and Inte llig e nce U se r Exp e rie nce S um m it · and Inte llig e nce S um m it Intelligence...
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www.JPKGroupSummits.com www.JPKGroupSummits.com/sfux2018 User Experience and Intelligence Summit Intelligence Experience Design | UX Driven Innovation | Mapping Emotion Experience | Persona Development | Prototyping Experience Team Building | Product Lifecyle Management | Rapid Design Storytelling & Visualization | Collaborative Analytics 13.5 CPE credits available! March 7-8, 2018 | San Francisco, CA #JPKGroup
Transcript of and Inte llig e nce U se r Exp e rie nce S um m it · and Inte llig e nce S um m it Intelligence...
www.JPKGroupSummits.com www.JPKGroupSummits.com/sfux2018
User Experience and Intelligence Summit
Intelligence Experience Design | UX Driven Innovation | Mapping Emotion Experience | Persona Development | Prototyping
Experience Team Building | Product Lifecyle Management | Rapid Design Storytelling & Visualization | Collaborative Analytics
13.5 CPE credits available!
March 7-8, 2018 | San Francisco, CA
#JPKGroup
LEARN. CONNECT. TRANSFORM.
Reasons to AttendOur forums allow attendees to learn and share best practices, walk away with real-concrete, actionable solutions and expand their professional skill sets. The agenda allows you to choose between multiple break out session options so you and your team can converse and interact with other attendees and presenters. By attending, you and your group will walk away with invaluable-actionable examples, insights and connections that will help you tackle challenges in your current role.
Unique Format
The 2018 User Experience and Intelligence Summit is a two-day, multi- track, professional education and development event, featuring vendor- free learning, intimate, high-level networking and interactive and engagingtopics. Experience Design, UX Strategy Insights and Innovation all play large roles in the success and growth of today’s products.
Hear best practices and lesson’s learned from successful experts and practitioners currently succeeding in these areas. Gain insight from case studies and motivation from leading experts. Ask questions, expand your knowledge and attain un-biased recommendations in group discussions. Acquire and test new skills in interactive workshops.
Attendees can pick and choose from all sessions and workshops to customize their own summit experience. Geared towards practitioners, this is event will help you lead your design and product teams, grow and innovate your products and gain a new understanding of your design process, products, users and market.
We understand not everyone learns at the same pace or delivery method. Our learning sessions range from 1 hour keynote sessions, to longer workshop sessions and interactive group dialogue and discussion sessions that offer more hands-on, interactive learning. These sessions are designed to help each attendee get the absolute most out of the other attendees and speakers.
What's IncludedAlong with the excellent learning and networking opportunities, your tuition fee covers a full, hearty breakfast, lunch, snacks and refreshments for both days. Also, stay after the last session on day 1 for our networking reception and relax with drinks while you network with your peers in a vendor-free atmosphere.
WEDNESDAY, MARCH 7, 2018 AGENDA
7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments
8:30 am Opening Keynote: Process, Growth & Innovation Gain perspective on innovative intelligence and growth frameworks, new product development processes and discover how to best find success
12:00 pm Lunch
9:45 am Innovation through Experience Design Harnessing the value of design to address complex business challenges
Developing a complete line-of-site view of your product offerings, crossover touchpoints and product roadmap
11:00 am Persona Insights & Development
Gain perspective on the latest practices for mobile digital design planning
1:00 pm Agile Product & Portfolio Management
Discover the voice and motivations of your customers and users
2:15 pm Predictive Product Modeling Techniques 2:15 pm Usability through Quality Assurance
Taking data analysis to the next level through predictive planning
The critical intersection of UX, UI and QA
1:00 pm Mobile Storyboarding
Capitalizing on predictive analytics to improve product launch, growth and full lifecycle planning Apply simple modeling and forecasting techniques to spot opportunities and inefficiencies in product planning Forecast product growth and using scenario planning to plan for external market variables
Using intelligence methodologies to gain critical insights Pre-launch innovation and creative market testing insights Communicating value, managing process change and transitions from standard business and product development models
Applying empathy and mapping emotions in business strategy Scaling design and establishing a design-centric culture Understanding a design team maturity model
Explore value propositions and use scenarios for personas Templates and mapping strategy for developing personas Research techniques and frameworks for getting started including empathy mapping, real-time personas and research based personas
Responsive Design Innovations for Web & Mobile Modifying traditional storyboarding techniques for mobile Optimizing the mobile user experience
Collaborative approaches to ensure transparency, efficiency and & proper flow of data Applying portfolio and project management techniques in Agile work settings Exploring the omni-channel product development & marketing overlaps
Viewing QA through the experience lensAligning QA testing and the user journey map Enhancing the experience interface while improving QA efficiency
WEDNESDAY, MARCH 7, 2018 AGENDA
3:30 pm Rapid Design & Prototyping Visualizing digital experiences to validate requirements and accelerate the design & development process
4:30 pm Networking Reception
Prototyping Methodology & Process Art of the Possible & Design Thinking Case Studies Prototyping for digital and physical experiences
3:30 pm Product & UX Development for SAS Deep dive into software as a service usability and lifecycle planning
Rethinking process, collaboration and roles Optimizing continuous feedback cycle loops Design & re-branding considerations and case studies
THURSDAY, MARCH 8, 2017 AGENDA
7:45 am Registration and Breakfast 8:15 am Welcome and Opening Comments
8:30 am Opening Keynote: Product Experience Matters Gain insights and an intelligence baseline through a day in your customer’s eyes
9:45 am Product Storytelling & Data Visualization Bringing user data, lifecyle planning, analytics and analysis together to build impactful, relate-able and actionable strategy
12:00 pm Lunch
11:00 am B2C Product Development & Experience Feedback
Exploring consumer thinking and feedback in product development
Exploring product development methodology and techniques when dealing with products as a service
11:00 am Product Strategy in Service & B2B Environments
1:00 pm Workshop: Journey & Touchpoint Mapping Analyze and optimize your user’s journey and product touchpoints to improve the product experience and gain innovation insights
3:45 pm Executing Product Experience Strategy Overcoming challenges and implementing experience thinking at your organization
Gain insights by analyzing your customer and users product touch-points and journey Identify motivations behind user behavior and expectations to better innovate and frame your product Encouraging “experience thinking” collaboratively throughout your team, stakeholders and organization
Learn how to optimize the 3 C’s of data visualization: clarity, connectivity and concentration Best practices on segmentation of data, checking legibility and focusing on the subject How to design ways to keep users engaged
9:45 am Social Media Intelligence & Insights Explore techniques and approaches to gathering and making usable analysis from the ever-changing social web
Leveraging automation for information gathering Taking the next step and turning data into usable, effective and actionable insights Real-time SWOT analysis & intelligence listening
Tackling consumer research barriers, assumptions and pitfalls Insight frameworks that turn feedback to actionsManaging consumer privacy and expectations in today’s connected product world
Exploring the B2B relationship, setting and unique customer needs Communication and collaboration strategies to attain feedback, uncover actionable insights and true needs Product lifecycle models that engage customers and showcase true value
4:30 pm Adjourn
PAST JPK USER EXPERIENCE & INTELLIGENCE
PRESENTERS INCLUDE:
Ha Phan Principal UX Architect at HOMMA, Inc
Michael Dain UX Design Director at Aquent; Adjunct Lecturer at Northwestern University
Simon Hunt Product Management & Analytics, New Data and Digital Business Models at BMW of North America, LLC
Amanda Linden Head of Design at Asana
Erin Overly Global Marketing Innovator, Former Sr. Dir. Global Innovation at Mondelēz International
Kelly Goto CEO, Founder at gotoresearch
Roy Barnes President Blue Space Consulting; Customer Experience and Performance Management Expert; Former SVP at Marriott Vacation Club International; Author of “Customer Experience 365”
Margret Schmidt VP Product Development & Chief Design Officer at TiVo
Anjali Desai Sr. Director of Design, User Experience Group at SAP Ariba
Paige Bennett Senior UX Researcher at Weight Watchers
Who Should Attend?
"I’ve attended 15+ SCIP/Frost & Sullivan
conferences and this has been the most
valuable to me. Practical and
actionable."
"It was great not having 'vendors'
selling/promoting services during
breaks or in speaking sessions."
"Relevant topics and diverse but
relatable group of speakers."
"Informal dialogue and peer learnings
was great! Ability to learn/become aware
of new tools and concepts."
User Experience & Insight Professionals Software DevelopersDesigners User Interface Professionals Product Managers Product Designers User Insight Teams Product Engineers Research & Development Teams Innovation Managers Quality Assurance Professionals Strategy Officers Business Development Professionals Product Marketing Teams Customer Loyalty and Insights Marketing Managers Information Architects Business Intelligence Professionals
….and anyone dealing with user / customer insights, UX, design, innovation or product development!
Attendee Comments
Online Reservations: Reserve your room here.
JPK Group Discounted $249/night rate – Limited amount of discounted rooms available.
Room block ends February 19th, 2018.
HOTEL & VENUE
Hilton San Francisco Airport Bayfront
600 Airport Blvd. Burlingame, CA 94010 650-340-8500
CPE CREDITS
JPK Group LLC is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.learningmarket.org.
Recommended Field of Study: General Program Level: Basic Delivery Method: Group-Live Prerequisites: NoneAdvanced Prep: None
POSTMODERNPAINTING. Stella
alternately paints inoil and watercolor
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DECEMBER 2016REGISTRATION
Summit Registration Attendee Participation Rates 1 Person - $1,499 2 People - $1,199/each 3 People - $999/each 4 People - $799/each 5+ People - Email [email protected]
Pay by Check Checks should be made payable to JPK Group LLC. The mailing address for checks and tax forms is 11251 Rancho Carmel Drive #502876, San Diego, CA 92150
Cancellation/Rescheduling Policy All cancellations made four weeks or longer from the summit’s start date will be provided a full refund or credit towardcurrent or future JPK Group programs. Any cancellations made within four weeks of the programs start date will be provided with credit toward current or future JPK Group programs.
Online: JPKGroupSummits.com
Fax: 888-651-9685
Phone: 858-386-0013
Early Discount Rates Expires 12/29/2017
