IT Convergence New Approaches to Building a More

Agile & Efficient Infrastructure

Andy Rhodes Executive Director, Converged Infrastructure Solutions

Agility Quickly respond to new and changing business demands

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Efficiency Lower CapEx and OpEx of running IT

Global Marketing

Scalability Meet new and ongoing business needs for infrastructure

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The day-to-day challenges for IT data center infrastructure teams

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It takes too long to design, procure, deploy integrate & configure new infrastructure.

“ ” We have too many tools required to manage the infrastructure …

“ ” We have too many interoperability issues …

“ ”

I’m tired of juggling multiple points of contact for support … ” “

My power, cooling & other operational costs are too high.

“ ” Our application performance & availability can be inconsistent and poor …

“ ”

If IT was running sales and needed company cars…..

Ford Engine VW gearbox Toyota Chassis

Home Grown Engine management systems

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“One Piece at a Time” – Johnny Cash

Infrastructure

Convergence will be pervasive A approach that touches every part of IT: infrastructure, operations management, applications management, and service management

Applications management

Operations management

Full physical and virtual convergence to drive greater efficiency, reduced space & reduced energy

Technology and/or service enhance performance & availability of applications

Empower teams to become more productive, to reduce operational costs, increase manageability & speed application & service delivery

Service management

Transforms how IT services are delivered to on-premise private clouds or off-premise public clouds

What is converged infrastructure?

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Converged infrastructure systems combine compute, storage, networking, and infrastructure management into an integrated system to provide general purpose, virtualized resource pools for applications,

VDI, and private clouds

Virtual Infrastructure

& OS

Storage Network

Procure &

Integrate

Legacy Systems Management

Servers

Infrastructure Centric

V & OS

Storage

Network

Un

ified System

s M

anag

emen

t &

Au

tom

ation

Servers

Application Centric

• Single source of procurement & support • Turnkey: up in less than 2 weeks • Lower total cost of ownership (TCO)

• Often SI-led; multiple components/vendors • Expensive; Consumes time & people

Hardware Convergence

• Modular and extensible • General-purpose,

fabric-connected hardware and software infrastructure stacks

• LAN/SAN traffic • Storage (FCoE)

Management Convergence

• Unified infrastructure

operations and resource management

• Fewer panes of glass • Easier to patch &

update

+ +

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Framework for infrastructure convergence

Packaging Convergence

• Delivered in a “purchase

and assemble” model • Pre-engineered or

customized reference architectures

• Turnkey integration

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Convergence of the infrastructure Optimizing for efficiency versus performance

Optimized for Performance of Applications

Op

tim

ized

fo

r

Ag

ilit

y &

Op

erat

ion

al E

ffic

ien

cy

Application-Centric

Application performance provides competitive

advantage e.g. Banking Apps, OLTP

SaaS (niche)

Infrastructure-Centric Virtualization-focused, seeking agility & efficiency for competitive advantage e.g. Payroll, HR, Email

Legacy

Dell supports BOTH objectives to help organizations drive competitive advantage….

Invest Savings

Buy Solutions

Build DIY

Storage

Server

Network

Virtual Infrastructure

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Enabling a Simpler IT Operational Model Converged infrastructure collapses and automates critical administrative tasks to speed up routine tasks and free up experts for higher order needs

Challenge Solution

Converged Infrastructure

Server

Storage

Network

Virtualization

Tasks

Policies & Visibility

Network Access

Compute Capacity

Storage Capacity

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Key ideals for infrastructure convergence

Simplify operations and amplify IT productivity

Unify and automate management without compromising domain-level control across physical & virtual infrastructure

Improve reliability with better infrastructure & insights

Ensure performance, availability & quality with pre-engineered design & more complete infrastructure visibility

Maximize value with pre-integrated solutions, or take a more tailored, DIY approach

Leverage flexible infrastructure delivery models that align to your specific need

Provide a complete & integrated infrastructure solution without tradeoffs

Adopt holistic infrastructure innovations that integrate into your existing data center architectures

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Converged Infrastructure delivery models Pre-integrated systems deliver the highest value to the overall lifecycle

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Superior speed

Superior flexibility

Do-It-Yourself (using solution matrix) • Compatible • World class products

Maximum choice Maximum integration

Pre-engineered platform reference architectures • Validated • Consistent • Highly available • Compatible • World class products

Pre-integrated systems • Integrated support • Assembled • Optimized • Validated • Consistent • Highly available • Deployed • Compatible • World class products

Value

Design

Integrate

Configure Operate

Support

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Pre Integrated Delivers Benefits Throughout the IT Lifecycle

• Flexible deployment options • Pre-engineered use cases • Single SKU order experience

• Pre-assembled and tested Easy integration

• Turnkey enterprise services

• Automated infrastructure discovery

• Template based configuration • Re-configure servers faster

• Single control point • Standard configurations

• One call for solution wide support

• Consistent design shortcuts problem identification & resolution

Rapidly Respond

Maximize Efficiency

Strengthen Quality

Changing Buying Patterns Converged Infrastructure Adoption

1/3 “By 2015, one-third of all servers will ship as managed resources integrated in a converged infrastructure….”

“Is the Concept of the Server Obsolete, or in Need of Redefining?,” Gartner, March 29, 2012

“The traditional concept of the role specific server will become increasingly irrelevant in fabric infrastructures, cloud computing

and network-based virtual resources…”

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iland Continuity Cloud iland Cloud Services Build, manage and scale a virtual data center in minutes on your own terms

Infrastructure that's resistant to catastrophe and able to recover quickly

Scaling to demand, a rack-at-a time

Growing OpEx and specialized skills

Demanding service levels & expectations

Key Challenges

?

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Case Study: iland Transforming cloud services with Active System

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Case Study: iland Transforming cloud services with Active System

5X faster infrastructure

deployments

37% reduction in

operating expense

25% reduction in

provisioning errors

Rapid time-to-value with seamless

scalability

Amplified IT productivity with generalists, not

specialists

Streamlines auditing processes for improved

service quality

Dell IP path towards converged infrastructure A multi-year, multi-billion dollar investment Dell is #1 in industry satisfaction for 12G servers

Dell is #1 in storage for virtualized environments

Dell ranks #3 in 40 GbE switch revenue

Acquisitions Dell Innovation

2008 2009

Jan 2008 Acquired iSCSI industry leader (EqualLogic)

Mar 2008 World’s most efficient blade servers

Mar 2009 Industry’s 1st gen

embedded server management

Dec 2010 Dell Management Plug-in for VMware vCenter launched

Apr 2011 vStart 100 launched

Feb 2011 Acquired leading unified storage provider (Compellent)

Feb 2012 2nd gen embedded management with 12G servers; vStart for Private Cloud and SharePoint launched

Aug 2011 Acquired leading networking provider (Force10)

2010 2011 2012

Jun 2012 M420, EQL Blade Array, Force10 MXL, and vStart 1000 launched

Aug 2012 vStart for VDI launched

Oct 2012 Acquired Quest Software

Nov 2009 Acquired a leader in IT & Business Services (Perot Systems)

May 2012 Acquired leading VDI vendor (Wyse)

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Gartner recommendation: “Shortlist Dell for converged infrastructure (CI) solutions…”*

*Dell's Data Center Strategy: From Chassis to Fabric-Based System, Gartner Research, June 2012

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The Dell Active Infrastructure strategy Greater infrastructure agility, efficiency, and quality to power applications, VDI, and private clouds with the lowest overall total-cost-of-ownership

Solution Reference Architectures

Optimized for specific solutions: private cloud, virtual desktop infrastructure, and applications

Converged Management

Unified infrastructure operations & resource management for infrastructure teams using intuitive tools for the most common repetitive tasks

Modular Infrastructure

Modular and extensible, general-purpose hardware & software infrastructure stacks, connected with merged SAN and Ethernet fabrics

Rapidly Respond Improve IT Service Quality Maximize Efficiency

Delivery Models

Delivered as a pre-integrated system, as pre-engineered or customized reference architectures, or a “purchase and assemble” model.

Increasing value

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Introducing Dell Active System 800 Results-driven innovations

Support

Deployment

Management

Hypervisor

Network

Storage

Compute

Rapidly respond Intelligent orchestration

that is intuitive

Intuitive • Active System Manager automates and streamlines steps

75% fewer steps from

“power on to production”

Improve efficiency & quality

Systems-level efficiency that is comprehensive

Comprehensive • Purpose built, end-to-end design

• Unified support

45% better system performance

per watt

Seamlessly scale Modular, scalable

systems that are flexible

Flexible • Industry’s only ¼ height blade server

• Blade I/O Aggregator optimized for virtualization

2.3X more compute nodes per rack

Support

Deployment

The Power To Do More