Angela Ashenden Analyst at MWD Advisors - The networked organisation

Angela Ashenden, Principal Analyst

The Networked OrganisationHow social collaboration can transform your business

@aashenden

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@aashenden

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+Individual research community members across the globe

Years in business, helping teams transform businesses through IT & digital technologies with our research and advisory services

MWD Advisors helps technology teams and leaders cut the time, expense and risk associated with driving business transformation and improvement

with new technologies

@aashenden

© MWD Advisors www.mwdadvisors.com 3

Does better collaboration = better business?

3

Increased competitio

n

Customer expectatio

ns

Economic pressures

Employee turnover

@aashenden


Social collaboration: Helping the business to perform better

#2Driving innovation

and business differentiation

#1Better sharing of knowledge & best

practices

• Creating a corporate knowledge base

• Enabling reuse to reduce duplication

• Making the most of the skills available

• Breaking down silos

• Accelerating decision-making• Surfacing and collectively

developing new ideas• Creating new opportunities

through wider discussion and interaction

@aashenden


Social collaboration: Helping the business to perform better

#4Building better

relationships with partners and customers

#3Connecting and

enabling distributed teams

• Supporting mobile and remote workers

• Supporting cross-organisational teams

• Capitalising on organisational scale

• Creating a more joined-up organisation

• Working more closely with customers/partners to understand their needs

• Involving them in your decision-making

@aashenden


Case studies come from many different industries

• Needed: to unify several businesses after restructuring

• Implemented: social collaboration platform on Jive Software

• Benefits: 3 new journals created; flattened hierarchy; faster, more uniform communications

• Needed: to stimulate innovation to counter competition

• Implemented: a custom social innovation platform on Telligent

• Benefits: Trebled viable new ideas within 6 months;

• Needed: to improve comms• Implemented: a social intranet

based on Socialtext• Benefits: customer service &

employee engagement improvements

• Needed: to improve agility and connect employees

• Implemented: a social intranet based on TIBCO tibbr

• Benefits: accelerated sales processes & decision-making; more connected sales & marketing teams


Why do social collaboration initiatives fail?

Insufficient executive support

Poor education & support

Resistance to change

Unmanaged

expectations

@aashenden


Step 1: Lay secure foundations

• “Better collaboration” is not enough

• Tie to your organisational goals

• Role requires ability, enthusiasm and clout

• Multiple owners is better than one

• Budget for an initiative, not a project

• Include costs of tech implementation and business change activity

?WhyUnderstand your business need Clarify ownership Secure budget

@aashenden

A multi-faceted adoption strategy:top-down; bottom-up; middle out


Step 2: Don’t leave adoption to chance

Build an advocate network to extend your reach

Educate, don’t just train

Incentivise behaviour, not just tool usage

@aashenden


Beware 4 common social collaboration technology pitfalls

This is not necessarily a

“cheap option”Avoid too much, too

soon

You don’t need to replace email completely

Avoid creating new silos of information

@aashenden


Q: What is “success”?A: Meeting your stated goals…

Improved new business opportunities

Reduced travel costs

and timeReduced call centre costs/

durations

Cost savings and

opportunities through reuse

Faster on-boarding for new joiners

Improved retention

rates

…and demonstrating real

business value@aashenden


Top tips for measuring your success

Benchmark BEFORE you implement new technology

Look beyond adoption numbers

Combine application data, observation, surveys, etc.

Don’t underestimate the value of anecdotal examples

@aashenden


The three pillars of a Collaborative Organisation

?!

An open, honest

& trusting culture

An engaged & valued workforce

A networked & non-

hierarchical structure

@aashenden


Key messages to take away

Improving collaboration is about cultural change, not just implementing technology

It’s vital to get the groundwork right,so think “initiative” not just “project”

Invest well in your adoption strategy; viral adoption alone is not enough

The earlier you start thinking about measuring your success,

the better your chances of success@aashenden

[email protected]

Join the discussion in our LinkedIn group

Making Social Collaboration Work

Thank you!

For in-depth research and commentary on the impact of digital technologies, including case studies, vendor reports and strategy

reports, visit www.mwdadvisors.com

@aashenden

https://www.linkedin.com/groups?home=&gid=8231874&trk=anet_ug_hm

Angela Ashenden Analyst at MWD Advisors - The networked organisation

Technology

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