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Transcript of and see them join the life and fellowship of your church One Day Seminar How to Reach Unchurched...
and see them join the life and and see them join the life and fellowship of your churchfellowship of your church
and see them join the life and and see them join the life and fellowship of your churchfellowship of your church
One Day SeminarOne Day Seminar
How to Reach How to Reach Unchurched Unchurched
People in Your People in Your CommunityCommunity
How to Reach How to Reach Unchurched Unchurched
People in Your People in Your CommunityCommunity
Church Growth, Inc.
“This morning, as we pray for the sick and infirmed, brother Larry Dukwalker would like
us to remember his ailing hard drive.”
Clip
Goal of the Seminar:Goal of the Seminar:
To help seminar participants (lay and To help seminar participants (lay and professional church leaders) develop professional church leaders) develop strategies that will successfully reach strategies that will successfully reach
unchurched people in their community, unchurched people in their community, with the goal of seeing them become with the goal of seeing them become
Christ’s disciples and responsible Christ’s disciples and responsible members of His church.members of His church.
To help seminar participants (lay and To help seminar participants (lay and professional church leaders) develop professional church leaders) develop strategies that will successfully reach strategies that will successfully reach
unchurched people in their community, unchurched people in their community, with the goal of seeing them become with the goal of seeing them become
Christ’s disciples and responsible Christ’s disciples and responsible members of His church.members of His church.
1.1. “It’s God’s will that His Church grow, “It’s God’s will that His Church grow,
that his lost children are found.” that his lost children are found.” - Donald McGavran- Donald McGavran
Theological Assumptions Theological Assumptions Behind Today’s SeminarBehind Today’s Seminar
““As you sent me into the world, I have sent them As you sent me into the world, I have sent them
into the world.” into the world.” John 17:18John 17:18 ““You will receive power when the Holy Spirit You will receive power when the Holy Spirit
comes on you; and you will be my witnesses in comes on you; and you will be my witnesses in Jerusalem, and in all Judea and Samaria, and to Jerusalem, and in all Judea and Samaria, and to the ends of the earth.” the ends of the earth.” Acts 1:8Acts 1:8
““I have come to seek and to save those who are I have come to seek and to save those who are lost.” lost.” Luke 19:10 Luke 19:10
““Go and make disciples of all people …”Go and make disciples of all people …” Matt. 28:19 Matt. 28:19
Theological Assumptions Theological Assumptions Behind Today’s SeminarBehind Today’s Seminar
2. Great Commission Goal: To To proclaimproclaim Jesus Christ as Lord Jesus Christ as Lord and Savior, to and Savior, to persuadepersuade people to people to become His disciples, and become His disciples, and responsible membersresponsible members of His Church. of His Church.
2. Great Commission Goal: To To proclaimproclaim Jesus Christ as Lord Jesus Christ as Lord and Savior, to and Savior, to persuadepersuade people to people to become His disciples, and become His disciples, and responsible membersresponsible members of His Church. of His Church.
Theological Assumptions Theological Assumptions Behind Today’s SeminarBehind Today’s Seminar
2. Great Commission Goal: To To proclaimproclaim Jesus Christ as Lord Jesus Christ as Lord and Savior, to and Savior, to persuadepersuade people to people to become His disciples, and become His disciples, and responsible membersresponsible members of His Church. of His Church.
2. Great Commission Goal: To To proclaimproclaim Jesus Christ as Lord Jesus Christ as Lord and Savior, to and Savior, to persuadepersuade people to people to become His disciples, and become His disciples, and responsible membersresponsible members of His Church. of His Church.
3. Lost people matter to growing churches.
3. Lost people matter to growing churches.
Theological Assumptions Theological Assumptions Behind Today’s SeminarBehind Today’s Seminar
1.1. Churches grow in three ways:Churches grow in three ways:
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s Seminar
1.1. Churches grow in three ways:Churches grow in three ways:
• BIOLOGICAL GROWTHBIOLOGICAL GROWTH
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s Seminar
1.1. Churches grow in three ways:Churches grow in three ways:
• BIOLOGICAL GROWTHBIOLOGICAL GROWTH
• TRANSFER GROWTHTRANSFER GROWTH
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s Seminar
1.1. Churches grow in three ways:Churches grow in three ways:
• BIOLOGICAL GROWTHBIOLOGICAL GROWTH
• TRANSFER GROWTHTRANSFER GROWTH
• CONVERSION GROWTHCONVERSION GROWTH
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s Seminar
1.1. Churches grow in three ways:Churches grow in three ways:
• BIOLOGICAL GROWTH
• TRANSFER GROWTH
• CONVERSION GROWTHCONVERSION GROWTH
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s Seminar
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s SeminarStrategic Assumptions Strategic Assumptions
Behind Today’s SeminarBehind Today’s Seminar
2. Effective evangelism (conversion 2. Effective evangelism (conversion growth) begins with identifying and growth) begins with identifying and responding to responding to felt needsfelt needs, in Jesus’ name., in Jesus’ name.
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s SeminarStrategic Assumptions Strategic Assumptions
Behind Today’s SeminarBehind Today’s Seminar
2. Effective evangelism (conversion 2. Effective evangelism (conversion growth) begins with identifying and growth) begins with identifying and responding to responding to felt needsfelt needs, in Jesus’ name., in Jesus’ name.
3.3. ExistingExisting contacts for outreach will be contacts for outreach will be more responsive than cold contacts.more responsive than cold contacts.
Strategic Assumptions Strategic Assumptions Behind Today’s SeminarBehind Today’s SeminarStrategic Assumptions Strategic Assumptions
Behind Today’s SeminarBehind Today’s Seminar
4. Most churches in America need a new 4. Most churches in America need a new approach to conversion growth.approach to conversion growth.
2. Effective evangelism (conversion 2. Effective evangelism (conversion growth) begins with identifying and growth) begins with identifying and responding to responding to felt needsfelt needs, in Jesus’ name., in Jesus’ name.
3.3. ExistingExisting contacts for outreach will be contacts for outreach will be more responsive than cold contacts.more responsive than cold contacts.
The Process of Outreach to The Process of Outreach to Unchurched Families ...Unchurched Families ...
Building Bridges
Opening Doors
How the How the Unchurched Unchurched
Become Become ChurchedChurched
SESSION TWO
Church Growth, Inc.
A Profile of the New ConvertA Profile of the New Convert
1) … has developed meaningful 1) … has developed meaningful relationshipsrelationships with members with members priorprior to his/her conversion. to his/her conversion.
Who StaysWho Stays
• Special NeedSpecial Need 1 - 2%1 - 2%• Walk-InWalk-In 2 - 3%2 - 3%• VisitationVisitation 1 - 2%1 - 2%• Church ProgramChurch Program 2 - 3%2 - 3%• Mass EvangelismMass Evangelism 1/21/2%%• Sunday SchoolSunday School 4 - 5%4 - 5%• Pastor/StaffPastor/Staff 1 - 6%1 - 6%• Friend/RelativeFriend/Relative 75 - 90%75 - 90%
Why people first come to Why people first come to Christ and the church:Christ and the church:
A Profile of the New ConvertA Profile of the New Convert
2) … has been exposed to a 2) … has been exposed to a varietyvariety of evangelistic of evangelistic influences through the church.influences through the church.
Who StaysWho Stays
• Average number of evangelistic Average number of evangelistic influences influences active membersactive members were were exposed to:exposed to:
• Average number of evangelistic Average number of evangelistic influences influences drop-outsdrop-outs were exposed to: were exposed to:
Evangelistic InfluencesEvangelistic Influences
66
22
Evangelistic InfluencesEvangelistic Influences
• Number of evangelistic influences Number of evangelistic influences provided in provided in growinggrowing churches:churches:
• Number of evangelistic influences Number of evangelistic influences provided in provided in plateauedplateaued churches: churches:
• Number of evangelistic influences Number of evangelistic influences provided in provided in decliningdeclining churches:churches:
8.68.6
6.56.5
3.33.3
Try Pastoring the UnchurchedTry Pastoring the Unchurched
Evangelistic InfluencesEvangelistic Influences
John Wesley . . .John Wesley . . .
A Profile of the New ConvertA Profile of the New Convert
Who StaysWho Stays
3) … views his/her conversion as 3) … views his/her conversion as non-manipulativenon-manipulative..
Information TransmissionInformation TransmissionInformation TransmissionInformation Transmission
Teacher to Teacher to StudentStudentTeacher to Teacher to StudentStudent
Three Views of EvangelismThree Views of Evangelism
Three Views of EvangelismThree Views of Evangelism
Manipulative MonologueManipulative MonologueManipulative MonologueManipulative Monologue
Information TransmissionInformation TransmissionInformation TransmissionInformation TransmissionTeacher to StudentTeacher to StudentSalesman to CustomerSalesman to Customer
Three Views of EvangelismThree Views of Evangelism
Non-Manipulative DialogueNon-Manipulative Dialogue Non-Manipulative DialogueNon-Manipulative Dialogue
Manipulative MonologueManipulative MonologueManipulative MonologueManipulative Monologue
Information TransmissionInformation TransmissionInformation TransmissionInformation TransmissionTeacher to StudentTeacher to StudentSalesman to CustomerSalesman to CustomerFriend to FriendFriend to Friend
Member’s View of EvangelismMember’s View of Evangelism
Category ofSubjects
InformationTransmission
ManipulativeMonologue
Non-Manip.Dialogue
TOTAL
Converts 33 38 169 240
Drop-Outs 25 209 6 240
Non-Converts 180 58 2 240
Category ofSubjects
InformationTransmission
ManipulativeMonologue
Non-Manip.Dialogue
TOTAL
Converts 33 38 169 240
Drop-Outs 25 209 6 240
Non-Converts 180 58 2 240
Subject Perceives Persuader Subject Perceives Persuader as Being Like a:as Being Like a:
Category ofSubjects Teacher Salesperson Friend TOTAL
Converts 5 65 170 240
Drop-Outs 36 203 1 240
Non-Convert 208 22 10 240
Category ofSubjects Teacher Salesperson Friend TOTAL
Converts 5 65 170 240
Drop-Outs 36 203 1 240
Non-Convert 208 22 10 240
A Profile of the New ConvertA Profile of the New Convert
4) … has recently experienced a 4) … has recently experienced a high degree of high degree of changechange..
Who StaysWho Stays
Receptivity — Resistance Receptivity — Resistance AxisAxis
Receptivity — Resistance Receptivity — Resistance AxisAxis
RECEPTIVERECEPTIVERECEPTIVERECEPTIVE RESISTANTRESISTANTRESISTANTRESISTANT
Who would be more receptive?• Person who recently moved into a new community,
or person who has lived in the same location for 20 years?
• Person recently hospitalized, or person in good heath?
• Person who just lost their job, or person with long-term employment?
• Couple with first child or couple with fifth child?
Who would be more receptive?• Person who recently moved into a new community,
or person who has lived in the same location for 20 years?
• Person recently hospitalized, or person in good heath?
• Person who just lost their job, or person with long-term employment?
• Couple with first child or couple with fifth child?
Receptivity — Resistance Receptivity — Resistance AxisAxis
Receptivity — Resistance Receptivity — Resistance AxisAxis
Degree of Change Degree of Change in Life Situationin Life Situation
Degree of Change Degree of Change in Life Situationin Life Situation
0
10
20
30
40
50
60
70
0 1 2 3 4 5 6 7 8 9
ConvertsDrop-OutsNon-Converts
much changeno change
nu
mbe
r of
per
son
s
A Profile of the New ConvertA Profile of the New Convert
Who StaysWho Stays5) … has established 5) … has established relationshipsrelationships
with members with members afterafter conversion. conversion.
New Friendships Established New Friendships Established After MembershipAfter Membership
0
2
4
6
8
10
12
14
16
0 1 2 3 4 5 6 7 8 9+
ConvertsDrop-Outs
• The typical “convert” made an average of 7 new friends in the church.
• The typical “drop-out” made an average of 2 new friends in the church.
New Friendships Established New Friendships Established After MembershipAfter Membership
A Profile of the New ConvertA Profile of the New Convert
6) … has become involved in a 6) … has become involved in a group, role, and/or task.group, role, and/or task.
Who StaysWho Stays
Ideal Group RatiosIdeal Group RatiosIdeal Group RatiosIdeal Group Ratios
• Groups to membersGroups to members 7:1007:100
• New groups to total groupsNew groups to total groups 1:51:5
• Long-term members involvedLong-term members involved 75:10075:100
• New members involvedNew members involved 90:10090:100
• Groups to membersGroups to members 7:1007:100
• New groups to total groupsNew groups to total groups 1:51:5
• Long-term members involvedLong-term members involved 75:10075:100
• New members involvedNew members involved 90:10090:100
Ideal Role/Task RatiosIdeal Role/Task RatiosIdeal Role/Task RatiosIdeal Role/Task Ratios
• Growing churchesGrowing churches 55:10055:100
• Plateaued churchesPlateaued churches 43:10043:100
• Declining churchesDeclining churches 27:10027:100
• Growing churchesGrowing churches 55:10055:100
• Plateaued churchesPlateaued churches 43:10043:100
• Declining churchesDeclining churches 27:10027:100
Identify & Define Our Target Audience
1.1.
Reaching Unchurched Families Reaching Unchurched Families
Reaching Unchurched Families Reaching Unchurched Families
Identify & Define Our Target Audience
Plan Entry Events for Felt Needs
1.1. 2.2.
Reaching Unchurched Families Reaching Unchurched Families
Identify & Define Our Target Audience
Plan Entry Events for Felt Needs
From Entry Eventsto Entry Paths
1.1. 2.2.
3.3.
Reaching Unchurched Families Reaching Unchurched Families
Identify & Define Our Target Audience
Plan Entry Events for Felt Needs
From Entry Eventsto Entry Paths Successful Follow Up
1.1. 2.2.
3.3. 4.4.
Who Are Our Best Who Are Our Best Outreach Prospects?Outreach Prospects?Who Are Our Best Who Are Our Best
Outreach Prospects?Outreach Prospects?1. Friends/Relatives of Members2. Contacts through church programs
and special ministries3. Visitors who have not returned4. VBS Families5. Inactive members6. Christmas & Easter visitors7. Wedding & funeral contacts8. People in transition9. Inactive members of other churches
1. Friends/Relatives of Members2. Contacts through church programs
and special ministries3. Visitors who have not returned4. VBS Families5. Inactive members6. Christmas & Easter visitors7. Wedding & funeral contacts8. People in transition9. Inactive members of other churches
A. Age
B. Marital Status
C. Family Status
D. Special Interests/Hobbies
E. Special Needs/Concerns/Problems
F. Religious Background/Attitudes
G. Cultural/Ethnic Identity
A. Age
B. Marital Status
C. Family Status
D. Special Interests/Hobbies
E. Special Needs/Concerns/Problems
F. Religious Background/Attitudes
G. Cultural/Ethnic Identity
Understanding Our Understanding Our Target Audience/sTarget Audience/s
Understanding Our Understanding Our Target Audience/sTarget Audience/s
Discussion questions (for your church):
– ““Which target group/s seem Which target group/s seem realistic to focus upon?” realistic to focus upon?”
– “ “Which of these groups do weWhich of these groups do we have or keep records on?” have or keep records on?”
– “ “What other ideas come to your What other ideas come to your mind concerning this topic?” mind concerning this topic?”
Who Are Our Best Who Are Our Best Outreach Prospects?Outreach Prospects?Who Are Our Best Who Are Our Best
Outreach Prospects?Outreach Prospects?
HHow Do We Get The ow Do We Get The
Best Information About Best Information About Our Target Audience?Our Target Audience?
HHow Do We Get The ow Do We Get The
Best Information About Best Information About Our Target Audience?Our Target Audience?
Focus GroupsFocus Groups
1. 50-minutes long
2. 8 - 12 people
3. Homogeneous (reflects the target group)
4. Led by (perceived) impartial moderator
5. Session is recorded (audio or video)
1. 50-minutes long
2. 8 - 12 people
3. Homogeneous (reflects the target group)
4. Led by (perceived) impartial moderator
5. Session is recorded (audio or video)
Characteristics of a Characteristics of a good focus group ... good focus group ...Characteristics of a Characteristics of a
good focus group ... good focus group ...
Planning Planning Successful “Entry Successful “Entry Events” for Felt Events” for Felt
NeedsNeeds
SESSION FOUR
Church Growth, Inc.
Characteristics of a Characteristics of a Good Entry EventGood Entry Event
1. 1. MemberMember participation in defining, planning, participation in defining, planning, and conducting the event.and conducting the event.
2.2. Target groupTarget group participation in defining, participation in defining, planning, and conducting the event.planning, and conducting the event.
3.3. The event is The event is well-publicizedwell-publicized..
4.4. The event is conducted in an The event is conducted in an appropriate appropriate locationlocation. .
88
5.5. The event addresses a The event addresses a felt interest or felt interest or needneed which cannot be met elsewhere. which cannot be met elsewhere.
6. The event requires 6. The event requires low risk/obligationlow risk/obligation for for prospective attendee.prospective attendee.
7.7. The church’s purpose — and appropriate The church’s purpose — and appropriate opportunities for opportunities for further involvementfurther involvement — are — are communicated.communicated.
8.8. The The names and addressesnames and addresses of of participants are obtained.participants are obtained.
Characteristics of a Characteristics of a Good Entry EventGood Entry Event88
What should the message of What should the message of your entry events be?your entry events be?
What should the message of What should the message of your entry events be?your entry events be?
There is There is hopehope !!
What should the message of What should the message of your entry path be?your entry path be?
What should the message of What should the message of your entry path be?your entry path be?
You are You are lovedloved !!
1. The group/activity is of interest to 1. The group/activity is of interest to membersmembers and and non-membersnon-members, alike., alike.
2.2. There is low There is low riskrisk and and commitment commitment required.required.
3.3. It is held in a It is held in a neutralneutral meeting place. meeting place.
4.4. Prospects are Prospects are personallypersonally invited. invited.
7Characteristics of a Characteristics of a Good Entry PathGood Entry Path77
5.5. Time is spent building and nurturing Time is spent building and nurturing personal relationshipspersonal relationships among group among group members.members.
6.6. The group is composed of people who The group is composed of people who share things share things in commonin common..
7.7. The The benefitbenefit is perceived to be greater is perceived to be greater than the than the costcost..
7Characteristics of a Characteristics of a Good Entry PathGood Entry Path77
Ingredients of a Ingredients of a Successful Successful Follow-up Follow-up StrategyStrategy
SESSION SIX
Church Growth, Inc.
How Open Are You How Open Are You to Newcomers?to Newcomers?
How Open Are You How Open Are You to Newcomers?to Newcomers?
Membership tenure — Membership tenure — 1 : 21 : 2
Leadership tenure —Leadership tenure — 1 : 51 : 5
Likelihood Of Your Church Likelihood Of Your Church Assimilating New MembersAssimilating New Members
If 1/2 of your members joined If 1/2 of your members joined
1 - 5 years ago:1 - 5 years ago:
7 - 12 years ago:7 - 12 years ago:
15+ year ago:15+ year ago:
HIGHHIGH
MEDIUMMEDIUM
LOWLOW
Likelihood Of Your Church Likelihood Of Your Church Assimilating New MembersAssimilating New Members
Who is Now
Responsible
Current
Procedures
How Well We
Now Succeed
Locating and listing
receptive persons and
potential new member
Contacting, inviting,
communicating with
potential new
members
Guiding potential new
members to program,
fellowship groups or
other paths of entry
Follow-up — seeing
that newcomers are
involved in a
meaningful group,
role, or task
How and What are We Doing How and What are We Doing in Outreach & Assimilation?in Outreach & Assimilation?
Source/Date/Person Preliminary Analysis First ContactAssigned Completed
Profile
Other Entry Events Available Entry Paths Available TaskTask Role Group
MbrshpPacket
MailingList
Assignments for additional follow-up callsAssigned Completed Additional info. and Recommended Actions
Entry Paths utilizedTask Role Group
Invitation extendedDate by whom
Membership classEnrolled Completed
JoinedChurch
3 month-callAssigned Completed
6-month callAssigned Completed
9-month callAssigned Completed
12 month callAssigned Completed
Entry Paths In Use Task Role Group
DIS
CO
VE
RY
RE
SP
ON
DIN
GA
SS
IMIL
AT
ION
NU
RT
UR
E
Name,address
Source,date
Preliminaryanalysis
1st contactassigned
1st contactcomp.
Mr. & Mrs. JB123 Main St.
Worshipattend.
3/18
St. John’sLutheran
Appt. inoffice ✔
J. H.4001 Roland
Phoned3/11
fromKentucky House call ✔
Mr. & Mrs. TL1730 Hill St.
Friend(ref. 2/27)
New in area,looking for
churchhome
House call ✔
A Caring System — A Caring System — DISCOVERYDISCOVERY
ProfileEntry Events
AvailableEntry Paths
Available
Looking for church.Choir. Grown kids
• “Meet the staff”• Easter sunrise serv.• Choir BBQ
• Choir (Scott)• Home group (Cindy)• Inquirer’s class
Family. Retardedchild. Needs job. H/S
age son
• “Meet the staff”• Easter sunrise serv.• Youth retreat• Ch. B-B league
• Inquirer’s class• Welcome to the Family class (Roger)• Alpha group (Emily)
Active in churchbefore move. WantsS.S. class. Children
in choir
• “Meet the staff”• Choir BBQ
• Inquirer’s class• Weigh Down Workshop (Ann)• Help w/ sanct. decor.
A Caring System — A Caring System — DISCOVERYDISCOVERY
(Profile) Assigned Compl. Assigned Compl.
Looking forchurch. Choir.
Grown kids
Scott -choir
✔ Staff call ✔
Family. Retardedchild. Needs job.
H/S age son
KateLaramore
✔ BB. coachfor son
✔
Active in churchbefore move.
Wants S.S. class.Children in choir
Adult class ✔ Scott -choir
✔
A Caring System — A Caring System — RESPONDINGRESPONDING
(Profile) Assigned Compl. Assigned Compl.
Looking forchurch. Choir.
Grown kids
Myra (newmember)
✔
Family. Retardedchild. Needs job.
H/S age son
Youth callon son
✔ (Donmet atconcert
Arrangedjob
interview✔
Active in churchbefore move.
Wants S.S. class.Children in choir
Kim(neighbor)ride choir
✔Helen
invite kidsPioneer Cl.
✔
A Caring System — A Caring System — RESPONDINGRESPONDING
Entry PathsUtilized
Invitation toOrientation(by whom)
Mbrshpclass
CompJoinedchurch
3-mocall
ChoirActive in SS(Bereans)
✔ (J im) enrolled ✔ 8/14✔
(SL)
Son has attendedmany youth
events. Mrs. JBin Kay’s group
✔(Kay) enrolled ✔ 11/24 ✔(SL)
Both active in SS(Mariners) &
choir✔ (J im)
A Caring System — A Caring System — ASSIMILATIONASSIMILATION
6-month call
Assgn. Comp.
9-month call
Assgn. Comp.
12-month call
Assgn. Comp.
Entry Paths in Use
(Role/Task/Group)
Sid ✔ Sid ✔ Ted ✔• active in choir• small group ldr. apprentice
Helen ✔ Helen ✔ Ted ✔
• son active in youth group• couple involvedin Alpha group
A Caring System — A Caring System — NURTURENURTURE
Principles for Principles for Effective AssimilationEffective Assimilation
1. Build an assimilation consciousness.
2. Create opportunities to build new friendships.
3. Regularly start new groups.
4. Create new roles & tasks, and communicate them.
5. Monitor involvement levels.