And Then What Creative - Audi Research for Santa Monica Place - Macerich Malls

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2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com AUDI EXPERIENCE RESEARCH FOR MACERICH

Transcript of And Then What Creative - Audi Research for Santa Monica Place - Macerich Malls

Page 1: And Then What Creative - Audi Research for Santa Monica Place - Macerich Malls

2658 Griffith Park Blvd Los Angeles, CA 90039 T 323.963.3393 www.A-T-W-C.com

AUDI EXPERIENCERESEARCH FOR MACERICH

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Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

A look at recent alternative dealership showrooms featuring the latest Audi vehicles and technology.

We can draw from the design elements of these spaces to create an Audi Experience for Sana Moinca Place thatmaintains the brand’s DNA and technological sophistication.

WHAT

AUDI EXPERIENCE

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Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

AUDI CITY LONDON

AUDI’S MOST ADVANCEDSHOWROOM. LARGE INTERACTIVE DIGITAL WALLS ALLOW VISITORS TO CONFIGURE VEHICLES ANDEXPLORE TECHNICAL INNOVATIONS IN THE DRIVETRAIN AND LIGHTING.

AUDI EXPERIENCE

PRECEDENTS

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Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

AUDI AREA A1

MODERN FORMS, VIBRANT COLORS. AS MUCH A SHOWROOM AS A PLACE TO SOCIALIZE.

AUDI EXPERIENCE

PRECEDENTS

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Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

AUDI Q3 EVENT AND INTERIORS

LARGE GRAPHIC PANELS OF INDUSTRIAL MATERIALS REVEAL A TENSION BETWEEN THE SPACE THE VEHICLE ON DISPLAY

AUDI EXPERIENCE

PRECEDENTS

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Privileged and Confidential. All creative and written material appearing herein constitute original and unpublished work of And Then What Creative and may not be duplicated, used or disclosed without prior written consent of the agency.

AUDI CES 2013

THE ENTIRE DISPLAY WAS A GIANT LIGHTBOX, SHOWERING THE VEHICLE IN LIGHT AND OVERWHELMING THE SENSES OF VISITORS.

AUDI EXPERIENCE

PRECEDENTS

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Stuart Fingerhut