2

Overview

The Big and small Picture

The Drivers

The Drift

The Influencers

Summary

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•Architectural Impact

•Delivery Models

•Service DeliveryTechnology

• IT / Business Relationships

•Product & Service vendor roles

•Pricing modelsBusiness

•Watch For!

•Strategize

New Advance

• Improve Adoption

•Embrace or reconcile!

Mature Evolve

•Steady slowdown of standard models

•No overnight change

Legacy Decline

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The Influencers…

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6

% of Responding businesses planning to use

BI SaaS offerings in the near-future

17-22%

30%

27%

By 2010, 30% of all new software will be delivered as a service

SaaS adoption is broadening out from areas such as CRM & HR

into new areas such as procurement and compliance management

On Software as a Service (SaaS) On Cloud Computing

Cloud services marketto reach $150.1 billionby 2013

Cloud computing is thetalk of the day, andpossibly one of thetopmost trends in BI

On Real-Time Data Integration

Organizations increasingly view investments in dataintegration tools as a strategic basis for enterprise datamanagement - Magic Quadrant for Data Integration Tools

Real time Data integration is no more a luxury but a necessityfor businesses today

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The Drivers…

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„Why are my customers saying (blogging?) something else ?‟

„I can‟t wait that long!‟

„Seems like our counterparts are more efficient‟

„Report looks ok but maybe incorrect in a different context‟

„My BI budgets have been slashed. Am I paying too much ?‟

Providing Single version of the „WHOLE‟ truth

Speeding Up information access

Improving globalization of BI delivery

BI Decision becoming more relevant and correlated

Effective & Efficient BI delivery models

Need Need for

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Business proactive about BI ownership

IT increasingly becomn enablers of efficiency and standardization

Biz and IT partnering better to deliver BI

Increasing Demand for domain capability within BI IT services

More Self service BI - less specialists ?

Desire for Actionable Insights

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The BIG and small Picture…

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•Watch For!

•Strategize

New Advance

• Improve Adoption

•Embrace or reconcile!

Mature Evolve

•Steady slowdown of standard models

•No overnight change

Legacy Decline

• Mobility• Big Data! - machine generated data• Federated data (move towards Data on demand,

prompted by increasing M&A, social data)• Cloud into 2012 - 2011 less SaaS, more private• Unstructured DI – Social data, 2.0 mashups, B2B• In memory analytics

• Pervasive BI – Performance Management• High performance BI - Netezza, Exadata, Teradata• Vendor Consolidation, Verticalization• Self service BI• Analytics/ Predictive capabilities• Insight to foresight• Open Source

• Traditional black box monolithic BI• Specialist dependent BI delivery• Report delivery Cycle time – „Push down

Optimization‟• Shift from BOT to „…As a Service‟ Models

Solution Area

Transform complex data into usable formats across disparate systems to improve decision making

Challenges in automating usage of the unstructured data

Over 80% of enterprise data is in unstructured formats

Market

Collaboration between the vendors, customers & partners in efficiently integrating data and provide multi-enterprise visibility (extra-enterprise architecture)

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Real Time Data Integration

Real-time DI seen as critical to the success of SOA & BPM initiatives

Greater focus on ROI turns focus towards low latency solutions

Likely target segment: Manufacturing, Retail, Supply Chain Analytics, e-businesses

Solution Area

Communication of accurate, timely data from source systems to the analytics engine thereby reducing

data latency in business-decision making

Market

„Drifts‟ on the Data Integration side

Instant BI ! - ‘Intelligence on the go’

Shift from iPhone to iPad Android going strong Decrease in Blackbery and Windows

More than a quarter of userbase expectd to be on a mobile platform by 2012

Dashboards can be personalized based on user access and authorization levels

Solution Area

Market

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Mobile BI

“Mobile devices are becoming part of the new platform for BI, not just an adjunct” - Dresner

RoamBi, Microstrategy, Cognos, BO, Yellowfin BI, Qlikview, Spotfire

„Drifts‟ on the BI side

By 2012, 70% of Global 1000 organizations are expected to embrace in-memory analytics*

BI projects in 83% organizations span over 6 months or more

Likely target segment: BFSI Organizations implementing BAM, e-businesses

Solution Area

Reporting and querying on the server memory enables self service capability for business users and reduces IT

efforts in traditional query analysis, cube building, table design etc.

Market

* Source: Gartner

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SAS, Webfocus Visual Discovery, Cognos, BO, Clickview, SAP HANA

By 2012 the number of organizations adopting OS BI is expected to triple*

Increase in customer demand for OS BI capability since H2 2008

Likely target segment: SMEs, smaller teams within large organizations

Open Source BI

Solution Area

Combines a comparatively low price tag with flexibility, at the expense of some feature parity with best-of-

breed

Market

Pentaho, Jaspersoft, Actuate Eclipse, Rapidminer, Palo

In-memory analytics

Solution Area

Data As A Service - Data Storage and mgmt moved from complex engagements to be delivered „as-a-Service‟

Data Service Delivery

Client provide access to all its data sources of different

lines of business

Service Provider integrates all data after cleansing &

profiling to create master data hub

Service Provider provides client access to its own master

data hub, along with additional third party data as per

service contract

Data Delivered as a Service

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Typical Data Integration ProcessData-as-a-Service

Master Data Management

Data Quality

Data Replication & Migration

Infrastructure-as-a-Service

Grid Enablement, Monitoring

Services

Software-as-a-Service

Usage Analytics

Information Delivery (Portal Services)

Migration Services (Meta-adaptor based)

Platform-as-a-Service

Open source

Appliance

Public & Private Cloud Services

Cloud services market to reach $150.1 billion by 2013*

Increase in supply & demand of hosted, subscription-based over on-premise services

Likely target segment: Information Service Providers, Large BFSI players

Market

* Source: Gartner

„..as-a-Service‟ - Cloud models getting popular

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Summary

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Future Scenario

BI Soln BI as a „Pervasive‟ Enterprise System

Intra-day Alerts - “Push

BI”

Impact on End Users

Information Management

Impact on IT Dept. Influence on

Business

Vendor Market Future

Scenario

InformationBriadcasting,

Mobility

Delivering „BI-as-a-Service‟

to customers

Increase in Unstructured

Data

Convergence of BI & Content Search

EP/ KM/ BI/ EPM

Self-Service Analytics

New Service/ Engagement Models

incl. Pricing

User friendly reporting capability, including formated

reports

360Performance Management

Domain-specific solution suites

Performance management

Systems

Tight erintegration Provision to

integrate with other systems

BI/ PM

Managed Services CoE

Cloud

BI Soln

Integrated BI Suite

Convergence with other Enterprise

Systems

BI will continue to progress from being a traditional „Cost Container‟ to the „Right-hand Application‟ of Organizations

Contact: suresh.ramanan@cognizant.com