Andrew Goodwin

Codes & Conventions of Music Videos

To be able to identify Goodwin’s features of music videos (level 2)To be able to explain Goodwin’s features of music videos (level 3)To be able to apply Goodwin’s features of music videos (level 4)

The majority of music videos will contain these elements in some proportion. There will always be some videos which are

solely narrative, conceptual or performance.

Can you think of any examples from videos you have seen?

3 Elements of a Music Video

Narrative

Performance

Conceptual

To be able to identify Goodwin’s features of music videos (level 2)To be able to explain Goodwin’s features of music videos (level 3)To be able to apply Goodwin’s features of music videos (level 4)

In ‘Dancing in the Distraction Factory’, Andrew Goodwin outlines 6 key features of a music video…

To be able to identify Goodwin’s features of music videos (level 2)To be able to explain Goodwin’s features of music videos (level 3)To be able to apply Goodwin’s features of music videos (level 4)

There is a relationship between lyrics and visuals…

Rebecca Black – FridayEverything we see in the finished version comes directly from the lyrics – usually just the artist/band performing the song.

Illustration

Garbage - I’m Only Happy When It Rains

Has sequences which add extra meaning but aren’t necessarily in the lyrics.Amplification

Doves - There Goes The Fear

The images on the video have no apparent link to the song’s lyrics.

The film maker is often commissioned to make a short film where the song is the soundtrack.Disjuncture