Angel at my Table Aug 2014: Garden Genie Presentation
-
Upload
nzsoftware -
Category
Technology
-
view
83 -
download
1
description
Transcript of Angel at my Table Aug 2014: Garden Genie Presentation
![Page 1: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/1.jpg)
![Page 2: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/2.jpg)
![Page 3: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/3.jpg)
![Page 4: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/4.jpg)
Buy Gardening Supplies Online 65%
Real Janes and Pauls
50People
53% Time
43% Knowledge
✓✓
✓
Greatest challenge …
53% 1me
43% knowledge
![Page 5: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/5.jpg)
![Page 6: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/6.jpg)
![Page 7: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/7.jpg)
![Page 8: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/8.jpg)
![Page 9: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/9.jpg)
![Page 10: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/10.jpg)
![Page 11: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/11.jpg)
{I’m making meals straight
from my garden}
![Page 12: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/12.jpg)
Next genera1on of growers …
• Home owners
• Aged 24-‐44
• Male and female
• No children or young children
![Page 13: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/13.jpg)
4.5M
500,000 60% -‐ 300,000 20% -‐ 60,000
![Page 14: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/14.jpg)
Subscrip1on model.
10 plant pack
+ customisable varie5es
+ choose what you grow
$30/mo $45/mo $95/mo
![Page 15: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/15.jpg)
Supplier agreements
Drop-‐shipped deliveries
![Page 16: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/16.jpg)
70% gross margin.
Cash-‐flow posi1ve @ 5,400 customer
in 20 mo.
![Page 17: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/17.jpg)
My food bag 12 mo. – 5,000 customers
Garden Genie
20 mo. -‐ 5,400 customers
![Page 18: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/18.jpg)
Emergence of new technologies
Tradi1onal gardening suppliers innova1ng
![Page 19: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/19.jpg)
Packaging knowledge and resources to be
simple and convenient
… plus
![Page 20: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/20.jpg)
![Page 21: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/21.jpg)
So far …
Startup weekend in November 2013
Global startup baYle December 2013
Aus1n, Texas at SXSW March 2014
Launched trial product June 2014
![Page 22: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/22.jpg)
![Page 23: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/23.jpg)
Experienced team
Jennifer Clamp 10 year project manager and psychologist, delivering technology solu1ons to affect behavioral change.
Mohit Singh CRM and mobile specialist soaware developer and technology enthusiast.
Claire Mummery 25 year professional organic food grower and teacher.
![Page 24: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/24.jpg)
Our vision is that no person feels the choice of fresh food over junk food
is out of her hands.
![Page 25: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/25.jpg)
• Ac1ve director/investor
• $35,000 test problem/solu1on fit with a spring package
• Follow on funding to $250,000 to prove the product/market fit and start to scale
• Sales and Marke1ng exper1se
![Page 26: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/26.jpg)
Subscrip1on @ $30/mo. 70% gross margin.
Cash-‐flow posi1ve @ 20 mo. 5,400 customer
10x share price increase @ 24mo.
![Page 27: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/27.jpg)
![Page 28: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/28.jpg)
Ini1al market penetra1on ….
Partnerships -‐ real estate -‐ mortgage providers Blogs -‐ mum’s groups -‐ DIY
![Page 29: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/29.jpg)
Mass market acquisi1on ….
Brand every garden a Garden Genie garden.
![Page 30: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/30.jpg)
![Page 31: Angel at my Table Aug 2014: Garden Genie Presentation](https://reader034.fdocuments.us/reader034/viewer/2022051817/547c7b9bb47959ca508b46b8/html5/thumbnails/31.jpg)