Social Media Week 2014 @DigitasLBi: Empowering Social Through Search
Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy
-
Upload
adtech-london -
Category
Business
-
view
354 -
download
2
description
Transcript of Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy
![Page 1: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/1.jpg)
SEARCH, CONTENT AND SOC IAL STRATEGY1 2 T H S E P T E M B E R 2 0 1 3
Andrew GirdwoodMedia Innovations Director
[email protected]+44 131 555 4848@AndrewGirdwood
![Page 2: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/2.jpg)
We are publishers
![Page 3: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/3.jpg)
Wookie The Chew
www.jameschance.com
![Page 4: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/4.jpg)
Paul and Traceysitting in a tree,K-I-S-S-I-N-G
First comes love,then comes marriage,
then comes baby in a rotten cabbage!
![Page 5: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/5.jpg)
Why does it matter?
![Page 6: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/6.jpg)
Outreach
![Page 7: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/7.jpg)
Engaging content
![Page 8: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/8.jpg)
Holy Grail?
![Page 9: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/9.jpg)
#1 Audiences
#2 Newsroom
#3 Mutual KPIs
#4 Frameworks
![Page 10: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/10.jpg)
Audiences
![Page 11: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/11.jpg)
Newsroom
![Page 12: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/12.jpg)
Mutual KPIs
![Page 13: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/13.jpg)
Frameworks
![Page 14: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/14.jpg)
Paid Search
![Page 15: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/15.jpg)
Community Response
![Page 16: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/16.jpg)
Social ads
![Page 17: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/17.jpg)
Content first
![Page 18: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/18.jpg)
In a publishing world; think like a publisher.
![Page 19: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/19.jpg)
Thank you!
Media Innovations Director, DigitasLBi
S: AndrewGirdwood @ Twitter, Google+, Pinterest, AdN, et al…
![Page 20: Andrew Girdwood, Media Innovations Director, digitasLBi - search, content and social strategy](https://reader035.fdocuments.us/reader035/viewer/2022070314/554ce165b4c905cc488b5236/html5/thumbnails/20.jpg)
Flickr credits
http://www.flickr.com/photos/wallyg/2259021991/http://www.flickr.com/photos/23222872@N00/434323908/http://www.flickr.com/photos/54238124@N00/2278072114/http://www.deviantart.com/art/Holy-Grail-Santo-Grial-333133688http://www.flickr.com/photos/23597967@N00/3084783985/http://www.flickr.com/photos/77422674@N00/693945631/http://www.flickr.com/photos/65567316@N00/5392544132/http://www.flickr.com/photos/62133405@N05/6176869823/http://www.flickr.com/photos/13066221@N03/2230095723/http://www.flickr.com/photos/73919614@N00/3638360458/