Andreas Nickel: Applicated Insights: Computational Linguistics and Semantic Analysis as Part of...
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Transcript of Andreas Nickel: Applicated Insights: Computational Linguistics and Semantic Analysis as Part of...
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TIDY UP, PLEASE
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kr.c
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IN SHORT:WE DISCOVER STRUCTURE
IN NON-STRUCTURED DATA.AND RELY ON
COMPUTATIONALLINGUISTICS.
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forpublishers
andplatformoperators
toautomatically
moderatecomments
C O N T E N T A N A L Y T I C S
COMMUNITY MANAGEMENT
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e. g. bild.de – real-time analytics of reader’scomments as part of pre-processing bycommunity management.
e. g. Mobile App – analytics of user commentsin regards of tonality for automated moderation.
REAL LIFE
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C O N T E N T I N S I G H T S
OPINION MANAGEMENT
forindustry and
commerce
totrack andanalyse
customerfeedback
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REAL LIFE:
e. g. hospitality –analytics of accomodation reviewsincluding categorising.
e. g. e-commerce – aggregate userreviews out of review portals to unifyaccess and analytics.
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C O N T E N T A N A L Y T I C S
FEEDBACK DISPATCHING
forcommerce and
industry
toroute customer’s
feedback
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C O N T E N T I N S I G H T S
DEEP CONTENT MINING
formarket
researchersand trendanalysts
todetect topics
and trends
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SAY WHAT?e. g. topic detection for long periods of time
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SOMETIMES, IT’S ABOUTCATEGORY MARKETING.
– AND ASKING FORUNDERSTANDING.
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1.„INTERESTING! WE NEED THAT.PLEASE DO SOME ANALYTICS.
ANY ANALYTICS!“
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2.„WHY DON’T WE HAVE
100% ACCURACY?“
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3.„SO YOU DON’T SAVE
THE INTERNET?“
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Berliner Straße 3316321 Bernau bei BerlinAndreas Nickel, Geschäftsfü[email protected]