Android Openness and Opportunities
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Transcript of Android Openness and Opportunities
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Openness and OpportunitiesAndroid Aalto Community
Maksim GolivkinClaudio M. Camacho
3.2.2011 Android Aalto Community
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3.2.2011 Android Aalto Community
Experiments with OpennessMaksim Golivkin
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Introduction
Maksim GolivkinAndroid applications developerM.Sc. student at Aalto University
Android Aalto Community
enthusiasts technology and businesseventscollaboration
3.2.2011 Android Aalto Community
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Agenda
3.2.2011 Android Aalto Community
trends
Open Handset Alliance
Android and Open Source
Android enabled competition
tablets
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Trends
3.2.2011 Android Aalto Community
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How did that happen?
3.2.2011 Android Aalto Community
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Open Handset Alliance
3.2.2011 Android Aalto Community
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Not always Open-Source
Process:1. new version is developed internally2. open sourced after official release
Internal development enables1. innovations2. market momentum
Negative issues:1. some bugs are not fixed for a long time2. enthusiasts are limited to contribute
3.2.2011 Android Aalto Community
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3.2.2011 Android Aalto Community
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No Android User Interface
Manufacturers modifications:Samsung - TouchWizHTC SenseMotorola BlurLG, Sony skins
Consequences:increased competitionadditional value for consumersOS upgrades are delayed
3.2.2011 Android Aalto Community
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Open-source
Groups: XDA developers forumCyanogenMod developers
Open-Source community:fast Android releasestools to make custom OSOS modifications and optimisations
3.2.2011 Android Aalto Community
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Android competes with Google
Rebranded Android:OPhoneTapas
Google services can be removed.Verizon sells devices with BingMotorola manufactures devices with Baidu
3.2.2011 Android Aalto Community
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2011 Year of the Tablet
first Android tablet launched on May 1, 2010.
Galaxy Android Tablet on September 2, 2010
22%* of tablet sales in 2010 Q4 were Android
... without any version designed specifically for Tablets * Strategy Analytics data
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3.2.2011 Android Aalto Community
The Android MarketStakeholders & Opportunities
Claudio M. Camacho
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Introduction
Claudio M. Camachoproject manager at Asio-DataM.Sc. student at Aalto UniversityAndroid developer in my spare time
Android Aalto Community
coordinating workshopsbringing speakers from the mobile industrycollaboration with students and enthusiasts
3.2.2011 Android Aalto Community
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Agenda
3.2.2011 Android Aalto Community
motivation
main stakeholders: interests and concerns
the Android Market
opportunities for developers
conclusions
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Teaser
3.2.2011 Android Aalto Community
** Image obtained from ArsTechnica
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Phone Manufacturers
ten years backdifferentiation by hardwaredifferentiation by softwareservice offer through own software
currentlyjust hardware manufacturersparts assemblylittle differentiation
temporary solutionsown applications storecustom UI
3.2.2011 Android Aalto Community
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Mobile Operator
ten years backfull room for customizationfull control of the end-usercharge per updatecharge per added service
currentlyno room for additionsno control over end-users
temporary solutionspermanency-based contractsspecial deals (e.g. comes with music)
3.2.2011 Android Aalto Community
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Platform Providers
ten years backthey did not exist at allphone manufacturers owned the market
currentlyeverything delivered through a platformrole of cohesion
deal with manufacturersdeal with carriersdeal with developersprovide value to users
excellent position for platform providers
3.2.2011 Android Aalto Community
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Customers
ten years backbuy once, use until it breaksadditional features = new phoneinability to pay for extra services
only operators were benefited
currentlyfull-time onlineservices anywhere anytimeadditional features for free
value co-creation in exchange for information
3.2.2011 Android Aalto Community
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Android Market in Brief
centralized service for distributing applicationsdifferent payment mechanisms for easy purchasesocial (ratings, comments)mechanisms to protect apps from piracy
over 250,000 different apps*
17 billion downloads in 2011**
* androlib.com statistics** Gartner forecast
3.2.2011 Android Aalto Community
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Publishing Apps
publishing process relatively easyGoogle accountmarket.android.com/publish/signupcurrently $25 per year
free and paid apps through two different SLAsenables different revenue streams
business modelsdirect revenue (paid applications)advertisementsgateway to digital services
subscription modelsmicro-payments and virtual currency
3.2.2011 Android Aalto Community
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Developers
ten years backonly possible to work as part of a firmlow efficiencyresponsibility for the firm
including apps in phonesmarketing
currentlytotal independence from firmsnew opportunities for startupsup and running in several minutescost-efficiency increased exponentially
larger firms challenged by startups
3.2.2011 Android Aalto Community
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Conclusions
newly-created opportunities through the Android Market
new challenges for large companiesa real threat or a new opportunity?
interests and concerns on multiple stakeholdersimpossible to give a one-ultimate statement
a magnificent era for developers and startups
3.2.2011 Android Aalto Community
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Coming EventsAndroid Aalto Keynote #2
Tuesday 8.2.2011 (18:00 – 20:30)Aalto Venture Garage (Betonimiehenkuja 3, Espoo)most interesting presentations
Android fragmentation, a valid concern?business using the Android platformnew wave of Android-powered devices
more information:[email protected]@androidaalto.org
3.2.2011 Android Aalto Community
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Thank you!
3.2.2011 Android Aalto Community