Andrew Grill - Social Media '09 (a mashup* event)
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@andrewgrill LondonCalling.mobi Engagement in the real world
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Andrew GrillEngagement in the Real WorldSocial Media '09a mashup* eventmashupevent.com
Transcript of Andrew Grill - Social Media '09 (a mashup* event)
![Page 1: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/1.jpg)
@andrewgrill
LondonCalling.mobi
Engagement in the real world
![Page 2: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/2.jpg)
![Page 3: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/3.jpg)
Why are we here?
![Page 4: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/4.jpg)
Marketing sets the expectation, marketing creates demand, marketing helps a consumer differentiate why one choice is better than another choice.
Operations delivers.
Any gap between the two drives a conversationon the social Web.
Dave Evans bit.ly/nublack
![Page 5: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/5.jpg)
4 rules
![Page 6: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/6.jpg)
Listen
Learn
Engage
Integrate
bit.ly/4rules
![Page 7: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/7.jpg)
ListenListen
![Page 8: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/8.jpg)
![Page 9: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/9.jpg)
Learn
![Page 10: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/10.jpg)
Engage
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Who do we engage with?
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Just like in real life…
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Integrate
![Page 14: Andrew Grill - Social Media '09 (a mashup* event)](https://reader035.fdocuments.us/reader035/viewer/2022062617/54baafa64a7959fc648b459a/html5/thumbnails/14.jpg)