Angel Convert

8/12/2019 Angel Convert

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CHAPTER -1

INDUSTRY OVERVIEW

A BRIEF HISTORY OF STOCK EXCHANGES :

Do you know that the world's foremost

marketplace New York Stock Exchange (NYSE),

started its trading under a tree (now known as !

"all Street) o#er $%% years ago& Similarly, ndia's

premier stock exchange omay Stock Exchange

(SE) can also trace ack its origin to as far as *$+

years when it started as a #oluntary nonprofit

making association-

You hear aout it any time it reaches a new high or a new low, and you also

hear aout it daily in statements like '.he SE Sensiti#e ndex rose +/ today'-

0#iously, stocks and stock markets are important- Stocks of pulic limited

companies are ought and sold at a stock exchange- ut what really are stock

exchanges& 1nown also asNews on the stock marketappears in different media e#ery

day- .he stock market or ourse, a stock exchange is an organised market place for

securities (like stocks, onds, options) featured y the centralisation of supply and

demand for the transaction of orders y memer rokers, for institutional and

indi#idual in#estors- .he exchange makes uying and selling easy- 2or example, you

don't ha#e to actually go to a stock exchange, say, SE you can contact a roker,

who does usiness with the SE, and he or she will uy or sell your stock on your

ehalf- 3ll stock exchanges perform similar functions with respect to the listing,

trading, and clearing of securities, differing only in their administrati#e machinery for

handling these functions- 4ost stock exchanges are auction markets, in which prices
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are determined y competiti#e idding- .rading may occur on a continuous auction

asis, may in#ol#e rokers uying from and selling to dealers

in certain types of stock, or it may e conducted through specialists dealing in

a particular stock-

ut where did it all start& .he need for stock exchanges de#eloped out of early

trading acti#ities in agricultural and other commodities- During the middle 3ges,

traders found it easier to use credit that re5uired supporting documentation of drafts,

notes andills of exchange-.he history of the earliest stock exchange, the 2rench

stock exchange, may e traced ack to *$th century when transactions occurred in

commercial ills of exchange-

.he first stock exchange in ndia, omay Stock Exchangewas estalished in

*!6+ as '.he Nati#e Share and Stockrokers 3ssociation' and has e#ol#ed o#er the

years into its present status as the premier stock exchange in the country- t may e

noted that SE is the oldest stock exchange in 3sia, e#en older than the .okyo Stock

Exchange,which was founded in *!6!- .he country's second stock exchange was

estalished in 3hmedaad in *!78, followed y the 9alcutta Stock Exchange (9SE)-

9SE can also trace its origin ack to *7th century- 2rom a get together under a 'Neem

.ree' way ack in the *!:%s, the 9SE was formally estalished in 4ay *7%!-

ndia's other ma;or stock exchangeNational Stock Exchange(NSE), promoted

y leading financial institutions, was estalished in 3pril *77:- 0#er the years,

se#eral stock exchanges ha#e een estalished in the ma;or cities of ndia- .here are

now $: recognised stock exchanges < 4umai (SE, NSE and 0.9), 9alcutta,

Delhi, 9hennai, 3hmedaad, angalore, huhaneswar, 9oimatore, =uwahati,

>yderaad, ?aipur, 1ochi, 1anpur, @udhiana, 4angalore, Aatna, Aune, Ba;kot,

Cadodara, ndore and 4eerut- .oday, most of the gloal stock exchanges ha#e

ecome highly efficient, computerised organisations- 9omputerised networks also
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CHAPTER-2

COMPANY PROFILE

INTRODUCTION AND HISTORY :

Share khan is the retail roking arm of SS1, an organiation with more than

eight decades of trust H crediility in the stock market- t is ndia's leading retail

financial Ser#ices 9ompany with "e ha#e o#er $+% share shops across **+ cities in

ndia- "hile our sie and strong alance sheet allow us to pro#ide you with #aried

products and ser#ices at #ery attracti#e prices, our o#er 6+% 9lient Belationship

4anagers are dedicated to ser#ing your uni5ue needs-Sharekhan is lead y a highly

regarded management team that has in#ested crores of rupees into a world class


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nfrastructure that pro#ides our clients with realtime ser#ice H $8G6 access to all

information and products- 0ur flagship Sharekhan Arofessional Network offers real

time prices, detailed data and news, intelligent analytics, and electronic trading

capailities, right at your fingertips- .his powerful technology complemented y our

knowledgeale and customer focused Belationship 4anagers- "e are 9reating a

world of Smart n#estor- Sharekhan offers a full range of financial ser#ices and

products ranging from E5uities to Deri#ati#es enhance your wealth and hence,

achie#e your financial goals -Sharekhan' 9lient Belationship 4anagers are a#ailale

to you to help with your financial planning and in#estment needs- .o pro#ide the

highest possile 5uality of ser#ice, Sharekhan pro#ides full access to all our products

and ser#ices through multichannels-

SHAREKHAN MISSION :

IIIto educate H empower the indi#idual in#estor to

4ake etter in#estment decisions through

[email protected] 3DC9E

NN0C3.CE AB0DK9.S and

SKAEB0B SEBC9E-

SHAREKHAN SHAREHOLDING PATTERN:

9iti Centures 9apital H 0ther Ari#ate E5uity 2irms !*/

D29 7/


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E4A@0YEES :

10%

SHAREKHAN MANAGEMENT TEAM:

.arun Shah 9E0

?aideep 3rora Director - Products &

TechnologyShankar Vailaya Director -

Operations

SHAREKHAN SERVICES :


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SHAREKHAN PRODUCTS:

0nline Ser#ices to Suit your NeedsL

"ith a Sharekhan online trading account, you can uy and sell shares in an

instantL 3nytime you like and from anywhere you likeL

You can choose the online trading account that suits your trading haits and

preferences the 9lassic 3ccount for most in#estors and Speedtradefor acti#e day

traders- Your 9lassic 3ccount also comes with Dialn.rade completely free,

which is an exclusi#e ser#ice for trading shares y using your telephone-

FEATURES OF SPEED TRADE :

.hat enale you to trade effortlessly

nstant order Execution H 9onfirmation
http://sharekhan.com/ClassicAccount/http://sharekhan.com/SpeedTrade/http://sharekhan.com/DialnTrade/http://sharekhan.com/DialnTrade/http://sharekhan.com/DialnTrade/http://sharekhan.com/ClassicAccount/http://sharekhan.com/SpeedTrade/http://sharekhan.com/DialnTrade/


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Single screen trading terminal

Bealtime streaming 5uotes, ticytic charts

4arket summary (most traded scrip, highest #alue and lots of other rele#ant

statistics)

>ot keys similar to a rokers terminal

3lerts and reminders

ackup facility to place trades on Direct Ahone lines

Single screen interface for cash and deri#ati#es

FEATURES OF CLASSIC ACCOUNT :

.hat enale you to in#est effortlessly
http://sharekhan.com/Images/Services/services_speedtrade_screen2.jpghttp://sharekhan.com/Images/Services/services_speedtrade_screen1.jpg


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0nline trading account for in#esting in E5uities and Deri#ati#es #ia

sharekhan-com

ntegration of 0nline trading M ank M Demat account

nstant cash transfer facility against purchase H sale of shares

4ake A0 ookings

You get nstant order and trade confirmations y email

Streaming Juotes

Aersonalised 4arket Scan with your own customied stock tickerL

Single screen interface for cash and deri#ati#es

Your #ery own Aortfolio .rackerL

SYSTEM REQUIREMENTS :

You'll need access to a computer which has at least the following

configuration


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Aentium : A9, 4inimum *$! 4 B34

"indows $%%%GA

nternet 9onnection

nternet Explorer -%

?a#a enaled in E .rade in E5uity y using your phoneL

2ree with your Sharekhan 9lassic 3ccount, the Dialn.radeser#ice enales

you to place orders for uying and selling shares through your telephone-

3ll you ha#e to do is dial any one of our two dedicated numers (*!%%$$

6%+% or :%:%6%%), enter your .AN numer (which is pro#ided at the time of

opening your account) and on authentication you'll e directed to a tele roker who

will uy and sell shares for you-

FEATURES OF DIAL-N-TRADE :

.hat enale you to trade effortlessly

."0 dedicated numers for placing your orders with your cellphone or

landline- .oll free numer *!%%$$6%+%- 2or people with difficulty in

accessing the tollfree numer, we also ha#e a Beliance numer :%:%6%%

which is charged at Bs- *-+% per minute for S.D calls-

3utomtic funds tranfer with phone anking (for 9itiank and >D29 ank

customers)

Simple and Secure nteracti#e Coice Besponse ased system for

authentication

No waiting time- Enter your .AN to e transferred to our telerokers

You also get the trusted, professional ad#ice of our telerokers

3fter hours order placement facility etween !-%% am and 7-:% am (timings toe extended soon)
http://sharekhan.com/ClassicAccount/http://sharekhan.com/ClassicAccount/


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SHAREKHAN PORTFOLIO MANAGEMENT SERVICES:PMS Pro-Prime

Pro!"# O$$eri%&' :

T(e B)*)%"e S"(eme:

deal for in#estors looking at steady and superior returns with low to medium

risk appetite- .his portfolio consists of a lend of 5uality luechip and growth

stocks ensuring a alanced portfolio with relat #ely medium risk profile- .he

portfolio will mostly ha#e large capitaliation stocks ased on sectors H

themes who ha#e medium to long term growth potential-

Pro!"# De#)i*' :

Beporting 0nline access to portfolio holdings, 5uaterly repeorting of portfolio

holdingsGtransactions

9harges $-+/ per annum 349 charged e#ery 5uarter, %-+/ rokerage $%/

profit sharing after *+/ hurdle is crossedchargeale at the end of the fiscal

year-

Arofit withdrawal in multiples of $+%%% after lock in period-

PMS Pro-Te"(:

Arotech uses the knowledge of technical analysis and the power of deri#ati#es market

to identify trading opportunities in the market- .he Arotech line of products are

designed around #arious riskGrewardG#olitality profiles for different kinds of

in#estment needs--

Pro#e"( i' +)'e o%:


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@ong Short strategies

2ocus on asolute

returns

.iming the market

Pro!"# De#)i*':

4inimum n#estment Bs *% lakhs

@ock in months

349 fees%/

Beporting 4onthly reporting of transactions, rokerage %-%+/ for

deri#ati#es, $%/ profit sharing on ooked profits on 5uaterly asis-

Arofit withdrawal in multiples of $+%%% after lock in period-

SHAREKHAN RESEARCH:

Sharekhantigers dig meaty Stock deas out of the heart of the

market and ring them to you- .heir skill at identifying their preyStock deaswhile

keeping your taste for in#estment in mind is reflected in the depth of their research

and the performance of the ideas- .he 4arket Strategy reports, on the other hand,

identify the huntingground for Stock deas, i-e- sectors and stock groups that are ripe

for performance, discuss the state of the economy and its impact on the stock market

as well as ad#ise you on dealing with the impact of sociopolitical issues on the

market-


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uilding and maintaining your ideal portfolio demands o;ecti#e, dependale

information- Share khanE5uity 3nalysis helps satisfy that need y rating stocks

ased on carefully selected, factased measures- 3nd ecause Sharekhan is not

focused on in#estment anking, it doesn't ha#e the same conflicts of interest as

traditional rokerage firms- .his o;ecti#ity is only one important difference in our

ratings-

TYPE OF CATEGORIES :

RESEARCH:

Besearch home

2undamental research

Stock ideas

.rading products-

3ll theao#e BesearchAroducts help the clients in making profits-


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A SH!"#H$OUTLET OFFERS THE FOLLO,ING SERVICES :

0nline SE and NSE executions ( through 0@. and NE3. terminals)-

2ree access to in#estment ad#ice from S>3BE1>3N research team-

Daily research reports and market re#iew ( >igh Noon, Eagle Eye)-

Are market report (morning cuppa)-

Daily trading calls ased on technical analysis-

9ool trading products ( Daring Deri#ati#es, trading ring and market strategy)-


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Aersonalied ad#ice-

@i#e market information-

Depository ser#ices Demat and Bemat transactions-

nternet ased trading terminal speed trade and trade tiger-

Aortfolio management ser#ices-

0ffline and online 4utual 2und Distriution-

0nline and offline A0 idding and also A0 funding-

Deri#ati#es trading ( future and option)-

SHAREKHANDEPOSITORY SERVICES :

Dematerialiation and trading in the demat mode is the safer and faster

alternati#e to the physical existence of securities- Demat as a parallel solution offers

freedom from delays, thefts, forgeries, settlement risks and paper work- .his system

works through depository participants (DAs) who offer demat ser#ices and the

securities are held in the electronic form for the in#estor directly y Depository-

Sharekhan Depository Ser#ices offers dematerialisation ser#ices to indi#idual and

corporate in#estors- "e ha#e a team of professionals and the latest technological

expertise dedicated exclusi#ely to our demat department, apart from a national

network of franchisee, making our ser#ices 5uick, con#enient and efficient-

3t Sharekhan, our commitment is to pro#ide a complete demat solution which

is simple, safe and secure-

DEMATERIALISATION :


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Dematerialisation is the process y which a client can get physical certificates

con#erted into electronic alances maintained in his account with the DA-

FEATURES :

>oldings in only those securities that are admitted for dematerialisation y

National Securities Depository @td (NSD@) can e dematerialised-

Structure of holding in the securities should match with the account structure

of the depository account- Now shares in different order of names can also e

dematted-

f the shares are in the name of and Y, the same cannot e dematerialised

into the account of either or Y alone- >owe#er if the shares are in the name

of first and Y second, and the account is in the name of Y first and

second, then these shares can e dematerialised in this account-

0nly those holdings that are registered in the name of the account holder can

e dematerialised- Ahysical shares which ha#e not een transferred and are

still there with a transfer deed cannot e dematted- 0nly a few companies ha#e

een gi#en the permission to offer .ransfercumDemat- .he list of these

companies can e #iewed here-

REMATERIALISATION :

Bematerialisation is the process y which a client can get his electronic

holdings con#erted into physical certificates- .he client has to sumit the

rematerialisation re5uest to the DA with whom he has an account along with a Bemat


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re5uest form- .he physical shares will e posted y the company directly to the

clients-

TRADES :

2or all sales made y clients, the shares will ha#e to e gi#en to the roker, so

that the Aay n can e made y the roker to the stock exchange concerned- 2or that

it's essential that the shares e transferred to the account of the roker well efore the

deadline date- You must confirm with your roker the settlement date and settlement

numer and then sumit your instructions to your DA- 3lso it's important to gi#e the

instructions to your DA as early as possile-

PLEDGE :

Aledge enales you to otain loans against your dematerialised shares- So you

get li5uidity without ha#ing to sell your shares- 3 highly simplified procedure may e

a#ailed of for pledging of securities in the electronic mode- .he pledged securities

continue to e reflected in the DA account of the clients (pledgor) ut the concerned

securities are OlockedO and cannot e used for any transactions- 3s and when the

pledge is to e remo#ed, ased on confirmations recei#ed from oth the pledgor and

the pledgee, the locked securities will e released to O2ree alanceO of the account

holder- 3 #ery ig ad#antage of using pledges in the electronic mode is that the

securities continue to e in your account and therefore all enefits#i Di#idend,

onus and Bightsaccrue to the holder, ie you and not the ank (pledgee)-

CORPORATE BENEFITS :


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9orporate enefits are enefits gi#en y a company to its in#estors- .hese may

e either monetary enefits like di#idend, interest etc or nonmonetary enefits like

onus, rights etc- NSD@ facilitates distriution of corporate enefits- t's important to

mention your correct 49B No and attach copy of the che5ue leaf with your account

opening form- NSD@ is planning to distriute all cash corporate enefits to ank

accounts directly

BROKERAGE :

2ollowing schemes are a#ailale for trading 3ccount

Pre)i S"(eme A R' .///0- er A%%!m

Scheme .ype 3

rokerage Bate

(for 349 Scheme 3ccount)

rokerage Bate

(for non 349 Scheme 3ccount)

349 349 Bs- $,%%% pa Nil

3ccount opening 9harges

(one time)

Speed .rade 3Gc Bs- *,%%%

9lassic 3ccount Bs- 6+%

0ffline 3ccount

Speed .rade 3ccount Bs- *,%%%

9lassic 3ccount Bs- 6+%

0ffline 3ccount

Aercentage 4in- Aaisa Aercentage 4in- Aaisa

9ash Segment

.rading

2irst @eg %-%6/ %+p %-*%/ *%

Second @eg %-%6/ %+p %-*%/ *%

Deli#ery

Deli#ery rokerage %-8%/ *%p %-+%/ +%

0ther charges 9ash segment (.rading and Deli#ery)


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Stamp Duty Y Y Y Y

.urno#er .ax Y Y Y Y

Ser#ice tax Y Y Y Y

Default rokerage P P

2utures H 0ptions Segment

2irst @eg %-%6/ %*p %-*%/ *%

Second @eg (same day) %-%$/ %*p %-%/ %%

Next day %-%6/ %*p %-*%/ *%

0ther charges 2H0 Segment

Stamp Duty Y Y Y Y


Ser#ice tax Y Y Y Y


Pre)i S"(eme R' 1///0- er A%%!m

Scheme .ype

rokerage Bate

(for 349 Scheme 3ccount)

rokerage Bate

(for non 349 Scheme 3ccount)

349 P 349 Bs- ,%%% pa Nil

3ccount opening

9harges (one time)

P Speed .rade 3Gc Bs-

*,%%%

P 9lassic 3ccount Bs- 6+%

P 0ffline 3ccount

P Speed .rade 3ccount Bs- *,%%%

P 9lassic 3ccount Bs- 6+%

P 0ffline 3ccount

Aercentage 4in- Aaisa Aercentage 4in- Aaisa


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9ash Segment

.rading

2irst @eg %-%+/ %+p %-*%/ *%

Second @eg %-%+/ %+p %-*%/ *%

Deli#ery

Deli#ery rokerage %-$+/ *%p %-+%/ +%

0ther charges 9ash segment (.rading and Deli#ery)

Stamp Duty Y Y Y Y


Ser#ice tax Y Y Y Y


2utures H 0ptions Segment

2irst @eg %-%+/ %*p %-*%/ *%

Second @eg (same day) %-%$/ %*p %-%/ %

Next day %-%+/ %*p %-*%/ *%

0ther charges 2H0 Segment

Stamp Duty Y Y Y Y


Ser#ice tax Y Y Y Y


3long with these ao#e schemes many other competiti#e schemes are

a#ailale for customers depending on there #olume of trading-

2ollowing schemes are a#ailale for Deemat 3ccount


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OTHER FEATURES:


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23 S()re4()% Fir'# '#e Pro&r)m:

,()# i':

n the complex world of in#esting in shares in ndia, interested

eginners didn't ha#e any place they could start out from- .his is why

Sharekhan started the 2irstStep program to assist and guide new in#estors

when they take their first steps into the world of in#esting in shares- .his

program is explicitly designed for eginners- You will not feel unintelligent

when asking 5uestions like O"ho owns the Stock 4arket&O or O"hat is a

stocksplit&O since Sharekhan people are trained to assist those taking their

first step in the market-

Co%'i'# o$:

.he Sharekhan 2irstStep program is a special, ne#ereendoneefore

program created y Sharekhan for new in#estors to the stock market- Despite

eing a eginner with a small amount to in#est, they will still e ale to

enefit from Sharekhan experience, technologyased tools and research- n

fact, Sharekhan ha#e created special #ersions of all of these for clients clear

and simple information tools for there understanding, demonstrations to help

them get started and research rewritten in easier language- See how

Sharekhan friendly assistance empowers them to ecome a 'Stock 4arket ka

Sher'-

.3 SHAREKHAN VALUELINE :

A mo%#(*5 i%6e'#me%# reor# +)'e o% $!%)me%#)* re'e)r"( 7i#(

S#o"4 ie)'8 S#o"4 U)#e'8 E)r%i%& G!ie8 S#o"4 Re"o'8 M!#!)* F!%

G!ie 8 M)r4e# O!#*oo48 Se"#or U)#e'


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PROCEDURE OF CLIENT ACQUISITION :

n the first phase we are gi#en training and we are explained aout different

things of market, aout Sharekhan @td, its ,introduction, products and ser#ices

offered y Sharekhan @td- "e ha#e een trained y there well experienced

Staff-

3fter that we are trained to cope up with the customers, through there well

experienced Sales Executi#es-

.hey pro#ide us leads and we make calls- .hree types of leads are pro#ided to

us

Aeople who registers themsel#es on Sharekhan wesite willing to e client

of Sharekhan and want to know aout its product-

Aeople who ha#e Demat account already with any another roker-

(competitors Data)

Aeople who are totally unknown to this market-

.hen after that we ha#e to pro#ide details of product and con#ince them-

Aeople who ha#e already Demat account, we ha#e to con#ince them y gi#ing

information aout Sharekhan ser#ices H enefits-

OPPORTUNITIES

Ever i$cre'si$( +'r&e

I+.r#vi$( ec/$#0#(

U$,"0,i00e) $ee)s #,

c"s#+ers

E)"c'i#$ 0eve0

THREATS

Ne% c#+.ei#rs

Tec/$#0#( !'se) !"si$ess


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3nd people who are unknown to share market, we tell them aout Sharekhan

first stepprogram for fresher-

.hen we ha#e to #isit them and get the formed filled from them-

"e collect allimportant documents from client-

PROCEDURE FOR OPENING A DP ACCOUNT ,ITH SHAREKHAN :

You can open a Depository Aarticipant (DA) account, either through a

Sharekhan ranch or through a Sharekhan 2ranchisee center-

.here is no fee for opening DA accounts with Sharekhan- >owe#er a nominal

deposit (refundale) is charged towards ser#ices which will e ad;usted

against all future illings-

3ll in#estors ha#e to sumit their proof of identity and proof of address along

with the prescried account opening form-

IN DP ACCOUNT OPENING FORM :

*- 4inor details like name of the ranch, name of the client H address and other

details of the client re5uired to e mentioned in the form and 3greement-

$- Signatures are re5uired on all pages of the agreement-

:- 3ll the details (Name H address of the client) must e filled-

8- Name, 3ddress H signature of the witness are compulsory- (Alease note that *

witness is re5uired to sign on ehalf of the client)


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+- Alease note that if the signature on the form H the proof pro#ided differs, the

form will e liale for re;ection- n such cases the client has to get his

signatures #erified y the anker-

- Nominee details must e supported y $ witnesses (Name, 3ddress H

signature)-

6- 4inor accounts, >K2 accounts, 9orporate accounts, and 3ccounts ha#ing :

holders cannot ha#e nominees in a DA account-

!- Alease note that ;oint accounts cannot e opened in case 4inor accounts and

>K2 accounts-

7- ncase of any corrections on the application form H agreement holders ha#e to

counter sign at place of the correction-

ACCOUNT OPENING REQUIREMENTS UNDER VARIOUS HEADS :

9i Proo$ o$ Ie%#i#5: 9A%5 o%e o$ #(e $o**o7i%&:

*- Ahotocopy of Calid Aassport (Aage containing the date of expiry also to e

attached)

$- Ahotocopy of Coters dentity card-

:- Ahotocopy of Calid Dri#ing @icense (Aage containing the date of expiry also

to e attached)-

8- Ahotocopy of Aan card

+- Ahotocopy of 43AN card

- dentity cardGdocument with applicantFs Ahoto, issued y

a) 9entralGState =o#ernment and its Departments,

) StatutoryGBegulatory 3uthorities,

c) Aulic Sector Kndertakings,


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d) Scheduled 9ommercial anks,

e) Aulic 2inancial nstitutions,

f) Arofessional odies such as 93, 9"3, 9S, ar 9ouncil etc-, to their

4emersQ and

g) 9redit cardsGDeit cards issued y anks-

9ii Proo$ o$ Are'': 9A%5 o%e o$ #(e $o**o7i%& - 9Pro6ie #(e e%#ire

)re'' 7ri##e% o% #(e $orm m)#"(e' 7i#( #(e roo$

*- Ahotocopy of Bation card-

$- Ahotocopy of Calid Aassport (Aage containing the date of expiry also to e

attached)- (9opy of expiry date also to e sumitted)

:- Ahotocopy of Coters dentity card-

8- Ahotocopy of Calid Dri#ing @icense (Aage containing the date of expiry also

to e attached)- (9opy of expiry date also to e sumitted)

+- Ahotocopy of .elephone or Electricity ill- (=o#ernment entity only H should

not e more than : months old)

- Ahotocopy of @ea#e@icense G Aurchase 3greement-

6- Ahotocopy of Coters dentity card-

!- Ahotocopy of ank Aassook or latest ank statement-

7- Selfdeclaration y >igh 9ourt H Supreme 9ourt ;udges, gi#ing the new

address in respect of their own accounts-

*%- dentity cardGdocument with address, issued y

a) 9entralGState =o#ernment and its Departments,

) StatutoryGBegulatory 3uthorities,


28/54

c) Aulic Sector Kndertakings,

d) Scheduled 9ommercial anks,

e) Aulic 2inancial nstitutions and

f) Arofessional odies such as 93, 9"3, ar 9ouncil etc-, to their

4emers-

9iii P(o#o"o5 o$ "(e;!e *e)$ o$ +)%4 )""o!%# %!m+er me%#io%e o% #(e $orm

#o 6eri$5 #(e B)%4 MICR No3

9i6 L)#e'# (o#o&r)( 'i&%e +5 #(e "*ie%#3

FOR H3U3F ACCOUNT OPENING REQUIREMENTS :

*- Signed Ahotograph of the 1arta is re5uired-

$- Aroof of dentity of the 1arta

:- Aan card of >K2

8- Aroof of 3ddress

+- Ahotocopy of che5ue leaf of ank account numer mentioned on the form to

#erify the ank 49B No-

- >K2 Stamp is re5uired where#er the client signs on the agreement-

6- @etter from the 1arta operating the Demat account with the two witnesses of

coparceners-

!- No ;oint names H nominees allowed for >K2 accounts-

FOR MINOR ACCOUNT OPENING REQUIREMENTS :


29/54

.he account opened in the name of the minor cannot ha#e second and third

holders- 2urther there can e no nominee for minor account- .he =uardian has to sign

on ehalf of the 4inor-

*- irth 9ertificate of the 4inor-

$- =uardianFs Aroof of 3ddress-

:- =uardianFs Aroof of dentity-

8- Ahotograph of the 4inor H =uardian-

+- Ahotocopy of che5ue leaf

FOR N3R3I3 9NON RESIDENT INDIAN CLIENT :

*- @atest photograph signed y the client-

$- Ahotocopy of Calid Aassport (Aage containing the date of expiry also to e

attached)

:- Aroof of @ocal 3ddress

8- Aroof of 2oreign 3ddress

+- Ahotocopy of che5ue leaf of ank account numer (NBE or NB0) mentioned

on the form to #erify the ank 49B No-

FOR PARTNERSHIP FIRM :

.he account cannot e opened in the name of a partnership firm-

t has to e opened in the name of the partners, as an indi#idual account-

4aintaining dairy of clients and contacting them at regular asis- .o get

feedack from them aout Sharekhan ser#ices-


30/54

CHAPTER - 3

COMPETITOR4S ANALYSIS

ICICIDIRECT3 COM

PRODUCTS AND SERVICES :

3 product for e#ery need 99direct-com is the most comprehensi#e

wesite, which allows you to in#est in Shares, 4utual funds, Deri#ati#es

(2utures and 0ptions) and other financial products- Simply they offer you a

product for e#ery in#estment need of yours-

99 "e .rade @imited (".@) maintains 99direct-com- ".@ is an

3ffiliate of 99 ank @imited and the "esite is owned y 99 ank

@imitedICICIDIRECT.COM

TRADING

IN SHARES

TRADING IN

Derivative

MUTUAL

FUNDS

IPO AND

BOND

ONLINE

PERSONAL

FINANCE


31/54

23 TRADING IN SHARES :

99direct-com offers you #arious options while trading in shares-

9ash .rading .his is a deli#ery ased trading system, which is

generally done with the intention of taking deli#ery of shares-

4argin .rading You can also do an intrasettlement trading upto : to

8 times your a#ailale funds, wherein you take long uyG short sell

positions in stocks with the intention of s5uaring off the position

within the same day settlement cycle- (0N@Y for intraday)

4argin A@KS .rading .hrough 4argin A@KS you can do an intra

settlement trading upto $+ times your a#ailale funds, wherein you

take long uyG short sell positions in stocks with the intention of

s5uaring off the position within the same day settlement cycle- 4argin

A@KS will gi#e a much higher le#erage in your account against your

limits-

Spot .rading "hen you are looking at an immediate li5uidity option,

'9ash on Spot' may work the est for you, 0n selling shares through

Ocash on spotO, money is credited to your ank aGc the same e#ening H

not on the exchange payout date- .his money can then e withdrawn

from any of the 99ank 3.4s-
http://funct%28%29/http://funct2%28%29/http://marginplus%28%29/http://funct3%28%29/http://funct%28%29/http://funct2%28%29/http://marginplus%28%29/http://funct3%28%29/


32/54

.S. uy .oday Sell .omorrow (.S.) is a facility that allows you

to sell shares e#en on *stand $ndday after the uy order date, without

you ha#ing to wait for the receipt of shares into your demat account-

9all n .radeR 9allN.radeR allows you to call on a local numer in

your city H trade on the telephone through our 9ustomer Ser#ice

Executi#es- .his facility is currently a#ailale in o#er ** ma;or states

across ndia-

.rading on NSEGSE .hrough 99direct-com, you can trade on

NSE as well as SE-

.3 TRADE IN DERIVATIVES:

F!#!re :

.hrough 99direct-com, you can now trade in index and

stock futures on the NSE- n futures trading, you take uyGsell

positions in index or stock(s) contracts ha#ing a longer contract period

of up to : months-

Aresently only selected stocks, which meet the criteria on

li5uidity and #olume, ha#e een enaled for futures trading-

9alculate ndex and 1now your 4argin are tools to help you in

calculating your margin re5uirements and also the index H stock price

mo#ements--

O#io%:
http://funct33%28%29/http://funct4%28%29/http://funct4%28%29/http://funct33%28%29/http://funct4%28%29/http://funct4%28%29/


33/54

.o take the uyGsell position on indexGstock options, you ha#e

to place certain / of order #alue as margin- "ith options trading, you

can le#erage on your trading limit y taking uyGsell positions much

more than what you could ha#e taken in cash segment-


34/54

See : You can now get the latest 5uotes of scrips on

99direct-com and place an order almost instantly-

Co%#ro* :You can e assured that you ha#e in fact placed an

order at the price you always wanted to, ut may not ha#e een ale to

do so till now- .herey gi#ing you control o#er your own trades-

I%ee%e%"e : nstead of transferring monies to a roker's

pool or towards deposits, you can manage your own demat and ank

accounts when you trade through 99direct-com-

Tr!'# : 99direct-com comes to you from 99, the

organisation trusted y millions of ndians

"e can trade into NSE, SE, Deri#ati#es, 4utual funds, Aersonal

2inance, A0Fs online-

4argin plus trading is pro#ided in which customer can uy share

up to $+ times of its margin

ICICI DIRECT3COM :

3G9 opening charges Bs- 6+%

349 Bs +%%

rokerage

Deli#ery %-6+/

ntraday %-%6/

(Exclusi#e of ser#ice tax for *$-$8/ H Ser#ice .ransaction .ax)


35/54

DEAL CLINCHERS VS ICICIDIRECT3COM :

*- rokerage is %-6+/(Deli#ery) and %-%6/(ntraday)-

$- 4argin of BS +%%%G is necessary to maintain in 99ank 3G9-

:- .S. facility is pro#ided only on *$6 scrips-

8- "hile watching applet, only onecompany rates can e seen and we ha#e to

refresh it again and again to update the rates-

+- @imited toll free numer are pro#ided, on $*stcall BS $%G are charged-

- 9ompulsion to ha#e ank aGc with 993N1 and your sa#ing 3G9 is

attached with 99 trading 3G9- 99DBE9. has authority to deit your

sa#ing 3G9 directly without customer informing aout this-

6- Demat transaction charges are included in rokerage-

!- Besearch reports are pro#ided at BS 8+%Gp-a-

7- Aoor online nterface

Slow wesite interface with no realtime 5uotes creates a dissatisfaction

among high fre5uency traders

*%- 4argin trading restriction

.he margin trading system is a#ailale up to $8+ p-m, with outstanding net

positions under margin segment automatically s5uared off at any time etween

$8+ T ::% p-m- .hus no control of s5uare off price-

**-

4orning .rades ssue


36/54

eing one of the wesites with largest no of after hour orders which are

pushed *stthing in the morning, creates a choking of orders to the exchange,

causes delay of confirmations for new order placed during the early morning

trades

*$- 0nly ntraday 4argin exposure

.he margin exposure of : or 8 times is only pro#ided for intraday-

INDIABULLS3COM :

ndiaulls is ndia's leading retail financial ser#ices company with :%%

locations spread across **% cities- "hile sie and strong alance sheet allow it to

pro#ide you with #aried products and ser#ices at #ery attracti#e prices, its o#er 88%%

9lient Belationship 4anagers are dedicated to ser#ing your uni5ue needs- ndiaulls

is lead y a highly regarded management team that has in#ested crores of rupees into

a world class nfrastructure that pro#ides our clients with realtime ser#ice H $8G6

accesses to all information and products- ndiaulls Arofessional NetworkTM offers

realtime prices, detailed data and news, intelligent analytics, and electronic trading

capailities, right at your fingertips- .his powerful technology is complemented y

knowledgeale and customer focused Belationship 4anagers- t is creating a world of

Smart n#estor-

ndiaulls offers a full range of financial ser#ices and products ranging from

E5uities to nsurance to enhance your wealth and hence, achie#e your financial goals-

ndiaulls' 9lient Belationship 4anagers are a#ailale to you to help with your

financial planning and in#estment needs- .o pro#ide the highest possile 5uality of


37/54

ser#ice, ndiaulls pro#ides full access to all our products and ser#ices through multi

channels-

9harge >ead

9harges

3ccount with A03 3ccount without A03

S#)m P)er C()r&e' R'3.//0- R'32//0-

349 Nil Bs-$+%G

9ustody 9harges Nil Nil

.ransaction 9harges uy (4arket G 0ff

4arket) .ransfers

Nil Nil

.ransaction 9harges Sell (4arket G 0ff

4arket) .ransfers

Bs- *6G per

.ransaction

Bs- *6G per

.ransaction

Nil Bs-$%G per instruction-

Aledge 9reation G 9onfirmation G

9losureGn#ocation

Bs-$+G per

.ransaction

Bs-$+G per .ransaction

D'43. Bs-* per certificate

(max Bs-$+% G) M

Bs-$+ courier charges

Bs-$ per certificate

(max Bs-$+% G)M Bs-$+

courier charges

D'43. Be;ections Bs-$% per re;ection M

Bs-$+ courier

Bs-$% per re;ection M

Bs-$+ courier

Be'mat 9harges Bs-*+ re5uest or

%-%$/ whiche#er is

higher-

Bs-*+ re5uest or %-%$ /

whiche#er is higher-


38/54

Deli#ery nstruction ook Nil Bs-*%G

No charges for first

ook-

2ax ndemnity (0ptional) N-3- 3ctual

RESEARCH REPORTS :

S"(eme F)"i*i#ie'

1. "eased*4onth

Bs-*%%

.his allows you to #iew and print reports for 0NE

40N.> through our wesite-

2. "eased:4onth

Bs-$6%

.his allows you to #iew and print reports for a full

JK3B.EB through our wesite-

3. "eased*Year

Bs-*%%%


YE3B through our wesite-

4. ArintBeport*4onth

Bs-:+%


40N.> through our wesite plus you can get *%

BEA0B.S ABN.ED 3ND DE@CEBED to your

doorstep on re5uest-

5. ArintBeport:4onth

Bs-7+%

.his allows you to #iew and print reports for a full

JK3B.EB through our wesite plus you can get *%


doorstep on re5uest E39> 40N.>-

6. ArintBeport*Year

Bs-:+%%


YE3B through our wesite plus you can get *%


doorstep on re5uest E39> 40N.>-


39/54

ADVANTAGES OF INDIABULLS :

*- No annual maintenance charges for Demat account-

$- @isted company and aggressi#e in rand promotion-

:- 9ontrol Stay on top of your investments with convenient access to

your account online or by phone.

8- 9onfidence < Support your in#esting decisions with premium indepth

research ndiaulls E5uity 3nalysis-.4

+- Calue < En;oy competeti#e commissions and get the ser#ice and support you

need at a fair price-

- Ariority Ser#ice < En;oy priority telephone access that gi#es you direct access

to your Belationship 4anager-

6- Aremium Besearch < enefit from full access to ndiaulls E5uity

3nalysis.4

, our o;ecti#e, factased approach to rating stocks-

!- 0nline 3ccounting < Stay on the top of your in#estments with a snapshot of

your 3ccount Statements- =et access to Aortfolio statement and access to

digital contract notes

DEAL CLINCHERS V' INDIABULLS :

*- Besearch reports are paid at BS *%% p-m-

$- S4S alert ser#ice is not pro#ided-

:- A0 online is not there- t is offline-

8- BS +%%G is locked y system as margin-

+- A03 for 9lients D43.
http://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htmhttp://www.indiabulls.com/new_layout/equity_analysis.htm


40/54

3ll shares held y client trading with are mo#ed to Aool 3ccount and

the same is shown as a reflection in client DA account- 9harges are le#ied to

mo#e shares from pool 3ccount to client DA account

- 3nnual maintenance charges are charged, if power of attorney is signed-

6- 4argin 2unding hoax

.he interest on funding starts on le#eraged deli#ery trades from .M* day itself

U$*/ p-a, on a daily asis

!- .he role of Belationship 4anager

Each B4 is looked upon as a re#enue generator and he gets a / on usiness

generated from client- .his can lead to o#er le#eraged (nterest) H high

fre5uency (rokerage) trading, which may not e in the est interest of the

client-

ANALYSIS:

COMPETITORS COMPARISON :

S>3BE1>3N 99DBE9. ND3K@@S


41/54

- 904 - 904

3G9 0AENN=

9>3B=ES

6+%G (we ased online),

*%%%G (software ased

online), 8%G (offline)

6+%G(wai#e off if trading

is more than Bs- * lakh)

*%%%(offline H

weased)

*6+%(software)

DE43. 3G9

9>3B=ES

2BEE (*S.YE3B)

3ND :%%GA-3-

2B04

$NDYE3B

0N"3BDS

2BEE 20B *S.YE3B

3ND +%%G A-3- 2B04

$NDYE3B

0N"3BDS

N0 349

.YAE 02 3G9 :(off line,fast trade H

speed trade)

"e ased "e asedH

software

.B3DN=

.>B0K=>

"ES.E 0B

S02."3BE

0.> "ES.E 0.>

NSEGSEG

DEBC3

.CESG

3B.B3=EG

4K.K3@

2KNDS

NSEGSEG

DEBC3.CESG

90440D.ESGA0FSG

4K.K3@ 2KNDSG

NSK3B3N9E

NSEGSEG

4K.K3@

2KNDSG

Deri#ati#es

NSEGSE

DEBC3.CES

S02."3BE

9>3B=ES

+%%GA-4-

(NE=0.3@E

0N B01EB3=E)

N-3- N-3-

D3@N

.B3DE

[email protected] 0n $*st

call Bs $%G

per call(A-4-)

B4 NK4EB

AB0CDED

20B

.B3DN=

DE43. N@ (.>B0K=> N9@KDN= BS- *6G


42/54

.B3NS39

.0N

9>3B=ES

S>3BE1>3N) N B01EB3=(Bs:+) AEB

.B3NS39.0N

(0N SE@@N=)

.E KA

".> 3N1S

NNE 3N1S (DE.3@S

3BE =CEN E3B@EB

0N AB0?E9.)

993N1 0N@Y

(904AK@S0BY)

>D29 3N1,

KY .0D3Y

SE@@ .040B

B0"

YES YES K.

0N@Y 0N

*$6 S9BAS

02 NSE

YES

S4S [email protected] YES YES YES

4N4K4

43B=N

EA0SKBE

8 .0 ! .4ES 8 .4ES 8 .4ES

0N"3BDS

4N4K4

43B=N

Nil +%%%G +%% @091ED Y

.>E SYS.E4

Colume

re5uirement

Nil Nil N@

B01EB3=E -%8/(N.B3)

-8/

(DE@CEBY)

-%6/ (N.B3D3Y)

-6+/

(DE@CEBY)

-%8/(N.B3)

-8/

(DE@CEBY)


43/54

CHAPTER -5

RESEARCH METHODOLOGY

OB>ECTIVES OF THE STUDY :

.he o;ecti#e of my Aro;ect is to gain knowledge aout how an organiation

works and in particular setup of a stock roking house-

PRIMARY OB>ECTIVES OF THE PRO>ECT ARE :

*- .o learn aout company routine working

$- .o learn the marketing techni5ues that are used to ac5uire a client-

SECONDARY OB>ECTIVE :

*- .o study the S>3BE1>3N competitors strengths and weaknesses-


44/54

RESEARCH METHODOLOGY :

Re'e)r"( Me#(oo*o&5 ? VSystemised 4ethod to gain knowledgeW- .he

techni5ue deployed to analye and interpret the data for the purpose of hitting the

target o;ecti#e plays a crucial role- .he effecti#e research techni5ue has a significant

contriution for effecti#e o;ecti#e achie#ement- .hroughout this pro;ect, a

comination of secondary and primary research was undertaken to undertaken

S>3BE1>3N @.D-

DATA SOURCES :

Arimary Data,

Secondary Data

PRIMARY DATA :

Arimary data is a data that is collected for the first time in the processing of the

analysis-

.he researchers ha#e adopted the contact through telephone for the purpose of

collecting Arimary data- .he researchers discuss with .eam 4anager and employees

of the company to get information aout competitors of S>3BE1>3N-com-

SECONDARY DATA :

Knder Secondary sources, we tapped information from internal H external

sources- "e made use of nternet (such as search engine

7773&oo&*e3"om), 7773i"i"iire"#3"om, 7773i%i)+!**'3"om and

miscellaneous sources (such as rochures, pamphlets, lirary) under

external sources-
http://www.google.com/http://www.icicidirect.com/http://www.indiabulls.com/http://www.google.com/http://www.icicidirect.com/http://www.indiabulls.com/


45/54

ANALYSIS :

.o make our research pro;ect most effecti#e in a gi#en time period of two

months sur#eyed the information of the competitors- "e undertook oth Explorati#e

as well as 9onclusi#e Besearch Design- .he data has een collected from oth

Arimary as well as Secondary sources and we also did the fieldwork for which utmost

care has een taken to keep pro;ect uniased from personal opinion-

SIGNIFICANCE OF THE STUDY :

E#ery research is conducted to fulfill certain o;ecti#e and these o;ecti#es in

turn fulfill some purpose- 3 curricular is designed to gi#e more practical exposes

to the student so that he can make use of theoretical knowledge in the real life

situation, with this thrust dissertation study has een included which pro#ides

opportunity to research to gain practical insight of the market- .his hand on

experience helps him in identifying the critical factor of consumer uying eha#ior-

.his rich experience will e great help in researcherFs future endea#ors and it also

sol#es the purpose for the partial fulfillment of 3 curriculum-

sincerely elie#e that road to impro#ement is ne#er ending and one always

learns from a new experience- .his pro;ect is a step towards gaining knowledge aout

real world and putting the theory of practice- shall look forward to and gratefully

acknowledge all suggestion on this small step ha#e taken-

.he report consists of a stepTwise efforts towards meeting the o;ecti#es of

the study- t co#ers the stepwise collection of data collection and the representation

of the data together with the analysis- t also includes some suggestions put forward

hoping it would help the company achie#e its #ision-


46/54

MANAGERIAL USEFULNESS OF THE STUDY :

.he marketing department can use this study to enhance their marketing

strategies for etter sales- .his report helps marketing department in taking decision

to what change in distriution channels and what should e done so that marketing

prolem could e sorted out and how to sell their range of product in the competiti#e

market-

.he #ery essence of e#ery pro;ect related to marketing is pro#iding a #iew to

management for chalk out the organiation- So that they can maintain a #iale fit

etween the organiation o;ecti#e, skill and resources and itFs changing market

opportunities- 3lso gi#e proper shape to the company usiness target profit and

growth- t pro#ides a feedack to the organiation aout their sales, sales schemes and

what impact dose it has on the retailers and consumer- E#ery market research pro#es

useful suggestion to the organiation- 4arketing research helps the firm in e#ery

component of the total marketing task- t helps the firm ac5uire a etter understating

of the uyer, the competition and marketing en#ironment- t also aids the formulation

of the marketing mix, product, distriution and pricing needs marketing research

support- t also in taking the information of competitorFs strategies and their impact on

the uyer- .he study re#els may fact that ha#e come up during the pro;ect and these

facts can either e used as opportunities in exploring and expending the usiness as

well as can e used as safeguard against threats y the competitors to prepare an

effecti#e marketing strategy- E#ery market research pro#es usefulness to the

organiation- 4arketing research helps the firm in e#ery component of the total

marketing task- ts helps the firm ac5uire a etter understanding of the consumer, the


47/54

competition and the marketing en#ironment- t also aids he formulation of marketing

mix, decision on each element of marketing mix, product, distriution and promotion

and pricing etc need the support of marketing research-

LIMITATIONS OF THE PRO>ECT :

Ser#ices of competitors "e cannot gi#e proper comment on competitorFs

ser#ices till we use it- ut try to collect as accurate information as possile-

3s we all know ser#ices are intangile and we cannot predict its 5uality, it is a

thing to feel not to see-

No proper assurance of right information .he main data sources are wesites,

telephonic information and offices #isit-

.he data on wesites might e possile, not get updated-

.he marketing person might e possile, is not through with all

concepts to whom contacted-

Sometimes, they try to hide information-

@ack of awareness of Stock market Since the area is not known efore it

takes lot of time in con#incing people to start in#esting in shares primarily in

A0Fs-

4ostly people comfortale with traditional rokers 3s people are doing

trading from there respecti#e rokers, they are 5uite comfortale to trade #ia

phone-

@ack of .echno Sa##y people and poor nternet penetration Since most of the

people are 5uite experienced and also they are not techno sa#y- 3lso nternet

penetration is poor in ndia-


48/54

Some respondents are unwilling to talk Some respondents either do not

ha#e time or willing does not respond, as they are 5uite annoyed with the

phone call-

naccurate @eads Sometimes leads are pro#ided which had error in it which

#aries from only + digit phone numer to wrong phone numer

4isleading concepts Some people think that Shares are too risky and ;ust

another name of gamle ut they donFt know its not at all that risky for long

in#estors-

SCOPE OF THE STUDY :

.hese are some of the following scope of the study

*- .he present study can e extended to assess the present marketing condition of

stock market-

$- .he study can e used to design a proper product, price, place H promotional

strategy for stock market-

:- 2rom the present study we can know the market share of different yproducts

and accordingly formulated strategy to enhance it-

8- .he result of marketing success of different yproduct can e interpreted to

assess the rate of employeeFs satisfaction in that department (marketing)-

+- .his study can e applied to find out an effecti#e distriution channel to

enhance the sale of yproduct of S>3BE1>3N-


49/54

CHAPTER -6

FINDING7 CONCLUSION 8

RECOMMANDATIONS

0n sur#eying #arious people who are in#ol#ed in share trading oth as trader

as well as in#estor, we found that rokerage is the most important factor on which

people select G opt a roking house, followed y image , con#enience in trading ,

customer ser#ice, features, tips H suggestion H 349-


50/54

MOST IMPORTANT FACTOR WHILE SELECTING A -RO*ING

HOUSE

AMC

TIPS 8 SUGGESTION

FEATURES

CUSTOMER SERVICE

CONVINIENCE9IN

TRADE:

IMAGE

-RO*ERAGE

FACTOR

"hat is interesting to note is the weighted contriution of these factors

towards decision making- 3lthough rokerage leads the pack it has only *7/

contriution, and is closely followed y roking housesF image with *!/ and

con#enience in trade with */- 349 H tips H suggestions ha#ing only *%/

contriution each towards decision making end up the pack-

PIE CHART DEPECTING MOST IMPORTANT FACTOR

IN SELECTING A -RO*ING HOUSE

1;3BE1>3N ha#e mainly competition with

icicidirect-com, >D29sec-com, +Aaisa-com ndia ulls- S>3BE1>3N comes at no-

$ retail roker- t has an ad#antage of eing in this industry for more than ! decades-

t has launched its wesite in $%%% and were among the first player in the online share

trading- .he S>3BE1>3N has decided to spend its ad#ertisement udget through

four media i-e- .ele#ision, Arint, "e and 0utlets- 4r- oman rani was the first

rand amassador for S>3BE1>3N on tele#ision media- 2rom the ao#e analysis

we can point out some points


52/54

*- S>3BE1>3N account opening charges are little higher than other

competitors- S>3BE1>3N is less flexile to cut down its account opening

charges on the other sideQ some of the rokers are offering free account

opening to >igh Net "orth customers-

$- .he charges of Demat account are reasonale at :%% p-a- ut ndiaulls is

offering pool account with no 3nnual 4aintenance charges-

:- S>3BE1>3N pro#ides trading in NSE, SE and Deri#ati#es- t also

launched online 4utual 2unds H 0nline A0 idding- 3ritrage facility is not

a#ailale to customers-

8- S>3BE1>3N is the only one that does not ha#e any Demat transaction

charges either on uying or selling-

+- Knlimited toll free calls ser#ice is pro#ided to customer in

S>3BE1>3N-com-

- S>3BE1>3N accept offline payment from other anks also ut

icicidirect-com, >D29sec-com clients ha#e compulsion to open an online

account-

6- A0 0nline ser#ice is etter pro#ided in S>3BE1>3N as compared to others-

!- S>3BE1>3N is only roker in which no margin needs to keep-

7- S>3BE1>3N research reports come in client email at free of cost around +

times in a day- ut some rokers charged for it and some pro#ide it only at

once in a day, while it is paid in ndiaulls, icicidirect-com and +paisa-com-

*%- n rokerage, +paisa-com ha#e an edge on others with lowest rokerage -$+/

on deli#ery and -%+/ on intraday

.o sum up, we can say that computeriation and automation are not to e

a#oided- .echnology has een ale to make the stock markets accessile to e#ery


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indi#idual- t has also led to positi#e de#elopments in terms of reduced costs and

fewer errors- ut, as some experiences ha#e indicated, . cannot e applied as a

panacea for all prolems- Begulation and knowledge dissemination are still important-

.he use of technology should e preceded y a detailed study and assessment of all

other alternati#es- .he key to successful use to technology is the appreciation of its

constraints-

RECOMMENDATION :

"e suggest following measures, which S>3BE1>3N could take so as to

take on hea#y competition from ND3K@@S and 99DBE9.-904

*- .o identify regions where promotions are re5uired- S>3BE1>3N lacks

#isiility in northern region where as it is a well known name in western

region- E#en then, its promotional campaign focuses on western region where

as northern region is still waiting for promotional campaigns-

$- .ry to reduce cost, so that enefits can e passed on to customers- Senior

managers at S>3BE1>3N keep on telling that it is difficult to reduce cost,

ecause of ser#ices we pro#ide- ut the fact is, ndia eing a price sensiti#e

market, people at times go for monetary enefits rather than for long term non

monetary enefits-

:- f charges canFt e reduced ecause of costs in#ol#ed, make the ser#ices

customied, so that ser#ices are pro#ided to only those customers who are

willing to pay the price for ser#ices they are getting and let the other

customers en;oy costs enefits without getting ser#ices-


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8- 9oncept of margin funding should e introduced, as more and more people are

asking for it-

ILIOGRAPHY

BOOKS :

1otler Ahilip, 4arketing 4anagement *:th Edition,

$%%,Arentice >all of ndia @td-, New Delhi-

MAGA@INE :

usiness "orld

News Aapers

,EBSITES :

www-sharekhan-com

www-icicidirect-com

www-indiaulls-com

www-+paisa-com

www-google-com
http://www.sharekhan.com/http://www.icicidirect.com/http://www.indiabulls.com/http://www.5paisa.com/http://www.google.com/http://www.sharekhan.com/http://www.icicidirect.com/http://www.indiabulls.com/http://www.5paisa.com/http://www.google.com/

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