Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What...
-
Upload
constance-fisher -
Category
Documents
-
view
213 -
download
1
Transcript of Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What...
![Page 1: Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What We Will Use to Communicate the Messages” Target Audience.](https://reader035.fdocuments.us/reader035/viewer/2022072010/56649dac5503460f94a9bac2/html5/thumbnails/1.jpg)
AnalyzeBusiness + Needs = Strategies
Messages You Want To Communicate
Communication Tools
“What We Will Use toCommunicate the Messages”
Target Audience
“To Whom We WillCommunicate the Messages”
![Page 2: Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What We Will Use to Communicate the Messages” Target Audience.](https://reader035.fdocuments.us/reader035/viewer/2022072010/56649dac5503460f94a9bac2/html5/thumbnails/2.jpg)
ExecuteWe Communicate the Messages
to the Target Audience
Using the Tools
Publicity Sales Promotions
Media Relations Crisis Management
Trade Show Support Reputation Management
Integrated Marketing Litigation Communications
![Page 3: Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What We Will Use to Communicate the Messages” Target Audience.](https://reader035.fdocuments.us/reader035/viewer/2022072010/56649dac5503460f94a9bac2/html5/thumbnails/3.jpg)
MeasureThe Purpose
Measure Lion’s Performance
The Methods
Lion’s PerformanceAssessment Matrix
The Results
QuantitativeMeasurement
Measure theProgram’s
Effectiveness
Lion ClippingsEvaluation
OngoingRefinement
of theProgram
![Page 4: Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What We Will Use to Communicate the Messages” Target Audience.](https://reader035.fdocuments.us/reader035/viewer/2022072010/56649dac5503460f94a9bac2/html5/thumbnails/4.jpg)
Message Communication
1 2 3 4 5
Vision Systems Design
Machine Design
Design News
Crain’s NY Business
Laser Focus World
Wall Street Journal
Photonic Spectra
PD&D
Lion Clippings Evaluation (sample)
Total Publications = 8 Total Circulation = 1,285,013 Total Value = 60,530.00
Message Communication Key:1. Industry Leader2. European/Global Capabilities3. Technical Innovator4. Driver for Change5. End-User Benefits
Quality Rating Key1. Very negative2. Poor3. Fair/Balanced4. Good5. Excellent
PUBLICATION
01/07
01/07
02/07
03/07
04/07
06/07
08/07
11/07
DATE SUBJECT
20,773
73,457
78, 908
141,029
67,052
781,238
69,334
53,222
CIRC. VALUE
11,750.00
760.00
950.00
17,650.00
12,000.00
3,400.00
13,000.00
1,020.00
QUALITY
3
5
3
4
5
3
4
5
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
Feature Article
New Product
New Product
Exec Interview
Feature Article
Sales Goal
Feature Article
New Product
![Page 5: Analyze Business + Needs = Strategies Messages You Want To Communicate Communication Tools “What We Will Use to Communicate the Messages” Target Audience.](https://reader035.fdocuments.us/reader035/viewer/2022072010/56649dac5503460f94a9bac2/html5/thumbnails/5.jpg)
Lion Performance Assessment Matrix (sample)
Press Coverage Achieved
Success in Obtaining Coverage in
Corporate Target Titles
Success in Obtaining Coverage in
Sector-Specific Press
Quality of Internal Communications
Quality of Strategic Advice
Speed of Response
Administrative Support
Presentation Assistance
POOR EXCELLENT
Target in 2004 = 8 or more Range of Ratings Last Quarter This Quarter
1 8 109765432