Andrew goodwin (1992)

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ANDREW GOODWIN (1992) A media theorist who wrote a book called “Dancing in the Distraction Factory” In this book he suggests that there are… 6 key features of a music video and that there are 5 ways to analyse a music video. Goodwin’s 6 features of music videos: 1- Music video demonstrate genre characteristics. 2- There is a relationship between lyrics and visuals. The lyrics are represented with images. 3- There is a relationship between music and visuals. The tone and atmosphere of the visual reflect that of the music. 4- The demands of the record label will include the need for lots of close ups of the artist and the artist may develop motifs which recur their work (a visual style). 5- There is frequently reference to notion of looking (screens within screens, mirrors, stages etc) and particularly voyeuristic treatment of the female body. 6- There are often intertextual reference (to films, TV programmes, other music videos etc).

Transcript of Andrew goodwin (1992)

Page 1: Andrew goodwin (1992)

ANDREW GOODWIN (1992)

A media theorist who wrote a book called “Dancing in the Distraction Factory”

In this book he suggests that there are…

6 key features of a music video and that there are 5 ways to analyse a music video.

Goodwin’s 6 features of music videos:

1- Music video demonstrate genre characteristics.2- There is a relationship between lyrics and visuals. The lyrics are represented with images.3- There is a relationship between music and visuals. The tone and atmosphere of the visual

reflect that of the music. 4- The demands of the record label will include the need for lots of close ups of the artist and

the artist may develop motifs which recur their work (a visual style).5- There is frequently reference to notion of looking (screens within screens, mirrors, stages

etc) and particularly voyeuristic treatment of the female body. 6- There are often intertextual reference (to films, TV programmes, other music videos etc).