Analyzing Media MessagesHealth and PE Standards: 10.2.6 C, 10.2.9.B, 10.2.9.D)

Objectives include:

Students recognizing the “Gray” areas in media

Students making decisions based on the “whole” picture.

Students learning life long lessons that they can use as they become parents

Recognize the economic motives of the entertainment industry.

http://www.youtube.com/watch?v=KlyXNRrsk4A

Katy Perry’s Friday Night Video

The Targeted Audience

Adults? (18 and older) Teens?(13-18) Pre-Teens?(10-12) School Age Children? (5-9)This video is actually aimed at children and pre-teens, ages 9-12!

Let’s Talk Color and Design

What colors definitely attracted your attention?

Do you think the producers intended to use color to attract attention?

What did you observe about the design of the home, bedroom, clothing and surroundings?

What was the intent of the producers regarding the design?

Relationships

What relationships did you observe?

Friends Siblings Boy/Girl Parents/Children Parents/Adults Adults/Teens Adults/Adults (Entertainers) ?

Language

http://www.youtube.com/results?search_query=katy+perry+friday+night+lyrics&oq=katy+Perry+Fri&gs_l=youtube-reduced.1.1.0l4.11034.22840.0.26619.14.7.0.7.7.0.151.912.0j7.7.0...0.0...1ac.1.QF6IE395UfE

Too Many Shots

Black out blur

Ménage Trois

Skinny DippinBroke the Law

Stranger in my bed

HickeyDo it all again

Subtext, something in the video that is suggestive, it doesn’t actually state the meaning directly

What is the message that you got from this video?

What message do you think the video is sending to the target audience ages 9-12?

If you were a parent, would you allow your children to watch this video? Why/Why not?

What’s in the message portrayed by the actors in the video (What happens in real life?)

What is harmless• Best Party ever! (Social)

• Attention from peers

• ?????

What is harmful• Pics on line (Social negative)

• Only accepted if there is a party. (Mental)

• Negative affect on Physical Health.

• Legal Issues

• ???????

Parental Censorship!!!! Really now, is it necessary

I checked with my daughter and she said the kids saw it on Nickelodeon, isn’t that suppose to be a “safe” kids show?????

Why would this video be played on a kids network???

$$$$$$$$$$$$$$$$$$$$$$ Ask any media expert about the motive for increased sexuality on TV and in the media, and they will say it’s not about the thrill of sex, it all about the money. SEX SELLS, bottom line.

If you were a parent today……What are some of the popular songs, videos or TV shows you would censor?

I’m Sexy and I know It by LMFAO

Whistle by Flo Rida

Moves Like Jagger by Maroon 5

F---U by Celo Green, suppose to be 18 to watch the video

Don’t Stop the Party by Pit Bull

Bottom line is:

Media Messages have their point of view and you have yours. Take some time to compare what you believe with the characters and artists in the media industry.

Remember you are in charge of your beliefs and values.

You can always press