And you? a plastic diet. I'm going on
Transcript of And you? a plastic diet. I'm going on
I'm going ona plastic diet.And you?How many times did you touch plastic since you woke up this morning?
While brushing your teeth, taking a shower, watering your plants, getting a
coffee at your favorite cafeteria, grabbing a quick take-out lunch. It is probably
much more than you expected.
Plastic is everywhere in our lives. There is plastic in the food we eat, the water
we drink, and even the air we breathe. But this needs to change! And we can all
be part of the solution. By reducing our own plastic footprint, we can contribute
to a cleaner and healthier world. The power is in our hands!
How? By going on a plastic diet. And this is where we come in. We have
developed an app for you which makes it very easy: “My Little Plastic Footprint”.
M Y L I T T L E P L A S T I C F O O T P R I N T A P P
My Little Plastic Footprint is an app that helps consumers reduce their plastic
footprint by going on a plastic diet. We educate consumers about the issue and the
dangers of plastic pollution with exciting quizzes. Our diet gives sustainable
alternatives to reduce plastic consumption.
You won’t be the first one to use it
Since we launched it in October last year, we had 38,000 downloads
And we’ve reached more than 100 million people around the world!
We have a campaign running in the streets of the Netherlands, asking the Dutch
population to go on a plastic diet, and download the app to reduce their plastic
footprint. The app was also promoted in a TV commercial for Socutera on Dutch TV.
With it we reached 1.4 million people!
M Y L I T T L E P L A S T I C F O O T P R I N T A P P
The app
My Little Plastic Footprint
It's very simple. We divided the plastic diet into six areas: bathroom, kitchen,
travel, leisure, household, and garden. In each of these areas, there is a quiz with
which you learn everything related to plastic. You can also follow more than 100
tips to reduce your plastic footprint. The easiest way to start your plastic diet!
To help you keep track of your diet, we created the Plastic Mass Index, or PMI, that
will keep you on your toes. The PMI goes from 0 to 100: the closer you are to 0, the
better you are doing at your diet; the closer you are to 100, the more plastic you
need to remove from your life.
We calculated the PMI for each item in the plastic diet, based on the weight and
size of each item, how much you would use it, the probability and impact of it
ending up in the environment, and the available alternatives.
M Y L I T T L E P L A S T I C F O O T P R I N T A P P
How does this app work?
My Little Plastic Footprint
Plastic Soup Foundation: NGO based in Amsterdam with the mission: No
plastic in our water or our bodies!
Smäll: one of the leading advertising agencies in Spain in the field of
sustainability.
EA: in-depth knowledge of data and gamification expert.
Ocean Recovery Alliance: International NGO based in Hong Kong and the US
with two global programs on plastic pollution.
This app was made possible thanks to the hard work of these international
partners:
M Y L I T T L E P L A S T I C F O O T P R I N T A P P
Who is behind this app?
Environmental & Health RisksUnfortunately, most people don't realize that plastic might make us sick. The
chemicals in plastic have been linked to adverse health effects like cancer, heart
disease, Alzheimer's, dementia, Parkinson's, arthritis, impotence, and might even
harm babies in the womb. More and more scientists worry about possible health
effects.
As humans, we create a lot of plastic waste. More than 80% of the plastic
pollution in the oceans comes from land. Half of all the plastic that we use every
day, we throw away within 20 minutes. Plastic in the environment does not
biodegrade; it breaks down into smaller pieces, called microplastics. Today, our
oceans resemble a global soup of microplastics: the plastic soup. We are all
responsible for this; consumers, companies, and governments.
The three main concerns of this plastic diet are: risks to human health, leakage
into the environment, and an absolute reduction of plastic production.
My Little Plastic Footprint