Andy Veluswami - Change.org at the Chief Analytics Officer Forum West Coast
52
USING DATA SCIENCE TO CHANGE THE WORLD ANDY VELUSWAMI DIRECTOR, DATA SCIENCE & ANALYTICS [email protected]
-
Upload
corinium-coriniumglobal -
Category
Technology
-
view
121 -
download
0
Transcript of Andy Veluswami - Change.org at the Chief Analytics Officer Forum West Coast
USING DATA SCIENCE TO CHANGE THE WORLD
ANDY VELUSWAMI DIRECTOR, DATA SCIENCE & ANALYTICS [email protected]
what will you change?
CONFIDENTIAL
AUDIENCE
Change.org is the world’s largest and fastest growing platform for social change
Our goal is to mobilize 1 billion people within the next 10 years, and we’re on that growth path.
20M
40M
60M
80M
100M
120M
140M
2009 2010 2011 2012 2013 2014 2015
145M USERS(April 2016)
Starting movements is now easier than ever
Anyone can start a petition to create change on any issue they care about.
Petition starters recruit signers, raise awareness in media, and mobilize further action offline.
Governments and companies listen to their constituents and agree to make change.
1 START MOBILIZE WIN2 3
Here’s how it works:
PRODUCT
CONFIDENTIAL
VICTORIES
Ten-year-old receives lung transplant
by Sarah’s Family Delaware County, PA
373,119 Signed
Child receives cochlear implants after insurer changes policy
by Shay Rubin Monroe, GA
111,825 Signed
by John Lauer Denver, CO
126,628 Signed
Genentech approves drug for cancer victim denied by BlueCross
by Natalie N. Arizona
62,421 Signed
VICTORY
VICTORY
VICTORY
VICTORY
10,000+ similar petitions
DENIAL OF CARE
2,500+ similar petitions
COMPASSIONATE USE
15,000+ similar petitions
INSURANCE COVERAGE
Seasonal firefighters get access to federal health coverage
Each victory inspires more campaigns, amplifying its impact
CONFIDENTIALCONFIDENTIAL
CAMPAIGNS
There were more than 300 million signatures on Change.org campaigns in 2015 alone
CANADA 10.3M
UNITED STATES 89.8M
SPAIN 38.0M
UK
30.1M
TURKEY 16.8M
RUSSIA
19.8MFRANCE 14.7M
ITALY 13.7M
AUSTRALIA 11.5M
MEXICO 7.4M
ARGENTINA
10.7M
GERMANY 11.8M
BRAZIL 9.2M
INDIA
6.0MTHAILAND
1.7MCOLOMBIA 2.5M
INDONESIA 2.9M
JAPAN 2.4M
PHILIPPINES 0.7M
SAMPLE OF SIGNATURES PER COUNTRY IN 2015
SOUTH AFRICA 0.7M
NIGERIA
63K KENYA 24K
CHILE 1.3M
INFLUENCERS
Influencers are also increasingly starting campaigns to create change on issues they care about
Desmond Tutu Petitioning to set UN energy target332,197 SIGNATURES
Stephen Colbert Petitioning Guinness on animal welfare 17,747 SIGNATURES
Joaquin Phoenix Petitioning to reduce cruelty to farm animals 305,663 SIGNATURES
Michael Sheen Petitioning to treat homeless better113,679 SIGNATURES
Alicia Keys Petitioning to end mass incarceration110,124 SIGNATURES
Julianne Moore Petitioning high school to change name 34,581 SIGNATURES
Malala Petitioning to fund full education for girls1,107,990 SIGNATURES
Jamie Oliver Petitioning for food education in schools1,658,868 SIGNATURES
…with hundreds more influencers supporting campaigns via Twitter and Facebook daily
EXAMPLE INFLUENCER CAMPAIGNS IN 2015
CONFIDENTIAL
DECISION-MAKERS
Min. of Labour Indonesia Hanif Dakhiri
Senator, Philippines Miriam Defensor Santiago
Chief Min, New Delhi Arvind Kejriwal
…with over 1000 more responses to petitions from government officials and companies like Coca Cola, IKEA, Facebook, GAP and others in 2015
Congressman, Argentina Gustavo Vera
Lord Mayor of Sydney Clover Moore
Mayor of Madrid Manuela Carmena
Mayor of Paris Anne Hidalgo
VP of EU Parliament Ulrike Lunacek
President of USA Barack Obama
Mayor of London Boris Johnson
Env. Secretary of Jalisco María Magdalena Ruiz Mejía
SAMPLE OF POLITICIANS RESPONDING ON CHANGE.ORG
Prime Minister of Canada Justin Trudeau
Due to this scale, politicians & companies now use our platform to directly respond to the public
What is Data Science?
4 teams with distinct and interdependent functionsDATA SCIENCE AT CHANGE.ORG
Data Engineering
Content Science
Machine Learning
Quantitative Analytics
BUSINESS INSIGHT
ALGORITHMSTAXONOMY ORGANIZATION
DATA FOUNDATIONS SCALED PRODUCTS
Mobilizing Movements using Data
CONFIDENTIAL
Yulin, China
CONFIDENTIAL
The “Yulin” Petition gained traction in early June
Yulin Petition views
CONFIDENTIAL
it quickly went viral, gaining +10M views in the course of a week.
US
CONFIDENTIAL
… It also gave rise to 40+ other petitions globally, all related to Yulin.
US
UK
TR
IT
FR
CAMPAIGN ANALYTICS
CAMPAIGN SPIKE ALERTER
EMAIL; COLLABORATIVE FILTERING
Bridges
EMAIL; COLLABORATIVE FILTERING
Yulin
Cecil
EMAIL; COLLABORATIVE FILTERING
Taxonomy: an integral part of Data Science
TAXONOMY
TAXONOMY
Some topics are easy to classify - animals
TAXONOMY
Some topics are easy to classify - LGBT
TAXONOMY
Some topics are complex: Human Rights
TAXONOMY
Polarity: Gun Safety & Gun Rights
TAXONOMY
Polarized Topics Non-Polarized Topics
Gun RightsGun Safety
EntertainmentAnimal Rights
POLITICAL AFFINITY
POLITICAL AFFINITY
POLITICAL AFFINITY
POLITICAL AFFINITY
POLITICAL AFFINITY
POLITICAL AFFINITY
POLITICAL AFFINITY
ISOLATED NEIGHBORHOODS
ISOLATED NEIGHBORHOODS
Beyond Data Science
So much more to come!
what will you change? email me: [email protected]
