ANFACAL, Punta Mita, Feb 2016
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Transcript of ANFACAL, Punta Mita, Feb 2016
Mexican Migration:Butterflies, Former Bosses, Steel
& Manufacturing
Presentation to:ANFACAL
Punta Mita, Mexico
by: Becky E. Hites, PresidentFebruary 26, 2016
Our New Challenging World
• Less homogeneous economic growth.• Commodity oversupply for the next decade will
impact pricing.• China’s attempt to shift back to a consumer
based economy has stalled growth in many trade partner countries.
• Currency instability has disrupted global trade.• Managing through tumultuous times requires
tenacity.
2
Steel Market Highlights
• Steel is oversupplied both globally and in the North American market.
• Pricing globally has been driven by falling raw material costs and “cheap” foreign offerings.
• Demand is “ok” but not superb.• Commodity cycle will likely have a
protracted price bottom, which will keep downward pressure on steel prices for longer than “usual”.
3
Global GDP More Than Doubled from 2003 to 2015;Up 4% CAGR Past Half Decade
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$ in
Tri
llion
s
Global GDP - 54 Years
Source: The World Bank
Global GDP Has Only Had 5 Down Years in the Past 55 Years – So 10% of the Cycle
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-10%
-5%
0%
5%
10%
15%
20%
25%
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
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2008
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2012
2014
2016
e
Perc
ent C
hang
e
Global GDP Growth
Source: The World Bank
Europe and North America Account forAlmost Half of the Global Economy
6
North America25%
European Union24%
East Asia & Pacific (all income levels) less
China14%
China13%
Latin America & Caribbean (all income levels)
8%
Europe & Central Asia (all income levels)
6%
MENA5%
South Asia3%
Other2%
Global GDP by Region, 2014
Source: The World Bank
Top 10 Economies Account for 65% of Total Global GDP – Includes 3 Developing Countries
7
United States22%
China13% Japan
6%Germany
5%
United Kingdom4%
France4%Brazil
3%Italy3%India
3%Russian Federation
2%
Other35%
Top 10 Economies Percent of Global GDP, 201465% of Total Global GDP
Source: The World Bank
Global GDP in Sync in 2003/2004 and 2011
8
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015e 2016eWorld 38.6 43.5 47.1 51.0 57.5 63.1 59.8 65.6 72.7 74.2 76.2 77.8 79.7 82.0North America 12.4 13.3 14.3 15.2 15.9 16.3 15.8 16.6 17.3 18.0 18.6 19.2 21.0 European Union 11.9 13.7 14.3 15.3 17.7 19.0 17.0 16.9 18.3 17.2 18.0 18.5 East Asia & Pacific (all income levels) less China 6.8 7.5 7.8 8.0 8.5 9.3 9.2 10.6 11.8 12.2 11.4 11.1 China 1.6 1.9 2.3 2.7 3.5 4.6 5.1 6.0 7.5 8.5 9.5 10.4 11.1 11.8 Latin America & Caribbean (all income levels) 2.0 2.4 2.9 3.4 4.0 4.6 4.3 5.4 6.1 6.1 6.3 6.2 Europe & Central Asia (all income levels) 1.5 1.9 2.3 2.7 3.4 4.1 3.3 3.9 4.6 4.8 5.0 4.7 MENA 1.1 1.3 1.5 1.8 2.1 2.6 2.4 2.7 3.3 3.5 3.6 3.5 South Asia 0.8 0.9 1.1 1.2 1.5 1.6 1.7 2.1 2.3 2.3 2.4 2.6 Other 0.5 0.6 0.7 0.8 0.9 1.0 1.0 1.3 1.5 1.5 1.6 1.7 Arab World 0.8 1.0 1.2 1.4 1.6 2.1 1.8 2.1 2.5 2.8 2.8 2.8
Growth RatesWorld 12.3% 12.7% 8.3% 8.3% 12.7% 9.6% -5.2% 9.7% 10.8% 2.1% 2.8% 2.1% 2.4% 2.9%North America 5.7% 7.2% 7.3% 6.4% 5.1% 2.0% -2.9% 5.0% 4.4% 4.0% 3.4% 3.2%European Union 21.9% 15.5% 4.6% 6.7% 15.6% 7.6% -10.6% -0.4% 8.1% -5.9% 4.3% 2.9%East Asia & Pacific (all income levels) less China 9.3% 10.8% 3.8% 2.1% 6.3% 9.5% -1.0% 15.2% 11.1% 3.4% -6.8% -2.3%China 12.9% 17.7% 16.8% 20.3% 29.1% 29.4% 11.0% 19.4% 24.1% 12.9% 12.2% 9.1% 6.9% 6.5%Latin America & Caribbean (all income levels) 3.0% 16.2% 21.1% 17.4% 18.1% 16.2% -6.0% 23.8% 13.3% 0.5% 2.4% -1.4%Europe & Central Asia (all income levels) 22.2% 25.0% 20.2% 18.0% 24.1% 21.3% -18.7% 17.5% 18.8% 3.2% 4.3% -5.9%MENA 12.6% 16.3% 20.5% 17.1% 18.8% 24.9% -10.8% 16.4% 19.9% 7.8% 0.7% -1.8%South Asia 16.7% 16.0% 14.6% 14.3% 26.7% 1.7% 9.9% 22.7% 9.1% 0.8% 2.6% 9.6%Arab World 12.9% 17.3% 23.0% 18.6% 17.2% 26.8% -13.6% 17.0% 18.7% 10.5% 2.7% 0.6%
Source: The World Bank
GDP by Region($ in Trillions)
Two of the Top 10 Economies – Brazil and Russia - Were Down in 2015; USA Was Up 2.4% & Mexico Was Up 2.4%
9
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015eUnited States 11.5 12.3 13.1 13.9 14.5 14.7 14.4 15.0 15.5 16.2 16.8 17.4 17.8 China 1.6 1.9 2.3 2.7 3.5 4.6 5.1 6.0 7.5 8.5 9.5 10.4 11.1 Japan 4.3 4.7 4.6 4.4 4.4 4.8 5.0 5.5 5.9 6.0 4.9 4.6 4.6 Germany 2.5 2.8 2.9 3.0 3.4 3.8 3.4 3.4 3.8 3.5 3.7 3.9 3.9 United Kingdom 1.9 2.3 2.4 2.6 3.0 2.8 2.3 2.4 2.6 2.6 2.7 2.9 3.0 France 1.8 2.1 2.2 2.3 2.7 2.9 2.7 2.6 2.9 2.7 2.8 2.8 2.9 Brazil 0.6 0.7 0.9 1.1 1.4 1.7 1.7 2.2 2.6 2.4 2.4 2.3 2.3 Italy 1.6 1.8 1.9 1.9 2.2 2.4 2.2 2.1 2.3 2.1 2.1 2.1 2.2 India 0.6 0.7 0.8 0.9 1.2 1.2 1.4 1.7 1.8 1.8 1.9 2.1 2.2 Russian Federation 0.4 0.6 0.8 1.0 1.3 1.7 1.2 1.5 1.9 2.0 2.1 1.9 1.8 Other 11.7 13.6 15.3 17.2 20.0 22.5 20.4 23.0 25.9 26.4 27.4 27.4
Top 10 26.9 29.9 31.8 33.8 37.6 40.6 39.4 42.5 46.8 47.8 48.9 50.4 Percent of Total 70% 69% 67% 66% 65% 64% 66% 65% 64% 64% 64% 65%
Canada 0.9 1.0 1.2 1.3 1.5 1.5 1.4 1.6 1.8 1.8 1.8 1.8 1.8 Mexico 0.7 0.8 0.9 1.0 1.0 1.1 0.9 1.0 1.2 1.2 1.3 1.3 1.3
Top 10 Economies Growth RatesUnited States 4.9% 6.6% 6.7% 5.8% 4.5% 1.7% -2.0% 3.8% 3.7% 4.2% 3.7% 3.9% 2.4%China 12.9% 17.7% 16.8% 20.3% 29.1% 29.4% 11.0% 19.4% 24.1% 12.9% 12.2% 9.1% 6.9%Japan 8.1% 8.2% -1.8% -4.7% 0.0% 11.3% 3.8% 9.1% 7.5% 0.8% -17.4% -6.5% 0.6%Germany 20.5% 12.5% 1.5% 4.9% 14.6% 9.1% -8.9% 0.0% 10.0% -5.8% 5.8% 3.3% 1.5%United Kingdom 16.1% 18.2% 5.0% 7.1% 14.7% -5.8% -17.3% 4.3% 7.6% 0.9% 2.4% 9.8% 2.2%France 23.2% 14.9% 3.7% 5.5% 14.5% 9.8% -7.9% -1.7% 8.1% -6.3% 4.8% 0.7% 1.1%Brazil 9.9% 19.8% 33.2% 24.2% 26.0% 21.4% -1.8% 32.7% 18.4% -7.7% -0.9% -1.9% -3.7%Italy 23.9% 14.6% 3.0% 4.9% 13.4% 8.5% -8.6% -2.7% 7.1% -8.9% 2.8% 0.4% 0.7%India 18.0% 16.7% 15.6% 13.8% 30.5% -1.2% 11.5% 25.1% 7.5% -0.2% 1.6% 11.0% 7.2%Russian Federation 24.7% 37.3% 29.3% 29.6% 31.3% 27.8% -26.4% 24.7% 24.9% 5.8% 3.1% -10.5% -3.8%Other 16.1% 16.6% 12.7% 12.0% 16.2% 12.7% -9.3% 13.0% 12.4% 2.0% 3.6% 0.2%
Top 10 10.8% 11.0% 6.2% 6.6% 11.0% 8.0% -2.9% 8.0% 9.9% 2.1% 2.4% 3.2%
Canada 18.0% 14.7% 14.3% 12.6% 11.2% 5.8% -11.1% 17.7% 10.8% 2.5% 0.3% -2.8% 1.2%Mexico -3.8% 8.0% 12.5% 11.4% 8.1% 5.6% -18.9% 17.5% 11.4% 1.3% 6.3% 2.9% 2.4%
Source: The World Bank
Top 10 GDP Economies($ in Trillions)
Not Only Are the Global Economies “Out of Phase”; The Long Cycle of Growth Has Likely Peaked
10
• As early as the 1920s-1930s, theories emerged about a long cycle in the global economies. The Kondratiev Wave (or K-Wave) postulated that economies modulate between high and low growth over a 50-55 year cycle as measured by prices and the inflation rates.
• Over the years, theories about the length of the cycle have proliferated, generally ranging from 20-40 years, and have been tied to some new evolutionary change that refueled the growth engine.
The Information Revolution & China Drove the Last AccelerationWhat Will Drive the Next One?
11
China Embracing Some Aspects of Capitalism Filled The Global Economic Sails in the First Half of the Decade
• During this author’s professional life, I personally have witnessed 3 periods when the world’s economies aligned, resulting in higher global growth and driving commodity prices to new highs as all of the geographic markets competed for limited supply.
• Led by the strong growth in China’s economy starting in 2003, we experienced such a period from 2003-2004, and continued strong growth (Japan’s economy was in recession) until 2008 when the Lehman Crisis triggered a dramatic economic disruption in most countries.
12
These Growth Periods Are Typically Accompanied by Price Surges Driven by Commodity Supply Shortages
13
Chart is dated, but shows the
theory overlaying the change
in wholesale
pricing.
Global Economic Growth of 2%-3% Feels “Lousy” When You’re Used to 4%-5%
• Most economies had recovered by 2010 and the world was in positive sync again in 2011.
• In 2012, half of the top 10 economies contracted and the economies have been out of sync since.
• Global GDP growth for the past 3 years ranged from 2.0-2.8%.
• The world is still vulnerable to a slowdown which would approach a flat performance.
• Banking system has been shored up since the 2008 meltdown, but is still not resilient.
14
Macro Economic Events Creating Headwinds in 2015 The USA Fed, Greece, Migrant Crisis & USA Trade Bank Defunded
• The USA Federal Reserve Bank raised rates December 2015 despite multiple global objections. There are now fears of a USA recession.
• Greece’s debt issues have been seemingly resolved in the near term, but the region isn’t stable. The risk from the West’s perspective is that if Russia or China or Iran step up to provide a financial bridge, that would be a significant shift in the power balance of the region.
• EU remains in turmoil with Brexit replacing Grexit as the latest crisis, provoked in part by the migrant crisis
• EXIM Bank in the USA was defunded mid-2015, but was refunded with the new Highway Bill in December 2015.
• More than one voice prophesying a global economic recession. For sure, no one is predicting a strong global economy.
• Oil. The Saudi’s dropped the price to stem funding of new projects. The USA is now energy self sufficient, and there’s a tug-of-war for market share between OPEC, Russia, and now Iran.
15
Higher Cost Energy – Could be Low Cost, But Opting for a Cleaner Environment
• Oil has now been in global oversupply for 6 quarters starting Q3 2014 – the longest period in my adult lifetime. Bloomberg, June 16, 2015
• Pope Francis has entered the clean environment fray with an “encyclical” calling for more action to halt climate change.
• Renewable energy generation could overtake coal in 15 year. Financial Times, June 14, 2015
• Between now and 2040, expecting $3.7 trillion in solar energy capital investments. Bloomberg Business, June 23, 2015
• My former boss/partner, Mr. Mitch Hecht, CEO of International Recycling Group, has taken an apartment in Mexico City to work with programs focused on capturing the entirety of the waste stream for re-use.
16
Global Dislocation & Other “Scandals” Disrupting Economics
• Russia Ukrainian border – Has seriously impacted steel production from Ukraine, which was low cost production, and has somewhat impacted raw material costs into Russia. Russia has rattled its saber about restricting scrap outflows due to shortages in the country.
• Asylum seekers are creating an immigration crisis in Europe. Will the fragile economies be able to absorb the impact, or will it cause them to falter?
• Migrant Crisis has disrupted Europe on multiple levels: humanitarian, diplomatic, financial, security, religion, business
• ISIS – Disrupting Turkey and Russia, Paris and London, and the USA and Mexico. The USA has spent $6 billion on the anti-ISIS campaign.
• VW diesel emissions scandal could further derail Germany’s economic performance. Feb 2016 Germany Q4 growth 0.3%.
• FIFA corruption could impact the next two World Cups. Soccer is big business globally.
17
Commodities Have a Non-Linear Supply Curve
• Classic economic theory quite accurately predicts that as prices rise with increased demand, supply will be developed to meet that demand.
• Regarding many, if not all, of the raw materials supplying the steel industry and basic industry in general, additional new supply is not linear, but rather choppy in that it takes a period of years to identify the new resource to be developed, obtain the required environmental licenses, establish funding and then develop the mine.
18
Demand Goes Undersupplied, And Prices Rise
• Thus, the demand goes undersupplied for an extended period until supply catches up.
• And often then supply exceeds demand, pushing the cycle into the over-supply phase.
• Where marginal projects that should not have been completed, but were caught up in the exuberance of the shortage, now get terminated.
19
China – The Evil Empire? The All Encompassing Destructive Wave?
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12th 5-Year Plan (2011-2015) made it a priority to shift back to a consumer based economy. Was industrial and trade based.
Private Consumption Was 50% of GDP in 1980 –New Plan is Seeking to “Catch Up” That Segment
21
“China Needs to Keep Employment High” is the Ubiquitous Comment When the Topic of the China’s Steel Production Overcapacity is Raised
• 1.4 billion people in China compared to the world at 7.3 billion – about 19% of the total.
• In the 1970s, capitalist reforms put in place by Deng Xiaoping started a migration to cities.
• In 2012, for the first time more people lived in cities than in rural areas – 691 million. As a point of reference, the entire Mexican population is 122 million.
• Young people in China are leaving government jobs and heavy industry in favor of finance.
22
China Will Be Shifting Jobs Out of the Steel Industry Into Other Areas
• The incentives have been, and will continue to be diverted away from the steel industry.
• September 2013 President ordered “self-criticism”.
• January 2015 steel export rebate removed.
23
Pangang Chengdu Steel & Vanadium Company Closed in April 2015, Cutting 16,000 Jobs
• China’s Shift Away From Industry Drains Life From a Steel Town. Company towns dependent on closed factories are being uprooted, reminiscent of Rust Belt America. WSJ, September 8, 2015
• Has China Finally Started Curtailing Steel Production? MarketRealist, August 27, 2015
• It won’t be a quick, or easy process, but it has started to happen.
• China is still a “controlled economy” so the regulators have additional tools to affect change. (Comment: At the recent NABE annual conference in DC, it was discussed that it seems like China is repeating some of the mistakes the USA Fed made in the 1960s, so there will be a learning curve as they make the decisions regarding management of their banking system.)
24
Process Won’t Be Without Challenges
• China was the latest, largest incremental demand of most resources.
• The recent attempt to bring their currency back to “parity” continues to caused a disruption in the financial markets and people are taping money under their clothes to smuggle it out of the country.
• Business gets transacted in stable environments. We’re in a period with a lot of instability with parties trying to figure out how to adjust their business practices to “not get hurt”.
25
RMB Is On Track to Become a Reserve Currency
• China Knocks on the Reserve-Currency Door, The Economist, August 5, 2015
• China’s RMB Set to Become the World’s Greatest Currency, Live Trading News, October 19, 2015
• The Yuan as a Reserve Currency? Not So Fast, Forbes, September 14, 2015
• How the Yuan Could Achieve Reserve Currency Even if the USA Objects, Wall Street Journal, April 28, 2015
• IMF Signals Yuan Won’t Become Reserve Currency For At Least a Year, Wall Street Journal, August 19, 2015
• China’s Central Bank Announced It Has Issued 5-Billion Yuan Denominated Notes in London, the First Offshore Issuance of Such Debts Outside of China, Xinhuanet, October 22, 2015
26
One Criteria Has Been Met, Working on the Second
• Currency must be a significant participant in global trade – China accounted for 12.4% of global exports last year according to JP Morgan.
• Currency must be “stable” and freely used. Recent devaluation and bond offering seem to be steps to fulfil this requirement.
• If a currency meets these two criteria, then just needs a 70% vote to be included. The USA doesn’t have enough votes to block it.
• The UK seems to be supporting the Chinese efforts.• IMF has said it’s more a matter of “when” rather than
“if”.• IMF voted in November 2015 to include the RMB in the
global trade bundle. Will be effective October 2016.
27
China – Capitalistic, Except When It Isn’t; The Country Will Enact Policies to Eliminate Steelmaking Overcapacity
28
13th 5-Year Plan (2016-2020) makes it a priority to improve the environment and have the RMB included as a reserve currency.
The Steel Industry and improving the environment are conflicting priorities.
“Your turn to give back.”
“Steel production capacity will be cut by 100 million to 150 million tons, China’s State Council announced Sunday without specifying a time frame. That will translate into as many as 400,000 lost jobs, said Li Xinchuang, head of the China Metallurgical Industry Planning and Research Institute, according to a report by the official Xinhua News Agency Monday. China will raise funds to help dismissed workers, Xinhua said.
China’s leaders have vowed to reduce excess industrial capacity and labor in state enterprises even as they battle the slowest growth in a quarter of a century. They are grappling with a delicate balancing act as they strive to restructure the economy away from investment-led growth without tipping it into a deeper slump.” Bloomberg Business, January 25, 2016
USA Trade Weighted Dollar Index Has Appreciated 25% from the Most Recent May 2014 Low
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60
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140
160
Jan-
77Ja
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Jan-
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Jan-
01Ja
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03Ja
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05Ja
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Mar
ch 1
973=
100
US Trade Weighted Dollar Index
Source: Board of Governors of the Federal Reserve System
Trailing Twelve Month MovingAverage
U.S. Dollar is the Safest Haven – But Not Strong Enough to Perpetuate Global Trade
• The dollar isn’t strong because the USA economy is strong, but rather because the rest of the world is weak.
• It’s been said that the USA is the “cleanest shirt in the laundry”.
• Global trade needs a stable currency for all parties to measure value.
• World trade is in decline for the first time since WWII, when currencies displaced barter as the basis for trade.
30
A Secondary Strong Dollar Impact is on the Regional Steelmaking Costs
• Most commodities are priced in US dollars, which has stayed high.
• Most commodity costs are in local currencies, which have declined in “cost” relative to the dollar.
• In a market that is over supplied, classic economic theory dictates that the price will drop until the higher priced supply is removed from the market and a new lower equilibrium price is reached.
• Thus, the lowest cost market will set the price, and the higher dollar value will, by definition, prohibit any strong currency countries from being the low cost producer country.
31
What’s Needed for the Cyclical Rebound
32
Adjustment to the New Normal
Stronger Global Economies
Global Crude Steel Consolidation – Natural Evolution – Darwin’s Survival of the Fittest.
Bottoming of the Commodity Price Cycle – Prices Are Likely to Stay Low for an Extended Period
Embracing & Navigating Disruption
Reduction of the Cash Cost to Produce
Continued Development of New Steels
Steel Around the Globe
33
World Crude Production Reported Down 2.8% for 2015 at 1.6 Billion Tonnes; S-I Estimates Down 3.2% for 2016
Including Smaller Non-Reporting Countries
34
1995 2000 2005 2010 2011 2012 2013 2014 2015e 2016e 2013-14 2014-15 2015-16
China 95.4 128.5 355.8 638.7 702.0 731.0 822.0 822.8 803.8 799.0 0.1% -2.3% -0.6%Japan 101.6 106.4 112.5 109.6 107.6 107.2 110.6 110.7 105.2 101.5 0.1% -5.0% -3.5%India 22.0 26.9 45.8 69.0 73.5 77.3 81.3 87.3 89.6 92.7 7.4% 2.6% 3.5%South Korea 36.8 43.1 47.8 58.9 68.5 69.1 66.1 71.0 69.7 68.4 7.5% -1.9% -1.8%Other Asia 23.8 26.9 37.3 42.2 43.9 42.2 43.7 47.4 41.3 39.4 8.5% -12.9% -4.6%EU-28 189.7 192.3 195.7 172.9 177.8 168.6 166.4 169.3 166.2 165.4 1.8% -1.8% -0.5%Russia 51.6 59.1 66.1 66.9 68.9 70.2 69.0 71.5 71.1 70.4 3.6% -0.5% -1.0%Ukraine 22.3 31.8 38.6 33.4 35.3 33.0 32.8 27.2 22.9 21.8 -17.1% -15.6% -5.0%Other CIS 0.0 7.6 8.5 7.8 8.5 7.6 6.6 7.4 7.4 7.5 12.4% -0.2% 0.3%Turkey 13.2 14.3 21.0 29.1 34.1 35.9 34.7 34.0 31.5 32.3 -1.8% -7.4% 2.5%Other Europe 94.5 110.3 129.7 134.0 143.2 143.0 140.3 136.7 129.7 128.3 -2.5% -5.1% -1.0%NAFTA 122.7 135.4 127.6 111.6 118.7 121.6 119.0 121.2 110.7 111.3 1.8% -8.6% 0.5%USA 101.8 94.9 80.5 86.4 88.7 86.9 88.2 78.9 80.7 1.5% -10.5% 2.2%South America 34.6 39.1 45.5 43.9 48.2 46.4 45.8 45.0 43.7 42.6 -1.7% -2.9% -2.5%Middle East 8.1 10.8 15.3 20.0 23.2 25.0 27.0 30.0 29.0 28.5 11.2% -3.2% -1.9%Africa 13.7 13.8 18.0 16.6 15.7 15.3 16.0 15.0 14.6 13.9 -5.9% -2.7% -4.8%Oceania 9.3 7.8 8.6 8.1 7.2 5.8 5.6 5.5 5.7 5.8 -2.2% 4.6% 2.0%
Total Global 752 849 1,148 1,433 1,538 1,560 1,650 1,669 1,617 1,604 1.2% -3.2% -0.8%Developed World 509 544 565 528 547 540 536 538 512 506 0.3% -4.9% -1.0%Developing World 244 305 583 905 991 1,020 1,114 1,131 1,105 1,098 1.6% -2.3% -0.6%
Developed % of Total 68% 64% 49% 37% 36% 35% 32% 32% 32% 32%Developing % of Total 32% 36% 51% 63% 64% 65% 68% 68% 68% 68%
Source: World Steel Association, China Iron and Steel Association & Steel-Insights, LLC estimates
Crude Steel Production by Region(Million Metric Tonnes)
Global Crude Steelmaking Has Moved Into a Period of Consolidation After 15 Years of Unusually Strong Growth
Driven by Development in China
35
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
1900
1902
1904
1906
1908
1910
1912
1914
1916
1918
1920
1922
1924
1926
1928
1930
1932
1934
1936
1938
1940
1942
1944
1946
1948
1950
1952
1954
1956
1958
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
2016
e
Mill
ion
Tonn
es
Global Crude Steel Production
Source: World Steel Association
Period ofConsolidation
The Steel Industry is Highly Cyclical and Closely Correlated to the Commodity Cycle – The Current Correction is Moderate
Compared to Past Cycles – BUT BIG CHANGES IN STRUCTURE
36
-40%
-30%
-20%
-10%
0%
10%
20%
30%
40%
50%
60%
1900
1905
1910
1915
1920
1925
1930
1935
1940
1945
1950
1955
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
2015
Perc
enta
ge C
hang
e
Global Crude Steel Production Year-Over-Year Change
Source: World Steel Association
China Added 900 Million Tonnes of Crude Steelmaking Capacity Over the Past 15 Years
And Now Accounts for 50% of Global Capacity
37
Colonial Model of Supply No Longer Holds True as Two-Thirds of Global Crude Steel Production is in the Developing World Countries
38
The OECD Estimates the Global Crude Steelmaking Overcapacity at 600 Million Tonnes, or 30% of Demand.
The Big Question is Which Countries Will Reduce Assets?
39
Global & USA Steel Production Heat Map Turned Decidedly Negative In November 2015
40
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct NovWorld Monthly Crude Steel ProductionChina Monthly Crude Steel ProductionWorld ex China Monthly Crude Steel ProductionEU (28) Monthly Crude Steel ProductionUSA Monthly Crude Steel ProductionWorld Annualized Monthly Crude Steel ProductionChina Annualized Monthly Crude Steel ProductionWorld ex China Annualized Monthly Crude Steel Production\EU (28) Annualized Monthly Crude Steel ProductionUSA Annualized Monthly Crude Steel ProductionWorld TTMMA Monthly Crude Steel ProductionChina TTMMA Monthly Crude Steel ProductionWorld ex China TTMMA Monthly Crude Steel ProductionEU (28) TTMMA Monthly Crude Steel ProductionUSA TTMMA Monthly Crude Steel ProductionUSA Weekly Crude Steel Production-Month-to-MonthUSA TTMMA Monthly Annualized Weekly Crude Steel ProductionUSA Month-to Month Steel Production Utilization RateUSA TTMMA Monthly Steel Production Utilization RateUSA Monthly Steel ShipmentsUSA Year-to-Year Change Monthly Steel ShipmentsUSA Monthly ImportsUSA Monthly ExportsUSA Imports as a Percent of Apparent Steel Consumption (down is green)
Positive 21 12 22 7 19 13 11 12 12 9 11 14 11 4 10 7 13 8 3 6 5 11 2Neutral 0 4 0 2 0 1 2 3 3 3 1 1 2 2 2 1 2 1 1 1 2 0 0Negative 3 8 2 15 5 10 11 9 9 12 12 9 11 18 12 16 9 15 20 17 17 13 22
% Positive 88% 50% 92% 29% 79% 54% 46% 50% 50% 38% 46% 58% 46% 17% 42% 29% 54% 33% 13% 25% 21% 46% 8%
Code: red=down; green=up; grey=sideways; white=no new data yetSource: Industry Sources & Steel-Insights, LLC analysis
2014
Steel Production Heat Map-Month to Month Change
2015
Turning Our Attention to Mexico
41
Mexico’s GDP Has Posted53% Growth Over the Past Decade
42
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
$ in
Tri
llion
s
Mexican GDP
Source: The World Bank
Compared to USA GDP Growth of 36% Over the Past Decade
43
0
2
4
6
8
10
12
14
16
18
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
$ in
Tri
llion
s
USA GDP
Source: The World Bank
Mexican GDP Growth 6.3% in 2013, 2.9% in 2014 & 2.4% in 2015
44
-36%-34%-32%-30%-28%-26%-24%-22%-20%-18%-16%-14%-12%-10%-8%-6%-4%-2%0%2%4%6%8%
10%12%14%16%18%20%22%24%26%28%30%32%34%36%38%40%42%44%46%
1960
1961
1962
1963
1964
1965
1966
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Perc
ent C
hang
e
Mexican GDP Growth
Source: The World Bank
USA GDP Growth Around 4% For the Past Half Decade
45
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
1960
1962
1964
1966
1968
1970
1972
1974
1976
1978
1980
1982
1984
1986
1988
1990
1992
1994
1996
1998
2000
2002
2004
2006
2008
2010
2012
2014
Perc
ent C
hang
e
USA GDP Growth
Source: The World Bank
Mexico Now Accounts For 17% of North American Crude Steel Production
46
Canada11%
Mexico17%
United States72%
North American Crude Steel Production by Country - 2015
Source: World Steel Association
And Has Achieved the Most Consistent Crude Steel Production Growth In North America
1967-2015 1995-2015 2005-2015 2010-2015 2014-201548 Years 20 Years 10 Years 5 Years 1 Year
Canada 0.7% -0.7% -2.1% -0.9% -2.2%Mexico 3.8% 2.1% 1.2% 1.6% -3.9%United States -0.8% -0.9% -1.8% -0.4% -10.5%Total - North America -0.3% -0.5% -1.4% -0.1% -8.6%
Source: World Steel Association
North American Crude Steel Production Compound Annual Growth Rates
47
Crude Steel Production Down 8.6% in 2015 and Down In All Three Major North American Countries
48
0
20
40
60
80
100
120
140
160
180
1967
1968
1969
1970
1971
1972
1973
1974
1975
1976
1977
1978
1979
1980
1981
1982
1983
1984
1985
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
Mill
ion
Net
Ton
s
North American Crude Steel Production
USA Canada Mexico
Source: World Steel Association
Crude Steel Production in Mexico Dropped 3.9%to 18.3 Million Tonnes in 2015
49
0
2
4
6
8
10
12
14
16
18
20
1967
1969
1971
1973
1975
1977
1979
1981
1983
1985
1987
1989
1991
1993
1995
1997
1999
2001
2003
2005
2007
2009
2011
2013
2015
Mill
ion
Tonn
es
Mexico Crude Steel Production
Source: World Steel Association
Mexican Steelmaking Has Been Growing In Both the BOF and EAF Route; But More in EAF
50
0
2
4
6
8
10
12
14
16
Mill
ion
Net
Ton
s
Mexican BOF and EAF Annualized MonthlyCrude Steel Production
BOF
EAF
Source: AISI & CANACERO
In 2014, BOF Steelmaking Up 0.5 Million Tons From 1999 Peak, EAF Up 0.3 Million Tons From 2007 Peak
51
0
5
10
15
20
25
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Net
Ton
s
Mexican Crude Steel Production by Type
BF/BOF EAF
Source: AISI & CANACERO
Electric Arc Furnace Steelmaking Dominates at 70% of the Production
52
0%
10%
20%
30%
40%
50%
60%
70%
80%
Perc
ent o
f Tot
al
Mexican EAF Percent of Total Crude Steel Production
Source: AISI & CANACERO
Apparent Steel Consumption in Mexico Has Grown at a 3.45% Compound Annual Rate (CAGR) Over the Past Decade Through
2014
53
0
5
10
15
20
25
30
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Tonn
es
Mexico Steel Production, Imports and Exports
Production Imports Apparent Steel Use
Source: World Steel Association
Mexico Exports About One-Third of Its Steel Production
54
0
2
4
6
8
10
12
14
16
18
20
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Tonn
es
Mexico Steel Production and Exports
Production Exports
Source: World Steel Association
Mexican Steel Production Has Been Split About Equally Between Long and Flat Products
55
0
1
2
3
4
5
6
7
8
9
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Tonn
es
Mexico Steel Production by Type
Longs Flats
Source: World Steel Association
Mexican Steel Mill Shipments Approached 22 Million Net Tons in 2014, Reaching a New Peak
56
0
2
4
6
8
10
12
14
16
18
20
22
2420
01
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Net
Ton
s
Mexican Steel Mill Shipments by Product Type
Sheet Bar Semi-Finished Wire Plate Shapes Tubes
Source: AISI & CANACERO
Mexican Shipments 31% Sheet, 22% Bar, 12% Semi-Finished, 12% Wire, 12% Plate
57
Sheet31%
Bar Products22%
Semi-Finished12%
Wire Products12% Plate
12% Seamless Tubes
6%
Structural Shapes
3%
Commercial Shapes
2%
Mexican Steel Shipments by Product 201421.8 Million Tons Including Semi-Finished Products
S
Source: AISI & CANCERO
Imports Account for Half of the Mexican Steel Sheet Supply
58
Hot Rolled 3.372 Cold Rolled 3.454 Subtotal Through HSM 6.826
Galvanized 2.167 Other Coated 0.056 Derivative Products 2.223
ImportsHRB, CRC, Alloy & Coated Sheet 5.425
Source: AISI, CANACERO and Steel-Insights, LLC analysis
Mexican Flat Rolled Sheet Shipments & Imports by Key Products, 2014(Million Net Tons)
Imports Surged In 2014 Led By 2.3 Million Tons of Semi-Finished Steel;
Several Categories Sheet & Plate Were Over 1.0 Million Tons
59
0
2
4
6
8
10
12
14
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Net
Ton
s
Mexican Steel Imports
Semi-Finished Hot-Rolled Carbon & Alloy
Galvanized Alloy Sheet
Cold Rolled Carbon & Alloy Plate
Source: AISI & CANACERO
Exports Were Around 6 Million Tons In 2013/14, Up From 5.5 Million Tons In 2011/12; With 1.4 Million Tons of Semi-Finished
and 800K Tons of Seamless Tubes
60
0
1
2
3
4
5
6
7
8
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Mill
ion
Net
Ton
s
Mexican Steel Exports
Semi-Finished Seamless Tubes Reinforcing Bar
Commerical Shapes Welded Tubes Wire Rod
Source: AISI & CANACERO
Mexican Steel Producer ProfilesIncluding A Two Million Ton Finishing Operation
61
Year Age of Slab/BilletMill State Started Mill Products
Altos Hornos de Mexico (AHMSA) Monclova, Coahuila 1942 73 BOF/EAF Long/Flat 5,005 Plate, Sheet, Tin, Structural Shapes (W, C, L)ArcelorMittal Mēxico Lázaro Cárdenas, Michoacan 1988 27 EAF Semis 5,300 SlabArcelorMittal La Truchas (Sicartsa) Lázaro Cárdenas, Michoacan 1976 39 BOF Long 2,700 Billet, Rebar, Wire RodDeAcero S.A. de C.V. Celaya Villagran, Guanajuato 1998 17 EAF Long 1,120 Bar, Rebar, Wire RodDeAcero S.A. de C.V. Saltillo Ramos Arizpe, Saltillo, Coahuila 1986 29 EAF Long 480 Wire RodGerdau Sidertul Mexico City 1985 30 EAF Long 200 Rebar, Structural ShapesGerdau Corsa Sahagún, Hidalgo 2015 0 EAF Long 1,000 Rebar, Structural ShapesGrupo Simec, Aceros DM San Luis Potosi 1993 22 EAF Long 700 Rebar, Wire Rod, Mesh, NailsGrupo Simec, Aceros San Luis San Luis Potosi 1973 42 EAF Long 310 Corrugated RebarGrupo Simec, Atlax S.A. (Apizaco) Xalastoc, Tlaxcala 1998 17 EAF Long 500 SBQ, Rebar, Bar Shapes, Corrugated Rebar Grupo Simec, Puebla (Cholula) Puebla 1998 17 Re-Roll Long Cold Finished BarGrupo Simec, Mexicali Baja California 1993 22 EAF Long 400 Bar, Angles, Channels, Rounds, Rebar, SquaresGrupo Simec, Guadalajara Jalisco 1969 46 EAF Long 350 Structurals, Shapes, SBQTalleres y Aceros (TYASA) Ixtaczoquitlan, Veracruz 1993 22 EAF Long 1,700 Billet, Wire, Bar, Merchants, RebarTenarisTamsa Veracruz, Veracruz 2012 3 EAF Long 800 OCTGTernium Largos Apodaca Apodaca, Nuevo Leon 1993 22 EAF Long 600 Bar, RodTernium Puebla Puebla 1998 17 EAF Long 1,330 Bar, RodTernium Monterrey Monterrey, Nuevo Leon 1998 17 EAF Flat 825 SheetTernium Monterrey Monterrey, Nuevo Leon 1995 20 EAF Flat 825 Sheet
Subtotal Mill Capacity 19,140 Semi-Finished Imports POSCO Altamira 1.9 mm tpy 2,304 Subtotal 21,444
2015 Reported Shipments 21,800 % Represented 98%
(Note: Information contained in this table has been collected from industry and public sources and is believed to be accuratebut is not guaranteed to be all-inclusive.)
Capacity
(Thousand Tons)
Major Mexican Steel Mills
Mexican Mill Locations
62
Increased Imports and Global Price Drop Has Resulted In the Loss of Steelmaking Jobs in Mexico
• Altos Hornos de Mexico (AHMSA) suspending $250 million of planned investments and cutting workforce by 20% or around 4,500 jobs. June 2015
• ArcelorMittal will cut 2,800 jobs at its Mexico unit as global prices slump, it said in a joint statement with local competitors. June 2015
• DeAcero said it had fired 2,500 workers and suspended operations at one plant. June 2015
63
But New Mills Are Still Being Built
• Talleres y Aceros (TYASA) built a new 1.2 million ton per year mini-mill utilizing a new “quantum” EAF that started up in early 2015.
• Grupo Simec ordered new $600 million SBQ mill for greenfield site in Apizaco, Tiaxcalawith planned start-up in Q4 2017. November 2015
• TYASA to build Castrip® facility near Orizaba, Veracruz with planned start-up in Q1 2017. December 2015
64
Not Your Father’s Downturn; It’s Really Dire Circumstances – USA as a Proxy for Mexico
• USA steel mill shipments were down 10% in 2015 to 88 million tons.
• USA apparent steel consumption was down 9% in 2015 to 109 million tons.
• Integrated mills have shuttered 10 million tons of capacity, or 19% of their total steelmaking ability. If this capacity had been off-line for all of 2015, their collective utilization rate would have been 87% versus the 74% reported.
• EAF based mills are operating on reduced turns and in some cases as low as 50% of capacity.
65
2015 Apparent Steel Consumption of 108.1 Million Tons –Tied For Third Best Year in the Past Eight – But Down 9.9% from
2014 – 2016 Vulnerable And Could Be Down 4%
66
LessPlus Imported Less Apparent
Q1 Q2 Q3 Q4 Total % Chg Imports Semis Exports Consumption % Chg
1983 15.1 17.0 16.7 18.4 67.2 17.2 0.0 1.2 83.21984 19.4 20.1 17.2 16.3 72.9 26.2 1.3 1.0 96.8 16.4%2005 26.7 25.2 25.3 26.0 103.2 -7.0% 31.8 6.9 9.4 118.8 -9.7%2006 27.7 28.8 27.8 24.3 108.6 5.2% 45.3 9.3 9.7 134.9 13.5%2007 26.3 26.9 26.5 26.4 106.1 -2.3% 33.2 6.6 11.1 121.7 -9.8%2008 27.6 27.5 26.0 16.9 98.0 -7.7% 31.9 5.9 13.5 110.5 -9.2%2009 13.0 13.1 16.6 17.6 60.3 -38.4% 15.8 2.0 9.3 64.8 -41.3%2010 20.5 21.7 20.8 20.3 83.4 38.2% 23.9 5.0 11.9 90.4 39.4%2011 22.5 22.3 23.7 23.4 91.9 10.2% 28.5 6.6 13.5 100.3 11.0%2012 25.4 24.7 23.5 22.3 95.9 4.4% 33.5 7.6 13.7 108.1 7.7%2013 23.6 23.8 24.5 23.5 95.4 -0.5% 32.2 7.3 12.7 107.6 -0.4%2014 23.9 24.9 25.3 24.1 98.2 3.0% 44.3 10.5 12.0 120.0 11.5%2015 22.0 22.0 22.2 20.4 86.5 -11.9% 38.8 7.3 10.0 108.1 -9.9%2016e 20.8 22.2 22.9 22.5 88.4 2.2% 32.4 8.0 9.0 103.8 -4.0%
Source: AISI & Steel-Insights, LLC estimates
USA Steel Consumption / Shipment Outlook(Million Net Tons)
Shipments
Manufacturing in Mexico Has Grown 5% Per Year For the Past Half Decade
67
Source: OECD
Notices of Steel and Non-Steel Related Manufacturing Moving From the USA to Mexico Continue to Appear Regularly
68
• Mondelez International (Nabisco) will lay off half of its 1,200 employees in its bakery on Chicago’s Southwest Side after deciding to make a major investment in a Mexico plant rather than its long-standing facility here given the $46 million gap between the cost of operating in Chicago versus in Mexico. July 31, 2015
• Carrier plans to relocate its Indianapolis operations to Mexico over the next three years, a move that will affect about 1,400 jobs. Jobs will begin transitioning to Monterrey, Mexico, in 2017, with completion estimated in 2019. The company manufactures heating, ventilating, air conditioning and refrigeration systems at its plant located on West Morris Street. Fox59, February 10, 2016
• Cardone Industries’ two brake caliper plants in NE Philadelphia will shed more than 1,000 workers as the company transitions those positions to Matamoros, Mexico, near the company’s Texas warehouses. The company was founded in 1970 and employees 6,000. The relocated operations will
settle in Matamoros, Mexico. www.Philly.com February 16, 2016
Mexican Automotive Build Continues To Increase
• Mexican automakers produced 3.2 million vehicles in 2014 and 3.4 million vehicles in 2015
• 2.6 million (or 82%) of the autos produced in 2014 were exported to over 100 countries.
• The USA & Canada accounted for 2.3 million (or 88%) of the exported vehicles in 2014.
• 2015 exports increased 5% to 2.76 million vehicles.• The auto sector makes up 30% of Mexico’s total
exports.• Nissan accounts for 25% of Mexico’s auto production.• Honda & Mazda brought up new plants in 2014.• Kia & Audi brought up new plants in 2015
69
Turning To Pricing
70
USA Steel Market Prices Firming, Likely Due to Trade Actions, But Still Well Above Global Prices And Vulnerable
71
Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan FebUSA #1 Heavy Melt Scrap Spot PriceUSA Shredded Scrap Spot PriceUSA Busheling Scrap Spot PriceUSA Spread Shredded to #1HM Scrap Spot PriceIron Ore Spot Iodex 62% Fe Price, CFR Tianjin PortCoking Coal Spot Price, FOB AustraliaMet Coke Spot Price, FOB ChinaScrap Metallic Comp - BF/BOF Raw Material CostRatio Scrap to BF/BOF MetallicsHBI Spot Price, FOB South AmericaPig Iron Spot Price, FOB N. BrazilSlab Spot Price, FOB Port of ExportBillet Spot Price, FOB Port of ExportWorld Export Price, Hot-Rolled BandUSA Price, Hot-Rolled BandSpread USA Price to World Export Price, Hot-Rolled BandSpread USA HRB to #1 HMChina Price, Hot-Rolled BandSpread World Export HRB to China HRB PriceUSA Plate PriceUSA Rebar Price
Code: red=down; green=up; grey=sideways; white=no new data yetSource: Market reports & Steel-Insights, LLC estimates
2014
Raw Material Cost & Finished Steel Prices Heat Map-Month to Month Change
2015 2016
USA Hot-Rolled Band Prices Have Firmed Around $400 Per Net Ton; Global Prices Remain Around $250 Per Metric Tonne
72
0
100
200
300
400
500
600
700
800
900
1,000
1,100
1,200
Jan-
00
Jan-
01
Jan-
02
Jan-
03
Jan-
04
Jan-
05
Jan-
06
Jan-
07
Jan-
08
Jan-
09
Jan-
10
Jan-
11
Jan-
12
Jan-
13
Jan-
14
Jan-
15
Jan-
16
$ pe
r Met
ric T
onne
World Export and USA Hot-Rolled Band Spot Prices
World HRB Price, FOB the port of export
USA HRB Spot Price
Source: WSD's SteelBenchmarker & Steel-Insights, LLC estimates
USA Steel Scrap Prices Have Rebounded To $165 Per Ton;Still Well Above The Three Decade Historic Average
73
0
100
200
300
400
500
600
Jan-
69Ja
n-70
Jan-
71Ja
n-72
Jan-
73Ja
n-74
Jan-
75Ja
n-76
Jan-
77Ja
n-78
Jan-
79Ja
n-80
Jan-
81Ja
n-82
Jan-
83Ja
n-84
Jan-
85Ja
n-86
Jan-
87Ja
n-88
Jan-
89Ja
n-90
Jan-
91Ja
n-92
Jan-
93Ja
n-94
Jan-
95Ja
n-96
Jan-
97Ja
n-98
Jan-
99Ja
n-00
Jan-
01Ja
n-02
Jan-
03Ja
n-04
Jan-
05Ja
n-06
Jan-
07Ja
n-08
Jan-
09Ja
n-10
Jan-
11Ja
n-12
Jan-
13Ja
n-14
Jan-
15Ja
n-16
$ pe
r Gro
ss T
on
USA #1 Heavy Melt Scrap Spot Price
Source: AMM, WSD's SteelBenchmarker & Marley's Heavy Melt, Shredded Power
Metal Margin of Hot-Rolled Band to Scrap Has Contracted Back to the $250 Per Ton Range
74
0
100
200
300
400
500
600
700
800
Jan-
74
Jan-
76
Jan-
78
Jan-
80
Jan-
82
Jan-
84
Jan-
86
Jan-
88
Jan-
90
Jan-
92
Jan-
94
Jan-
96
Jan-
98
Jan-
00
Jan-
02
Jan-
04
Jan-
06
Jan-
08
Jan-
10
Jan-
12
Jan-
14
Jan-
16
$ pe
r Net
Ton
Metal Margin: Spread USA Hot-Rolled Band versus #1 Heavy Melt Scrap Prices
Source: WSD's SteelBenchmarker & Steel-Insights, LLC estimates
Integrated Raw Material Costs Down Dramatically As Well Due to the Correction in the Commodity Cycle; This Will Keep Steel Scrap Prices
“Too Low” To Attract Sufficient Supply
75
150
200
250
300
350
400
450
500
550
600
Jan-
09M
ar-0
9M
ay-0
9Ju
l-09
Sep-
09N
ov-0
9Ja
n-10
Mar
-10
May
-10
Jul-1
0Se
p-10
Nov
-10
Jan-
11M
ar-1
1M
ay-1
1Ju
l-11
Sep-
11N
ov-1
1Ja
n-12
Mar
-12
May
-12
Jul-1
2Se
p-12
Nov
-12
Jan-
13M
ar-1
3M
ay-1
3Ju
l-13
Sep-
13N
ov-1
3Ja
n-14
Mar
-14
May
-14
Jul-1
4Se
p-14
Nov
-14
Jan-
15M
ar-1
5M
ay-1
5Ju
l-15
Sep-
15N
ov-1
5Ja
n-16
$ pe
r Met
ric T
onne
Cost of BF/BOF Metallics - Iron Ore/.62 + Coal x (1.5*0.50)+50
Source: Vale, The Steel Index, Steel Market Update & Steel-Insights, LLC analysis
Rebar Prices Perhaps Have Bottomed
76
0
200
400
600
800
1,000
1,200
1,400
1,600
Jan-
82Ja
n-83
Jan-
84Ja
n-85
Jan-
86Ja
n-87
Jan-
88Ja
n-89
Jan-
90Ja
n-91
Jan-
92Ja
n-93
Jan-
94Ja
n-95
Jan-
96Ja
n-97
Jan-
98Ja
n-99
Jan-
00Ja
n-01
Jan-
02Ja
n-03
Jan-
04Ja
n-05
Jan-
06Ja
n-07
Jan-
08Ja
n-09
Jan-
10Ja
n-11
Jan-
12Ja
n-13
Jan-
14Ja
n-15
Jan-
16
$ pe
r Met
ric T
onne
Rebar Spot Prices, World Export Versus USA
USA World Export
Source: WSD's SteelBenchmarker, MetalPrices.com, SBB Platts, Market Sources & Steel-Insights, LLC estimates
Rebar Metal Margins Have Stabilized Above $300 Per Ton
77
285
305
325
345
365
385
405
425
Jan-
13Fe
b-13
Mar
-13
Apr
-13
May
-13
Jun-
13Ju
l-13
Aug
-13
Sep-
13O
ct-1
3N
ov-1
3D
ec-1
3Ja
n-14
Feb-
14M
ar-1
4A
pr-1
4M
ay-1
4Ju
n-14
Jul-1
4A
ug-1
4Se
p-14
Oct
-14
Nov
-14
Dec
-14
Jan-
15Fe
b-15
Mar
-15
Apr
-15
May
-15
Jun-
15Ju
l-15
Aug
-15
Sep-
15O
ct-1
5N
ov-1
5D
ec-1
5Ja
n-16
Feb-
16
$ pe
r Net
Ton
USA Rebar Metal Margin
Source: WSD's SteelBenchmarker, MetalPrices.com, AMM, SBB Platts, Market Sources & Steel-Insights, LLC estimates
Plate Prices Have Firmed Around $500 Per Ton
78
200
300
400
500
600
700
800
900
1,000
1,100
1,200
1,300
1,400
1,500
Jan-
02
Jan-
03
Jan-
04
Jan-
05
Jan-
06
Jan-
07
Jan-
08
Jan-
09
Jan-
10
Jan-
11
Jan-
12
Jan-
13
Jan-
14
Jan-
15
Jan-
16
$ pe
r Net
Ton
USA Plate Spot Price
Source: WSD's SteelBenchmarker, MetalPrices.com, SBB Platts, Market Sources & Steel-Insights, LLC estimates
The World Changes; The Only Way to “Win” Is To Anticipate and Adapt – Critical Resources of the Past Can
Become Irrelevant to the Future
79
Integrated steelmaking has not become obsolete and is evolving to incorporate technological innovation. EAF steelmaking has volume flexibility, but blast furnace steelmaking remains competitive.
Ingot CastingContinuous Casting
Coke Plant
SunCoke Plant
USA Select Leading Economic Indicators Heat Map Showing Half of the Series Have Been Positive Since October 2015
80
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecAIA Architecture Billings Index (ABI)Auto Light Vehicle SalesAuto Light Vehicle Sales-TTMMAAuto ProductionAuto Production-TTMMA
Consumer Confidence Index®, The Conference BoardConsumer Confidence Index®, The Conference Board, TTMMAHousing StartsHousing Starts-TTMMAIndustrial Production, Seasonally Adjusted (INDPRO)Industrial Production, Manufacturing, Not-Seasonally AdjustedInterest Rates, 10-Year TreasuriesMachine Tool OrdersMachine Tool Orders-TTMMAManufacurers SalesManufacurers Sales-TTMMANatural Gas Prices, Henry Hub
New Orders, Durable Goods, Electrican & ApplianceNew Orders, Durable Goods, Electrican & Appliance-TTMMANon-Defence Capital Goods Orders, Excluding AircraftNon-Defence Capital Goods Orders, Excluding Aircraft-TTMMANon-Residential Construction (SAAR)Non-Residential Construction (SAAR)-TTMMAOil Prices, Brent Crude, EuropeOil Prices, West Texas Intermediate, OklahomaPersonal Consumption Expenditures Durable GoodsPersonal Consumption Expenditures Durable Goods-TTMMAThe University of Michican Index of Consumer SentimentThe University of Michican Index of Consumer Sentiment, TTMMAUS Trade Weighted Dollar IndexUS Trade Weighted Dollar Index-TTMMA
Positive 13 22 24 22 21 29 19 21 23 22 18 21 14 16 21 17 18 22 18 14 14 18 19Neutral 1 1 0 2 0 0 1 1 0 0 1 0 2 0 0 0 0 0 0 0 0 0 0Negative 21 12 11 11 14 6 15 13 12 13 16 14 19 19 14 18 17 13 17 21 21 17 16
% Positive 37% 63% 69% 63% 60% 83% 54% 60% 66% 63% 51% 60% 40% 46% 60% 49% 51% 63% 51% 40% 40% 51% 54%Partial Results
Code: red=down; green=up; grey=sideways; white=no new data yetSource: Industry Sources & Steel-Insights, LLC analysis
2014 2015
Select Leading & Other Economic Indicators Heat Map-Month to Month Change
USA Select Macro Indicator Heat Map Back to 50% Positive But Still In Vulnerable Territory
81
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec JanGDPCivilian Unemployment Rate (green is down)Civilian Unemployment Rate, TTMMA (green is down)Unemployment Rate With Discouraged Workers (green is down)Unemployment Rate With Discouraged Workers, TTMMAUnemployment Insurance Claims Filed (green is down)Unemployment Insurance Claims Filed, 52 Week Moving AverageUnemployed (green is down)Unemployed, TTMMA (green is down)Total Non-Farm Payroll EmploymentTotal Non-Farm Payroll Employment, Month-to-Month ChangeWagesCPICPI, Trailing 3 Month Moving AveragePPIPPI, Trailing 3 Month Moving AveragePersonal Disposable Income Per CapitaPersonal Disposable Income Per Capita, TTMMARevolving Consumer Credit OutstandingRevolving Consumer Credit Outstanding, TTMMAMortgage DebtRetail SalesRetail Sales, TTMMAExisting Home SalesExisting Home Sales, TTMMAExisting Home Inventories (green is down)Existing Home Inventories, TTMMA (green is down)Existing Home Months Supply (green is down)New Home SalesNew Home Sales, TTMMANew Home Inventories (green is down)New Home Inventories, TTMMA (green is down)New Home Months Supply (green is down)
Positive 20 17 21 21 20 21 17 19 20 25 17 22 15 21 20 23 22 22 29 21 20 20 14 16 10Neutral 1 2 3 3 2 3 0 3 3 0 3 2 2 2 3 0 4 3 2 2 3 3 6 7 2Negative 12 14 9 9 11 9 16 11 10 8 13 9 16 10 10 9 7 8 2 10 10 10 13 10 8
% Positive 61% 52% 64% 64% 61% 64% 52% 58% 61% 76% 52% 67% 45% 64% 61% 72% 67% 67% 88% 64% 61% 61% 42% 48% 50%Partial Results
Code: red=down; green=up; grey=sideways; white=no new data yetSource: Steel-Insights, LLC analysis
Select USA Macro Economic Indicators Heat Map-Month to Month Change
2014 2015 2016
End Market Economic Indicators Broke Down In October/November 2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov DecAppliances & Electronics, Retail Trade $Appliances & Electronics, Retail Trade $, TTMMAAuto Light Vehicle SalesAuto Light Vehicle Sales-TTMMAHousing StartsHousing Starts-TTMMANon-Residential Construction (SAAR)Non-Residential Construction (SAAR)-TTMMAPublic ConstructionPublic Construction, TTMMAHighways & Streets ConstructionHighways & Streets Construction, TTMMAPower ConstructionPower Construction, TTMMAIndustrial Production, Seasonally Adjusted (INDPRO)Industrial Production, Seasonally Adjusted (INDPRO), TTMMAIndustrial Production, AerospaceIndustrial Production, Aerospace, TTMMAIndustrial Production, Business EquipmentIndustrial Production, Business Equipment, TTMMAManufacturers' Shipments, Construction MachineryManufacturers' Shipments, Construction Machinery, TTMMAManufacturers' Shipments, Defense Capital GoodsManufacturers' Shipments, Defense Capital Goods, TTMMAManufacturers' Shipments, Electrical EquipmentManufacturers' Shipments, Electrical Equipment, TTMMAIndustrial Production, Fabricated Metal ProductsIndustrial Production, Fabricated Metal Products, TTMMAIndustrial Production, Farm EquipmentIndustrial Production, Farm Equipment, TTMMAManufacturers' Shipments, HVACManufacturers' Shipments, HVAC, TTMMAIndustrial Production, Mining Crude OilIndustrial Production, Mining Crude Oil, TTMMAIndustrial Production, Mining Natural GasIndustrial Production, Mining Natural Gas, TTMMAIndustrial Production, Drilling Oil & Gas WellsIndustrial Production, Drilling Oil & Gas Wells, TTMMAManufacturers' Shipments, Heavy Duty TrucksManufacturers' Shipments, Heavy Duty Trucks, TTMMARail Freight CarloadsRail Freight Carloads, TTMMATruck TonnageTruck Tonnage, TTMMA
Positive 26 22 35 32 34 28 38 36 29 40 30 33 22 23 29 27 24 28 31 30 24 18 14Neutral 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0Negative 17 22 9 12 10 16 6 8 15 4 14 11 22 21 15 16 20 16 13 14 20 26 30
% Positive 59% 50% 80% 73% 77% 64% 86% 82% 66% 91% 68% 75% 50% 52% 66% 63% 55% 64% 70% 68% 55% 41% 32%
Code: red=down; green=up; grey=sideways; white=no new data yetSource: Industry Sources & Steel-Insights, LLC analysis
Select USA Economic End Market Indicators Heat Map-Month to Month Change
2014 2015
82
Market Momentum Through 2014 Has Stalled Quite Dramatically Across Many Markets in 2015
83
1 2 3 4 5 6 7 8 9 10
Service Centers-25.4 Million Tons in 20141 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
Momentum Increasing 3%===>
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
Oil & Gas-3.7 Million Tons in 20141 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10
Source: AISI & Steel-Insights, LLC Analysis
Momentum Increasing 4%===>
Automotive-14.4 Million Tons in 2014
<=== Momentum Decreasing 3%
Construction-23.0 Million Tons in 2014
<=== Momentum Decreasing 12%
<=== Momentum Decreasing 6%
CODE KEYSteel Use End Markets Momentum Through Q3 2015
With 1 being the weakest and 10 the strongest
Appliances-1.7 Million Tons in 2014
<=== Momentum Decreasing 48%
Converting-8.7 Million Tons in 2014
<=== Momentum Decreasing 28%
<=== Momentum Decreasing 7%
Containers-2.1 Million Tons in 2014
Machinery-1.4 Million Tons in 2014
Economic End Market Trailing Twelve Month Trends Turned Decidedly Negative in Q4 2015
84
Month-to-MonthConsumer SpendingAppliances & Electronics 3 down months 10 down monthsAutomotive 2 down months 22 up monthsHousing 1 up month 1 up month
ConstructionNon-Residential 1 down month 28 up monthsPublic 3 down months 21 up monthsHighway & Streets 3 down months 8 up monthsPower 3 down months 2 down months
Manufacturing/Durable GoodsIndustrial Production 3 down months 1 down monthAerospace 3 up months 2 down monthsBusiness Equipment 1 up month 3 down monthsConstruction Machinery 4 down months 2 down monthsDefense 1 up month 1 down monthElectrical Equipment 4 down months 7 down monthsFabricated Metal Product 1 up month 5 down monthsFarm Equipment 4 down months 3 down monthsHVAC 1 up month 6 up monthsMining Crude Oil 1 up month 2 down monthsMining Natural Gas 1 down month 33 up monthsOil & Gas Wells 4 down months 12 down monthsHeavy Duty Trucks 1 down month 1 down monthRail Freight Carloads 1 down month 10 down monthsTruck Tonnage 1 down month 1 down month
Source: FRED, US Census Bureau, the Federal Reserve System & the US Bureau of Transportation Statistics
TTMMA
USA Economic End Market Momentum - Jan 2016
Sheet Products Account for 54% of the Market or About 53 Million Tons; Bar Accounts for 17% & Plate Accounts for 11%
85
USA Steel Shipments Are About ¼ to Service Centers, ¼ to Construction & 15% to the Automotive Markets
86
Service Centers26%
Construction23%
Automotive15%
Export8% Converting
9% Non Classified7%
Oil & Gas4%
Containers2%
Appliances2%Machinery & Electric
2%All Others2%
USA Steel Shipments by Market 2014
Source: AISI
Steel-Insights, LLC – “Seeing” What Others Don’t
87
In WWII, American submarine commanders endured despite being outclassed by superior equipment and outgunned (fully functioning torpedoes weren’t available to them for the first 21 months of the Pacific War). In the fog of war, as often is the case in business, decisions with long impacting outcomes have to be made without the luxury of complete or definitive information.
Steel-Insights was formed to assist executive management teams navigate the “noise of battle” by more effectively managing the abundant resources available today and
harnessing those resources to explore thought provoking and penetrating issues in order to magnify the pivotal decisions required for the long-term success of their companies in arguably tough industries that must survive challenging cycles, i.e. training and empowering submarine commanders.
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