andreidragu
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ADVERTISING• MANAGEMENT • CONSULTING • BUSINESS DEVELOPMENT ONLINE• TV • PRINT • RADIO
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ADVERTISING• MANAGEMENT • CONSULTING • BUSINESS DEVELOPMENT
ONLINE• TV • PRINT • RADIO
account manager 02.2006 - 04.2007
improved presentations
new business portfolio of 5000 eur/month
partnership opportunities in France
ONLINE• TV • PRINT • RADIO
2006-2007
Oblique Racer
An online game designed for generating brand awareness. The player was delivering Oblique Magazines around the city. There were 3 cities where you could deliver the magazines. The player with the fastest time in all 3 cities won the big prize (a scooter).
My involvement
-new business -C.S. (client service) -creative idea of the game -project management
ONLINE• TV • PRINT • RADIO
managing partner 05.2007 - 02.2009
new business portfolio - Cora, Howard Johnson, McDonald's, My Band
turnover of 200,000 eur in the first year
product design and implementation of the "Virtual Assistant"
ONLINE• TV • PRINT • RADIO
ONLINE• TV • PRINT • RADIO
2007-2009
Newsletter Campaign
-new business -C.S. (client service) -project management
AlterEgo
Print campaign for and with the hotel staff.
-new business -C.S. (client service) -project management
Promo “Faimosii”
-new business
Website
-new business
-C.S. (client service)
-project management
ONLINE• TV • PRINT • RADIO
Recruitment website + software
-new business -C.S. (client service) -project management -naming
2007-2009
T.V. Spot
-new business
BTL campaign “Petrecerile toamnei” -new business -C.S. (client service)
ONLINE• TV • PRINT • RADIO
brand manager 2010-04 – 2011-08
customer loyalty programs implementation
involvement of the international suppliers in local campaigns
development of the largest online community in the industry
ONLINE• TV • PRINT • RADIO
design and execution of video presentations for the clients
development of a website that meets the highest standards (unique on-line features in the industry)
ONLINE• TV • PRINT • RADIO
Newsletter Campaigns -design -database management -analysis and strategy setting
2010-2011
Website -C.M.S. (Content Management System) -compare -customize -advanced search engine -display real-time stock
Identity - naming - logo design - credential - marketing materials
Social Media Campaign •Tag me baby!
-copyright -creative idea -production
ONLINE• TV • PRINT • RADIO
Holiday Gift -Christmas 2010 -Christmas 2011 -copyright -creative idea -production
2010-2011
Social Media Campaign •Ad •Mechanics of the Campaign •Event
-copyright -creative idea -production
identifying and signing contracts with new suppliers, getting a price/quality ratio much higher than recorded in the previous period - investment budget declined by 50% and objectives were achieved in 15 days from signing the new contracts
ONLINE• TV • PRINT • RADIO
online business development consultant 2011.09 –2012.01
planning for launching a new e-commerce business
ONLINE• TV • PRINT • RADIO
reorganization of a business offering online seminars so that it becomes profitable - one month after the reorganization, the business has registered profit for the first time since the start-up
Business reorganization •seminar •program
-renegotiation of contracts with customers -renegotiation of contracts with suppliers -improvement of the web platform -C.S.(client service)
ONLINE• TV • PRINT • RADIO
E-commerce business development - market research - financial projections - marketing strategy
2011-2012
Video Presentation -copyright -creative idea -production
