Anca nuta zilele biz prezentare_anca_short
-
Upload
revistabiz -
Category
Sports
-
view
283 -
download
0
Transcript of Anca nuta zilele biz prezentare_anca_short
The story of ideas…
AGENDA
• To tell stories…
about ideas…
that move hearts
=> Bring the Holy Grail of football to all football fans! Make them feel like champions!
Translated in the marketing/advertising world:
“The brand which doesn’t tell a story doesn’t have fans”
But for a story, one needs…
Audience
Goal
Idea
Opportunity/context
Official Bank of UEFA Champions
League/football
Football fans
Champions feeling
TrophyTrophy
Trophy Tour
Trophy Tour 2013 Walk of Champions
Trophy Tour 2013 vs 2009
• The Walk of Champions
• The highest up: the Trophy at the celebration balcony
• The RFID system – unique virtual experience, with personal dashboard & football content
Overview of the event:Romania
- more than 1400km- 4 cities- 7 days- around 8.400 visitors- around 6.200 photos taken with
the Trophy
Timisoara
Cluj Napoca
Brasov
Bucuresti
Overall (Germany, Hungary, Romania, Bosnia & Herzegovina, Bulgaria)
- more than 5000km- 5 countries- 13 cities- 30 days- more than 47.000 visitors- more than 24.000 photos taken
with the Trophy
And how does the story go on….
Audience
Goal
Idea
Opportunity/context
Official Bank of UEFA Champions
League/football
Football fans
NesuFoundation
cause
The Coin
The messages of these stories…
No “one way” Insight
Relevant
Authentic
Emotion
• At the end of the day people will remember how they felt, because of you, your idea and your story