing.


WHICH COMPANY IS EFTTA’S NEWEST MEMBER? See p53

Thanks to a combination of hi-tech materials, the new LegendTournament Walleye rods are lighter, stronger and more sensitivethan comparable models, says St. Croix.

St. Croix, the US manufacturer ofhigh performance graphite andfibre glass rods, has combinedhi-tech material from 3M with itsown engineered hardware to create

a new range of ‘state-of-the-art’ spinning andcasting rods which it says will give seriousanglers a competitive edge.

The all-new Legend Tournament® Walleyerods are built on completely re-engineeredmandrels designed with St. Croix’s propri-etary Integrated Poly Curve® (IPC®) toolingtechnology. The blanks combine high-modu-lus/high-strain SCIV graphite with NSi (nanosilica) resin – a proprietary matrix resin from3M that significantly increases strength anddurability with no change to the weight.The new rods are further strengthened withAdvanced Reinforcing Technology™ (ART™),another St. Croix exclusive.

There are twelve technique-specific spin-ning models in the range plus a Bounce-N-Troll casting model.

“The re-engineered Legend Tournament

COMPANIES YOU NEED TO KNOW ABOUT...

ST. CROIX ADDS3M TECHNOLOGYTO THE MIX

?Want to talk to St Croix?Tel: +1 715 762 3226 Email: [email protected]: +1 715 762 3293Website: www.stcroixrods.com

Walleye rods represent the state-of-the-artin spinning and casting rod design,” saysJeff Schluter, St. Croix’s Vice President ofMarketing and Sales, of the combination ofthe company’s SCIV graphite fibres with NSifrom 3M. “The result of this process – plusthe use of IPC and ART – is a breakthroughin smooth casting power, lightweight balance,extreme sensitivity and rugged durability.”

The Legend Tournament Walleye rodsare outfitted with Fuji® K Series Tangle-TreeConcept Guides with Alconite® rings andpolished frames which are designed to ‘shed’tangles when using super braid, monofila-ment or fluorocarbon line. They also featuresplit-grip cork handles made from supergrade cork and Fuji’s new SK2™ split reel

seats for what St Croix calls “the ultimatein light weight and sensitivity”. The seriesretails in the US between $230 and $250.

All Legend Tournament Walleye rods aredesigned and handcrafted in Park Falls, Wis-consin, the headquarters of St. Croix. Theyare protected by a lifetime limited warrantybacked by St. Croix Superstar Service.

St. Croix is the largest manufacturer offishing rods and blanks in North Americaand has established exclusive distributiondeals in many countries. Sales inquiries fromoutside North America can be made to TomMcCullough at [email protected].

Above and right: The new St. Croix Legend TournamentWalleye rods. Altogether there are 12 rods in the rangeplus a Bounce-N-Troll casting model.

46 Angling International December 2011

“We expect G-Tek Neopreneto add value to our fishingglove line” – Coby Rowe

The pioneer of neoprene fishing gloveshas upgraded to a new, improvedmaterial for its key ranges and hasincreased its availability in Europe,says MD Coby Rowe.

Glacier Glovesays that itsfocus on win-ter productsremains true

to its commitment to comfortand dexterity. For nearly 30years, Glacier Glove hasbeen producing high-end,premium neoprene fishinggloves. The addition of fleece

and waterproof membranes to the line of productsstays true to the company’s core philosophy, butadds a new edge of improved performance, saysGlacier Managing Director Coby Rowe.

“We continue to test new fabrics and methodsto improve our products without compromisingcomfort and dexterity for the angler,” he adds.

Glacier Glove’s neoprene products have beenthe mainstay of the company’s fishing portfolioand continue to grow. “Neoprene has been arounda long time, so consequently has earned a bad rapdue to the vast array of ‘knock-off’ products that aremanufactured and marketed as the same product,yet so often lack the quality of the original product.

“You just cannot beat a great pair of authenticneoprene gloves for warmth and dexterity when youare fishing. When the gloves are made well you staydry and warm, and that can make all the differenceon a day out on the water and when facing theelements,” says Rowe.

“This year we changed out the entire neoprene

line over to authenticG-Tek Neoprene tomaximise its benefitsof durability whilemaintaining its supple feel.

“We have been testing the G-Tek Neoprenefor a couple of years and are confident it will addto the value of our neoprene fishing glove line.”

Along with the use of G-Tek Neoprene, Glacierhas incorporated new fleeces and membranes inits range of winter gloves.

“As we review our products and each item’spurpose and performance, we really try to putourselves in the shoes of the angler.

“We ask ourselves the following questions: Is itcomfortable? Is it durable? And most importantly,Can I catch fish while wearing it? Each product’sdevelopment involves careful direction frommaterial, assembly and durability,” adds Rowe.

The availability of Glacier Glove’s productsacross Europe is sure to be exciting for anglerswho enjoy fishing all year round. Glacier Glove’sproducts represent value and give you a returnevery time you wear them, adds Rowe.

w w w . g l a c i e r o u t d o o r . c o m

COMPANIES YOU NEED TO KNOW ABOUT...

Coby Rowe has highhopes for European sales.

Above and right: Classic GlacierGloves using authentic neoprene.“You can’t beat authentic neoprenefor warmth and dexterity when outfishing,” says Coby Rowe.

S P E C I A L F E A T U R E

w w w . g l a c i e r o u t d o o r . c o mGLACIER GLOVESTRENGTHENS HOLDON NICHE SECTOR

?Want to talk to Glacier Glove?US: Coby Rowe Tel: +1 775 825 8225 Email: [email protected]: Betsey Jansen Tel: +43 699 1008 2421 Email: [email protected]: www.glacierglove.com and www.glacieroutdoor.com

n

itly,lys

s

k to Glacier GGllove???

YOUR No.1SOURCE FORPRODUCT NEWS


MANUFACTURERS!TELL MORE

BUYERS ABOUTYOUR PRODUCTSFASTER AND INMORE DETAIL

RETAILERS!HERE'S WHERE

TO FIND NEWPRODUCTS

www.angling-international.com – more product news more often

Product videosLeading manufacturers demonstrate theirlatest launches and explain the technologybehind angling’s newest innovations.

Product news & alertsRead about new launches from brandsaround the world every day.

Virtual magazines hereRead the latest issue of Angling International as avirtual magazine plus view back issues here too.

www


EEFTTAFTTATRADING WITH

The voice of the European Tackle Trade

More than 80% of the stand space forEFTTEX in Paris next year has beensold. Another near sell-out show ispredicted following this year’s eventin Amsterdam which was hailed a

huge success and attracted the second-best attend-ance in the show’s 30-year history.

EFTTEX Exhibition Manager Neena Tailor toldAngling International: “Demand for booth space hasbeen phenomenal and we are getting enquiries fromcompanies almost every day. To date more than 160companies have booked.

“To avoid disappointment it is important that com-panies interested in taking up booth space contactmyself ([email protected]) or Exhibition Coor-dinator Helen Downey ([email protected]) assoon as possible.

“The success of last year’s event plus the lure of theFrench capital and the excellent facilities at the Paris-Nord Villepinte Exhibition Centre has made EFTTEX2012 a show not to be missed.

“It has all the ingredients for another hugely suc-cessful show.

“Like Amsterdam, it is centrally located in Europe

Book now for EFTTEX 2012

and has tremendous internationaltransport links,” added Neena.

“EFTTEX has establisheditself as the place to do seriousbusiness over the years and thatis reflected by the number ofcompanies who are inquiringabout booth space.”

EFTTA has also appointedParis-based hotel booking agency,The Blue Yellow Company, as theofficial hotel agency for EFTTEX2012. The Blue Yellow Companywill offer participants a range of hotels in a selectionof star categories within the city as well as close to theexhibition centre and the airport at special negotiatedrates.

All hotels offered will have good access to thevenue. Online booking will be open soon.

Paris-Nord Villepinte boasts its own train station,Parc des Expositions, which is on the RER-B lineand runs through the centre of city to the Charles deGaulle airport.

EFTTEX participants are advised to book hotels

with good access to an RER station if you are lookingto use public transport to reach the venue. Neenasaid: “With the rapid transport system that servesParis and its surburbs, this is the easiest and mostefficient mode of transport for those travelling to EFT-TEX and around the city.”

Decathlon’s Caperlan brand adds support to Line Charter

Bookings are now being taken for the show inParis. Will you be joining the 160 companiesthat have already secured their stands?

>

BOOK YOURSTAND [email protected]

Above: The venue forEFTTEX 2012 is the Paris-Nord Villepinte ExhibitionCentre.

Caperlan – the fishing brand of the giant French-based Oxylane Group that is sold in Oxylane’sDecathlon sports stores – has joined EFTTA’s crusadeagainst line cheats.

The brand is the latest to sign up to the associa-tion’s Line Charter, the growing campaign to end theillegal practice of wrongly labelled line packaging.

Caperlan’s David Rousseaux told Angling Interna-tional: “Our signature on the Charter shows that weare absolutely transparent with our customers. Whatthey see is what they get.

“Caperlan makes a lot of inspections – linear andknot resistance, elongation tests, diameter control,

abrasion tests and use of components – during lineproduction and post-production. These examinationsare made in laboratories internally and externally ac-cording to the Standard NF iso 2026.”

The Caperlan tackle brand is sold through theOxylane Group’s Decathlon megastore network,which has retail outlets across the globe, including240 in its homeland in France and others in China,Brazil, Spain, Germany and the UK.

EFTTA launched its Line Charter website at EFT-TEX in Amsterdam earlier this year. It is dedicated topromoting the campaign and features all the compa-nies and brands that have signed up.

The website has revealed details of EFTTA’s plansto extend the Line Charter campaign even furtherwith random testing of the lines of members to makesure they meet the standards they have signed up to.

The brands of those who have not signed theCharter will also come under similar scrutiny and theresults will be published on the website from June2012 for all to see.

Log onto www.efttalinecharter.com to view the site.


INDIAN ACCESSORY MAKER TARGETS NEW GLOBAL MARKETS

EFTTA’S MAN IN BRUSSELS

JAN KAPPEL is EFTTA’slobbyist to the EuropeanUnion. Part of EFTTA’s remitis to talk to decision-makers to ensure policiescreated at a EuropeanUnion level do not harm theirangling industry. Read Jan’sfull monthly updates atwww.eftta.com/news

In early November the EAA planned itsstrategy for the upcoming debate over thereformed Common Fisheries Policy. EFTTAwill set its strategy according to the EAAdecision, just the latest example ofcooperation between the two. But whydoes EFTTA work so closely with EAA?It’s true. The reform of the Common FisheriesPolicy is a hot issue right now. On November10th and 11th the EAA decided what to lobbyfrom now until the final adoption of the Policyat the end of 2012 or early in 2013. EFTTA willfollow what the EAA decides in this regard.The reason we work so closely with EAA is thatit is the European organisation that defendsthe interest of anglers at a European level andbeyond. The initials stand for the EuropeanAnglers Alliance. Europe has 25 million anglersof which some seven million are organisedwithin a local club or a national organisation orboth. EAA was launched in 1994 and is madeup of 14 national organisations from 13 coun-tries representing some three million affiliatedmembers.What makes the two organisations socomplementary?EFTTA and EAA are perfect partners in thatthey by and large share the same lobby aims.These include defending the rights of anglers togo fishing and to preserve or extend access to

The reform of the Common Fisheries Policy is the latest battlewhich EFTTA will fight in Brussels alongside its partner, the EAA.The two organisations are closely linked, and here’s why.

fish and fishing spots. Both want to pressurisepolicy makers to conserve healthy fish stocksand rebuild depleted ones.Any other areas of common interest?Yes, both organisations also lobby that pollutionof the aquatic environment is reduced and thatnegative impacts from man-made obstacles likebarriers and hydropower plants are mitigated.We also work to ensure something is done tolessen the damage done to fish stocks by over-abundant predators such as cormorants.How else are the two linked?EFTTA and EAA share an office in Brussels andco-finance my work as a lobbyist.How does EAA work to be most effective inBrussels on a day-to-day basis?In any given year, EAA members, staff andvolunteers attend hundreds of events andpolicy meetings. They give oral and writteninput to consultations and keep in touch,answer questions and provide information toscientists and managers as well as policymakers all over Europe and globally.And how is it constituted?EAA has two working groups where knowledgeis shared, EAA positions are formulated, actionsare proposed and lobby efforts are coordinated.One is for sea and the other for freshwateraffairs. The groups meet three times a year inEurope. Five board members are responsible

EFTTA’s strongest lobbying partner

for the organisation’s smooth running.Consultation is key in Brussels. How doesEAA ensure its voice is heard by theappropriate decision makers?EAA has permanent seats on various expertgroup meetings in Brussels. These are impor-tance for both EAA’s and EFTTA’s aims andactivities. These groups are chaired by the Eu-ropean Commission and they deal with issuesunder the EU’s freshwater, marine and fisher-ies legislation and policies. A good example isthe seven Regional Advisory Councils (RACs).They are stakeholder councils involving com-mercial fishermen, processors, fish farmers,green NGOs, anglers and other organisations.They give advice on sea fisheries managementto the Commission and the Member States.EAA sits on all seven of them. The combinedmeetings of these councils amount to morethan one hundred days a year. And EFTTAsupports the EAA presence on the RACs inthe form of a financial contribution.And together, EAA and EFTTA promoteangling?Absolutely, both EFTTA and EAA promoteangling to decision makers and the public atlarge. We make sure people know about thegood angling does for individuals, familiesand society at large, both from a social as wellas an economic perspective.

Mumbai-based A.V. Enterpriseswas established with the objec-tive of manufacturing quality flytying materials, tools, carp fishingtackle and accessories.

The company says that theseproducts are made under the

strict supervision of skilled personnel in the workshop.It adds that all its tools are precision built and finishedto achieve ‘perfection’ and ensure ‘world class’ stand-ards and the ‘best quality’ goods that money can buy.

“It is our determined commitment to serve ourcustomers with ever improving quality goods and fast

service and to fulfill our high targets for innovative newproducts,” it says.

“We work all year round inventing new products tokeep pace with the changing needs and growing sophis-tication of the angling community around the globe. Ouraim is to contribute to the pleasure of fishing.”

PRODUCT RANGE: All kinds of fly and carp fishingaccessories, including vices, bobbins, hackle pliers,hair stackers, swingers, disgorgers, needles, floats andbanksticks.MARKETS: Italy, Hungary, UK, Austria, Netherlands, US.PLANS FOR GROWTH IN 2012: The company plans to

take part in EFTTEX in Paris next year where it will beintroducing a range of new products.HOW EFTTA MEMBERSHIP WILL HELP: “It will enableus to gain contacts with companies around the worldand an opportunity to introduce our products to a muchwider audience. We are looking to expand into Australia,Germany, France, Spain, Belgium, Bulgaria, Poland,Czech Republic, Denmark, Russia and Sweden” saysA.V. Enterprises.

CONTACT DETAILSTel: +91 33 4001 2525Email: [email protected]: www.aveindia.com

NEWMEMBER


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[email protected]

Advertise with us. One annual fee. No hidden extras.(a) 1cm x1 column for €288 or £250 or $400; (b) 2cm x1 column for €438 or£380 or $608; (c) 4cm x1 column for €807 or £700 or $1121

Companies that wantyour business

EFTTA donates €12,000 via Youth Grant SchemeEFTTA has donated a total of €12,000 to six organisa-tions as part of its annual Youth Grant Scheme. Eachyear the EFTTA Board sets aside 15% of its profit in orderto support youth fishing projects across Europe.

The successful 2011 grant applicants are:

1. Fiskekorkort – Sportfishing Driver Licence (Sweden)During the Sport Fishing Fair, the Swedish Game Fairand the Elmia Game Fair youngsters are encouragedto take part in the Sport Fishing School. The projectteaches children between the ages of seven and 12about fishing, how fish live and the ethics around an-gling. After ‘graduation’ they get a ‘Driver’s Licence’ andgift bag – worth over €40 – which contains a fishing

rod, lures, DVD and magazines. Sponsors: SPOFA €5,000and EFTTA €2,000.2. Junior Sportfish (Serbia)Youngsters are taught all about fishing, includinghabitats and conservation. The scheme includes aninitiative where rubbish is collected in the coastal areaof the protected Jegricka River. Sponsors: Mont Pressand Ribosport MM €2,000 and EFTTA €2,000.3. Fish with a Friend Campaign (Finland)The main part of this scheme revolves around NationalYouth Fishing Day where children fish for free on lakesacross Finland and are given special tuition. After theevent the participants are presented with Finnish-madelures. Sponsors: FinlandiaUistinOy, KuusamonUistin andWake Fishing €2,000 and EFTTA €2,000.

4. Fish and River Experience (Germany)Children from the cities of Siegburg and Siegen takepart in excursions to the River Sieg to learn about fishfauna and river restoration projects. Sponsors: Pro & Con€2,000 and EFTTA €2,000.5. Environment and Fishing for Youth Groups (Germany)A project aimed at teaching youngsters about entomologyand the need for clean waters. Participants are educatedon the water and also taught how to tie flies and fish.Over 150 groups take part. Sponsors: Rudi HegerGmbH/Traun River Products €2,000 and EFTTA €2,000.6. Future Anglers (Sweden)A scheme that encourages anglers to take youngpeople fishing to create a new generation of anglers.Sponsors: SPOFA €3,300 and EFTTA €2,000.

Angling International - December 2011 Issue 47

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Transcript of Angling International - December 2011 Issue 47