Andreas's Portfolio

Address: Hvitfeldtsgatan 9SE 411 20 GöteborgSweden

Phone: +46 (0)31 - 713 94 22

Cell: +46 (0)708 - 570 224

E-mail: [email protected]

Challenge Co-create Communicate

Mission: Contribute to prosperity - i.e. enhance quality of life by satisfying peoples needs, wants and desires with

tools and perspectives from a creative morphing of design, innovation, branding and communication.

Our obvious, but complex, task is to turn challenges into

profitable, innovative, sustainable and most important

desirable solutions.

My passion is to work with these strategic issues. Which for me means to: listen, provoke, interpret, combine and implement.

I truly believe, from my own experience that there are

a lot of interesting things yet to be done!

Business & Design Lab (2006-)

My Role(s):• Advisory board chairman g products.

“switch board operator” My role is to act as an interface towards companies and organizations to foster collaboration with the Master Programme in Business & Design.

• Research Associate - involved in many

research project e.g. about the value of design in high selling products. (2006-2007)

• Project Manager - Working with a team of designer and brand strategists to induce

brand driven innovation in High Tech start ups. (2006-2007)

BDL is a platform and meeting point for integration of the field of strategic design with different management areas such as strategy, marketing, leadership, and accounting.

Goal: Contribute to a raised degree of

innovation in the Swedish Automotive Industry.

Means: A (temporary) multi-disciplinary team of designers, strategist, entrepreneurs etc

My Role(s):• Recruiting the team• Team building • Project Management• Sales

The team consisted of:• Professor & Senior Designer• The Former Purchasing Manager (Scania)• Serial Entrepreneur• Senior Design Manager

Design Management in SME:s (2003-2004)

2003 2004 2005 2006 2007Annual Turnover (US Dollar)

Design Management in SME:s - Movimento

Between 2003-2007 Movimento grew exponentially and the CEO has “testified” on many occasions that me and my colleagues work were a key factor in his success.

2003 2004 2005 2006 2007Annual Turnover (US Dollar)

Design Management in SME:s - Movimento

Between 2003-2007 Movimento grew exponentially and the CEO has “testified” on many occasions that me and my colleagues work were a key factor in his success.

Goal: Contribute to a raised degree of innovation in the Swedish Automotive Industry.

Means: A (temporary) multi-disciplinary team of internationally experienced designer.

My Role(s):

• Recruiting designers, 9 were chosen from large amount of applicants.

• Team building

• Education on designs’ role in Business

• Project Management• Sales

Clients:

Volvo Cars (Accessories)

Saab Automobile (Accessories)CalixThule

Design Studio Management (2003)

My Role(s):

• Team building

Clients:

My Role(s):

• Team building

Clients:

My Role(s):

• Team building

Clients:

My Role(s):

• Team building

Clients:

Starting point:• A group of enthusiasts in Bräcke wanted us to

explore the possibilities of using Bio Composites in, for them, unimaginable ways.

My Role(s):• Create a method to pick out the relevant competencies as-well as creating the name and communication platform for the project. • Create a business model for Bio Composites applied in Automotive, Furniture, Housing etc.

Results:

• The “Prologue” in Bräcke with approx. 20 people:

• Architects• Designers• Senior Corporate Management • Researches in Bio Composites, AI etc

• 4 marketable concepts - a starting point for a bigger development project.

Bio Composites redefined (2002-2004)

Results:

Starting point:• Contacted by the Västra Götaland Region to help out initiating and inspire a Environmental Project.

• My contribution was to introduce the concept of “universal design” and stress the fact that a sustainability

project must have a balance of “people (users &

consumers), profit (business) and planet.”

Aim:To align public environments and services with the current and future needs of the inhabitants.

My Role(s):• Representative in the Steering Committee• Lecturer on (universal) Design & Business• Project Management

Results:Once Sweden's largest design project that now isa regular part of the Västra Götaland Regions work.A variety of public environments and services have been challenged and recreated with multidisciplinary design teams of which many have been inspired by me.

Co Founder of Considerate Design (2000-2003)

About the Project:• Literature Review on Design Management

• Title: “What is Design Management?”

Results:• Internship with Swedish Industrial Design Foundation

• Started dialogue to create a Master Programme in

• design management at the Business school.• Appointed Head Teacher of Brand, Identity and Strategy at School of Design and Crafts, Göteborg University.

My studies at School of Economics, Business and Commercial Law at Göteborg University included:• Major in Business Administration

• Cultural Geography• Intercultural Communication

Master Thesis (2000)

Vision: Enhance quality of life - by fulfilment of the need for relaxation by experiencing the creativity of others (i.e. music and movie makers).

Mission: Design and develop the best audio equipment within the reach of regular consumers.

My Role(s):• Co Founder• Design of products and total communication• Consultancy work with• Advantage and Swedish Audio Technology.

Perception Audio collaborated intensively with US-based Coolaudio.com (during the dot.com-era) to find new business and experience models for the US market.

High End Audio Company (1996-2001)

Andreas's Portfolio

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